IM Revolution

Revealed: The Business Model That Took Me From Making $700/Month To $314,900.
29/Month In Less
Legal Disclaimers
All contents copyright 2012-2015 by Matt Lloyd, and
www.PartnerWithMattLloyd.com . All rights reserved. No part of this document or

accompanying les may be reproduced or transmitted in any form, electronic or otherwise, by any means without the prior written permission of the publisher. This handbook is presented to you for informational purposes only and is not a substitution for any professional advice. The contents herein are based on the views and opinions of the author and all associated contributors. While every effort has been made by the author and all associated contributors to present accurate and up to date information within this document, it is apparent technologies rapidly change. Therefore, the author and all associated contributors reserve the right to update the contents and information provided herein as these changes progress. The author and/or all associated contributors take no responsibility for any errors or omissions if such discrepancies exist within this document. The author and all other contributors accept no responsibility for any consequential actions taken, whether monetary, legal, or otherwise, by any and all readers of the materials provided. It is the readers sole responsibility to seek professional advice before taking any action on their part. Readers results will vary based on their skill level and individual perception of the contents herein, and thus no guarantees, monetarily or otherwise, can be made accurately. The truth is, I, Matt Lloyd, have worked damn hard to achieve my results. Will you work as hard as I do? Im not sure. Therefore, no guarantees are made.
Copyright2012-2015 Matt Lloyd p a g e To partner directly with Matt Lloyd, apply at www.PartnerWithMattLloyd.com/
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Contents
Preamble ...................................................................................................5 So Who AM I And Why The Heck Should You Listen To Me?....................7 Why Everything Youve Heard So Far Is A Lie .........................................12
What You Must Do Instead To Profit Online ..........................................................12 The Elephant In The Room... ................................................................................13 The Typical Journey Of An Internet Marketer ....................................................15 The Major Hurdles No-One Tells You About ......................................................16 Why The Odds Are Stacked Against You Succeeding When You Start Out ......18 But What If I Focus On Getting Free Traffic? ......................................................19 Buying Traffic Profitably! .......................................................................................20 Calculating Your Average Visitor Value ..............................................................22 Vending Machines And Lemon Juice Squeezers (How Traffic Really Works) .......22 Case Study: Over 2,008 Leads a Week From Affiliates Alone ..........................23 The 4 Leverage Points That Moved My Business Up To The Multiple 6 Figures ..25
The REAL Truth About Internet Marketing ...............................................29

What The Gurus Wont Tell You .............................................................................29 Creating Your Own Products .................................................................................31 How Does A Million Dollar Sales Funnel Work? ....................................................34 What Does a Sales Funnel Like This Allow Me to Do? .........................................39 What a 315K / Month Business Really Looks Like for the Person Making the Sales ..................................................................................................................39 Burning the Ships Behind You ...........................................................................42 Here Is What This Entire Business Boils Down To: How Much Money Can You Extract Out Of Your Leads. ....................................................................................43 The Ultimate Leverage: Having Your Own Affiliate Program... .............................45 Where Should Your Focus Be? What Actually Pays You The Money In This Business? ..............................................................................................................46
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A Key Understanding For Buying Traffic ..................................................51

Fixed Cost Vs. Performance Based Media ........................................................51 The Alternative (And Virtually FOOL PROOF) Way Of Making REAL Money Online... .................................................................................................................51 My Email Marketing Empire...................................................................................68 How To Build A Funded Proposal ..........................................................................69 Affiliate Bonus Domination ....................................................................................69 The O.P.T. Formula ...............................................................................................70
So what happens next? ...........................................................................71

Remember: Traffic + Conversions = Sales ...........................................................73
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PREAMBLE
Why taking the time to read this handbook from start to nish may be the most important investment you make in your online business this year In this book, Im going to reveal to you the biggest misconception of the Internet marketing industry that only 3% (the top earners) know about. Im going to give you the 4 main leverage points that transformed my business into a multiple six-gure income source, in less than 3 months. Youll discover the single reason why youre not making as much money as youd like in your businessAnd, Ill reveal the exact business model Im using which is generating over $300,000.00 in cash each monthand how YOU can cash in on it too! This handbook is for you if you want to make more money in as little time as possible, have a life and still earn money, WITHOUT the stress and trauma of going it alone. So lets dive right in... But before we begin, I want you take a look at this Facebook update I posted January 22nd, 2012, which literally went viral
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Its probably too hard to read, so let me give you the gist of it. Id just crossed the $50,000 / month barrier in my online business. Little did I know, over the next 9 days of that month, Id actually reach $81,500 in revenue. Over the next 10 months or so, my business would scale up to doing $314,900.29 in October, 2012. It completely blew my mind, because Id been struggling to make money online for years, but more about that in a moment. Most people were happy for me and said congratulations. I remember leaving these not-so-wise words at the end of the post: Whether you like it or not, in getting from Point A [making no money online] to Point B [making more money than you can spend], youre going to make a certain number of mistakes.
My advice? Start making them I thought it was pretty good advice at the time. Now, I KNOW its not true and totally unnecessary. The truth is, when you nd someone successful, you can easily model them and get success much faster than if you go it alone. And thats the purpose of this handbook; to save you having to make the same costly mistakes that I did. Everything Im about to share with you has been discovered through years and years of painful (and very expensive) trial and error. None of it is based on theory, plus, if you read every page of this handbook, I PROMISE it will save you years of stress and heartache, and tens of thousands of dollars in costly mistakes like I made. If you want things to change and make more money, spend more time with your family, and get better results then you need to focus on everything I share with you in this report. Then you simply apply and prot. Thats it. So, switch off all distractions and go somewhere quiet for the next half hour as I open up my journey into Internet riches...
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SO WHO AM I AND WHY THE HECK SHOULD YOU LISTEN TO ME?

Im Matt Lloyd and at present, Ive got a cushy office here in Perth, Australia. Maybe youve heard of me, maybe not. Whatever the case, I should tell you now that the little online business I started out of my bedroom back in November 2008 has just hit $314,900.29 PER MONTH. Im certainly no guru, and Ill tell you right now what other so called gurus wont when they ash their bank account millions at you the gures they share with you are GROSS gures and NOT net revenue! Thats a HUGE difference and what sets me apart from others in my industry is that Im about as transparent as they come! Heres a list of my monthly overheads:
Commissions to partners - $40,000 Office rent - $960 Merchant fees - $5000 Staff - $2000 Advertising - $20,000 And a whole lot of other expenses
So after all this, Im left with around $100,000, which is taxed heavily, leaving me quite a bit less. Im basically left with around 25% - 30% of my original sum for myself. Im telling you this so you understand that you cant get millions in your bank account by next week, no matter WHAT the gurus say. Im also telling you this so you know the truth about earnings and can work out yourself what you can REALLY make in prots each month. Im a real believer in following people who walk their talk, after all, you wouldn't take advice from someone on how to get rich, when theyre struggling to pay for
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their bills would you? And Ive learnt the hard way about whom you SHOULD take advice from. Let me give you an insight into my life in the IM world...
I started online in 2008, in probably the same way you did with a lure of making money quickly. I saw an ad online that went something along the lines of: 'Make $5000 a week working just 2 hours per day' www.getrichhere.com
You see, during this time, I'd set myself a target of having $100,000 by the end of the year. In fact, I was obsessed with it. I'd printed off several A4 pieces of paper that had lines from top to bottom with the same sentence repeatedly: I will have a net worth of $100,000 by the end of 2008 I stuck those pages all around the walls of the at I was living out of. Bathroom mirrors... next to my computer, on the ceiling above my bed...you name it, I had it. In fact, I was obsessed. However, there was a big problem it was already August 2008 and I was tens of thousands off my target. As a university student, I made my living mowing lawns and clearing weeds. I was renting in one of the wealthiest parts of the city so was lucky to clear $600 / week. At that rate, there was no way in hell I would reach my $100,000 target So when I read that ad, I decided to check it out and I signed up at his website. Little did I know that one innocent action would drastically alter the course of my life forever. The next day, I got a call from the site owner who invited me to this company presentation for what he called a business opportunity. So I went and listened to their persuasive pitch selling me this idea of making a lot of money...and I left $2000 poorer (oh and that was just the START!) in the hope their business would work for me.
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Soon after, I went to my rst company event in Sydney. The founder of this company, was a true master of pitching from the stage (and as I'd later nd out, completely dodgy) was explaining how I could make more money. Of the 3 products (which I only had the rst), I needed to have the 2nd one ($9000) to make the $5000 commissions selling it... and the third one ($15,000) to make the $9000 commissions selling that. In other words, if I didnt have the remaining products, I would miss out on the big bucks. At the end of the pitch, everyone in that entire room was scrambling to the stage to get in on this new opportunity except two people who stayed put- One of them was me. Dropping $24,000 was a huge deal to me at the time... that was a lot of lawn mowing! But 1 week later, after really thinking it through, I decided I was either all the way in ... or not in at all. So with some apprehension, I wired this guy $24,000 of my hard-earned cash. It was one of the worst decisions ever! The exchange rate was not in my favour, so I ended up paying closer to $40,000 which left me almost broke however I reminded myself that Id make it back quickly...but it never happened. 9 Months later, I hadnt made a single measly dollar. I even quit the nal year of college to devote everything to making it rich online...and had nothing to show for it. The stress was too much for me and I became clinically depressed, taking the anti-depressant Zoloft just to help me cope. My loved ones were very concerned and thought my dreams about 'getting rich online' were a joke. And, as much as I hated to admit they were right, I was starting to believe them. But then a miracle happened Late 2009, I did get my rst sale... a young lady in South Australia bought through me, and I made a $1000 commission! I still remember waking up and seeing that commission notication on my phone I was ecstatic! Now, I didnt get to keep all that $1000, since Id built up a debt from advertising on Google, and theyd been coming after me with threatening legal letters for months so I used the money to pay them off.
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But still, Id now proven to myself it could work. About 3 weeks after that, I got my next sale. And then my next. Slowly, results began dripping in and my quest for making it online was starting to materialize. But now, I was getting a little smarter and analysing what people wanted which I could turn into cash. For example, if someone wanted a website, I could give them a basic Wordpress site and have it up and running in a few hours. Or of someone needed email sequences, I could do this too. I had enough Internet Marketing knowledge that I created my rst info-products quickly, and within a year, I had 14 of them including:
My Email Marketing Empire ($194) How To Build A Funded Proposal ($194) Affiliate Bonus Domination ($291) The O.P.T. Formula ($194)
Today, they sell like hotcakes, but back then Id be lucky if I made a sale a day, making a few hundred bucks. Every so often, Id have days where Id make $500, and got excited thinking that if I did this every day, I could be earning $3,000 a week! And I did... then $5,000... then $10,000 and so on. By March 2012, Id made over $120,000 in a single month, and let me tell you that this was the one of the best days of my life. All those sleepless nights clunking away on my keyboard in the hope of making money had nally paid off. I was now making money faster than I could possibly spend it. My list members were totally curious about how Id made my money and literally begged me to do a live speaking gig. To be honest with you, I was terried of public speaking so, resisted doing a live event for a long time. But in May, 2012, I nally gave them what they wanted. I did my rst live event in San Diego, and called it 'Online Income Revolution.' I didnt want a big crowd, so we deliberately made it a high-end event - $1000 a seat, and we sold 56 of them. Heres a few photos:
Copyright2012-2015 Matt Lloyd
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To partner directly with Matt Lloyd, apply at www.PartnerWithMattLloyd.com/
Anyway, that's my story in a nutshell. I know youre probably thinking, Matt, Thats Great For You, But How Can I Start Doing Those Kind Of Numbers For Myself? Well get to that in a moment, but I want you to understand that everything Im about to share with you is based on experience. And, Ive been where you are right now. I know what it's like to be making absolutely NOTHING in your online business... to having your friends and family think it's a joke... and then even starting to have those thoughts yourself. But more important, I know the exact steps you need to take right now to turn it all around. So in the rest of this guide, Ill reveal how you too can start making real money online. Now Im not promising you massive riches, but I AM promising you ways in which you can make a good living online.
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WHY EVERYTHING YOUVE HEARD SO FAR IS A LIE

