“Providing Mobile Logistics Management solutions to support our

customers allowing them to relax in the comfort provided by our

form fitting product solutions.”

Founding Members:
Nitin Gulati (ng2008@mit.edu)
Douglas Jardine (djardine@mit.edu)
Natalia Maya (nmaya@mit.edu)
Preya Sharma (sharmapreya@gmail.com)
Chad Tidd (chadtidd@mit.edu)
 Company Vision

Optimization of the dispatch and delivery process of goods

particularly in developing countries through improved
efficiency in planning, delivery to shipper pairing, and
shipment tracking using low cost, cell phone-based solutions.

2
 The Problem

• Companies in developing countries that we are focusing on

– Lack capital and or infrastructure needed to utilize high end
logistic management solutions
– Have little or no oversight of shipments during the delivery
process
– Employ independent shippers that commonly spend hours
in queues awaiting dispatch orders, in some cases days.
– Have inefficient scheduling systems
– Utilize old processes or systems that are incapable of
responding to rapidly changing market demands and
technology upgrades

3
 Company Overview

• Hammock provides low cost mobile based logistic management

solutions

– By utilizing the entire range of existing mobile technology

from rudimentary SMS technology to sophisticated GPS
technology
– Through our advanced schedule optimization algorithms
and data entry retrieval methods, to improve efficiency and
oversight

4
 Company Overview

• Platform technology that can be used in any asset tracking or

scheduling problem

– Leveraging open source architecture

– Using modular and scalable architecture

– That can integrate with existing enterprise software or

operate independently

5
 Market Opportunity
Description
Immediate Opportunities

Developing countries that don’t necessarily have

Developing Countries
very good communication infrastructure

Companies utilizing Companies that utilizes decentralized or

independent independent transporters
transporters
Companies that Companies that do not have resources to buy
have Low expensive logistic enterprise solutions
budgets

Low cost
Opportunities

Companies in developed countries that need a

solution for low cost yet effective way to improve operations
Future

developed

New Applications Advanced route and schedule optimization

6
 Product Offering

Shipment
tracking and
optimized
scheduling SMS

Logistic Mobile
Operator Hammock
GPS
Shipments

Web
Java App

Existing Enterprise Systems

7
 Sustainability
• Our product is a scalable and adaptive logistics management solution that
can grow with and meet the specific demands of a specific company for
years to come
Infrastructure
footprint at
initial entry
Customer base at
initial entry.

. .
. .
. .

The future
customer base The future
infrastructure
footprint

Even as the customers grow We do not require heavy additional

investment in infrastructure

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 Competitive Advantage
Competitive Advantage
• Low cost, no capital investment required
• Works with any mobile device

Direct Competition Direct Competition

MLM-HAMMOCK
• Existing but expensive GPS • Existing enterprise packages
based asset tracking devices for logistic management

Sustainability
• SaaS (Software as a Service) revenue model – Usage based fee
• Platform technology for any asset tracking, or scheduling needs

9
 Business Strategy
• Home office in Boston, MA with satellite offices local to customer sites
• Sell directly to local logistics operators
• Ease of deployment, customized solutions to meet individual customer
needs at a low cost
Mode of Penetration

Revenue Success
Demand Generation
Source Metrics

• Effective shipment • Sell software as a •Total subscribers

tracking service (SaaS) • Profit margins
•Schedule • Payments over time • Percent of market
optimization based on usage share
• Increase tonnage • Third party
transported advertizing revenue

10
 Financing Strategy
Financing Requirements:
• Low upfront investment in basic hardware and software
• Additional hardware investment may be needed as the customer grows
• A rental property in the geographic area of the customer to house the
data center and for data center personnel

Exit Strategy:
• Acquisition: sell the software license and optimization algorithms
• Liquidate: sell assets used for the setting up data center

11
Management Team Structure

12