WHAT IS MARKETING?

Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as: Designing the product so it will be desirable to customers by using tools such as marketing research and pricing. Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications. Setting a price and letting potential customers know about your product and making it available to them.
WHAT IS SALES?
sale is the bussines activity through the company will make profit through higher sales volume. Sale starts from the product.In sale their is no need of sales promotion and advetisement. In the sale the customer is the last link. In the sale the company or the sales doent think about the customer satisfaction.

DIFFERIANTIATE SALES & MARKETING? Marketing is an ocean and sales is a drop of water.

marketing is the business activity which governs and direct the flow of goods from the manufacturer to consumer. sales is also a business activty which start from the product. marketing aims profit through coustomer satisfaction but sales aims profit through higher sales volume. In marketing customer is purpose of business and treated as the fem. but in sales the customers are treated as the last link in the chain.

WHAT IS THE ROLE OF SALES IN MARKETING? Marketing is an ocean sales is a drop of water but the that drop of water is most important for the ocean to survive. Sales is the final activity for which every planning & decisions are made Sales can be said the heart beat of marketing all thing well if heart beats stop a human being dies similarly if everythings goes well planned but finally if sales persons are not able to deliver all collection of data, research, money & time go waste.

The 7 Ps of Services Marketing

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services. 1.

2.

Product: In case of services, the product is intangible, heterogeneous and perishable. Moreover, its production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However, too much customization would compromise the standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing the service offering. Pricing: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs - such as labor and overhead costs - also need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. The final price for the service is then arrived at by including a mark up for an adequate profit margin.

3.

4.

Place: Since service delivery is concurrent with its production and cannot be stored or transported, the location of the service product assumes importance. Service providers have to give special thought to where the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city. Promotion: Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer. Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting customers in a segment where the services providers have nearly identical offerings.

We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services. 5. People: People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. Thus, a restaurant is known as much for its food as for the service provided by its staff. The same is true of banks and department stores. Consequently, customer service training for staff has become a top priority for many organizations today. Process: The process of service delivery is crucial since it ensures that the same standard of service is repeatedly delivered to the customers. Therefore, most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.

6.

7.

Physical Evidence: Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.

1. The 4 Ss of Marketing Conceptual Framework

2. Introduction The 4Ps of marketing have been the core of marketing and built on since 1957. Are they appropriate to fully explain the current 21st century marketing. No the world has changed Rapid globalisation Internet / Social revolution Greater customisation Move to one to one communication with customers via social media.

3. The 4 Ss 1. Service Dominant 2. Social Interaction 3. Sales Engagement 4. Superior Knowledge

4. The 4 Ss of Marketing 5. Service Dominant A realisation that Goods (Product) service logic (GSL) is being enhanced by a Service dominant logic (SDL) That service elements of a product offering are far greater and more profitable than the product elements example: Apple iPod + Apple iTunes = Apples SDL offering.Source: Vargo and Lusch (2004) Evolving a New Dominant Logic of Marketing,Journal of Marketing, Volume: 68, Page 1-17

6. Social Interaction Environment Market structure Dynamism Internationalisation Channel position Social system Atmosphere Power/dependence Co-operation Closeness Expectations Organization Organization Technology Long term relationships Technology Structure Institutionalisation, Adaptations Structure Strategy Strategy Interaction Process Individual Individual Aims Aims Experience Short term exchange episodes Experience Skills Products/services Skills Information Financial SocialSource: Adapted with permission from Hkansson (1982, p24)

7. Sales Engagement Sales are the connector and sculptor of business relationships That offline and online gaining and retention of customers is

crucial Need to identify new market segments of Blue Ocean are importantSource: W. Chan Kim and Renee Mauborgne (2004) Blue Ocean Strategy,Harvard Business Review, October 2004, Page 69 8. Superior Knowledge Knowledge is the defining competitive advantage today for sales and marketing professionals It encompasses Critical thinking Brainstorming Creativity Calculated risk taking Entrepreneurship 9. The Social Marketing Mix The 4Ss enable a more contemporary look at business marketing today. Embedded is service dominant logic, cocreation and relationship interaction with your customer. It is a customer centric view of sales and marketing. The social marketing mix works together to reinforce your value proposition and grow your business.

