BRAND PERCEPTION ABOUT MONTE CARLO

Summer Training Report

SUBMITTED TO
Punjab Technical University in partial fulfilment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION By Gagandeep singh 80916317009 SWAMI VIVEKANAND COLLEGE OF MANAGEMENT BANUR, PATIALA

CERTIFICATE

This is to certify that Ms. Deepika Marwaha has completed his project report on the topic Brand Perception About Monte Carlo in Ludhiana under my supervision to the best of my knowledge. This is his original work ad this wholly or partially has not been submitted for any university.

Deepika Marwaha Roll no. 14310000429 BBA 3rd Yr. KCW, Ludhiana

Project Guide sig

STUDENT DECLARATION I Hereby declare that this piece of project report entitled Brand Perception About Monte Carlo for partial fulfillment of the Requirements the award of the degree of BBA is a record of original work done by me under the supervision and guidance of Ms. Pooja Chatley, Khalsa College For Women, Ludhiana. This Project work is my own and has neither been submitted nor published where.

PLACE: Ludhiana DATE:

SIGNATURE OF STUDENT

ACKNOWLEDGEMENT

A drop of ink makes million think Any research work is never an individual effort. It is contributory effort of many hearts and heads. I owe a profound sense of gratitude towards my institution which allowed me to undergo this work in their organisation. It was not possible for me to prepare this report without their help. I would like to express my deep sense of gratitude to my project guide Ms. Pooja Chatley. Without her timely guidance, valuable support and encouragement this report would not have been possible. This project report wouldnt have been completed without her able guidance and the precious time she has given from his busy schedule. I would also like to thank all the respondents who have spared their time to fill our questionnaire to provide the information and amenities which have helped in development of this report, without such help this report would not have been possible.

DEEPIKA MARWAHA

PREFACE
Research studies constitute the backbone of any management education programme. A management student has to quite frequently do the research work during his entire span. The idea of the study has been conceived as a project work to be undertaken in the third year full time BBA course and is devoted to Brand perception about Monte Carlo The research has been undertaken to study the changing perception of customers and dealers regarding various brands and also the various factor to which the customer gives importance and their perception about different competing brands regarding those factors are studied. The research is statistical in design and extensive analysis bought to light several facts. The customers were also asked to rate a few relevant parameters and companies were ranked on their basis, the data also revealed the satisfaction level of customers. In order to analyze the data and draw conclusions, statistical techniques such as simple average and percentage are used and shown by pie and bar diagrams.

TABLE OF CONTENTS

CHAPTER NO.

CHAPTER TITLE

PAGE NO. i

Certificate Preface Acknowledgement 1 Introduction 1.1 Introduction To The Company 1.2 Introduction To The Project 2 3 4 5 6 7 Review Of Literature Need, Scope And Objectives Of The Study Research Metholodogy Data Analysis And Interpretation Findings Of The Study Conclusion And Recommendations References Annexures a. Questionnaire 15-18 19-21 22-25 26-36 37-38 39-41 42-43 44-47 ii iii 1-14

LIST OF TABLES

TABLE NO. 5.1

TABLE TITLE

PAGE NO.

Awareness Level Among The People About The Brand Monte Carlo

27

5.2 5.3 5.4 5.5 5.6(a)

Customers Purchasing The Products Of Monte Carlo Awareness Of Different Ranges Of Monte Carlo Factors Affecting The Purchase Of Monte Carlo Regarding The Prices Which Are Being Charged By Monte Carlo Satisfaction Level Of Monte Carlo With Respect To Product Quality

28 29 30 31 32

5.6(b)

Satisfaction Level Of Monte Carlo With Respect To Product Quality

33

5.7 5.8

Brand Expectation Consumer Perception Of Monte Carlo Vis--Vis Competitor Brands

34 35

5.9

Sources Of Information For Monte Carlo

36

LIST OF FIGURES

TABLE NO. 5.1

FIGURE TITLE

PAGE NO.

Awareness Level Among The People About The Brand Monte Carlo

27

5.2 5.3 5.4 5.5 5.6(a)

Customers Purchasing The Products Of Monte Carlo Awareness Of Different Ranges Of Monte Carlo Factors Affecting The Purchase Of Monte Carlo Regarding The Prices Which Are Being Charged By Monte Carlo Satisfaction Level Of Monte Carlo With Respect To Product Quality

28 29 30 31 32

5.6(b)

Satisfaction Level Of Monte Carlo With Respect To Product Quality

33

5.7 5.8

Brand Expectation Consumer Perception Of Monte Carlo Vis--Vis Competitor Brands

34 35

5.9

Sources Of Information For Monte Carlo

36