Call for Papers 2013 AMA Winter Marketing Educators Conference Challenging the Bounds of Marketing Thought February

15-17, 2013 Caesars Palace Las Vegas, Nevada

SUBMISSIONS SITE OPENS NO LATER THAN MAY 11, 2012 http://convention2.allacademic.com/one/ama/winter13

The American Marketing Association recently celebrated its 75th anniversary. As part of this celebration, the Journal of Marketing published a commemorative issue (October 2011) in which some of our fields visionaries reflected on the past, present, and future of the marketing discipline. Collectively, these essays implore us to carefully consider many our existing assumptions about consumers, producers, markets, and marketing education and scholarship. Building off this collection of seminal ideas, the theme for the 2013 AMA Winter Educators Conference is Challenging the Bounds of Marketing Thought. In accord with this theme, we welcome research that explores new areas, introduces novel concepts or methods, or questions existing assumptions. There are 13 tracks from which you can select to submit your work. These tracks have been purposively selected to cover a wide range of marketing interests and topics. In the spirit of the conference we hope you will challenge yourself as well as the other attendees to think new thoughts and re-examine existing assumptions. The specific tracks for the conference are: 1) Consumer Culture Theory 2) Consumer Psychology 3) Global and Cross-Cultural 4) Innovation and NPD 5) Marketing Analytics and Research 6) Marketing for Higher Education 7) Marketing Theory 8) Sales and Customer Relationship Management 9) Service Research and Theory 10) Special Interest Groups 11) Social Media 12) Social Responsibility and Sustainability 13) Strategy

Presented below are the instructions for the Conferences various submission options. Please direct your competitive paper, working paper and special session submissions, as well as all inquiries related to your submission, to the Track Chairs for your topical area. Direct any general questions about the conference program to one of the Conference Co-Chairs: Dr. Aric Rindfleisch College of Business University of Illinois Champaign, IL 61820 608-320-9380 aric1028@gmail.com Dr. James Burroughs McIntire School of Commerce University of Virginia Charlottesville, VA 22903 434-243-8679 burroughs@virginia.edu

Aric Rindfleisch (PhD University of WisconsinMadison) is Head of the Department of Business Administration and John M. Jones Professor of Marketing, University of Illinois and Research Professor at Korea University. Aric's research focuses on consumption values, consumer-brand relationships, interfirm cooperation, and new product development has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, as well as other journals. James Burroughs (PhD University of WisconsinMadison) is Professor of Commerce, McIntire School of Commerce, University of Virginia. Jims research is focused in the areas of consumer behavior, specifically on such issues as materialism, consumer culture, creativity, and consumer well-being. His research has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, as well as other journals

Submission Options There are four options available for submitting your research: 1) 2) 3) 4) Competitive Papers Working Papers Special Sessions Index Card Competition

Submission Mechanism & Deadline All submissions (other than the index card competition) will be made in electronic format to one of the respective tracks. All manuscript processing, including submissions, reviewing, and acceptance decisions will be managed through the allacademic system. Go to http://convention2.allacademic.com/one/ama/winter13 for instructions for logging onto this system. The deadline for submission is Monday, July 30, 2012. Notification of acceptance will be made by late October.

Competitive Papers Papers focusing on a wide range of substantive, theoretical, or methodological marketing topics are sought for the competitive paper sessions. Awards will be presented at the Conference for the Outstanding Paper in each Track, plus the Conference Best Paper award. The Best Conference Paper and the Best in Track Papers will be selected based on recommendations from the reviewers and the track chairs. In addition, an award will be given for the Best Student Paper. Eligibility for the best student paper award is limited to those papers for which a student is the lead author. Eligibility Requirements: 1. 2. At least one author of all accepted papers must register for and attend the conference in order to present their work. For papers to be published in the Proceedings, the authors must confirm that their manuscript is not currently under review, accepted for publication, or published elsewhere. Papers submitted for publication as abstracts must not be published at the time of the conference. Authors whose work is accepted agree to publish their work in the Proceedings, which will be available at the Conference. Authors have the option to publish the research in its entirety or in extended abstract form (preference does not affect the review process). Authors agree that, if accepted, they will return the paper or extended abstract in the required final format for publication in the Proceedings by the due date provided by AMA.

