SUMMER PROJECT REPORT Financial Strategy of Instrumentation Limited Kota

A Training Project Report For The Partial Fulfillment of

MASTER OF BUSINESS ADMINISTRETION(MBA)

(Approved by RTU) Academic Session 2009-2011

SUBMITTED TO:

SUBMITTED BY: KULDEEP RAJAWAT

POORNIMA INSTITUTE OF ENGINEERING AND TECHNOLOGY,

JAIPUR

PREFACE Realizing that the practical experience is an academic for all around development of a personal, as a part of the course Curriculum for Master of business Administration, the student has to undergo practical training for 60 days.SS The object of training is to provide the student with an insight to the practical aspects of organization working and environment. Such type of training helps student to works on real industrial environment, and to gain practical knowledge and build confidence. I have much pleasure in submitting the project report on imports Accounts Department of Instrumentation Limited, Kota . In the present era the international trade is be coming the backbone of every Company.

INTRODCTION
NEED EOR SETTING UP INSTRUMENTATION LTD. Most of the Instruments required for Process Control Industries along with main equipments were being imported in early 1960. Process Control Industries were growing at repaid rate, so we import the Instruments. In order to minimize the import to process Control Instrument and to achieve self reliance in this vital a decision was taken by the Government of India to sat up a Factory in the public Sector to manufacture Process Control Instruments and Allied Items. Thus Instrumentation Ltd. A Government of India Enterprise was set up at Kota in April 1964 collaboration with Russia with a provision to set up second unit at Palghat in Kerala. The production was started in October-1968. It holds good rank in India in the field of Process Control Instruments. Wateree the capacity of filed may be one can only on I. L. Board Based engineering capability expertise for instrument for requirements. Instrumentation for monitoring, recording

and controlling operations I.L. has mastered all the complexities of control system requirements whether computer electric or pneumatic based system .Beginning with system design detailed engineering manufacture and testing , installation final commissioning ,after sales services and customer training etc. all are available at I.L. under singe roof. Whatever the capacity of the control system required whether in computer electronic or pneumatic filed. I.L is supplying the said systems on turnkey basis. To satisfy the market I.L. has very immense and comprehensive product range and system design criteria. The basic products of I.L. are measurement of flow, pressure, temperature devices. The prodigious developments are made in other process control. The company also offers a wide range of gas Analyses system indicating sample probes, measuring units and other accessories for polluting monitoring and controlling. The company has it own instruments panel fabrication and design facility.

ORGANISATION SET UP OF INSTRUMENTATION LIMITED The instrumentation ltd. is headed by a chairman cum managing director (CM) under the guidance of board of directors, board of directors have three full time director (Finance)and director (Commercial). Instrumentation Ltd. has four unit besides corporate Head quarter which is also considered a separate unit.

The four units are as follows1. Kota Unit 2. Palghat unit 3. Marketing Unit
4.

P.D.D.C(Commercial) Unit The registered of fice of the company is at Kota. The

corporate Head Quarter is also located at Kota.

A brief introduction of all units is as follows1. KOTA UNIT Kota Unit is biggest of the unit of Instrumentation Ltd. It is the Head Office of I.L. It is a Production Unit. It is headed by GM (K) who reports to Director (Production). PRODUCT RANGE OF KOTA UNIT The Unit had been producing since 1964 with Russion Collaboration. Today it manufacture products in Collaboration with Germany, Japan, UK, Itly, France etc. it has got a very wide and versatile product range. Its product includes: 1. C-Dot Technology based electronic Exchange 2. Electronic Transmitters 3. Electronic Controllers Recorders, Indicators 4. Electronic Computing Bins & Mini Cards 5. Micro Process Based Records 6. Annuciator 7. Railway Signaling System
8.

Digital Electronic Exchange

9. UPS System 10. Pneumatic Recorder, Controllers, Indicators

11.

Pneumatic Transmitters Special Product for Dae Special Product for Defence Control Panels. 2. PALGHAT UNIT

12. 13. 14.