What You Must Do Instead To Profit Online
The rst thing you must know, is that just about EVERY internet marketing guru is only giving you half the story For example, if you go to Clickbank.com, and look in the ecommerce section, you'll see what I call 'the dark side' of Internet marketing... A whole bunch of people talking about how easy it is to make money online... how they've discovered some 'push button software' that makes $15,434 a week, and how you can do it too, if you'll just pay them $27.00. And, if you watch through their entire sales video, you may be tempted to buy - hell, sometimes I even am, even though I should know better. Maybe youve got some of these money making schemes lying around too...
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But heres the thing: Most of these guys dont make money doing the things they teach. They make money online by selling how to make money online stuff. Thats it. Shocking yes? Well, the reason theyre able to make so much money with it is because theyre all sharing their lists with each other. Let me explain. So called gurus tend to have rather large lists, and all they do when they release a product is promote each others stuff to their list. Thats it. Some of these lists run into hundreds of thousands and these gurus know little about lead generation and Internet marketing. Theyre just sharing the same customers over and over again, and because theyre all promoting one course at the same time, theres massive social proof. The truth is, building an online business is very hard work, and its rarely as easy as the gurus make out. Now dont get me wrong, of course there are shortcuts and easier ways to make money online than being stuck to your computer for years at a time and as youll see towards the end of this report, there is an alternative way, but more about that later. But, if youre going to go down the traditional route of making money online (like I did, and which I dont recommend) there'll be times when you nd this really hard.
The Elephant In The Room...
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The Internet marketing industry is littered with failure left, right and center...yet youll rarely hear the gurus talk about it. In fact, 97% of people who get started online, fail. Shocking I know, but industry gures show that the chances of success are less than 3%. Can you imagine that? Anyone who tells you that Internet Marketing is easy is in fact lying to you. Its hard work. And if you dont know whats really involved, take a tour with a typical Internet Marketer...
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The Typical Journey Of An Internet Marketer

Lets meet John. One day, John is surng the Internet. Out of the corner of his eye he sees a little ad, that says: I Make $5,000 / Day From Home. Click Here To See How John ends up buying whatever product is being sold, and hes very excited, convinced he is soon going to get rich. So he starts spending an hour a day in front of his computer, working on his business. He sets up his rst blog he starts writing some articles to try and get some traffic he learns what an email auto responder is. Then he starts playing around with some affiliate marketing. At this stage, Johns wife and friends think hes bought into some get rich quick scheme, and dont really think hell ever make money with it, but let him go. And a few jokes go by but John is determined that this is going to work. So, he keeps plugging away. But soon, John starts to get a little overwhelmed. Theres just so much to learn and do Hes got to gure out how to set up a Wordpress blog how to do FTP how to set up an email auto responder and then, hes got to gure traffic PPC, CPA, PPV, newsletter marketing, joint ventures, article marketing, SEO, reciprocal links Theres just so much to do that John is beginning to feel out of his element. John spends hours glued to his computer trying to gure it out, while his family and friends are concerned hes been conned and his new business will never work. A few months in and he still hasnt made any money, and is now starting to think his family is right. The worse thing is that if John had known what was involved in the rst place, he would never have signed up. 6 months later, John is yet to make a dime online and by now is angry, frustrated and feels like a failure. Hes lost time and money and is about ready to call it a day.
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Perhaps you can relate to John? If you can, Ive got some bad news for you - If you keep doing what youre doing and dont make any changes, youll continue to stay stuck. Like I said, 97% of people in Internet marketing dont make money and thats because theyre focusing on all the wrong things meaning theyll NEVER make any money. The sad thing is that if you keep going as you are, this industry will pull you through its system and youll come out of it frustrated, exhausted and broke. But it doesnt have to be this way, and as Ill reveal later in this report, you CAN make money WHEN you have the right systems and support in place. The Internet Marketing Myth that everyone can get rich quick is what I call the elephant in the room. Its a reality that no one really seems to want to address and no one has been able to nd a solution to, until now. The truth is that if youve been struggling to make it online and youre not yet making the kind of money youd like its not actually your fault, because youve been misled. Youve been told that this business is all about getting more traffic when in fact, its about something entirely different.
The Major Hurdles No-One Tells You About

When youre new you dont know how to create an offer. You dont know how to write copy. You dont know how to create your own info-products. And like most newbies online, it gets pretty overwhelming when you have to learn all of this! Unless youre willing to put in a solid 10 hours a day, for at least a year, you dont stand a chance- theres way too much to learn. Its a tough path to go down, and one that very few people succeed in. In one way, I was lucky when I started out I was just 21 years old with no commitments, so I had time on my hands, which is something that most people dont.
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Heres the thing, when you have any products you sell online, you have to go through a series of steps FIRST before you can turn cold traffic into warm leads and then hot buyers...Heres how it works:
Drive traffic to a squeeze page which collects the names and email addresses of
every person who opts into your list. Traffic that opts in becomes a lead in your list Send a series of emails to presell traffic and make them receptive to your offerings Create and send to webinars and trainings to sell them on your product Send your pre-sold leads to a sales page to convert leads to buyers
Now I dont know if youre familiar with the above process, but we refer to it as a sales funnel. A sales funnel needs squeeze pages, autoresponders and sales pages, but you need to be a superb copywriter to write them (which can take years to master this skill) or you need to hire a copywriter to write it for you which can cost thousands of dollars. And you have to know how to set the system up so its all automated. Its basically a royal pain in the butt. An easier way, would be to nd someone who already has a product theyre offering and who already has a high-converting sales funnel. And then, you just send traffic to their site and you get a % of the commissions. Usually, its 30% 50%. This is called affiliate marketing. And 10 years ago it was an option. It was easy to make serious money doing affiliate marketing. You could go to Google Adwords, start sending traffic to your affiliate links, and basically print your own money! You could buy clicks for pennies that were worth dollars, but that was before Google shut down the entire affiliate marketing industry with their famous slaps. Apart from Google changing their rules, traffic prices have gone up making the whole process a lot more expensive. Statistics show that the price of traffic is continuing to rise. And thats a huge problem, because affiliate marketing margins are too small usually up to 50% which isnt enough to be able to buy traffic, and make a prot. Example: You might have to spend $200 on traffic to make a $300 sale, but what happens if the price of traffic rises (which it already is doing)? Increased competition is pushing up traffic prices and the Average Cost Per Click (CPCs) is rising
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All this means is that youre unlikely to make a decent prot which is going to make your time and your energy worthwhile. Unless you have a sales funnel that is able to take that traffic, and convert it into money so you can pay for the increasing costs, your survival online is limited. This is the exact reason why the failure rate in Internet Marketing is so high. Back in the early 2000s, Google Adwords provided all the traffic you could ever want- and the industry was wide open, meaning highly protable months were very possible...but all that has now changed and the margins on affiliate marketing are too small to prot properly. So in reality, if you want to make a 6 or 7 gure income online, youre going to need to create your own info-products, and your own sales funnels, since this is where the money is...or is it? Let me tell you WHY even though this is highly protable, its also the hardest, most expensive and time consuming method to make money online...
Why The Odds Are Stacked Against You Succeeding When You Start Out
There are certain things you need to know how to do if you want to create a high converting sales funnel:
You need to know how to write persuasive sales copy
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How to create your own information product How to create a sales funnel (squeeze page, sales page, email follow up, etc) Apply for and set up a merchant account Integrate shopping carts with your email auto responder and payment gateway Handle customer support Deal with refunds and chargebacks Constantly split test new offers Setting up automated webinars and the list goes on.
These things can take years and years of experience (and a lot of money) to master and in the quest to master these things, 97% of people doing this will go broke! For every dollar you spend online to advertise, you get very little back if any, and when you keep repeating this cycle, you end up with no money! What Im basically saying to you is that you can't buy traffic PROFITABLY, because youll have more money going out than coming in... And this is why so many people fail in this industry. But the repercussions are far more sinister than that because in your dream of following Internet Riches, you lose valuable time with loved ones, you might have already quit your job and you may even end up in severe debt just like I did.
But What If I Focus On Getting Free Traffic?

You may be thinking, that one way of avoiding this path, is to build your online business using free methods to get traffic. That way you have no money going out the door. But again this is a typical mistake a lot of newbies make. Thats because FREE traffic is a myth. Free traffic requires a lot of time, and as the well known saying goes, time is money. Literally. Thats because your time is worth something, and Ill illustrate this with an example. Lets say you want to do SEO and spend 2 hours a day writing articles for the next 3 months, trying to get ranked in the search engines. Youve basically spent 180 hours of your life doing this task.
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The worth of your time is in proportion to how much you want to earn. So if you want to earn 1 million dollars a year (which is $84,000 / month), then you need to value your time at about $350 / hour minimum. So in reality, those few hours a day spent writing articles for free are NOT really free- they actually cost you thousands, and thousands of dollars. And then if you target the wrong keywords, its all worthless anyway! The point is, there is NO SUCH THING as free traffic. ALL traffic has a cost which means you CANNOT buy traffic protably! In reality, if you want to make a REAL living online, its not about buying cheap traffic. Its actually about:
Buying Traffic Profitably!

