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PRESS RELEASE

PARIS, LE 26 FEBRUARY 2009

Facebook Opens Governance of Service and Policy


Process to Users
Releases Draft Principles and Statement of Rights and Responsibilities
For User Review, Comment and Vote

PALO ALTO, Calif. – February 26, 2008 – Facebook® today announced a new
approach to site governance that offers its users around the world an
unprecedented role in determining the future policies governing the service.
Facebook released the first proposals subject to these new procedures – The
Facebook Principles, a set of values that will guide the development of the service,
and Statement of Rights and Responsibilities that make clear Facebook’s and users’
commitments related to the service. Over the coming weeks, users will have the
opportunity to review, comment and vote on these documents. An update to the
Privacy Policy is also planned and this change will be subject to similar input.

“As people share more information on services like Facebook, a new relationship is
created between Internet companies and the people they serve," said Mark
Zuckerberg, founder and CEO of Facebook. “The past week reminded us that users
feel a real sense of ownership over Facebook itself, not just the information they
share."

“Companies like ours need to develop new models of governance,” Zuckerberg


added. "Rather than simply reissue a new Terms of Use, the changes we’re
announcing today are designed to open up Facebook so that users can participate
meaningfully in our policies and our future.”

“This is an unprecedented action. No other company has made such a bold move
towards transparency and democratization,” said Simon Davies, Director, Privacy
International. “The devil will be in the detail but, overall, we applaud these positive
steps and think they foreshadow the future of web 2.0. We hope Facebook will
realize these extraordinary commitments through concrete action and we challenge
the rest of the industry to exceed them.”

Facebook will continue to make independent decisions about the timing and rollout
of products. While these must be consistent with the Principles and in compliance
with the Statement of Rights and Responsibilities, they will not be subject to the
notice and comment or voting requirements.

Contacts presse : Agence Ballou PR


Sarah MICHAUD et Nadia BOUSSOUAR
01 42 22 98 69 / 96 88
sarah@balloupr.com / nadia@balloupr.com
PRESS RELEASE

PARIS, LE 26 FEBRUARY 2009

Principles of the Facebook Service

The Facebook Principles are derived from the belief that certain values should guide
the company's efforts to achieve its mission of making the world more open and
connected. The 10 Principles include the "Freedom to Share and Connect",
"Fundamental Equality" of people on Facebook, "Ownership and Control of
Information," and other basic tenets of the Facebook service. Achieving these
Principles should be constrained only by limitations of law, technology, and evolving
social norms about sharing.

Statement of Rights and Responsibilities

The Statement of Rights and Responsibilities was drafted to address the common
issues raised by users on the officially established Facebook Bill of Rights and
Responsibilities Group, jointly administered by the company and two concerned
users, Julius Harper of Los Angeles and Anne Kathrine Yojana Petterøe of Oslo,
Norway. The document evolved from the Facebook Principles, and will govern
Facebook's relationship with users and others who interact with it. Once finalized,
the Statement will take the place of Facebook's existing Terms of Use, Developer
Terms of Service, and the Facebook Advertising Terms and Conditions.

The document, which condensed almost 40 pages of legal jargon into fewer than six
pages, emphasizes clarity and accessibility. It reaffirms that users, not Facebook,
own the content they share through Facebook services and that Facebook's
permission to use that content expires when users delete the content or terminate
their accounts. The document also codifies the specific requirements that users be
given notice, an opportunity to comment, and, in certain cases, approval authority
through a vote for policy changes.

More About the New User Participation Mechanisms

Transparency and User Input

Facebook committed to holding virtual Town Halls following the announcement of


the new Principles and Statement of Rights and Responsibilities for 30 days, with the
comment period scheduled to close at 12:01 am PDT on March 29. During this time,
users have an opportunity to comment on the proposed policy. This also addresses
specific concerns raised by users on the Facebook Bill of Rights and Responsibilities
Group. Users are invited to comment on the Principles, and on the Statement of
Rights and Responsibilities, by joining the following new groups specifically created
for such comments; Principles at
http://www.facebook.com/group.php?gid=54964476066; and Statement of Rights
and Responsibilities should join the group at

Contacts presse : Agence Ballou PR


Sarah MICHAUD et Nadia BOUSSOUAR
01 42 22 98 69 / 96 88
sarah@balloupr.com / nadia@balloupr.com
PRESS RELEASE

PARIS, LE 26 FEBRUARY 2009

http://www.facebook.com/group.php?gid=67758697570.

After the comment period ends, Facebook will review and consider submissions.
Facebook will then republish the Principles and Statement of Rights and
Responsibilities, incorporating any changes it has made. The company will also
provide users a summary of the most common and significant comments received,
including its response to those comments where appropriate.

If these documents are approved, then all future policy changes would be subject to
notice and comment periods of varying lengths depending upon the nature of the
change. Following the comment period, Facebook would publish a final policy
proposal that reflects the comments received.

Direct Voting

Following the first Town Halls, The Facebook Principles and the Statement of Rights
and Responsibilities will be the first set of policies subject to a vote, which may
include other alternatives. The vote will be open to all Facebook users active as of
February 25, 2009. The results of the vote will be made public and will be binding if
more than 30% of all active registered users vote.

If users approve the draft Statement of Rights and Responsibilities, then all future
policy changes would be eligible for a vote by users, provided the level of intensity
of user interest would justify it. User interest would be determined by the number of
users who comment on any proposed change during the comment period.

User Council

Facebook also announced its intention to establish a user council to participate more
closely in the development and discussion of policies and practices. As a start, the
company indicated that it would invite the authors of the most insightful and
constructive comments on the draft documents to serve as founding members of
the group.

Other Third-party Reaction

Facebook shared today's news with industry experts and concerned users who
offered the following comments in response.

“This truly breaks new ground by sending a message to the Facebook community
that their expectations about how information is used really do matter,” said Jules
Polonetsky, Co-Chair and Director of the Future of Privacy Forum. “A company
formally handing over a business decision to a user vote is a dramatic step forward

Contacts presse : Agence Ballou PR


Sarah MICHAUD et Nadia BOUSSOUAR
01 42 22 98 69 / 96 88
sarah@balloupr.com / nadia@balloupr.com
PRESS RELEASE

PARIS, LE 26 FEBRUARY 2009

for transparency and user control.”

“Facebook’s decision to adopt a notice and comment model of rulemaking


demonstrates a truly unique commitment to transparency," said Aron Cramer,
President and CEO of Business for Social Responsibility. "This step sets a new
standard for corporate transparency and stakeholder engagement by applying the
principles of social networking in fundamentally new and important ways.”

"The idea that a major company like Facebook would give it's users a vote in how
the service is governed is remarkable," said Julius Harper a Facebook user and a co-
founding administrator of the People Against the new Terms of Service group on
Facebook. "This decision should go far in restoring people's trust, and I hope it sets a
precedent for other online services to follow."

About Facebook
Founded in February 2004, Facebook’s mission is to give people the power to share
and make the world more open and connected. Anyone can sign up for Facebook
and interact with the people they know in a trusted environment. Facebook is a
privately-held company and is headquartered in Palo Alto, Calif.

Media and others interested in receiving Facebook news are invited to join the
Official Group for Media & Analysts Following Facebook at
http://www.new.facebook.com/reqs.php#/group.php?gid=2388584547.

###

Facebook® is a registered trademark of Facebook Inc. Other names may be


trademarks of their respective owners.

Contacts presse : Agence Ballou PR


Sarah MICHAUD et Nadia BOUSSOUAR
01 42 22 98 69 / 96 88
sarah@balloupr.com / nadia@balloupr.com

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