WHAT IS MARKETING MIX?

A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation. See also marketing and mega marketing
Read more: http://www.businessdictionary.com/definition/marketing-mix.html#ixzz2LRkpzukM

10 POINTS OF A GOOD SALES PERSON?

1. The ability to listen: Good salespeople are the ones who listen to their customers. Salespeople who come to a customer and immediately break into a semi-automatic sales pitch will have a hard time understanding the clients real needs as he pontificates. The sales star will listen, process what he hears, and will, to the degree possible, adapt his business proposal in a way that will meet the clients genuine requirements. 2. A desire to learn: Customers tend to trust a salesperson who knows what hes talking about, and tend to lose interest at the first mistake made by a salesperson who clearly

3.

4.

5.

6.

7.

8.

came to the sales call unprepared. The star will study, ask, dig for details, and will come to the client only after doing his homework. Communication skills: The star will recognize the characteristics, needs, and sore points of the customer. By communicating openly, the star can become the clients adviser. From the point at which the client is ready to listen, to analyze situations with the salesperson and understand the ramifications, the sale is that much closer. Building trust: One of the sales stars biggest assets is the ability to win the trust of his customers. A customer who doesnt feel pressured, who believes he has the tools and information to make an informed decision, and who feels hes getting the best possible deal, will close the deal. Creativity: In business, as in life, things never happen exactly the way you plan them. Even if weve studied, listened and even won the clients trust, were still liable to confront obstacles. The star will always know how to come up with alternative offers and to surprise the customer with a proposal that will circumvent the problem and be an offer he cant refuse. Flexibility: We come with our proposal, and the customer comes with his demands. The art of sales requires us to be flexible with the client, but also with our own management; management, after all, is always going to be less flexible that the salesperson who is in the midst of trying to make a deal. Persistence: The clich that a good salesman who is thrown out the door will find his way back in through the window is true. Persistence is will be the salespersons key asset at times when the deal is rejected, when new competitors spring up, the tender conditions change or the maximum price the client can pay is lower than what your management has approved. Knowing when to ask for help: Complicated sales may require more hands on deck. The good salesperson will ask vice presidents or sometimes even the CEO to participate in sales meetings. At other times, he may ask the support department manager to come and display the companys commitment to service, or the marketing manager to come and present his vision. The star will succeed in uniting them and getting them to come to his aid willingly.

9. Knows when to get personal: The same personal chemistry that builds trust is sometimes enhanced by encounters that are not strictly business. The sales star never seems to rest; clients can reach him by cell phone 24/7, and he will make himself available to play golf or tennis with one client, or invite another client out to dinner. 10. After Sale: A typical salesperson will close a deal and move on. The star, however, will always stay in touch with his deal maker, calling before holidays or the New Year, or stopping in for coffee or lunch ever time hes in the clients area.

10 Best Foods and Beverage Company in India.

1. Nestl Nestl is a Swiss Multinational Food and Beverage Company headquartered in Vevey, Switzerland. Nestl's deals in baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nescaf, Nestea, Sunrise, KitKat and Maggi are few of nestle brand products which are widely marketed in India. And talking about Maggi, it is one such noodle which we all have tasted for endless times since our childhood.

2. PepsiCo

PepsiCo Inc. has its headquarter located in Purchase, New York, United States. Indra Krishnamurthy Nooyi has been severing as the chief executive of PepsiCo since 2006.

PepsiCos foods division offers a wide variety of products such as Aliva, Cheetos, Kurkure, Lays, Lehar Namkeen, Quaker Oats and Uncle Chipps.

PepsiCos iconic refreshment beverages include Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew. While its other popular products are Aquafina (packaged drinking water) and Tropicana fruit juice.

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers a great variety of delicious pizza along with side dishes including salad, pasta, breadsticks, and garlic bread .