What does this REALLY mean to you? Let me explain with 2 simple formulas which are the backbone of making all the money youll ever want online. And again what Im about to show you will sound deceptively simple, and in fact, its so simple that 97% of the industry misses it which is why they continue to struggle. Making money online really boils down to this: Traffic + Conversion = Sales Traffic in front of your website is not the most important thing in the beginning instead, your focus should be on building a website that is traffic worthy. This is key to your success! Most websites are not traffic worthy. First question: How much can we afford to spend to get a customer? This will be the most important number for you to know (that 99% of ecommerce website owners have no idea of):
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Average Visitor Value = Gross Sales / Unique Visitors Otherwise known as Earnings Per Click (EPC) And as for free traffic, Ive already explained that in some way or the other, it COSTS you money. Let me ask you wouldnt it make perfect sense to design a website that can convert traffic into sales before you even think about getting traffic? Again: Traffic + Conversions = Sales Most (especially newbies) think it's: Traffic = Sales This isnt true. Let me explain in 2000, Pets.com went on a traffic rampage... they spent millions on Superbowl ads... and went bankrupt within 12 months. Why? They were paying roughly $270 per customer to get traffic- but only monetising that traffic to the tune of about $75. There was more being spent than coming in. More traffic wouldnt have helped unless it was paying out $270 per customer. Unfortunately most entrepreneurs make this deadly mistake and dont even know it.
Its not about more traffic, its about: How do I make more protable sales? More Traffic = More Money* * But ONLY if your marketing and sales mechanism can extract more value from that traffic than it costs You have to be able to take the traffic your marketing machine pulls in and send it through a sales process that makes it more valuable to you than the value the market placed on it. And if you don't have that capability yet, then you need to make some changes. - Rich Schefren
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Calculating Your Average Visitor Value

You need to know the average value of your visitor before you can understand if its costing you or making you money. Remember, your average visitor value = how much a click is worth to you. It's also the maximum you can pay for a visitor to your site and still break even. Unless you know these values, you cannot make informed traffic buying decisions. Any traffic you buy will be based on 'intuition' or 'hope.' Example: Let's say you send 100 unique visitors to your site. And from those 100 visitors, you get just one sale- for $100 (conversion rate of 1%) To work out the average visitor value of your site, simply take your gross sales, and divide it by your unique visitors- for the same time period. So, take $100, and divide it by 100 unique visitors, and you are left with an average visitor value of $1. That means that on average, every visitor you got that day was worth $1 to your business.
Vending Machines And Lemon Juice Squeezers (How Traffic Really Works)
There are 2 formulas for making money online is this: 1.) Traffic + Conversions = Sales 2.) Sales > Ad Expenditure
Now, heres why everyone misses it: because all the gurus go around ogging courses on how to get traffic, which is why every Internet marketing newbie thinks its about traffic. But its not. Its actually about how well youre able to convert that traffic into paying customers. Lets go back to the formula:
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Traffic + Conversions = Sales So lets say you get no conversions, then: Traffic + 0 Conversions = Sales Which equals 0 sales. Any number you get for traffic, multiplied by 0, is STILL 0. If you have no conversion, traffic is worthless. BUT, if you have conversion youll have all the traffic you could ever want, and thats because affiliates will always send their traffic to whoever pays the highest price for it In our industry, those whove been the best at converting traffic have made the vast, vast majority of the money: 1.) Jonathan Budd ($14 million so far, in 7 years) 2.) Mike Dillard (millions) 3.) Anne Sieg (millions)
And since everyone wants to monetise trafficwhere do you think the top affiliates are sending traffic? To people like me. People like Mike Dillard, or Jonathan Budd.
Case Study: Over 2,008 Leads a Week From Affiliates Alone

Put it this way, I spent 3 years ne tuning my sales funnel to maximize how well it converted traffic into paying customers, and I spent thousands of dollars trying to work it out. Everything changed when I realized its not about cheap traffic, but about monetizing the traffic youre already getting so you have money coming in, which can be reinvested back into the traffic and make a prot in the process. Do you see how powerful this simple shift in your thinking is??
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If you truly get what Im sharing with you then youll understand the most important cause of my success. Remember, Average Visitor Value = Gross Sales / Unique Visitors (Otherwise known as Earnings Per Click (EPC)) Let me say it again, theres no such thing as free traffic, and NO, More Traffic DOES NOT EQUAL More Money unless your sales funnel is highly optimized at converting as much of the traffic into paying customers. In other words, you have to be earning MORE than what the traffic COSTS. (this is whats known as a funded proposal, but more about that in a moment)
Another Way To Look At It Is Imagine Your Website Is Like A Vending Machine
Just to prove my point: Imagine you nd a vending machine. You put in $2 but instead of getting a Coke, you get change. But only $1.80, so you repeat: and get $1.60 And then $1.55, and basically, each time you put money in, youre losing 10% every timeWould you honestly keep putting money in all day? Of course not! Now let's pretend you went to another vending machine- and this time when you put in $2, it gives you $2.20 back. Feeling happy about your good fortune- you
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might put your $2.20 back in and this time, it gives you $2.40. You do it again and this time, it's $2.65. So in essence, youre getting 10% more than you put in each and every time. For every $1 you feed it, it gives you back $1.10. Trust me when I say youd probably stand there all day putting money in!
Now Lets Go Back To Your Website: The money you spend on getting traffic to your website is like putting change into a vending machine. Eg. you put in $2, which buys 4 clicks. The sales you make from that traffic (your average visitor value) is like the change the vending machine gives you back. Your role is to turn your business into a vending machine that gives you back more change than you put in. In other words, Maximise Average Visitor ValueAnd Never Stop Improving It. The Holy Grail of Internet Marketing is when the average visitor value is MORE than the average cost per click. Basically Average Visitor Value > Average Cost Per Click. Once you reach this point, you can scale your business as fast as you can spend money on buying traffic. I hope everything Ive shared with you so far is making perfect sense to you now!
The 4 Leverage Points That Moved My Business Up To The Multiple 6 Figures

Now, as I promised earlier, I told you that Id give you the 4 leverage points that shifted my business into 6 gures. Let me tell you one thing for now, I wish Id known about these when I rst started out online, as it would have saved me years of heartache and stress as youll later nd out.
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Heres the thing, I tried affiliate marketing and I also tried creating my own products. Both took me a VERY long time to work out how to do protably. In fact, I ended up $40,000 in debt after my rst year, after having quit college AND quitting my job mowing lawns. I learnt the hard way, but you dont have to. The point is that when youre starting out, you need to spend as little as possible and earn as much as you can to make your venture worthwhile. And you can only do this when you know EXACTLY what youre doing and which costly mistakes you need to avoid. Thats how you make real money online and in the next few pages, Ill show you exactly how you can do that too.
The 4 Leverage Points That Moved My Business Up To The Multiple 6 Figures So I want to tell you what happened in the 4 months between September 2011, and January 2012, when this happened:
As you can see, I literally jumped from $15K up to $81K in 4 months thats pretty big jump!
Here are the 4 things I did differently to most people online: 1.) Phone Follow Up
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I have a confession: I hate selling. I never liked the idea of picking up the phone, calling people back, and asking them for money but, I also knew that there were some people on my list, who just would not buy unless they actually spoke to someone. So, I forced myself to do it. I started calling back my leads- Id ask them a number of questions, and nd out where they were at. If I had a program that would help them get to the next level, Id ask if theyd be open to hearing about it. If so, Id explain it some and then (and this is key) Id ASK for the order. Now working 14 hour days because of all these calls isnt my idea of a lifestyle business. So, with the permission of the person I was speaking to, I started recording my phone calls. After a while, Id built up a library of recordings, of me making sales on the phone so I could bring other people onto my team, and share those recordings with them. Despite my hatred of cold calling, I was pretty good at closing people over the phone, so when I hired out a team to call on my behalf, they simply listened to the recordings and modelled my script thats it! This meant we made 3 times as many calls, and I was working a lot less. If you want to achieve wealth, you have to gure out how you can leverage the efforts of others no one ever gets rich based on their own efforts.
2.) Multiple Products After I did my rst product, I thought I had it made. I soon realised though, it wasnt enough. The market was insatiable they wanted to keep on buying and buying. I have people on my list today, whove spent well over $20,000 with me. And of those people, I know for a fact many have spent a LOT more than that on other peoples products too. One of your jobs as a marketer is to capture as much as their spending as you can. Whether you get that money, or your competitor gets the money, we know for a fact that someones getting it, so it may as well be you. This is why you need more than one product, but creating more products just means more work. In fact, I recommend you get someone else to do all the hard
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work for you, so you can license their product (which Ill explain in more detail towards the end of this report).
3.) High Ticket Programs Maybe youre thinking who on earth would pay a LOT of money for a product or program right? Well, in January 2012, I sold my rst $10,000 program. That was a big deal for me as it opened my eyes to what was really possible. So what did I sell for $10,000? It basically set someone up in business- Id create their product for them, and automated selling webinar to continuously make them sales, etc. In the end, it was way too under-priced for all the work I had to put in Later in this report, Ill introduce you to the concept of extracting juice out of lemons one of the best ways to really squeeze the juice out of your traffic, is with selling a high ticket program on the backend. So let me ask you something What do you think is easier? Making $100,000 a month by selling 1,000 products at $100 each, OR, selling 50 products at $2,000 each? Believe me, its much easier to nd 50 customers than it is to nd 1,000 of them even if you are charging 20 times more money. And dont worry over people spending $10,000 PLUS for programs, they can and they DO, and thats because if they see the value in what youre offering and it saves them time, money or stress, theyre happy to pay for it.
4.) Partner Program Late 2011, I decided to create my own affiliate program- where others could promote some of my products, and earn a 50% commission. It was one of the smartest things I ever did. As I said before, if you want to get wealthy, youve got to gure out how to leverage the efforts of other people, and also how to leverage money. With an affiliate program, others were now sending me their traffic and their leads. I paid them on commission. If one of their leads bought a product of
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mine, the affiliate would get their 50%. The key thing was that I ONLY paid when they got sales. If they didnt get results, there was no cost to the business. Later on, a ton of people started asking me about licensing my products- so they could keep a bigger % of the prots. At rst, I was very reluctant and would only do it if they paid me a big fee. But, over time, I got more comfortable with it, and started taking on a select number of what I call M.O.B.E. Licensees youll learn more about this ultra-lucrative business model a little later.
THE REAL TRUTH ABOUT INTERNET MARKETING

What The Gurus Wont Tell You
You need several products to pay for your lead generation costs. And YES
you do need your own products. The chances of YOU making millions through affiliate marketing is virtually zero
It's highly unlikely your rst product will be a winner and thats because
youre still learning what the market truly wants.
As Ive already explained, affiliate marketing is hard to make work because

of the very small prot margins involved and the rising cost of traffic.
Launches are NOT a sustainable business model. Sure, you can make a ton
of money in the short term, IF you have the right launch partners but, youll burn out quickly. Ive done over $100,000 in sales in under a week with launches- but for some of those weeks, I was lucky to get 3 hours of sleep a night. They are intense, and cause a great deal of stress on your body.
Its hard to break into Internet Marketing if youre new, with no results (and
therefore no credibility). The gurus wont tell you this, because they want you to think its easy but its not and not everyone can do it - Most dont have the patience, determination, and budget to go down the traditional
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path like I did (and you probably wouldnt want to either. I was lucky in a way to be young with no major commitments if you have kids, a mortgage, a day job, youre in a tougher situation than I was. But, as youll see later on, theres a better way to do it.
Beware of buying leads! Back in 2009, I get a call out of the blue from some
guy who says he has 76,000 leads of former network of marketers. Immediately, my ears prick up. I'm paying at least $8 per phone lead on Google Adwords - I'm desperate for leads, and can't keep paying what I am. He wants about $4,000 for the list. I know that if I get one sale, I'll make $1000, plus I can always upsell at the back end...So I bit the bullet and I buy. It was the stupidest thing I ever did as 99% of the leads were fake!
Leads are a bit like gold - the best ones (also the rarest, which few people
know how to generate) will be right on the fence, and just need a gentle push before they buy. Little convincing or persuading is needed with these people. The worst ones (that most people get), if you call them, will soon tell you where to shove that phone. The only leads you should have are ones youve nurtured yourself dont buy them from others!
Running a business requires a whole new set of skills to working in a job...

