INTRODUCTION Brand awareness is an important way of promoting commodity- related products.

Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. The like hood that consumers recognize the existence and availability of a companys product or service. Creating brand awareness is one of the key steps promoting a product. Brand awareness is the primary goal of advertising in the early months or years of a products introduction. OBJECTIVES To study the effectiveness of branding To study the importance of branding a product To know about the role of branding in promoting the sales of the product To study the brand name relate to the quality of the product To study the brand effectiveness compare with the competetior

QUESTIONNAIRE 1. Name 2. Age 3. Sex 4. Are you aware of the brand Prompt? Yes No

5. Are you satisfied with the products provided by Prompt? Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied 6. Have you ever recommended Prompt to others Yes No Sometimes

7. Do you know the logo of Prompt Exports Yes No

8. Are you satisfied with the promotional activities of Prompt Exports? Highly Satisfied Dissatisfied Satisfied Highly Dissatisfied Neutral

9. Which factors will you consider for purchasing a product? Price Quality Availability Brand Name

After sales service

10.Do you recommend the product to others Always Sometimes Never

11.Do you agree that the price of the product is worth when compared to quality Strongly agree Agree Neutral

Disagree

Strongly Disagree

12. Which rank will you give to brand image of Prompt Exports Ist II nd IIIrd IVth Vth

13. Which media of advertisement will you prefer? News paper Internet Magazines Others TV

14. Are you satisfied with the availability of product in the market? Highly Satisfied Dissatisfied Satisfied Highly Dissatisfied Neutral

15. Your opinion on the price of product? Very high low High Normal Low Very

16. Are you satisfied with the discount provided by the Prompt Exports? Highly Satisfied Dissatisfied Satisfied Highly Dissatisfied Neutral

17.Give me your comments on the quality of Prompt Exports brand Superior than competitor Less than competitor Equal to competitor

18. How will you rate the advertisement of prompt exports? Very good Very poor 19. Do you replace the products of Prompt with other brand? Yes No Good Average Poor

20. Do you suggest friends and relatives to buy this brand?

Yes

No

Sometimes

21. Do you agree that the branding will helps in increasing the sales Strongly agree Disagree Agree Neutral

Strongly Disagree

22. How will you rate the brand? Very good Very poor Good Average Poor