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Format, Style, and Submission Procedures for Competitive Papers: 1. Prepare and submit electronic documents in both Microsoft Word and PDF (both versions required). Submitted papers - including references, exhibits, and appendices - must not exceed 20 double-spaced, typed pages prepared in 12-point font. The paper should conform to the manuscript guidelines of the AMA journals (e.g., Journal of Marketing). Authors of accepted papers will revise their work in accordance with reviewers suggestions and will prepare a final version or extended abstract for publication in the Proceedings; this final version will need to be submitted in Microsoft Word only. Please prepare a separate abstract not exceeding 100 words. This should not be included in the same document with the manuscript; rather, this short abstract will be pasted in the appropriate space during the online submission process. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Manuscripts will be converted to PDFs by the system upon submission. Authors should: -Not include a front page with author-identifying information. This information will be submitted separately. -Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange logo in upper left), click Prepare -> Properties. Delete any author or university information. Save. 4. Go to http://convention2.allacademic.com/one/ama/winter13 for instructions on submitting to the conference. You will need to indicate this is a Competitive Paper, and which Track you wish the research to be considered for (see the list below). At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

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5. At the time of submission, the author(s) must indicate their intention to publish the paper, if accepted, either in its entirety or in extended abstract form. 6. Follow the on-screen submission instructions of the allacademic Manuscript System. Confirmation that your paper was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user's mailbox. Depending upon the decision of the review process, the track chair will infom the author(s) if the paper has been accepted for presentation at a competitive session, or for the poster session or rejected. * If you would like to serve as a discussant, manuscript reviewer, or session chair, please contact the appropriate Track Chair(s) and indicate your interest and area of expertise. Working Papers Papers reporting the results of research in its early stages and papers that the authors do not wish to present in competitive sessions, should be submitted to the Working Paper track. Working Papers will not be included in the Conference Proceedings and the authors must agree to: 1. Prepare a poster for display during the session (detailed guidelines will be sent with acceptances).

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Bring several copies of the working paper to the conference to give to interested Conference participants. Make themselves available for discussion during the invited poster session and reception.

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Format, Style, and Submission Procedures for Working Papers: The submission of a completed paper is not required for this category. Working papers submitted for presentation in a poster format should include both a short and an extended abstract. More specifically: 1. Prepare and submit electronic documents in Microsoft Word and PDF (both versions are required). The submitted document should include a 1400-1700 word extended abstract. This should include a summary of the research, including conceptualization, method, and major findings. No tables or figures should be included in the extended abstract. Please prepare a separate abstract not exceeding 100 words. This should not be included in the same document with the extended abstract; rather, this short abstract will be pasted in the appropriate space during the online submission process. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Manuscripts will be converted to PDFs by the system upon submission. Authors should: a. Not include a front page with author-identifying information. This information will be submitted separately. b. Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange logo in upper left), click Prepare -> Properties. Delete any author or university information. Save. 6. Go to http://convention2.allacademic.com/one/ama/winter13 for instructions on submitting to the conference. You will need to indicate this is a Working Paper, and which Track you wish the research to be considered for (see the list below). At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required. At the time of submission, the author(s) must agree to publish the extended abstract. Confirmation that your working paper extended abstract was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user's mailbox.

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Special Sessions These sessions are intended to provide opportunities for focused attention to critical topics in marketing. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal. Format, Style, and Submission Procedures for Special Sessions: 1. Prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to marketing. If the session involves multiple papers, the stage of completion for each paper should be stated. Prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space with your submission. If your session includes multiple papers, prepare short abstracts (i.e., 100 words) for each of these. Go to http://convention2.allacademic.com/one/ama/winter13 for instructions on submitting to the conference. You will need to indicate this is a Special Session, and which Track you wish the research to be considered for (see the list below). At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

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At the time of submission to the online system, you will have choices about how to submit your proposal that affect how it will appear in any online program. In either case, you will be prompted at the end of the process to upload your full proposal document. - If the proposal is for a panel-type discussion, then complete the title, abstract of the session, and enter all the presenters. In a program, this would appear as a title with a list of panelists. - If the session will consist of separate presentations (i.e., either on different topics or of papers), enter a title for the session, choose Add Papers, entering a title and the authors for each topic or paper with a short abstract. This will appear in the program as a title with three separate papers and their associated authors.

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Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user's mailbox. Special Sessions are not included in the Conference Proceedings.