"the good news is, you're the boss, the bad news is, you're the boss"
You cant do this alone you'll need staff. You'll need a team. You need
a customer support desk, assistants, etc
This is probably what you dont want to hear and is a far cry from the usual get rich while you're sitting on the beach, cocktail in one hand, laptop on the side checking commissions. The truth is if you go down the traditional route of starting an Internet marketing business, youll most likely end up like the 97% who FAIL each day. But there is an easier way, one which doesnt involve all the hard work, a way in which all the heavy lifting and learning curve is removed for you and Ill tell you about that later. In fact, Im going to show you all the different ways you can make money online, so you can decide for yourself which path is right for you.
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The trick is to remember that not all clicks are equal. Behind every click is a real person- with real emotions. You never know who's clicking on your ads- that person could have recently spent $10,000 in your niche, and is perfectly happy to spend more if presented with the right offer. On the other hand, some clicks might be coming from traffic exchanges where people only click to get more exposure for their OWN site, and arent interested in the slightest in your product. The bottom line is that price tells us little about the quality of the clicks. What matters is whether those clicks convert into sales thats it.
Creating Your Own Products

Im something of a master at product creation, and if you go to MOBEOffice.com (which is where I have all my products) you'll see something like 20 products I created. Heres a screenshot of some of them:
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Now I nd it easy, but, it wasn't always like that. When I rst started out, I decided to create my rst ebook around mid 2009. However, one year on, I still hadnt done more than 5 pages... that's what you call procrastination. I wanted to have my own product so I could keep all the money. But, as Ive already explained, it was tough going! I knew to make real money, I was going to have to really challenge myself and not procrastinate. When I eventually did create my rst product, I put myself into a situation where I had to deliver 7 webinars, over the course of 9 days. I thrive under pressure and I knew if I put this pressure on myself, Id be able to deliver... but being me, I left it till the last moment each time. I did months of planning, but unfortunately I didnt solidify my research or put my thoughts down on paper. With less than 36 hours to go before the rst webinar, panic set in because I wasnt ready. I had done very little! People would show up
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and Id done very little! Put it this way, 10 minutes before the webinar was due to start, I was still nishing off my PowerPoint slides! I delivered the webinar, then the second and third etc...and felt proud of the fact that Id created my rst product. However, when I launched it, no one bought and it was totally depressing. This is when I realised that product creation is only the start of it. The marketing is where the real work begins. The truth is, to get sales, you need to create a sales process which butters up your leads and plants hunger and desire in them to WANT your product so badly that theyre willing to buy your stuff. Heres an example of a sales process I have, using an automated webinar [Map of automated webinar for one of the products] As you can see, theres a ton of work that goes into creating a sales funnel like this, not to mention a LOT of costs - Here they are:
Create webinar registration page Record video to play each night, and simulate a live webinar Using an email auto-responder and shopping cart like infusionsoft ($2,000)
And thats just the beginning. If youve never created a million dollar sales funnel, youre probably not going to know where to begin so, let me show you EXACTLY what one looks like:
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How Does A Million Dollar Sales Funnel Work?

So let me walk you through the sales funnel that has done over a million dollars in revenue for me, these past 12 months
Step 1:
We start off collecting a lead - a simple email address. You want to start off asking for a very small commitment at this point, the prospect (soon to become a lead) doesnt know who we are. So we want to offer them the very best benet of joining our email subscriber list. In this case, Im going to teach them marketing. Im going to share with them how Ive been able to make up to $4,000 a day, get a ton of leads, etc. I wont share that all in one go, but, as they stay subscribed to my newsletter, I will reveal everything over time. They opt in, and start receiving a 45-day automated email follow up sequence.
Week 1: The inner circle
Around week 1, we invite them to attend a live webinar. Its actually an automated webinar, designed to simulate a live one. But its live in the sense it plays only once per day
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Prospect hits webinar registration capture page. They register for the best time that works for them They get an automated follow up sequence thats been tested for maximum effectiveness, driving them to webinar. Prospect attends simulated webinar experience & presentation as IF its occurring live.
Sales come in on autopilot, around the same time each day (ALL AUTOMATED) Additional automated follow up sequences are triggered, depending on what links the lead clicks on in the main follow up sequence.
Week 2: Get traffic 3.0 Same thing happens as week 1, except we push Get Traffic 3.0
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Week 3: My email marketing empire again the same as before a webinar takes place to sell My Email Marketing Empire.
Week 4: How to build a funded proposal again another webinar for building a funded proposal
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Upsell sequences to sell back-end programs:
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What Does a Sales Funnel Like This Allow Me to Do?

1.) I can afford to pay more than what 99.9% of my competitors can for the same traffic and easily make prots (that I reinvest into buying even more traffic and so on which is why my business is growing so fast) 2.) My average customer value is about 20 times higher than most people in our niche. Why? Because apart from having many products on offer, I also have an upsell process in place with phone follow ups. With this process, customers are also offered coaching programs and because they love our products, they are much more likely to invest in other programs.
Do you understand the power of a high-converting funnel now? Ive tested and tweaked this funnel repeatedly over the last few years and its highly optimized meaning that you get so much more from your leads than you otherwise would. Think of it like this instead of squeezing a lemon, you stick it in a juice extractor instead! Anyway, so what DOES a 6-gure business REALLY look like? Let me show you!
What a 315K / Month Business Really Looks Like for the Person Making the Sales
Despite being successful now, it wasnt always like that... Back in 2010, I took a bus to visit my parents Farm, which was about 5 hours out of the city. My car had broken down once again, so I had to take the bus. After my visit, my mother gave me a ride back to the bus stop so I could get back to the city a few days later. Anyway, while waiting for the bus, my mum said: Are you sure youre doing the right thing here? I just dont want you to end up having nothing in 5 years time, and regretting not nishing your university
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I smiled, having heard this at least 1000 times before and Id been hearing it for years. And even though I was still making little money at the time, I just knew that I was going to make this work. Yes mum, youll see. Soon Ill be doing $50,000 a month Of course, I was being deadly serious, but she thought it was silly and unrealistic. No one makes $50,000 a month! Get real and even though she found it amusing, I could detect the worry in her tone of voice. Around this time Id just made my rst product, which I was selling for $200. In my mind, I saw myself getting to $50,000 by selling 250 of those things every month, or close to 10 a day. If I could get 10 a day, that would be $2000 a day in sales, and allowing for a few refunds each month, Id be there. Writing these words now, several years later, and having made more than 3 times that gure in a month, I now see how wrong I was. And I wish someone had explained to me, what Im about to explain to you right now. In order to get to 50K a month (or numbers at that level), you will have to sell a LOT of front-end products, and quite a few upsells. These are what get you your new customers. So whether its a $10 ebook, or a $100 video course, you need a front end. However, where you make the REAL money and big prots, is on the back end.
For example, lets say you have a $2,000 coaching program. You sell one of your $100 products each day of the month so 30 in total. This means you have $3,000 in revenue, right there. Then, you approach those 30 new customers, and you offer them your $2,000 program. If youve done a good job of delivering value on the front end product, you can offer them your $2,000 program and trust me some will buy. Even if only a third or 10 of your customers buy, thats another $20,000 in revenue for that month. So now were up to $23,000. Not bad, but still a long way off from our $50,000 target. And thats where we bring in our super back end program priced somewhere around $9,000. Now, I know what youre thinking who the hell would pay me $9,000 for a product?? And what product could I even offer for that?
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Well, I can tell you from experience, people WILL pay that kind of money. My highest end program right now (my Platinum Mastermind) is more than double that price, and we have 18 people currently in that (and a whole bunch of people on the waiting list, hoping to get in). Now, to sell that $9,000 program, youre going to need some really good marketing. Thats a big decision for most people, and theyre not going to fork over that kind of money because you told them to in an email. Usually, its going to be a much more intense marketing process. But, if you can set it up (which I do cover in my How To Build A Funded Proposal course), and then market it to those 10 customers who each bought into your $2,000 program, then theres a good chance you can convert at least 3 of them into higher buyers. So if you get 3, @ $9000 each, thats another $27,000 for that month. That brings our total to $50,000 for the month. Thats how you get to those kind of numbers NOT by selling 250 copies of a front end product! And by the way, if you currently do have a front end product which is selling really well, with no back end products in the price range I just described, then the easiest way to add another 1 or 2 zeroes to your income is to do just that.
But Matt, What If I DONT Have My Own Sales Funnel?

If you havent got your own sales funnel, all is not lost. As Ive already mentioned, you really have only two options:
Affiliate marketing License and sell existing products (Ill tell you more about this later)
As Ive already explained to you, there are many cons about affiliate marketing. Obviously product creation is out of the question if you dont have a solid, highconverting sales funnel to support your product. But, as far as I was concerned, there had to be a better way. Perhaps another solution, which didnt rely on me having to go out and create a sales funnel or have to go through the hassle of creating products... And This Is What Motivated Me To Begin Searching For A Solution
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Burning the Ships Behind You
One of my favourite stories, is that of the Spanish army, when explorer Hernan Cortez conquered Mexico. When Cortez landed in Mexico, he was faced by a superior Aztec force. To make sure there was no chance his soldiers would change their minds and retreat back to the ships, he went down to the ships one night and burned them. Now retreat was impossible! His soldiersHADto stand and ght. Cortez had taken away anyexcusefor retreat! The point of the story is that Ive done this several times in my own business when Ive had to make major decisions. Ive literally cut off all escape routes and contingency plans so Im FORCED to go through with my decision. For example, the rst online business I bought into in 2009, cost me just under $40,000! Actually, it was USD $25,000, but with the exchange rates the way they were, I ended up paying pretty much my entire life savings for about a week after, all I could think was what have I done?? But, I knew it was the right decision. See, when you dont have anything at stake in your business, youre probably not going to treat it like a real business. Youll
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treat it like a hobby. But with $40K at stake, I decided I needed to focus on my business 100%. I quit college shortly after (with just 1 year left to graduate) and I also quit my lawn mowing job. Shortly after, I walked into the welfare office which was paying me about $435 every two weeks as part of what we call student allowance here in Australia (for poor students) and I told them to stop my payments. They asked me if Id found a job to which I replied: No, I just dont them anymore. I faced no choice other than to make it work through hell or high water I HAD to make it work and left myself no other option. Now, Im not saying you have to do anything as drastic as that. But, let me ask you something: How serious are you at making this work? How serious and committed are YOU to making your online business a success? Did you know that most people who invested in this report wont ever read it all the way through? Did you know most wont even read this far? (and if you have made it this far, then youre at least on the right track). Towards the end of this report, Ill tell you about a program Im launching, where Im looking for some serious partners. If youre 100% committed, you might think about applying
Here Is What This Entire Business Boils Down To: How Much Money Can You Extract Out Of Your Leads.
Thats a little blunt, but thats the truth. As I said, youre going to be paying money to generate these leads, which means a real cost on your hands. Lets say youre putting in $100 a week to generate leads online and, only getting $70 back a week in revenue from those leads. Common sense tells you that you wont have a business for long. So, for arguments sake, Im going to use an analogy about squeezing lemons. Lets pretend you owned a lemonade stand, and, you were on the busiest street of New York. There was a ton of foot traffic going by thousands of people. Its a
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very hot day, and Im the guy who sells lemons. I give you 3 lemons for free, to start your business, because Im feeling generous. So, you squeeze out a glass of lemon juice, from each lemon, if you squeeze hard. If you give those lemons a gentle squeeze, youll only get half a glass. You can sell a glass of lemon juice for $2. You can buy lemons from me, for $1.50 per lemon. My question to you is this: With those 3 lemons, how much money can you make? Answer: if you squeeze hard, thats 3 glasses of lemon juice $6 in revenue. If you dont squeeze hard, you get back 1.5 glasses of lemon juice so its more like $3 in revenue. Once those lemons are gone, you have to come to me to buy some more. How many lemons can you keep buying from me, when they cost $1.50 each, but you only make $1 in revenue from each? If you squeeze hard, how many lemons can you buy from me at $1.50 each, when you make $2 in revenue from each one? Do you see what Im getting at here? How well you can extract/squeeze the juice out of those lemons, will determine whether you struggle to get by or whether you scale up and build the biggest lemonade empire in New York. And selling online is absolutely NO different. The difference between someone like me, whos able to bring in up to $300,000 a month in revenue from the leads I get, and someone who cant make $500 a month, is simply the fact that I extract more money out of my leads. Thats it. I then have money to go and spend on getting more leads like the lemonade guy whos good at squeezing juice has more money to go and spend buying more lemons. What will determine your success online, is how well you answer this question: "How Much Revenue Do You Currently Squeeze Out Of The Traffic?" If you have no products, no sales funnels, nothing then, you cant really get any revenue from your traffic and leads.
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The Ultimate Leverage: Having Your Own Affiliate Program...

