1) Decide the Industry Ex. Deo,FMCG,IT,Two- wheelers,Mobile, Car where 3 or more brands should be present in terms of Market share.

.In terms of Hierarchy select 3rd Lowest Brand. 2) Evaluate the marketing communication with competitors (Ex. Celebrity How much they are spending) Eg.Bajaj and Hero Honda. 3) You have to talk to 5 Consumers,2 Store owners and 2- Dealers.Research customer and dealer .What the customer feel about brand ,How company positioning.Eg. Problem with TVS. 4) Marketing communication campaign advertisement.Ex TVC Design script,Act. Can refere - AFAQS.com 5) Print commercial for communication,Radio,Jingles,Hoardings. 6) Sales Promotion .Existing sales promotion and carried out by competitor and worked out or not. 7) Direct Marketing. 8) PR Relations Press Release,Relation with Publics. 9) Evaluate them about how to sale the product. Presentation 10) Media Plan basis on Year wise.Where this brand need to be placed?Ex. Times of India.

1. Bharti Airtel

Market Share: 19.5%

Airtel functions in 20 countries and has its operations spread across South Asia, Africa and the Channel Islands. It offers services like 2G, 3G and 4G depending upon the country of operation. It is the fifth largest telecom operator in the world.

MBASkool BrandGuide: http://www.mbaskool.com/brandguide/telecom-service-providers/500-airtel.html

Market Share: 9.2% Tata Teleservices Limited serves over 85 million customers across the country offering Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Data Services across one unified and integrated brand-Tata DOCOMO. MBASkool BrandGuide: http://www.mbaskool.com/brandguide/telecom-service-providers/504-tatadocomo.html

Market Share: 16.4%

Vodafone India, formerly known as Vodafone Essar and Hutchison Essar was Founded in the year 1994. It is based in Mumbai, Maharashtra. It provides both 2 G and 3G services across the nation. Its advertising campaign of ZooZoos became a rage, and has given the brand a lot of recognition and respect

MBASkool BrandGuide: http://www.mbaskool.com/brandguide/telecom-service-providers/502-vodafone.html

Market Share: 11.9% Idea Cellular is part of the Aditya Birla Group, with its headquarters situated in Mumbai, India. It was founded in the year 1995. The company with its Idea branding has been able to create a huge market MBASkool BrandGuide: http://www.mbaskool.com/brandguide/telecom-service-providers/501idea.html

Subs Airtel 19.8 Vodafone 16.4 Idea 12.3 Tata 8.9 RCOM 16.7 BSNL 10.3 Aircel 6.8 Uninor 4.6 Sistema 1.7 Loop 0.4 MTNL 0.6 HFCL 0.1 STEL 0.4 Etisalat 0.2 Videocon 0.6

Rev 27.4 23.3 15.4 9.1 8.5 6.6 5 2.5 1.2 0.5 0.5 0.1 -

Subs Vs Rev 7.6 6.8 3.1 0.1 -8.2 -3.7 -1.9 -2.2 -0.5 0.1 -0.1 0 -0.4 -0.2 -0.6

Actually, it was one of the first companies that navigated the uncharted waters of social media. Indian companies were not too keen to invest in social media marketing at first, but Tata Docomo planned and implemented a strategy that has certainly benefited them. Today, this company uses almost every major social media platform out there. Although their Do the New tagline has been successful in attracting new customers, what separates Tata Docomo from other telecom brands is their focus on quality rather than quantity.

Engagement
Tata Docomo creates social media content for any occasion or festival that people are interested in. Be it Diwali, a cricket match or a F1 race, they ensure that customers are kept excited and involved with regular updates.

Their call to action marketing plan is working successfully. For instance, one of their recent Facebook statuses asked When you dont have a TV to watch your favorite match, does your operator provide this service on phone? With clever questions such as this and other interesting updates, the brand displays that they know how to keep their customers interested.

Addressing Problems & Queries

Every query is a business opportunity and every problem is a chance to showcase your customer support. Tata Docomo certainly understands this and ensures that any questions or issues are matters of priority, even on social networks.

It is never easy to address problems on such a huge network, but the companys top management is invested in ensuring optimal service.Whether a connection problem, billing issue or an activation grievance, the brands Twitter account helps customers solve any complaint.

Crowd Sourcing
With the launch of innovative user-friendly products and unique marketing ideas, Tata Docomo always has something new to offer. Their product development team is quite efficient and creative, which is also a contributing factor to the brands success on social media. Online platforms work best when a brand stands out from its contemporaries. People like to be a part of community that is cool and compelling. Tata Docomo offers interesting social platform deals for its followers.

Brand Loyalty
In the current telecom scenario of number portability, customers can always switch to a new service provider if they are unhappy with services. Here, social networking helps Tata Docomo show customers that they care. With an estimated secondary reach of 6 million followers, this company celebrates fan recognition. They regularly upload greeting and Thank You messages, plus they also reward brand loyalty by awarding individuals the honor of being a Fan of the Week on Twitter and Facebook. This is certainly a small price for the support of thousands.

Communication
Take our words for it; Tata Docomo is not just any other company on social media. They have a dedicated team that keep a track of your name, occupation and any communication that youve had with the brand. The database is certainly huge but with one click they know all about their customers. How does it help? Well, it allows for a more personal touch when addressing issues. Knowing details about customers might not matter in the financial books, but knowing that the brand is taking the time to create that personal, human-to-human connection will make customers feel valued. Tata Docomo is perhaps the best example of success through social networking in the Indian scenario.

Tata DOCOMO & Dell Join HandsLaunch Unique Bundled Broadband Program
-stop solution to purchase data connection and laptop together -plus retail locations countrywide Photon Plus advantage: Faster, seamless connectivity all over India
New Delhi, 28 September 2012: Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, and Dell, one of the leading providers of services and solutions worldwide, today announced a partnership to launch a unique bundled broadband offering for customers in India. Under this alliance, customers buying Dell laptops will get a Tata Photon Plus post-paid connection at a special price, ensuring faster and seamless connectivity across India while using the laptop. Commenting on the announcement, Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices Limited, said: At Tata DOCOMO, we constantly strive to come up with innovative offerings to enhance the user experience for our customers, and this partnership with Dell reiterates that commitment. Through this partnership, customers will enjoy Dells high-

PRESS RELEASE

performance and cutting-edge products, along with DOCOMOs trusted and seamless connectivity through the Photon Plus device, ensuring an unmatched browsing experience. Commenting on

MICRO MAX FUN BOOK PHOTON PLUS TIEUP ACER LAP TOP TIE UP NIIT STUDENT OFFERS ON PHOTONS 3G-250 899 Need to collect tariff & pampletes

When Tata Tele had 90.9 million customers in June last year, its VLR was about 40 per cent, implying that only about 36 million of its total subscriber base was actively using the telco's services. VLR for June this year is 59.24 per cent of the 80.2 million people, which means about 48 million users are active customers, or are paying up a certain amount every month for making calls and using data on the telco's network.