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Index Card Competition This is a new submission format that AMA is trying for the first time. The goal of this format is to provide a means for authors to present interesting ideas that have emerged or matured between the submission deadline and the conference. We plan to reserve one session for this competition. Thus, four papers will be selected for inclusion in this session. The papers in this session will not be included in the Conference Proceedings. Format and Style for the Index Card Competition: 1. Neatly print your papers title and a brief (100 word) abstract on a 3x5 index card and post this card on the Competitions Bulletin Board. This board will be located next to the Conference Registration desk, which will also have plenty of index cards available. This competition will be anonymous, so please do not print your name anywhere on your card. We will ask you to submit a brief form that includes your name, paper title, and contact information. The deadline for your submission (i.e., card) will be noon on Saturday, February 16. Conference attendees will vote for their favorite 4 ideas using a ballot prepared by the AMA staff. This ballot will also be available at the registration desk. Votes are due by 5pm on Saturday, February 16. The winners of this competition will be notified by 6pm on Saturday, February 16 and will present their research on Sunday, February 17.

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Special Invitation to Doctoral Students The Doctoral Students SIG does not have a specific Doctoral SIG track in the Conference. Doctoral students are invited to submit manuscripts and/or special session proposals to any track and also are invited to volunteer to serve as manuscript reviewers, session chairs, and/or discussants. Policy on SIG Pre-Conference Events All SIG program events (e.g., competitive paper sessions, special sessions, panels, etc.) must take place within the regular conference program (i.e., during regular session days/times allocated to SIGs). These events may not be programmed on Thursday. All such events must be processed through the regular SIG Track Chairs and review procedure. Therefore, there is no need to contact AMA Headquarters or the Program Chairs directly to schedule these events. SIG Business Meetings may be scheduled for hours beyond the regular program session days/times. To reserve space for a SIG Business Meeting or to have any SIG policy issues, SIG Leaders should contact Jessica Thurmond Pohlonski at jthurmond@ama.org. SIG policy issue questions can also be addressed to Jessica.

AMA Track Descriptions (2013) 1. Consumer Culture Theory

Contemporary marketing occurs in a complex world in which multiple stakeholders - managers, customers, and business partners - are indelibly shaped by cultural and social forces. Technological innovation, emergent cultural ideas, and shifts in economic and political structures mean that marketers and marketing scholars have an infinite array of new concepts and theories to explore. As marketing activities engage with this complex world, consumer culture theory a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings (Arnould and Thompson 2005)can make valuable theoretical and managerial contributions. Building on this years conference theme, we ask: How do consumer culture theorists challenge the boundaries of marketing thought? This track welcomes innovative empirical and conceptual papers and special session proposals that either open up new streams of culturally-oriented marketing thought or enrich existing theory on branding, servicescapes, the service-dominant logic, market orientation, ethnicity, globalization, identity formation, social media, innovation diffusion, and market creation and evolution. Dr. Markus Giesler Schulich School of Business York University 4700 Keele Street Toronto, ON M3J 1P3 Canada Phone: 647-274-4807 mgiesler@schulich.yorku.ca Dr. Ashlee Humphreys Medill School Northwestern University 1870 Campus Drive, MTC 3-109 Evanston, IL 60208 Phone: 847-644-8802 a-humphreys@northwestern.edu

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Consumer Psychology

Studying how consumers think and act has been the core focus of consumer research. Over the last several decades consumer research has yielded key insights into how consumers evaluate, experience, and express themselves in the marketplace. Stereotypic views characterize marketers as out to dupe hapless consumers. Yet, studying how consumers view the marketplace has provided valuable practical guidance for improving their welfare, ranging from improved decision making, to conserving resources, to living better in the moment, to becoming more responsible citizens. These insights, as valuable as they are, remain insufficient in the light of the extraordinary changes in the consumers information environment, both in terms of what they have access to and the extent to which their individual consumption experiences can travel outside to the world at large. Faced with these changes, it is imperative that consumer researchers and practitioners come together to address emerging consumer concerns. The consumer psychology track focuses on how consumers processes and act on information, and provides an opportunity for consumer researchers to share their insights in light of these issues. The track provides a forum for the best research in the area, helping to create new knowledge that will inform organizations about the role of marketing in the emerging business environment. Dr. Partha Krishnamurthy Bauer College of Business University of Houston 334 Melcher Hall Houston, TX 77204-6021 Phone: 713-743-4576 partha@uh.edu

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Global and Cross-Cultural Track