Once you get really good at extracting the juice out of those lemons, now, others will pay you for it. They'll send you their traffic. It's now time to put in your own partner program. At the present time, I have over 1,800 partners- each of them have joined my affiliate program, to send traffic to my sales funnel...Now, not every one of them is going to send traffic. In fact, to be honest with you, most do absolutely nothing (which is like anything in life really). But, theres a few, who do a LOT they send a lot of traffic to my sales funnels. I convert it. Most of them gure out pretty quickly, they are better off joining my License Program, since standard affiliates only make 50% commissions on the front end- and, they dont make any money on the back end (which accounts for 70% of my total revenue huge). My advice to you, is that if you want to go down the hard path of creating your own products and sales funnels - then, as soon as you have half decent conversions, you want to create your own affiliate program. Dont let the technical side of setting it up scare you either (it did for me, which is why my rst affiliate program was about 6 months overdue). All you need is a shopping cart service like 1shoppingcart.com or Infusionsoft.com. These come with their own affiliate programs- so, youll simply decide what level of commissions you want to pay your affiliates, and your shopping cart does the rest. All things being equal, the better you pay your affiliates, the more they will want to promote for you. Thats one of the reasons so many people are eager to license my productsbecause I pay 90% commissions on the front end, which is pretty much unheard of (although the License Program is MUCH more than just a simple affiliate program). So now you know why 97% of people dont make it online its tough. The odds are stacked against you. But, take heart because youre not entirely screwed YET. I know Ive been pretty harsh so far, but it was for your own good! I had to do it so you fully appreciated the value of what Im going to tell you next...
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Where Should Your Focus Be? What Actually Pays You The Money In This Business?
Once you have a high converting sales funnel that can consistently convert leads into paying customers, theres only one thing left for you to do: Get leads. Think about it. If you have a sales funnel that can convert 1 out of 50 leads into a paying customer and make you $200 each time and it costs you $150 to generate those leads, are you going to keep spending money on leads? In other words Im asking you, are you going to put $150 on the table to get back $200? I know I sure would. Id keep on doing that all day long. Thats why more than 90% of your success in this business will come down to how well your sales funnel converts. Get that part out of the way, and the rest is easy. Now, youre probably wondering where and how do you get all these leads? I couldnt possibly cover every lead generating strategy in this reportbut heres what I will say on the matter. Back in late 2011, I set myself the goal of generating 10,000 leads, in 100 days. At that point, I already had my rst 10,000 leads, but it had taken me 3 years! And now I was going to attempt to do it all over again in record time. So, I created some serious accountability I told my list that was my goal, and for $2,000 (which 70 people gladly paid) they could watch a video each day, where I revealed exactly what I did that day, to get my leads. I would also show what I paid, my exact stats, my exact ads, everything. It was a complete watch over my shoulder look at how I did EVERYTHING...and amazingly, I generated those 10,000 leads in just 42 days. 42 days! I never forgot the lesson, and now I do everything I can to create accountability for myself in my business. So let me share with you a few of my favorite lead generation strategies.
Solo Ads
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In case you dont know, let me explain how a solo ad works. If youre reading this, youre probably on my list (if youre not on my list- and youre reading thisthen its most likely a pirated copy- let me know who sent it to you for a cash reward!) Anyway- like I was saying, youre on my list. I have your email address. And as of today, I have about 100,000 email addresses that Ive built up thats my list. My list is denitely an Internet marketing kind of list. Im not going to promote how to lose weight offers to my list, since its not really what theyre looking for. Let me be clear about one thing the size of your list does NOT matter! What matters, is how responsive it is. Theres little point in having 100,000 members on your list if less than 1000 will open it. Now what you can do is approach list owners and pay them to send out an email to their list. How much you pay will depend on the responsiveness of THEIR list! I review many of these lead sources and how effective theyve been for me in my program, 10,000 Leads In 100 Days.
Banner Ads
Banner ads are a great way to draw attention to your product if placed on the right sites and forums. You can use something like http://www.adbrite.com/ which will place banners on public forums for you. You simply upload your banner and set your budget and keywords. They take care of the rest. You can also place ads on high traffic sites like the Warrior Forum.
Pay-Per-Click
Pay per click has several platforms out there, but Google Adwords is by far the main and best one. The problem is, Google isnt too keen on the internet marketing industry- a few bad apples doing the wrong thing tainted our entire industry, so they pretty much kicked us off. The last time I got leads from Adwords was 2009. You also have Facebook PPC. Facebook traffic is a different beast- its harder to convert, and the reason is, the traffic lacks intent. Think about it- you usually
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dont go to Facebook because youre searching for something. You go there because you want to see what your friends are doing look at their photos share what youre doing. So, when you see an ad on the side, its interrupting you. This is very different to if you go to a search engine, and type in a keyword. Now, youre searching for something so the ads (as long as theyre relevant) arent really interrupting you at all.
Direct Mail
This is denitely only for you if you have a good sales process- a high converting sales funnel. If youre going to do direct mail, be ready to put some real money on the table. In any given month, Ill send out 50,000 pieces in the mail to get new clients. In fact, if you are reading this now, theres a very good chance you rst heard about me from a post card or some package I sent you in the post. You can get details of all the lists from a site called SRDS.com its about $700 a year. If youre looking to save a few bucks, just go to your local library, and theyll have a copy for you there you can read for free. With direct mail, you will need to pay postage, list rental, and printing of the pieces. When all is said and done, you could be paying $0.80 for every single piece mailed. The key to doing well, is to match your offer to the right audience. The audience is everything. Id rather have a mediocre offer in front of a great audience, than a great offer in front of the wrong audience.
Example: when I was a rookie just starting out, and had no clue what I was doing (I actually laugh remembering this now), I decided to make my own little postcards. So, I printed off about 200 sheets of A4 paper, which had two post cards printed on each half and I split them down the middle. Now I had 400 postcards- yay!
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Next, I simply went outside, and started leaving one in every post box I could around the neighbourhood. I tried to be a bit sneaky about it so no one saw me- since people can get annoyed when you give them junk mail. After 3 hours, I went and collapsed in a chair, proud of my efforts. Soon, Id be getting a ton of leads now, I just need to play the waiting game. But nothing happened! Several days later and not one single lousy lead. I didnt realise it at the time, but the problem had to do with my audience selection. I had no criteria for my audience selection- except that they had to be within walking distance of my house. These days, my direct mail efforts are on a much bigger scale and, Im a lot more careful about who I send mail to. The main thing youre looking for are buyers of similar products to what youre offering and if theyre recent buyers, then even better!!
As Dan Kennedy says, a buyer is a buyer is buyer and a non-buyer is a nonbuyer is a non-buyer. Which means that those who buy, usually continue to buy. Those who dont probably arent going to change their non-buying habits because of your offer.
Marketing Co-Ops
I only manage co-ops for those in my MOBE License Rights Program right now. But, in any given month, I manage around $50,000 of funds, and spend it on traffic. So why do people pay me to send them leads? Well for starters, Im good at it. Ive spent a lot of money on all kinds of different media, and know where the gold is- I know the best traffic sources that convert. Secondly, there are many traffic vendors who just wont want to deal with you if your budget is only a few hundred bucks. Some of these sites will have a minimum buy of $10,000 or more. So, as part of the co-op, you get access to these traffic sources that you normally never would if it were just you. You now have a much wider universe of prospects to go after. Lastly, a lot of people who start with me, are newbies. Theyve never
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had leads or traffic before- so, they prefer to pay me to do it all for them and just sit back so they can get the leads. (A word of warning: if you ever start managing your own co-ops, just make sure you know what youre doing. You dont want your traffic education to be paid with other peoples money- thats a fast way to lose all credibility with your customers).
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A KEY UNDERSTANDING FOR BUYING TRAFFIC

Fixed Cost Vs. Performance Based Media
Before you even think about spending a cent on traffic, you need to know the differences between these two types of media. If you don't- you're doomed to spend more than you bring in, like 97% of people in this industry do. Here's how it works: Fixed cost: you'll take any leads you can get. Does not matter what leads you get: you've already put your money in. Regardless of whether you get 50 leads, or 500 leads, that $200 investment you made in those banner ads is staying xed. It's not going to change regardless of your response. Performance based: now, you care about the leads. Because you're paying for every action- so, you want the most qualied you can get. Eg. Paying $5000 for leads: When youre paying a LOT for leads, you want to make sure theyre qualied and that youre not encouraging freebie seekers and tire kickers to come on board. Asking for phone numbers during opt-in is one way of doing this.
The Alternative (And Virtually FOOL PROOF) Way Of Making REAL Money Online...
So Ive now shared with you all the different ways you can make money online...and fail! Seriously though, if youre still reading this, youre probably wondering how the gurus REALLY make their money... One word - licensing. Maybe youve heard of it, maybe not, so let me explain how it works...
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Licensing in its simplest form is just like franchising, except youre not franchising a bricks and mortar business, youre franchising a proven business model and get to use all the scripts, templates, sales funnels and products as part of the license agreement. The best example is McDonalds they have a proven business model which works and which they give franchisees a license to prot from their brand. It doesnt matter how much money the franchisees pay for the licensing fee, the beauty of the franchise is that everything stays the same for the customers the taste and quality of the burgers will stay the same as will the speed and efficiency of service. ...and licensees get to keep a very healthy percentage of the prots, while the rest goes to the owners of McDonalds. In short, its a win-win scenario. Licensees leverage an existing brand that is proven to make money and prot wildly while simply delivering the business. Its a smart way to prot because you dont have to waste months or even years trying to gure it out on your own. Its not just the fact that youre avoiding a HUGE time-suck, but as I mentioned earlier in this report, its also because you dont have to worry about:
Creating a winning product Creating websites Learning how to write sales copy Creating a sales funnel Testing the funnel Setting up a merchant account Integrating your autoresponders with a payment gateway and shopping cart Handling refunds and customer services Doing expensive product launches Recruiting a bunch of affiliates Creating webinars which convert Etc etc!
Can you imagine how long it would take for you to master all this?
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Are you starting to understand how much time, money, energy and stress youd be saving by licensing a proven business model? If this sounds interesting to you then keep reading and Ill show you how you too can get involved and start proting by licensing a proven business model at absolutely NO-RISK to you. With licensing, EVERYTHING is done for you - all you have to do is drive qualied traffic to the sales funnel and prot from it. Thats it! Like I mentioned earlier, if you stick to affiliate marketing, youll struggle with the low commissions and will STILL have to create your own sales funnels and business support system to make any kind of prot on affiliate sales...plus its VERY time consuming and quite frankly, exhausting! And if you dont want to be bothered with spending months creating your own product (that you dont even know people will want to buy) then, licensing can save you the headache of this too. So even though you have to pay for the privilege of using license rights, what youve saved is many months or even years of frustration, testing, tweaking and trying to gure it out. Youd also be saving thousands of dollars trying to set up everything yourself just so you can prot. With the best will in the world, even experienced marketers get it wrong, but at least they have the money to absorb the cost of their mistakes... You might not have that luxury. As a newbie or someone looking to make a REAL living from Internet Marketing, costly mistakes can be the kiss of death for your dream of running an online empire. What licensing an existing business does is remove the risk of the unknown. In fact, its RISK REVERSAL at its nest because you never have to worry if the business is going to work or not its already proven to work! So, in a stroke of genius, I started toying with the idea of licensing in mid 2011. I was talking to one of my clients Troy, who had just started out, and had yet to make any money online. He didnt have a product of course. But being the smart
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guy he was, he asked me if he could possibly license one of mine. I was fairly new to licensing back then, and didnt really know how it would work. So I said no pretty quickly, because at that point my business had just begun to take off. I didnt need to create unnecessary competition for myself. But, Troy was pretty persistent. So it got me thinking about how much I should charge. Remember- these are the same sales funnels that have collectively made me hundreds of thousands of dollars over the last year and which took me almost three years and $150,000 of my life savings to work out how to create. The conversion rates had been optimised through extensive testing- which was only possible after spending thousands and thousands of dollars on traffic. For someone starting out, nding a high converting offer is not easy - one of the greatest information marketers of all time- a guy named Ted Nicholas, who has sold over 200 million dollars of his own info products had this to say about crafting new offers: Only 5% of what I do works If one of the greatest marketers alive, who has been doing this for decades, can only be right 5% of the time what chance does the person just getting started have??? I can tell you now that having been in the IM niche for a few years, its MUCH harder than you think, and your chances of success are almost zero. This is something you wont hear the gurus telling you- because they like to make everything much more simpler than it actually is, so they can sell you more of their push button secret BS software... Which by the way, if you havent gured out already, doesnt actually exist! When Troy offered me $4,000 to license my system, I decided to test out the idea. I ended up giving him the license rights to 4 of my products:
My Email Marketing Empire How To Build A Funded Proposal