The Unit is also a production Unit and is located in Kerala State. It is headed by GM (Prodn.) who reports to Director (Production). This Unit manufactures mainly control valves and Allied items in technical Collaboration with M/s Yamatake Honeywell of Japan. It started production in October 1975 with assembly of imported components of Control Valves ad accessories. Now, almost all types of Valves are indigenized. It has developed special type of valves with its R&D efforts. Following products are manufactured by Palghat Unit. 1. Control Valves (Cage, Butterfly, Globe), 2. Flow Elemenes (Orifice Plates etc.) 3. Valve Actuators & Positioners, 4. Power Cylinders. 3. MARKETING UNIT

This unit is headed by GM (MKTG) who reports to CMD Head Quarter of this are located at Delhi. This Unit is responsible for retail sale and turnkey jobs from industries other than thermal and steel. The activities of this unit carried out through Five houses situated at: a) b) c) d) e) f) Delhi Bombay Chennai Calcutta Kota Jaipur

4. COMMERCIAL UNIT

The headquarter of this unit is located at Kota. GM (Comm.) is head of this Unit and reports to Director Commercial This unit is mainly responsible for Design, supply errection and commissioning of C&I system of 1. Thermal Power Plant 2. Steel Plants It also has a spare cell which Cater to the requirement of spare Instrument and instruments spare of two industries. The activities of Commercial unit are spread all our country. It has site office spread all over India. The activities of site officer are co-ordinated by three regional offices.
a) Lucknow b) Kattcats c) Secunderabad : : : for Central Zone for East Zone for South &West Zone.

North Zone is controlled from Kota.

KOTA OFFICE Kota office basically a co-ordination office which is to coordinate between Marketing head quarters, branch offices, and various deportment at Kota for timely Execution of order and complete customer satisfaction. Kota office is also responsible. For booking of order for all telecom product. (1)AGM (Mktg) manager is over all in charge of Kota office he is responsible for. For all the activities at Kota office except. For order booking of all teleco product. (2)AGM (Mktg) is responsible for. For all the activities of Kota office except. For order booking all teleco products. (3)Branch co-ordination engineers are responsible for coordination with branches. (4)Plant loading engineers are responsible for loading of instrument of PPC of production unit. Follow up with various agencies for timely deposition of instrument. (5)Rework and repair group is responsible for getting instrument received form customer from servicing cell.

ACTIVITIES OF KOTA OFFICE a) b) c) d) e) f) g) h) i) j) k) Submission of quotation and booking of Giving forecast of all telecom products. To check technical feasibility of the order To follow up with various agencies for To load production unit. Arranging customer inspection and To keep Head Quarter / Branches To keep inventory minimum. To arrange repair of faulty instruments To get instrument reworked for which To keep Branches /head Quarter

order for all telecom products.

received from branches. timely deposition of instrument.

dispatch of instruction. informed the delivery status of orders.

received from customers. order is cancelled to suit other requirement. informed if problem faced in execution of order.

MARKETING STARTEGY Marketing strategy of M/s bells controls to similar to M/s instrumentation ltd. M/s bells control has also segmented market industry wise. its project division coters to the needs of thermal power plants and steel industries. While other industries are served by branch offices and regional offices. 1. MARKETING ORGANISATION OF M/S UPTRON M/s Uptron is having its head office at Lucknow. It is mainly an electronic company, which manufactures variety of consumer and industries electronics items. Recently it has entered in the process control instruments market. It also manufactures EPABX and giving good competition. However, its product range are very limited and to complete system to get instruments from other suppliers.

PRODUCT RANGE

This comprises of consumer electronics item like television personal computer, indl. Electronics items like EPABX, process control instruments like PLC. Data acquisite system, scanner etc. MARKETING STRATEGY Marketing strategy of M/s uptron is similar to that being followed by M/s instrumentation limited, projects decision caters to the need to project requirement from comical, petrochemical, steel, thermal and other industries, while marketing group does the retail selling. We have seen the marketing set up of two organizations namely M/s bells control M/s uptron. Marketing set up of other suppliers in this category i.e. supplying complete system is almost similar to these. Except that one or two branch offices are more or less. 3. MARKETING ORGANISATION OF M/S ROSE MOUNT INDIA LTD. M/s rose mount India comes under 2nd (second) category of supplying i.e. which few products. This company is Indian subsidiary of M/s rose mount USA. Its registered office is at Bombay.

PRODUCT RANGE Main product of M/s rose mount is electronic pressure level flow and D.P. transmitter. It also supplies pollution monitoring equipment, whole range of equipment required for chemical and oil industries are also marketed by it. MARKETING STRATEGY M/s Rose Mount can supply few instrument which dose not complete the system in order to get order it emphasizes on low price and quick delivery. MARKETING ORGANISATION Marketing organization consists of hade office at Bombay and wide network of regional and branch offices at following places. Calcutta, Delhi, Madras, Bombay, Durgapur, Guahati, Pune, Vadodara, Visakhapatnam, Ahmadabad, Secunderabad. Other is booked by their offices and supplies are made from factory.