This track invites papers and special session proposals that address a variety of managerial and consumer issues in the global marketplace. Papers and special session proposals may be conceptual or empirical in nature and may use diverse methodological approaches. This track encourages emerging issues in the area of globalization. Topics appropriate for this

track may include, but are not limited to: global business strategies that relate to competition, segmentation, branding, product innovation, management, pricing, market research, supply chain management as well as marketing topics relating to transitional and emerging economies in the internationalization of social media, sustainability and cross-cultural marketing issues. Dr. Nancy Wong School of Human Ecology University of WisconsinMadison Madison, WI 53706 Phone: 608-265-5954 nywong@wisc.edu Dr. Durairaj Maheswaran Stern School of Business New York University 40 West Fourth Street, 908 New York, NY 10012 Phone: 212-998-0428 dmaheswa@stern.nyu.edu

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Innovation and New Product Development Track

This track invites papers and special sessions that examine strategic and tactical issues in new product development and innovation, broadly defined. We seek insightful empirical or conceptual papers, which may use diverse methodological approaches. We are particularly interested in work that addresses emerging issues (theoretical and practical) in the area of innovation and introduces novel perspectives to innovation research. Topics appropriate for this track may include, but are not limited to the following: product (i.e., goods, services, or hybrid) innovation strategy; new product development processes and success/failure factors; open innovation; co-creation with customers, suppliers, or competitors; innovation alliances; the role of design in product innovation; individual and team processes and factors in product innovation; imitation vs. innovation strategies; launch strategies and tactics; the role of sales force in innovation; consumer creativity and its relationship to firm innovation; adoption and diffusion of innovation; and others. Dr. Abbie Griffin David Eccles School of Business University of Utah 1655 East Campus Center Drive Spencer Fox Eccles Business Building Salt Lake City, UT 84112 Phone: 801-585-1772 abbie.griffin@business.utah.edu Dr. Jelena Spanjol Liautaud Graduate School of Management University of Illinois at Chicago 2214 University Hall (MC-243) 601 S. Morgan St. Chicago, IL 60607 Phone: 312-355-4953 spanjol@uic.edu

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Marketing Analytics and Research

This track seeks papers and special session proposals in the area of marketing research and data analytics. Papers should present innovative methods or improvements in existing methods to advance the state of the art of marketing research methodology and demonstrate the contributions of the methodology to generating new managerial insights and addressing substantive issues. Topics may include, but are not limited to, novel methods of analyzing emerging marketing data such as social networks and mobile marketing, exploring massive databases, fusing multiple data sources, imputing missing data, examining data across cultural and national boundaries, collecting primary or secondary data on the Internet, gauging return on marketing mix, evaluating effectiveness of traditional versus digital media, modeling brand competition, predicting demand or new product success, and developing new insights into consumer behavior. Analytical, simulation, and qualitative methodologies are welcome. Dr. Natasha Z. Foutz McIntire School of Commerce University of Virginia 340 Rouss & Robertson Hall Charlottesville, VA 22904 Phone: 434-924-0873 nfoutz@virginia.edu Dr. Prasad A. Naik Graduate School of Management University of California, Davis One Shields Avenue Davis, CA 95616 Phone: 530-754 9834 panaik@ucdavis.edu

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Marketing for Higher Education

The market for educational services has become increasingly competitive both domestically and internationally. The track chairs invite you to actively participate in the shaping of higher education marketing by submitting papers and special panel proposals that connect with the conference theme: Challenging the Bounds of Marketing Thought. This track invites conceptual or empirical (quantitative, qualitative, and mixed-method research) contributions. We especially seek papers that bridge the disciplines of marketing and higher education that address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide. We encourage papers and panel sessions that explore, evaluate and critically analyze the overall management of the marketing function within higher education and encourage rigorous, empirical research related to all aspects of higher education marketing. Discursive papers on critical theory, conceptual developments, and critiques of higher education marketing are also welcome and we encourage critical responses and discussion. We hope to provide a vehicle for the advancement of knowledge in the field of higher education marketing and to stimulate further research in this area with a view to developing theory and practice in connection with the role of marketing in higher education institutions world-wide. Dr. Anthony Lowrie School of Business Minnesota State University 1104 7th Ave South Moorhead, MN, 56563 Phone: 218-477-4068 a.lowrie.02@cantab.net Dr. Matthew Joseph Greehey School of Business St Marys University One Camino Santa Maria San Antonio, TX 78228 Phone: 210-431-2044 mjoseph4@stmarytx.edu Dr. Thorsten Gruber Manchester Business School University of Manchester Booth Street West Manchester, M15 6PB, UK Phone: +44 (0)161 275 6479 thorsten.gruber@mbs.ac.uk