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The O.P.T. Formula Affiliate Bonus Domination
Now heres where it gets interesting, so pay attention to how this worked... Troy didnt have his own autoresponder, merchant account, customer service centre or any of the other systems in place to make the business work and to be frank, he told me he didnt want to deal with any of that stuff anyway. So what we did was deal with all the technical stuff, customer service and merchant accounts so that Troy wouldnt have to, and agreed to pay him 90% commissions on sales, with the other 10% going towards my overheads. For Troy, this was a no-brainer. We dealt with EVERYTHING while Troy just concentrated on getting leads and being paid his 90%. Put it this way, even though I really wanted Troy to do well and make his initial $4,000 investment back, I wasnt entirely convinced hed be able to make it work. So imagine my shock then, when I started seeing leads coming in followed by sales. Now at an average sale of $200, Troy was keeping 90% of the money... And just 10% of it ($20) would go towards my overheads. When Troy got 10 sales, I hit on an idea which would literally change EVERYTHING for me and which would be the start of my climb up the success ladder and into the Internet Marketing hall of fame very quickly. See, at that point, Id added in a phone follow up into my business to generate even more revenue from my customers remember the lemon juice example I previously mentioned? Well for my business, giving my customers even more value and charging them for delivering this value to them is like squeezing as much juice as you can from a lemon, and I have to say that this venture turned out to be insanely protable Because for every 3 leads we followed up with on the phone, we effortlessly got one lead to invest in one of our higher end programs. And we did this WITHOUT any kind of sneaky sales tactics or high-pressure selling. The bottom line was that customers found our products to be so valuable that they were more than willing
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to invest further. And the fact that we were a tangible company where customers could get on the phone and talk to us made the whole process easy and seamless. And if customers in my sales funnel were responding so well to our higher-priced offerings, then so would the customers who bought from Troy. Troy was certainly interested in the idea, but hated the idea of getting on the phone with customers. We came to a 50/50 split in commissions provided one of MY phone guys followed up with his leads. This made the whole process even easier and even more hands off, and STILL meant that Troy would prot handsomely from it. All Troy had to do was remain focused on getting the leads while we did the rest of the heavy lifting. I had some of the best closers in the industry manning the phone lines, so what started as a test bed actually turned into a highly protable venture which has continued with ALL my licensees.
Heres what happened when we followed with Troys 10 customers: We made 6 sales in just 4 days at an investment of $2,000 each, coming to a total of $12,000 in additional revenue.
This was brilliant! Troy got $6,000 of that (putting his investment in the License Rights entirely in prot) and my side got $6,000. Most of that covered my costs (including commissions for the phone sales guy) but I was still happy it was a few thousand dollars in my pocket, for very little work. It was such a great idea that when I promoted it on Facebook, several people jumped on board immediately! They recognized the value in licensing proven products and systems and being able to prot from the get-go. This was really exciting for me and even better, for my licensees who I didnt see as affiliates, but as partners with me!
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And the rest as youd say is history! Heres the thing, when you license a proven business model, youre taking ALL the guesswork out of creating a successful business. Thats because its all done for you. The system works so well because it hinges on the one thing thats missing in all other Internet money making schemes a solid, high-converting and proven sales funnel. Without this well-oiled baby, my business model would have fallen at a LONG time ago! I say well-oiled because once a prospect enters the funnel, they very quickly make a slippery decent down the greased funnel and land straight into an offer they just cant refuse. Thats the power of a well-crafted sales funnel, and the secret behind the success of EVERY single guru out there. A proven sales funnel is your very own funded proposal and literally pays for the leads you generate, meaning you prot very quickly as traffic quickly turn into sales.
Gurus use sales funnels to convert traffic into insane amounts of money, and if it works for them, it will work for you too. The only caveat is that creating a proven, high-converting funnel can take months to master because not only do you have to write the copy, but you ALSO have to test, track, tweak and continually test your funnel in order to extract the maximum number of sales you can from it. You could hire a copywriter to write the entire funnel for you, but this means investing around $5000 PLUS for the copy. In fact, top copywriters routinely charge $10,000 plus to create a high-converting funnel and thats JUST the copy. And Im not even talking about integrating the copy with autoresponders and CRM systems, which is another beast entirely. Can you see why so many people fail to make any money online? Just starting out costs thousands of dollars and also means that you spend a large amount of your time testing and tracking it really is a LOT of hard work. But, when you license a PROVEN sales funnel which is guaranteed to convert, you prot immediately and dont have to worry about the expense of hiring
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copywriters or putting everything together when youre done. You simply drive traffic to your license links (which can be set up for you in 12-24 hours) and then sit back and let the funnel do its magic. Its about as close as youll ever get to push-button simple. And when its done properly, the results are very rewarding. For example, one of my partners David Gilks made $2,150 in just ONE afternoon using my system awesome results which enabled him to have a stress free holiday with his family in Singapore! And he did this with very little effort on his part. But heres the REAL beauty of the licensing system I developed you dont have to have any techy skills at all to make it work. In fact, its perfect for stay-at-home parents who want to raise their family AND make money at the same time. It doesnt matter if youre a total newbie or a college dropout like I was, if you can follow simple instructions and set aside a minimum of 30 minutes a day to make the system work, you can prot. Its as simple as that. Having a licensed system which does the selling for you makes it unbelievably EASY to make money and prot easily without wasting a ton of time and money trying to gure it out. In fact, one of my partners Andrea Goodsaid made $16,396.47 in commission in just 45 days thats the power of using a protable, in-demand and proven business model. And get this, Andrea is a stay at home mother with three kids! You can listen to what Andrea has to say about how easy using the licensed system is here: "Hey, my name is Andrea Goodsaid, I am a stay-at-home mom of three and I live in Gainesville, Florida. I recently became a licensee for Matt's program, and I wanted to share with you my results, in last 45 days or so I have made $15,396.40 in commissions for myself and probably one of the most surprising parts for me of this whole process was the upsell effectiveness... Matt and his team are doing an excellent job of closing sales on the backend and the good news is that everybody is happy with their purchases and the content itself is helping people to move forward with their online marketing. So I highly recommend it,and this is going to be a breakthrough year for me
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because of this program. Basically, I am on track to make more than $100,000.00 this year! I am pretty excited about it and highly recommend it, and I look forward to seeing you in the Inner Circle. "
Andrea Goodsaid, Gainesville, FL
This model works for EVERYONE who wants to make money online quickly and easily without the fuss and drama that product creators and affiliates have to go through when they start online. Even better, licensing works for the creator because it means they get to grow their business without the headache and risk associated with new ventures. It means vendors prot when their licensees prot creating a win-win scenario. In fact, licensing works so well that Ive used this proven business model to go from making a lousy few hundred dollars a month to over $314,900.29 in less than 18 months. Its THAT powerful!
So Why Does It Work So Well?