Double Cheese, Teekha Chicken Masala, Kadhai Chicken, Veggie Crunch, Tandori Paneer.What shall you order first? For all pizza lovers, pizza huts are always their one most sort after destination. You can enjoy an international dinning experience with your family and friends while dinning at pizza hut Restaurants.

4. KFC

Indians were never so fond of eating fried chicken, unless KFC (Kentucky Fried Chicken) arrived in India. KFC was founded by Harland Sanders, who first started selling fried chicken from his roadside restaurant in Corbin, Kentucky, United States, during 1930s.

Sanders was the one who pioneered the concept of restaurant franchising, and thus the first "Kentucky Fried Chicken" franchise was opened in Utah in the early 1950s. Even after Sanderss death in 1980, his image continues to be used for branding purposes.

Hindustan Unilever

In India, there is no general retail shop or a household, which does not accommodate Hindustan Unilever products. HUL is one of India's leading producers of consumer goods. It deals in foods, beverages, cleaning agents and personal care products.

As in this article we are mostly talking about food and beverage, so HULs few famous products in this division are Bru, Kissan, Korr, Red Label, Lipton, Brook Bond Tai Mahal, Modern Bread kwality Walls. HUL tea products give the Asili India Chai Ka Mazaa.

6. McDonald

Are you one among the 68 million customers who eat at McDonald's serving daily? This number is huge right but it true. McDonald is one among the largest chain of fast food restaurants in world. Few most popularly delicious food dishes of McDonalds are Mc Veggie, Mc Chicken cheeseburgers, Veg Mc Muffin, Egg and Cheese Muffin, french fries, breakfast menu, soft drinks, milkshakes and desserts.

7. Amul

Amul, a dairy product manufacturing company, is jointly owned by 3.03 million milk producers in Gujarat. Amul, since its inception in 1946, has spurred India's White Revolution and made our country the world's biggest producer of milk and milk products.

Amul's produces a wide range of dairy products which includes Milk Powders, Milk, Butter, Ghee, Cheese, Masti Dahi, Yoghurt, Buttermilk, Chocolate, Ice Cream, Cream, Shrikhand, Paneer, Gulab Jamuns, Flavoured Milk, Basundi, Amul Pro Brand, Stamina Drink, Mithaimate, Kool Koko Chocolate, Amul Kool, Masti Butter Milk; Kool Cafe, Amul's Icecreams. Amul is a reputed brand, which maintains both quality and taste, toh jisne india mein reh reh ke Amul butter ya amul ghee nahi khaya.toh ushne kya khaya!!!

8. Coca-Cola

The best TV Campaign Thanda Matlab Coca-Cola, with Aamir Khan as a Mumbai 'Tapori', made every Indian thirsty for coca cola. A carbonated soft drink Coca-Cola is sold in stores, restaurants, and vending machines all over the world. It is manufactured by The Coca-Cola Company of Atlanta, Georgia.

The Coca-Cola Company has also introduced other cola drinks under the brand name Coke. Most common of these are Diet Coke, Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.

9. Kelloggs

Kellogg Company is a transnational food manufacturing company based in Battle Creek, Michigan, United States. Kellogg is a major producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's focuses mainly over providing high quality nutritional food products at a reasonable price. Kelloggs brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts and Nutri-Grain.

10. Haldiram's

Haldiram's is one of India's largest sweets and snacks manufacturers, based in Nagpur. It was originally founded in 1937 by Gangabisenji Agrawal, as retail sweets and namkeens shop in Bikaner, Rajasthan.

Haldiram's Products range includes Sweets (Soan Papdi, Gulab Jamun, Besan Ladoo, Rasgulla), Cookies, Sharbat (Badam, Pineapple, Kush, Mango, Orange), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Gujrati Snacks, South-Indian Snacks, Nimbu Masala, Mixture, Bhujiya and Namkeens.

Haldiram's also has a range of restaurants in major Cities on India. While hanging out with friends and families in these places dont forget to taste Raj Kachori which is one of the most popular snacks, served with different kinds of sweet and sour chutneys.