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Marketing Theory

Theory development plays an important role in determining a disciplines direction, vibrancy and impact. It spans a wide range of scholarly focifrom the creation of new ideas to the critical examination of extant ideas. As the marketing discipline matures, scholars have periodically examined the fields progress in the substantive, theoretical, and methodological domains. Although the discipline remains vibrant and progress continues on multiple fronts, several scholars have called for rejuvenating theory development efforts. With this in view, the Marketing Theory track invites papers and special session proposals aimed primarily at developing theory (as opposed to theory testing). Appropriate topics for this track include, but are not limited to: new frameworks and conceptual models for studying emerging phenomena; critical examinations of existing frameworks, conceptual models, and constructs; integrative reviews of extant work in a substantive area, including meta-analyses; examination of institutional factors (e.g., journals, doctoral programs, incentive systems) that influence theory development efforts in marketing; and strategies for enhancing theory and strengthening knowledge development in our discipline. Dr. Ravi Sohi College of Business Administration University of Nebraska Lincoln 12th and R Street Lincoln, NE 68588 Phone: 402-472-9500 ravisohi@unl.edu Dr. Amit Saini College of Business Administration University of Nebraska Lincoln 12th and R Street Lincoln, NE 68588 Phone: 402-472-2344 asaini2@unl.edu

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Sales and Customer Relationship Management

This track focuses on research pertaining to customer relationship management, personal selling, and sales management. Topics may include but are not limited to: contemporary customer relationship management challenges, managing and adapting to social media usage in sales, relationships between middle managers and the external stakeholders, internal

marketing and leadership challenges, social networking within and outside the sales organization, sales forecasting models/methods, and international sales force management issues. Given this years theme on developing fresh perspectives on the boundaries of marketing thought, preferences will be given to papers that challenge and/or update traditional concepts and theories in this literature. Both conceptual and empirical works are welcome. Dr. Michael Ahearne Bauer College of Business University of Houston Houston, TX 77204 Phone: 713-743-4155 mahearne@uh.edu Dr. Ryan Mullins College of Business and Behavioral Science Clemson University Greenville, SC 29634 Phone: 864-656-5292 rmullin@clemson.edu

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Service Research and Theory

This track invites papers and special session proposals relevant to the field of services marketing. The aim of the track is to expand the domain of services research by highlighting a number of topical themes, such as the use of online collectives (e.g., virtual communities) for delivering value, harnessing the creativity of customers for innovation and design through interactive platforms (e.g., crowdsourcing), re-inventing the service delivery wheel through social media to cater to generations X,Y and Z, extending conceptualizations of employee and customer engagement in relation to shared accountability and sustainability, service heroics, service failure and recovery, services place in management and marketing, executive development and service training, service and social media, interdisciplinary research in service marketing and management, e-service, call centers and service, the role of language and textual analytics and narrative formats in managing (social) word-of-mouth, the exploration of new business models in underexplored services sectors, such as health care, energy and public services, service issues in developing economies. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Also, papers focusing on emerging and relevant managerial issues as well as new theoretical perspectives that could be used to address these issues are welcomed. We are particularly interested in innovative research and thinking that have the potential to make a dent in our marketing universe. Dr. Ko de Ruyter Department of Marketing & Supply Chain Mgt. University of Maastricht 6200 MD Maastricht, Netherlands Phone: 01-31-43-38-83839 k.deruyter@maastrichtuniversity.nl 10. SIGnificant Advances among Special Interests At the 2013 Winter Educators Conference, two premium time periods (usually 7 or 8 session slots per time period) are reserved for SIG programming that will serve the interests of their members. These slots are available for programming such as special topic sessions, guest speakers, panels, or other such purposes. SIG proposals, like other special session proposals, should describe clearly the programming planned and its benefit to SIG members and other AMA attendees. If the SIG has a preference for a morning slot or last-session-of-the-day slot, please include this in your proposal. Such preferences will be considered on a first-come, first-served basis. Proposals for SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.). Note that these slots are not for SIG Business Meetings arrangements for these will still need to be coordinated with Lynn Brown Reyes at AMA (lreyes@ama.org). Dr. Alan J. Malter College of Business Administration University of Illinois at Chicago 2221 University Hall 601 S. Morgan Street, MC 243 Dr. Frederik Beuk Fisher Institute for Professional Selling College of Business Administration University of Akron Akron, OH 44325-4804 Dr. Richard Feinberg Dept. of Consumer Sciences and Retailing Purdue University West Lafayette, IN 47907 Phone: 765-494-8301 xdj1@purdue.edu