For starters, my licensees dont have to create info productsthey dont have to test conversions they dont have to call leads, or develop phone scripts or worry about customer support. Instead, my team take care of all of that so they can focus on getting leads thats it! The great thing about using a licensed system is that even if you dont know what youre doing, you get the in-depth training you need to run your business efficiently. It works in the same was as any franchise does much like how McDonalds train their staff on how to run the restaurant. For me, having training in place for my partners is a BIG part of their success. Its also a critical factor in my own success, since I only prot and do well when my partners do well. And naturally, this means giving my partners the best possible training and showing them how to generate the leads using the BEST lead sources. Youve got to remember that with my licensed program, Im also making money on the backend from the phone sales, where I split prots with my partners at
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50/50. The licensing program has been THE critical success factor in helping me churn out 6-gures per month each and every month, rapidly accelerating the growth of my business in a very short time frame. Both myself and my partners have proted and beneted greatly using my licensed program, and has helped to generate a large cash ow for ALL of us. In fact, check out the gures for early 2012:
Now the gures here represent overall revenue, and for my top licensees, Ive paid out as much as $40,000 a month in commissions! In fact, the system works so well that one of my partners Scott Dudley had this to say about his rst ever month using my system: "I've earned $2,910 so far, and that's a pretty good reward for the rst 30 days... I actually did one solo ad that cost me $55. And rest of that is from Facebook events which is free and also marketing through my blog. So for a $55 investment, a $2910 return is denitely impressive."
For me, having a licensed program is a great example of good karma you give to others, helping them prot and you get a WHOLE lot more back! Even better is that none of my licensees are gurus of any kind theyre just regular people trying to make a living online.
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Peter Oliver, a professional photographer from Sydney managed to make a total of $1200 in commissions from his rst TWO weeks online and Im sure youll agree that for a two week old online venture, thats not money to be scoffed at! Heres what he had to say about the program: "Hi there, my name is Peter Oliver and I am a professional photographer from Sydney Australia, I would like to talk to you little about Matt Lloyd's My Online Business Empire (MOBE) products and particularly that I am now licensee for those products and in the rst two weeks of being online selling those products, I have made over 1200 dollars in sales, and that's pretty spectacular, I have been in internet marketing for a while, doing a variety of things with some limited results, I use PPC advertising for my photography business. So I am familiar with that but I hadn't used PPC ads on facebook before so Matt's actually shown me the best way of approaching that. I have to say that's actually been a really good lesson for me in the pair of advertising on facebook because the CTR a lot better than you will nd in other kinds of PPC advertising, some of which I do do, but there is a great market there. But the really good thing is that Matt's products have got very high conversions compared to a with a lot of things that I've seen including one of my own products related to photography, so the attraction here is its got a high conversion rate, and at 90% commissions, I'm making a fair bit of money, and 1200 bucks in the rst two weeks is pretty good. I started off just by buying one of the products, and then spend an hour on the phone with Matt, and he took me through the opportunity to become a licensee so, I took the leap of faith and it paid off and that $1200.00 was made out of approximately 200 leads that I got through Facebook PPC." Peter Oliver, Australia So let me ask you, how would YOU feel about starting up online? Which path would YOU rather take? The truth is, as someone who spent the rst year of my Internet marketing life making a TON of extremely expensive mistakes, I can tell you now that your options to make money online are limited. You could for example create your own products and sales funnels, and certainly many people start off here. If youve got a killer product - great, it can make you a LOT of money IF you manage to launch, promote and market your product effectively.
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But heres the problem, its one of the hardest ways to make money online, as well as being the most expensive and time consuming. Less than 1/300 people will make it work and earn decent money maybe only 1/500 will hit it big and make over a million. For the majority of people though, even hitting ve gures after a whole year can seem like a distant dream. Yes, it really is THAT hard. When I started out online, I found this to be one of the toughest things I ever did. I dropped out of college and gave up my freedom just to learn how to do this properly, often working 10-12 hours straight to gure it out. And the worst part was that it took me almost a year and nearly $150,000 of my life savings to learn the secrets of how to make it big. I got to the point where for months at a time I was eating tinned food because I couldnt afford anything else. It was one of the lowest points of my life. It was my persistence and my gruelling 10-12 hour days stuck in front of a computer trying to gure it out that eventually paid off. But it was a nightmare to live through and NOT something Id EVER recommend to anyone. In reality, I dont know many people who can put that kind of time, money and effort into something like this. And if you can, then more power to you! Your second option is affiliate marketing, where you promote an existing product as an affiliate for less than 50% of the commission generated from sales. Now while being an affiliate solves the problem of not having a product or customers services to deal with, it has its own set of problems. With only half the money (sometimes less) being paid into your account it probably wont even cover the expense of buying traffic and promoting the offers. Traffic is getting more and more expensive by the day, meaning you have little prot margins (if any). And worse, you STILL have to create your own sales funnels and have systems in place to help your sales. So while affiliate marketing may seem more attractive to you than creating your own stuff, theres still an awful lot of work and money involved, with little return on investment. Most affiliates who promote other peoples offers end up going broke with only around 1% of affiliates make any serious kind of money. Your last and only other option is to become a licensee of an existing product. Now this is the one that excites me the most because it solves the problem of
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creating a program or product and launching it and also means you earn huge commissions covering your expenses and leaving you with a nice, healthy prot. Even better, when you license a program, youre getting EVERY possible thing you need to get started all the scripts, templates, emails and fully tested and highconverting sales funnel done for you! Its a complete business in a box solution, which only means one thing prot margins as high as 100% with investing very little time or effort and none of the hassle or expense of trying to gure it out on your own! Using a licensed program such as My Online Business Empire is the perfect solution for you if you value your time and your money and want to hit the ground running with a tested and proven business in a box solution. I created My Online Business Empire - or MOBE - in response to a genuine need to help others prot quickly without the tears and the fears of trying to go it alone. Its made a lot of money for me AND for my licensees and can work for you too!
Heres How The MOBE License Rights Program Works:

1. You apply to become a MOBE Licensee 2. Youll have a friendly chat with my team to determine if the license rights program is a good t us both 3. Once accepted into the program, we create your license rights links and send them to you in around 12 hours 4. You get FULL immediate access and lifetime license rights to the following products (details below):
My Email Marketing Empire How To Build A Funded Proposal Affiliate Bonus Domination The O.P.T. Formula
5. Youll get 3 hours of intensive private training from my dedicated traffic coaches wholl teach you the fastest ways to drive traffic to your new licensed links
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6. You start driving traffic to your unique set of license rights links 7. Traffic enters the done-for-you high-converting sales funnel for each of your product links 8. Traffic moves through the funnel - the process is completely 100% hands off and automated 9. Your leads automatically start becoming buyers for your license rights products. Each sale pays YOU the licensee 90% of the prots, while the remaining 10% covers my overheads 10.The leads you generate are then followed up by MY phone team who will call your leads and upsell them to our premium product range (from $2000 to $15,000!), and which currently includes these products:
10,000 Leads In 100 Days MOBE License Program Online Income Revolution
11.You receive 50% commission on EVERY single sale WE generate on your behalf 12.You also get $1,200 for each Diamond Coaching Program sale too (my second highest coaching program after Platinum) 13.You continue to prot for each and every single sale you make and for each lead we upsell on your behalf
Notice that as a licensee, your ONLY job throughout the ENTIRE process is to generate leads. Thats it. Everything else is done for you you dont have to worry about a thing. As a MOBE licensee, you get a high-converting sales funnel which monetizes the leads it collects and its ALL automated its whats known as a funded proposal because leads are monetized as they go through the funnel (by buying the products the licensee sells), literally paying for the cost of the traffic.
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Its also what enables the top 3% of earners online to make a lot of money very quickly without worrying about the cost of generating leads. This is essentially what differentiates the men from the boys in Internet Marketing. If a standard sales funnel is like this...
Then the MOBE License Program is more like this:
In other words, it's fantastic at extracting the juice out of the traffic! The key thing to remember is that if youre part of the MOBE License Program, youre promoting the exact same products as I promote, using the EXACT same proven sales funnels. Im not using out-dated products to make a quick buck from. In fact, these products are how I currently earn my crust and put food on the table. I care more about their quality and ability to convert than anyone. Put it this way, I routinely
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spend over $30,000 on traffic per month for these products, and I certainly wouldnt be doing that if they didnt sell. So right now, let me ask you something: If you had the ability to generate cash on demand online, which method of Internet Marketing would YOU choose? Let me cut to the chase here, my current partners have proted massively from becoming MOBE licensees Ive got a 100% success rate with all my partners and they receive extensive training and support from me and my team to ensure their success. Look, trying to make money online can be a lonely, depressing, time consuming and expensive journey, and Im lucky that I was persistent enough to make it work. You might not be in a position to risk it all. Perhaps youve got a family to take care of, a mortgage, debts to pay or even a current dead end job you want to get rid of. I was lucky that I didnt have to think about any of those things, but after spending nearly $150,000 trying to make it online, quitting university and even giving up my lawn-mowing job to make it work, I can tell you one thing it very nearly broke my spirit. Its hard for me to admit that at that time I was at out broke and so demoralized that I ended up clinically depressed and taking the anti-depressant Zoloft for a few months just so that I could cope. Whatever your circumstances are you really willing to risk it all trying to build your fortune online and ending up broke and depressed at the end of it with nothing to show for your time? Let me tell you that my unshakable belief in making it work for me is what got me through. And as horrible as my ordeal was, I certainly would never want anyone to go through what I did. So maybe youre wondering how you too can get involved in becoming a partner in a licensing program right? Let me make it easy for you. Right now, Im looking for special individuals whove got the drive and the ambition to take the MOBE license rights program and turn it
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into a lucrative and very protable business stream and make it work for them and me. Im not looking for affiliates; Im looking for partners who can grow their business while growing mine in the process. So let me ask you have YOU got what it takes?
Let Me Be Clear On One Thing - The License Rights Program ISNT For Everyone Heres Who Im Looking For:
This if for you if: Youve spent months or even years struggling online, and are ready to make
a BIG breakthrough Youve failed to make money online because you dont have a highconverting sales funnel Youre willing to put in a minimum of 30 minutes a day sending traffic to your license links You dont have any of your own products or coaching programs Youre not yet at the stage to set up your own merchant account, customer support desk, phone rooms, You want a business out of a box opportunity that you can simply plug and play no guesswork needed You want to make as much money as possible spending as little time as possible running your business but dont know how You dont want the headache of doing everything yourself and would rather just partner with another company who does all the hard work for you and you pick up 90% of the prots
This is not for you if: You already have your own collection of information products and coaching
programs (both low ticket and high ticket) and they are selling well You have your own automated sales funnels like the ones weve revealed tonight, that are consistently generating sales for you on autopilot You have your own phone rooms set up, for selling additional programs to your new customers and clients (and making you $1,200 commissions) You think this is one of those push button software programs that makes you a million dollars by next week, with absolutely no work (its not- for this to work, you will need to send some traffic)
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Youre only looking to make a part time income online, like a couple
hundred bucks a week (you shouldnt need sales funnels this advanced for that)
Ive got BIG ambitions for MOBE and want to grow this to a $20 million company in the next two years...
The question is, will you be a key player in my vision? MOBE provides HUGE leverage by attracting the right partners so are you going to be one of them?
Im not looking to make a sale. Im looking to gain a partner who can help me achieve my dreams of success and unashamedly prot from it too! Do you have what it takes to join the big boys in the Internet Marketing world and become one of the 3% who actually make it online? Or would you prefer to carry on as you are and end up broke and frustrated at the lack of progress youve made? As a MOBE licensee, you get the benet of offering ALL of the following PROVEN success systems (plus you get full access to each product) for a limited time only:
My Email Marketing Empire

Done correctly, email marketing will help you extract most of the juice out of your list. In this program, I teach you my super-successful and proven methods for writing money-getting emails. If youve never done any email marketing before, and dont know to set up an email auto-responder (or how to use one), dont worry. I show you the entire process in this 8 module video course.
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Sales price: $194 Your share: $174.60 (90%)
How To Build A Funded Proposal

This program shows you how to create your own sales funnel, from start to nish. Like I said above- if you have a choice between licensing someone elses proven products and sales processes, or, building it all yourself, Id take licensing any day of the week. Its certainly much quicker. But for those people who do want to create their own sales funnels, this product teaches them how.
Affiliate Bonus Domination

Even though affiliate marketing is getting harder to do, you can still make money If you do it right. Less than 5% of affiliates make a fortune with affiliate marketing and do it using bonus packages. I successfully used this method to generate $7,581.50 in affiliate commissions by promoting a course for my good friend Jonathan Budd.
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After that, I ne-tuned my methods so my checks got even bigger. I documented my entire process in this course so you can prot too.
The O.P.T. Formula

Online entrepreneurs complain about the volume of things that need to be done when building their business, when in truth, they should only focus on those activities that generate revenue. Everything else should be outsourced. This is what The O.P.T. Formula (O.P.T. for Other Peoples Time) shows you. This program walks you step-by-step through the process of hiring outsourcers.
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SO WHAT HAPPENS NEXT?

