About ICCA ICCA is the global community for the meetings industry, enabling its members to generate and

maintain significant competitive advantage. ICCA was founded in 1963 by a group of travel agents. Their first and foremost aim was to evaluate practical ways to get the travel industry involved in the rapidly expanding market of international meetings and to exchange actual information related to their operations in this market. This initiative soon proved to have been taken at the right moment: the meeting industry expanded even more rapidly than foreseen. As a result of which candidates from all over the world applied for ICCA membership. Not only congress travel agents but representatives from all the various sectors of the meetings industry. ICCA now is one of the most prominent organisations in the world of international meetings. It is the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA's network of over 950 suppliers to the international meetings industry spans the globe, with members in 88 countries. All companies and organisations which have a strategic commitment to provide top quality products and services for international meetings should consider ICCA membership as part of their long term plans. International meeting planners can rely on the ICCA network to find solutions for all their event objectives: venue selection; technical advice; assistance with delegate transportation; full convention planning or ad hoc services. ICCA members represent the top destinations worldwide, and the most experienced specialist suppliers. ICCA has offices in the Netherlands, Malaysia, U.S.A. and Uruguay.

ICCA's History: a short walk through the first half century of the association's development We would like to thank and pay tribute to Martin Kinna of the Convention Partnership, past Board member and regular ICCA Congress stalwart throughout much of this period, and without whose prodigious memory this history would have been impossible to compile. Martin has now retired but has been a generous, much-respected mentor to many of the current generation of meetings industry leaders. 1962 The concept of ICCA was first discussed by travel agents Moises Shuster from Mexico and Jean Claude Murat from Paris, to take advantage of the then-new phenomenon of international association meetings which were being stimulated by the introduction of commercial jet aircraft, and particularly the potentially lucrative medical meetings field. The unique original idea was to share information between friendly business owners based in different countries to obtain competitive advantage and win a bigger slice of the travel revenue from this fast emerging market. Sharing information about international association meetings for business advantage continues to be the central theme of ICCA's Mission almost five decades later. 1963

Moises and Jean Claude involved five other travel agents from other regions of the world in their discussions, and the International Congress and Convention Association was duly founded by these seven original members in Paris. Later that year ICCA held its first formal meeting of the association in Rotterdam, the Netherlands, attracting a grand total of 16 participants! From its very beginnings ICCA was conceived as a genuinely global entity. The seven founders have now sadly all passed away, but todays ICCA is recognisably the offspring of their original, visionary concept. 1965 Membership steadily increased, especially in Latin America, and KLM became the first airline to become involved in ICCA, although the rules at that time meant that they could only have "associate member" status. A "First Technical Secretary" was appointed based in Paris to run the association as a volunteer leader, the first ICCA logo was designed, and the momentous decision was made to open ICCA to other types of members in addition to the original travel agency category. Later that year the Mexico Tourist Board became the first destination marketing organisation to apply to join. 1966 ICCA started marketing itself seriously: the first ever brochure was published. 1967 On 13 October ICCA's legal status was confirmed under Dutch law with the first formal set of notarised Articles and By-laws, which were to become the subject of many future revisions and heated debates at ICCA General Assemblies. 1969 The first official Head Office was set up in The Hague in The Netherlands. By now there were 76 member companies, including the first "Ancillary Services" member, the car rental company Avis. 1971 ICCA continued to grow, and the very first geographical Chapter was set up covering Latin America. Geoffrey Grey-Forton became Acting Executive Director, and management of the association started to become more professional and less volunteer-led in character. 1972 Membership now passed 160 companies from 41 countries, and a major restructuring of the association into eight Categories was approved at the annual General Assembly in Paris. This structure remained in place until 2006, although it wouldnt be until 1978 that all member companies were given equal governance rights. At this stage, only companies from the original Travel Agency Category could stand for President or hold seats on the Board. 1973 John E Moreu was appointed as the first full-time, salaried Executive Director, and the Head Office moved from The Hague to Amsterdam, the city where ICCA continues to be located today. 1974 The first semi-automated information system was introduced, making the sharing of ICCA data much simpler. Regular paper "bulletins" were sent to members with the latest information about specific international association meetings.

1977 ICCA joined the Information Revolution with the setting up of its first computerised database, a massive investment and commitment at that time for a relatively small trade association. 1978 Equality arrives! ICCA's By-laws were amended to give full and equal governance rights to all members, regardless of which Category they belonged to. 1982 Growth continued, with 264 member companies and organisations in 69 countries, and Head Office staff increased to seven. 1987 Dick Ouwehand was appointed as Secretary General, following the retirement of John Moreu. 1990 ICCA elected its first female President, Jacqueline Pietri from Nice Convention Bureau. 1995 Dick Ouwehand retired, and Tom Hulton took over, with the job title changing first to Executive Director, then to CEO. This year also saw the first edition of ICCA's Research, Sales & Marketing programme, originally known as the "ICCRM", our most important annual event for frontline sales, marketing and research executives, as its name now suggests. 1997 ICCA renamed its annual most important event as the "ICCA Congress", and encouraged industry leaders from outside the membership to attend a much more comprehensive strategic education programme. 1998 ICCA opened its first regional office in Kuala Lumpur, Malaysia. 1999 ICCA set up a representative office for North America. 2001 The regional office for Latin America opened in Montevideo, Latin America. 2002 Martin Sirk was appointed as CEO. Membership by this date had climbed to just over 600 companies and organisations. 2006 A new governance structure was adopted as part of a major strategic review, with eight Categories reduced to five Sectors, and new Board representative positions created for five geographical regions, ensuring that ICCA's global character is always fully reflected by the make-up of the Board of Directors. 2007

ICCA Head Office moved to the current office building in Amsterdam; Asia Pacific office moved into new premises in Malaysia to enable the association to set up a new Global Research Centre to work alongside the established Head Office Research team. 2010-2012 In 2010 Arnaldo Nardone was elected as President at the 49th ICCA Congress in Hyderabad, India. In 2012 he was re-elected at the ICCA Congress in San Juan, Puerto Rico. ICCA membership now encompasses more than 950 member companies and organisations from 88 countries worldwide, and the association continues to be the most knowledgeable global source of research tools, and sales and marketing opportunities relating to the international association meetings sector, as well as one of the most respected networking organisations for senior meetings industry executives.

FUNCTIONS OF ICCA

Cost-effective way to win international association meetings business. Link up and do business on a truly senior and global networking platform representing all sectors of the meetings industry. Attend a strong, custom-designed education programme for senior industry practitioners. Promote your organisation to the international meetings industry. Get access to valuable resources. Belong to a trade association that delivers creative solutions for each member's unique meetings-related objectives.

ROLE OF ICCA
International association meetings research, sales & marketing goals Identify more prospective clients Build in-depth knowledge of target clients and their events Communicate more effectively with prospective clients Design a better strategic approach to intl association sector Increase face-to-face client opportunities Win more bids/make more sales Strengthen your company/destination competitiveness in the international meetings field Build effective networks Compare yourself to competitors/identify your strengths & weaknesses Promote your developments and success stories Train your team Understand market and client-need trends Conduct business with other ICCA members Build supplier-client relationships with ICCAs meetings management members Communicate your companys expertise, products & services to potential ICCA member clients

Exchange business leads Form partnerships, mergers, consortia or user-groups Host ICCA events Advocacy Understand and promote Green/CSR dimensions relating to meetings industry Understand and promote the economic importance of meetings.