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Chicago, IL 60607 Phone: 312-413-4142 amalter@uic.edu 11. Social Media

(330) 972-7903 beuk@uakron.edu

Social media has revolutionized how consumers communicate. A plethora of interactive platforms (e.g., Facebook, Myspace, Youtube, Twitter, Review pages etc.) have emerged that offer a great diversity in media richness and allow various modes of interaction, between consumers, but also between consumers and companies. Companies are challenged to deal with these new dynamics and are questioning how they can leverage this so-called consumer or user-generated content (UGC). More often than not, social media within companies is either ignored, because companies opt for listening in rather than getting involved, or interactive platforms are developed without a clear vision on the added value of such platforms and the challenges involved in day-to-day management of those platforms. Fundamental knowledge on effective social media strategies, the ROI of social media, and consumer insights on social media is still in its early phases. To further explore the challenges for both practitioners and academics, we invite you to send thought-provoking articles for this session. We welcome papers that broadly relate to either consumers activity on social media websites or firms response to their activities. Dr. Mirella Kleijnen Faculty of Economics and Business Admin. Vrije University Amsterdam De Boelelaan 1105 1081 HV Amsterdam, Netherlands Phone: 01-31-20-59-9861 mirella.kleijnen@vu.nl 12. Social Responsibility and Sustainability How do consumers integrate the fact that brands perform in socially responsible ways into overall brand assessments? In what ways do products that encourage sustainable consumption, differ in the mental constructs and emotional responses they elicit? How does brand performance in social responsibility and sustainability affect relationships with upstream and downstream supply chain members? These are examples of the range of issues and topic areas that our track seeks to address. The integration of social responsibility and sustainability factors into the buying decisions of consumers, and the marketing strategies of consumer goods, business-to-business, services companies, and non-profit organizations, is no longer an option. It is a necessity that requires academicians and practitioners to challenge the bounds of marketing thought and action, and we welcome submissions that advance this important agenda. Papers are welcome across various marketing paradigms (e.g., consumer behavior, relationship management, public policy, brand management, product development, supply chain management, consumer and customer satisfaction, macromarketing), and across micro-, mezo-, and macro levels of analysis and thought. Conceptual and empirical works are equally attractive. For empirical submission, manuscripts applying diverse research methodologies (e.g., experiments, surveys, scanner data, qualitative, etc.) are welcome. Our principal objective is to give visibility and attention to the most exciting ideas and findings that marketing scholars are developing in this domain. Dr. Jos Antonio Rosa College of Business University of Wyoming Laramie, WY 82071 Phone: 307-766-6159 jrosa1@uwyo.edu 13. Strategy This track welcomes papers and special session proposals that cover a broad range of marketing strategy topics. Potential topics include, but are not limited to: goal configuration and strategy development processes in marketing, linking marketing actions and assets (i.e., brands, customers, etc.,) to managerially-oriented metrics, marketing strategy Dr. John D. Mittelstaedt College of Business University of Wyoming Laramie, WY 82071 Phone: 307-766-3655 jmittels@uwyo.edu Dr. Astrid Dickinger Department of Tourism and Hospitality Mgt. MODUL University Vienna Am Kahlenberg 1 A-1190 Wien, Austria Phone: 01-32-03-555-412 astrid.dickinger@modul.ac.at

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implementation, measuring marketing performance, leveraging market information to identify, develop, and exploit opportunities for profitable growth under a range of environmental conditions (developing or emerging markets, weak economic conditions, etc.), marketing resources and capabilities, brand and product/process development and management, innovation issues, marketing knowledge/information management, strategies for competing in the new social media environment, forces and trends affecting the present and future of marketing strategy, organizational structures, stakeholder orientations and topics that consider marketing variables that influence firm performance. Also, papers focusing on relevant practitioner concerns characterized by a dearth of academic research, emerging, and evolving issues that might challenge the bounds of marketing strategy thought, and new theories that might potentially help inform these issues are encouraged. The track welcomes conceptual and empirical works as well as papers aimed at advancing the theoretical underpinnings of marketing strategy. Dr. Yinghong (Susan) Wei Spears School of Business Oklahoma State University 700 North Greenwood Ave. Tulsa, OK 74106 Phone: 918-594-8183 susan.wei@okstate.edu Dr. Saeed Samiee Collins College of Business University of Tulsa 800 South Tucker Drive Tulsa, OK 74104 Phone: 918-631-2019 samiee@utulsa.edu

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