MARKETING ORGANISATION OF SUPPLIERS FOR EQUIPMENT OTHER THAN PROCESS CONTROL INSTRUMENTATION Other suppliers in this category also follow the same line i.e., maximum officers for concentrating on follow up with individual customer and order booking. There is very large number of suppliers in this category. They very from very big one line M/s L&T to very small one like M/s RTPL. Most of the suppliers are already in the market for other unrelated and related products with their network of sales and service offices which they utilize for this product range also. Marketing Strategy: This differs from supplier to supplier. Big ones like M/s L&T, M/s Ind. Chem etc. are trying to cover all over India, while smell ones Like M/s Kalindi, M/s RTPL are concentrating one or two areas for effective marketing. Rule of the game for this type of product is low price, fast delivery and efficient after sales service. To achieve this, many companies like M/s L&T are using to fullest extent their large network of stockiest. Dealers, service centre etc. Which already exists for other proud range.

Most of the companies are setting up more & more sales offices for regular contact & follow up with potential customer. Some suppliers of EPABX like M/s L&T & M/s upturn are trying to attract customer by supplying complete system i.e., both exchange telephone of their own make with package or erection commissioning. COLLABORATORS In search of excellence, IL has gone in to technical collaboration with a number of renowned international companies for the manufacture of advanced instrumentation systems: JAPAN 1. Fuji electric co. ltd. 2. Tokyo Keiso 3. Yamatake Honeywell 4. Toshiba corporation 5. Kyosan electric mfg. co. ltd. U.K.

1. ABB Kent- Taylor ltd. 2. August system ltd. FRANCE 1. ETSL Bernard 2. Segault SA GERMANY 1. Dr. Thieding co. 2. Mannesmann Hartmann & Braun IRELAND 1. Westing house electronic ITALY 1. Nuovo Pignone

INDIA 1. C-Dot. 2. Indian institute of technology (IIT) 3. Indian space research organization (ISRO) 4. Department of electronics (DEO) 5. CSIR These all are coupled with its own R&D breakthrough, this technological boost has placed the company at per with the best in the world.

PRODUCT RANGE Instrumentation ltd. has a very immense and comprehensive product range and system design criteria. The basic products of IL are as follows: 1. CONTRONIC E PROCESS CONTROL SYSTEM CONTRONIC 3 AUTOMATION SYSTEM WITH INTERGRATED INFORMATION SYSTEM. 2. FAUL T TOLERANT CONTROL SYSTEM-FICS 3. MICRO PROCESSOR BASED DISTRIBUTED DIGITAL CONTROL SYSTEM STARDIC 4. ELECTRONIC TRANSMITTERS 5. GAS ANALYSERS AND POLLUTION MINOTORING INSTRUMENTS.

6. MICO PROCESSOR-BASED RECORDERS/CONTROLLER

7. CONTROL VALVES 8. SAFETY RELIFE VALVE 9. LARGE SIZE SOFT SEATED BUTTERFLY VALVES 10. RAIL WAY SINGNALLING SYSTEMS CONTROL PANELS AND DESKS 11. ANNUNCIATORS 12. DISITAL SWITCHING SYSTEMS

RURAL AUTOMATIC EXCHANGE (RAX) 128 P RAX has been designed to work as terminal exchange to enter the requirement of rural area interfused with all types of switching equipment working in Indian telecom network.

MAIN AUTOMATIC EXCHANGE (MAX) The manufacture of MAX has been started from early 1991 MAX is mainly used for local, tandem &transit applications for rural Urban & Metropolitan area. 13. VALVE STAND FOR STEEL MELTING SHOP 14. TANK LEVEL GAUGING SYSTEM 15. CONTROL VALVES FOR HIGH PRESSURE DROP 16. ELECTRICAL ACTUATOR . 17. LOW NOISE VALVE 18. SPECIAL BELLOW-SEALED VALVES FOR NUCLEAR SERVICE 19. PNEUMATIC CONTROL DRIVES 20. UNINTERUPTIBLE POWER SUPPLY SYSTEM (CVCF UPS)

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