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Submitted by:
E. Pramod Kumar
(08571E0004)
Submitted to:
SREE VISVESVARAYA
INSTITUTE OF TECHNOLOGY & SCIENCE
(Affiliated to JNTU & approved by AICTE, New Delhi)
Content
SNo 1 2 3 4 5 6 7 8 9 Title Industry Analysis Overview Ice Cream Industry Profile Ice Cream Industry Growth Top Ice Cream Companies list 11 12-15 16 Page No 3-7 8 10
Short Profile of Ice Cream Companies SWOT Analysis of Ice Cream Industry Market Share of Ice Cream Industry 17 Conclusion Reference 19
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Maturity stage:
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Declining stage:
The stage is existed due to the changes in the consumer performance competition from new product etc,. In this stage the industry may grow slightly during prosperous periods, stagnate during normal periods and during recessionary periods.
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3. SWOT analysis:
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achieving the objective. harmful to achieving the objective. the objective. objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.
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Industry Competition:
As the industry evaluation would indicate the competition is significant. The 70,000 some participants is a large number but the more serious challenge comes from the top six national firms; Amul, Kwality Walls, Mother Dairy, Vadilal, Dinshaw, and Arun. These top six firms dominate the market and essentially control the organized market. Detail statistics are not available to indicate market share but Ben & Jerry's estimates that these six firms control 40% to 50% of the urban market.
Historically MNCs have not achieved much success in penetrating the Indian market. There are a number of possible explanations for this; the relative embryonic and disorganized nature of the market, excessive government regulation that included excessive tariffs and the restriction that imported ice cream could only be sold in hotels, and a highly fragmented and ineffective media. Most of these market inefficiencies have been or are in the process of being corrected and Ben & Jerry's believes that conditions have ripened to the extent where MNCs can now effectively enter the market and compete with the domestic firms.
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Industry Growth:
The three factors of growth, population, per capital consumption, and price are all projected to increase over the next six years. Population is projected to grow at 1.8%, per capital consumption is projected to grow at 5%, and prices are projected to increase at just over 1% per
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Vadilal Ice Cream India Amul Ice Cream Kwality Walls Mother Diary
MTR
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Weakness:
1) The durability of ice-creams is not really good 2) it melts very soon 3) The industry has a complex supply chain management and the main issue is traceability 4) Domestic business as well as many international markets are thriving
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Threats:
1) Currently, the threat of new viable competitors 2) Foreign players entering the market 3) Consumer buying power also represents a key threat in the industry 4) Consumers can easily switch to other substitutes with little cost or consequence
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Conclusion:
Following are the concluding points taken into consideration after the conduct of the Industry Analysis:
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Advertisement acts as a very important role here. So if heavy advertisements are carried out it will definitely increase purchase.
Due to the changing in climate, life style and preferences, it was not necessary that they will consume same product every time.
The Ice Cream Industry had to further focus on: Strengthen communications
Reference:
Books:
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Journal:
Web Sites:
1) www.moneycontrol.com 2) www.reportbuyer.com 3) www.indiatodaygroup.com 4) www.moneycontrol.com 5) www.indiainbusiness.nic.in 6) www.google.co.in
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