If you have no products of your own and youve never set up your own sales funnels to convert leads into buyers...and youd rather skip doing ALL that work then Im inviting you to partner with me in the MOBE License Rights Program. Youll get access to the above products to use for yourself and sell to make 90% commissions. You dont have to worry about any of the following, which will be handled by my team for you:
Email follow up
Well follow up and continue to email your leads providing valuable free training, but, also making product offers. Sometimes, the leads will buy right away. Other times, they might be getting our emails for over 2 months before they buy.
Automated webinars
You can see a couple of my automated webinars here: www.webinarconferencemeetings.com/incomeondemand https://webinarconferencemeetings.com/recruitonautopilot Every time you send a lead to one of these pages (they click on one of your license links) and register to attend the webinar, theyll go through the entire sales process, giving you a commission if they buy one of your products.
Customer support
Once you start doing big numbers, youd need to set up a proper customer support help desk. And, you need to employ someone to respond to all the tickets. When you start doing 6 gures a month, responding to customer support
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tickets can become a full time job. But, as a Licensee, you wont need to do ANY of this my team will take care of it for you, leaving you time to get on and enjoy time with your loved ones.
Merchant accounts / Shopping carts / Payment gateways

Credit card processing is expensive and I pay upwards of $5000 for the privilege! Banks typically take up to 5% of your revenue as processing charges. Unfortunately, theres no way around it, but you dont have to worry as I take care of it for you- this doesnt affect your prots in any way! Its literally one thing less you have to worry about.
Phone rooms
The biggest advantage of becoming a MOBE licensee is having MY phone team close sales FOR YOU! Ive personally hand-picked my phone team to connect with your leads in a respectful, authentic way which is in service to them and their needs and NEVER relies on high-pressure sales tactics EVER! Customer satisfaction is always our top priority. Can you imagine how much time youve now saved by having all these elements done for you? Youve also saved thousands of dollars and months or even years of stress of trying to work out how to do this all. If this is starting to sound like something you could easily do, and youre interested in becoming one of my respected MOBE licensees, then simply go to PartnerWithMattLloyd.com to schedule a phone consultation with one of my team members and see how we can best support you.
www.PartnerWithMattLloyd.com
(Click on the above link now - or type it into your browser - while spots are still available)
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With all of the above parts of the business done for you, all youll need to do is send traffic. Well then go to work converting your traffic into leads. And when a sale is made on any of the products you licence from us, youll make 90% commissions.
Remember: Traffic + Conversions = Sales

The conversion part (the hardest part) is now covered for you. Youll have my state of the art sales videos, webinars, email follow up and phone follow up etc to convert the prospects into buyers. The MOBE system is actually has one of the best conversion systems in the entire industry. Just imagine how powerful this system is, where ALL the heavy lifting is done by my team and where YOU nally start making your rst commissions online. Put it this way, 99% of people in Internet marketing fail to make any real money because they dont have the right sales funnel. But as a MOBE licensee, you dont have to worry about that and your only job is to go and get traffic. This really couldnt get any easier for you Im literally GIVING you money on a platter and its as close to push button simple as youll ever get plus its proven to work. Look, lets be honest here, you can carry on as usual, struggling to make money and going from one system to the next, ending up more and more broke and frustrated, or you can choose to work smarter by becoming a MOBE licensee. The truth is, Im truly sick of the hyped up rubbish thats pushed by these so called gurus promising youll become the next push button millionaire, when in reality youre going to end up stressed out and broke trying to make it work. I know because Ive been there. The MOBE license rights program is a REAL alternative to affiliate marketing and creating your own products. Its also a REAL alternative to the other systems (or should I say scams) pushed by these gurus.
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Heres What Youll Get When You Become A Valued Partner With Me As A MOBE Licensee:
High-value, proven to sell products you can start selling right away (you get
full, lifetime access to these products too, so you know exactly what youre selling)
Automated webinars and sales processes for a truly hands off selling
system
45 day, in-depth email follow up sequence which has been tried, tested and
PROVEN to convert
Phone room follow up by some of the best closers in the entire industry YOU make 50% every time they make a sale, no cold calling involved!
1-hour private mastermind coaching session worth $397 with one of my

hand picked coaches to show you exactly what you need to do to start getting traffic
Customer support so youre NEVER left alone All the customer support, merchant fees, phone service, high-converting
sales funnel and tracking all done for you
No overheads apart from sending traffic to the license links you literally hit
the ground running
90% commissions on ALL the products in the program AS WELL as 50% on

the backend
Access to my private inner mastermind group on Facebook - In this group,

you can ask me anything you and get a PERSONAL RESPONSE FROM ME usually within 12 hours.
My time is valuable and I currently charge private clients $1,000 for just one hour of my time, so this is where the private Facebook Mastermind group comes into its own it helps me leverage my time and help more of my licensees out since many of you have similar questions.
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But, I should warn you that my private Facebook mastermind group is ONLY available for MOBE Licensees no one else, and is a valuable benet of becoming a partner. In fact, considering how much my private time is worth, its priceless! Remember, when you do well and prot, I do well and prot. Its a mutually benecial partnership and in my vested interest to make sure you thrive and do well. My success depends on your success, which means Im pulling out all the stops to make sure this is THE easiest and most lucrative program youll ever do. Period. And the best part is that it requires VERY little work on your part all you need to do is drive traffic to your license links and prot thats it. If accepted as one of our licensed partners, youll be able to market all of these products, as if they were your own. Put it this way, if I were to give away the license rights to each program individually, heres what youd expect to pay: Value of License $4,997 $4,997 $4,997 $4,997 $9,997 $29,985
My Email Marketing Empire: How To Build A Funded Proposal: Affiliate Bonus Domination: The O.P.T. Formula: 10,000 Leads In 100 Days ($1,200 Commissions):
Total Value of products:
Let me assure you right now, you wont pay a fraction of the value of the license for ALL the products. Your investment into the MOBE licensing program is minimal and will literally pay for itself. Put it this way, Im more concerned with getting good partners so I can grow my business over the next few years and so we can both make money long
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term. Im not interested in getting a short-term sale. It really is a case of me looking after you so you look after me. Thats it. So if you want to eliminate overwhelm and end the frustration of trying to crack the Internet marketing code, then I invite you to apply for your own set of license rights on all my programs, and partner with me. Trust me when I say this will be the smartest business decision youll ever make.
This Opportunity Is Only Good For A Limited Number Of Action Takers

Due to the extensive resources and time commitment we assign to each partner, we can only accept a limited number of licensees at any given time. There is also a natural limit to the number of partners the IM market can support. Think about it if thousands of people were allowed to promote the same products we would essentially cannibalize the market. That would hurt my personal sales and the long-term growth of my own business which I wont allow to happen. So take advantage of this now while you still can. APPLY NOW at www.PartnerWithMattLloyd.com
Youll come to a form where you simply enter your name, email, phone number and country, and let me know youre interested.
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One of my partners will call you back and ask you 7 questions. Dont worry, this isnt the Spanish Inquisition. The questions are designed to understand you and your needs and see if we are a right t for each other. I promise you right now that my team WONT try and high-pressure you into buying something you dont need thats not what theyre there for. Instead, theyre calling you on my behalf to make sure youre an ideal partner for my business. Thats it. Go ahead and do that now, and Ill gift you with a free 2 hour video of me speaking on stage, where I take some of the concepts in this report a little further. This presentation was one of the best presentations from the entire seminar purely for the immense amount of value I delivered.
But Matt, How Do I know The MOBE License Program Is Right For Me? Can Anyone REALLY Do It?
If youre committed to making this program work, then I guarantee that youll prot from this program. As I explained earlier, I prot and do well when you prot and do well, and you can bet your bottom dollar Im going to ENSURE you do well...after all, my reputation and my business is on the line. Youll get ALL the support you need to make sure this is a highly protable venture for us both. Like I said, Im not looking for affiliates, Im looking to partner with someone, because when you have a partner, their success becomes your success and vice-versa. Earlier on I shared with you what Andrea Goodsaid had to say about the program. Now listen as she further explains how easy it was to get started...
Case Study: Andrea Goodsaid shares how she made $16,000 in her rst 90 days as a MOBE Licensee
Question: When did you get started with the MOBE License Rights program, and why? Answer: It was actually a really tough decision. See it came into my lap (you were just starting to look for partners) the week between Christmas and New Years. We also have all 3 kids birthdays around the same time of year ... In other words at a time when my budget basically can't handle much more. But it was also the New
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Year and I knew I needed a change of business strategy - the 90% commissions on your core products gave me that. To be honest, I had no clue how the backend sales were going to work. THAT has been the real prize inside. Question: What marketing method did you use to start getting your rst few sales? Answer: Well, I didn't really have any money or experience to do paid advertising ... I did have a tiny list (very tiny by most people's standards), so I emailed them. I also used Facebook events to my advantage - like I showed everyone on the webinar I did after winning one of your affiliate contests. I think it's still in the Inner Circle archives. The key I think is to build your list with people who really really want what you've got. And that's about getting up close and personal with people's challenges and helping them to solve them. Question: How have you found Matts team at following up with your leads, and making sales for you? Answer: The follow-up and backend sales have been nothing short of awesome. You've opened up a business model where people can really make decent money for a change as an affiliate. The front end commission makes it possible and the back-end is like this double dose of icing on a double chocolate cake. It's chunks of top tier commissions like I've received from this license program that have turned everything around for me this year. Question: For someone just starting out- what advice would you give to them? Answer: Dont let your fear get in the way of you taking action. Its very possible to do this to make money online. Most people dont know, because they dont believe it can work for them a lot of people have this ridiculous belief in their head, if it sounds too good to be true, it probably is That can be true in some cases, but, it also prevents people taking action when something good comes along. Applying to become a License Rights partner in your program was probably one of the best decisions I ever made. While it hasnt made me a millionaire yet- I am making consistent sales, and I have consistent money coming in which is good. ...and if a stay-at-home mother of three can make this business work for her, so can you!
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So if you want to end your quest of trying to make it online and actually do something that will put REAL money into your back account, then I invite you to apply to become a MOBE license partner. Just go to www.PartnerWithMattLloyd.com right now, let us know how to reach you, and one of my friendly staff will give you a quick call back. No strings attached its just a brief call to ensure the license rights program is the right t for us both.
Remember, there are a limited number of licensee positions available. Each licensee demands a certain commitment of time and resources and the market itself can only support so many people promoting these products. Once we have enough partners on board for us to reach our nancial targets, WE WILL STOP TAKING NEW LICENSEES. Depending on when you received this guide, many of those spots may have already been taken. Opportunities like this dont come around very often. Winners seize good opportunities when they see them. Losers dont. Which do you want to be? Go to www.PartnerWithMattLloyd.com now.
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Revealed: The Business Model That Took Me From Making $700/Month To $314,900.

www.PartnerWithMattLloyd.com . All rights reserved. No part of this document or

The REAL Truth About Internet Marketing ...............................................29

A Key Understanding For Buying Traffic ..................................................51

So what happens next? ...........................................................................71

SO WHO AM I AND WHY THE HECK SHOULD YOU LISTEN TO ME?

Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

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WHY EVERYTHING YOUVE HEARD SO FAR IS A LIE

Copyright2012-2015 Matt Lloyd

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The Elephant In The Room...

Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

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The Typical Journey Of An Internet Marketer

Copyright2012-2015 Matt Lloyd

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The Major Hurdles No-One Tells You About

Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

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You need to know how to write persuasive sales copy

Copyright2012-2015 Matt Lloyd

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But What If I Focus On Getting Free Traffic?

Copyright2012-2015 Matt Lloyd

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Buying Traffic Profitably!

Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

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Calculating Your Average Visitor Value

Copyright2012-2015 Matt Lloyd

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Case Study: Over 2,008 Leads a Week From Affiliates Alone

Copyright2012-2015 Matt Lloyd

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Another Way To Look At It Is Imagine Your Website Is Like A Vending Machine

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The 4 Leverage Points That Moved My Business Up To The Multiple 6 Figures

Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

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Copyright2012-2015 Matt Lloyd

To partner directly with Matt Lloyd, apply at www.PartnerWithMattLloyd.com/

Copyright2012-2015 Matt Lloyd

To partner directly with Matt Lloyd, apply at www.PartnerWithMattLloyd.com/

THE REAL TRUTH ABOUT INTERNET MARKETING

As Ive already explained, affiliate marketing is hard to make work because

Copyright2012-2015 Matt Lloyd

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Running a business requires a whole new set of skills to working in a job...

Copyright2012-2015 Matt Lloyd

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Creating Your Own Products

Copyright2012-2015 Matt Lloyd