TOP 10 FMCG COMPANIES IN INDIA TOP TO BOTTOM

1 Market Cap (Rs.Cr): 6,836.

Emami Group, with over 20,000 employees, has business interests in FMCG (fast moving consumer goods), paper , writing instruments, edible oil and cultivation, bio-diesel, hospitals, contemporary art, pharmacy, cement, real estate and retail.

2. Market Cap (Rs.Cr): 9,078

Marico is one of India's leading Consumer Products & Services companies in the global beauty and wellness space, and 1 out of 3 Indians uses a Marico product. Marico is present in more than 25 countries across Asia and the African continent.

3. Market Cap (Rs.Cr): 9,842

Glaxo Smith Kline Consumer Healthcare is one of the leading FMCG companies in India. It is a global leader in the pharmaceutical industry with over 100,000 employees worldwide 4. Combined Market Cap (Rs.Cr): 12,764 Every day millions of people around the world trust Colgate-Palmolive to help care for themselves and the ones they love. From oral care to personal care, from home care to pet nutrition, ColgatePalmolive makes the products that make you smile. 5.Market Cap (Rs.Cr): 12,838 Proctor and Gamble is one of the biggest brands in the world. After recent acquisition of Gillette, it has become a major player in the Indian FMCG market.

6. Market Cap (Rs.Cr): 13,335 Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. It is one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. 7. Market Cap (Rs.Cr): 18,632 Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. It has 17 ultra-modern manufacturing units spread around the globe and its products marketed in over 60 countries 8.Market Cap (Rs.Cr): 39,819 Nestl India is a subsidiary of Nestl S.A. of Switzerland. As the largest food and beverage manufacturer in the world with many trusted, leading brands such as MAGGI, NESCAFE, KITKAT and MILKMAID, it is committed to leverage its superior R&D capability and nutrition science know-how to consistently develop products that offer a great balance of taste and health 9.Market Cap (Rs.Cr): 67,858 HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. 10.Market Cap (Rs.Cr): 151,078 ITC has a diversified presence in FMCG, Hotels, Paperboards & Specialty Papers, Packaging, AgriBusiness, and Information Technology. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

 Top 10 Car Br

List of Top 10 Insurance Companies in India: Life insurance, Health insurance, Car insurance, Overseas Travel, Home insurance, Mutual funds etc
With the advent of economic liberalisation, the Banking & insurance sector in India has grown rapidly in terms of capital and number of customers. Insurance products range across a variety of portfolios such as personal Life insurance, Vehicle insurance, Health insurance, student medical insurance, Overseas Travel and Home insurance. Below is the list of leading 10 Insurance companies in India

1. Life Insurance corporation of India (LIC)

LIC - Life Insurance Corporation of India

2. Bajaj Allianz General Insurance

http://www.bajajallianz.com

3. ICICI Prudential Life Insurance

http://www.iciciprulife.com

4. ICICI Lombard General Insurance

Health Insurance, Overseas Travel, Home, Motor Car Insurance, Student Insurance Buy or renew Health or Mediclaim Insurance, Motor Car Insurance, Overseas Travel, Student Medical Insurance and Home Insurance Policy in India through ICICI Lombard General I nsurance company

5. Birla Sun Life Insurance

Birla Sun Life Financial Services - Mutual Funds, Life Insurance & Wealth Management Services

6. Tata AIG General Insurance

http://www.tata-aiggeneral.com

7. New India Assurance Co.

The New India Assurance Co. Ltd.

8. Iffco Tokio General Insurance

General Insurance Online, Top Rated Auto, Car Insurance, Medical Insurance, Best Car Insurance IFFCO-TOKIO, the leader of Insurance Industries in India now offers General Insurance Online

to comply the instant need of customers. We have best car insurance, top rated auto insurance, 99online medical insurance and many more products to offer.

9. Oriental Insurance Co.

Welcome to The Oriental Insurance Company Ltd.

10. HDFC Standard Life Insurance

HDFC STANDARD LIFE - Sar Utha Ke Jiyo

Learn about different Insurance policies here

Life Insurance Term Plan Endowment Plan Pension Plan Children Plan Health Plan Auto Insurance Home Insurance Business Insurance Travel Insurance