BUSINESS PROPOSAL BY

Names I/D Number

AHMAD FAIDHUL IRFAN NUR AZIZUL HAKIM NUR AIMUNI SYAZREEN

ITM 120118830 ITM 120118843

Table of Contents
Page 1. CORPORATE PROFILE
1.1 Background 1.1.1 Business Name 1.1.2 Vision 1.1.3 Mission 1.1.4 Company Objectives 1.2 Company History 1.3 The Description of the Company 1.3.1 Products Offer 1.3.2 Business Activities 1.4 Company Profile

2. ADMINISTRATIVE PLAN
2.1 Business Logo 2.2 Business Slogan 2.3 Organization Chart 2.4 Members Background 2.5 Business Layout

3. HUMAN RESOURCE
3.1 Management Team 3.2 Recruitment 3.3 Training and Development 3.4 Compensation and Benefits

4. OPERATIONS AND QUALITY

4.1 Production Process 4.2 Contact Services 4.3 Areas In Material Management 4.4 Business Operation 4.4.1 Operation Hours 4.4.2 Number of Employees 4.4.3 List of Products 4.4.4 Machines 4.5 Operation Process 4.5.1 Suppliers 4.5.2 How our product being provided to customers? 4.5.3 Transaction Flow Chart 4.6 Expenses 4.7 Safety and Hygiene 4.8 Certification

5. MARKETING
5.1 Our Product 5.1.1 Products Features and Benefits 5.1.2 Competitive Analysis 5.1.3 Classification of Product 5.1.4 Product Life Cycle 5.2 Pricing 5.2.1 Target Market 5.2.2 Market Segments 5.2.3 Product Pricing 5.2.4 Pricing Tactics 5.3 Place 5.3.1 Business Location 5.3.2 Distribution Strategies 5.3.3 Distribution Channels 5.4 Promotion 5.4.1 Advertising Strategies 5.4.2 Promotional Tools 5.4.3 Promotion Budget

6. REFERENCES 7. APPENDICES

CORPORATE PROFILE

BACKGROUND

Business Name
The name of our business is AIMS. The alphabet AIMS stands for each of the first letters of our name. We choose each of the first letters of our name as our business name because of the share that we own is same. For each share is 25%.

Our Vision
Our vision is to provide fast, easy and convenience service all over the time to customers.

Our Mission
1. AIMS are devoted to become the market leading in the vending machine service provider in retail industry by providing quality product at reasonably price. 2. AIMS will provide the vending machine service any time to meet our customers needs and preferences. 3. AIMS will ensure all customers gain satisfaction with our consistent machines service quality and products and always the best choice for customer with our professionalism and comprehensiveness on vending machines.

Our Objectives

1. We expect to reach the break-even point within a year. 2. We will create a reliable, well-perceived brand image in the retail industry by providing excellent vending machine service to customers. 3. We are dedicated to open branches of AIMS Vendor in all around Malaysia. We plan to open our first branch in five years time which the location will be targeting on potential business or schooling area within Kuala Lumpur. 4. We will recover the capital invested by our partners within five years of business.

COMPANY HISTORY

The Description of the Business

What our Business do?
AIMS Vendor is similar with convenience store but we are operating with full-line vending machines. Vending machine services offers customers a convenience and simple ways to purchase variety of products. Differ with other vending machines and convenience store, AIMS Vendor offers customers to place their products in our vending machine for selling purpose. We will conduct our business through click and mortal model which providing customers to visit our website, www.aimsvendor.com that provides detail information about our products categories and customers service link. Our physical store will located at the location of our store will be at ------------. Our business will provides customer two types of products, whereas our products and customers products. Our product was ranged from food, beverage, snack and candy, health and beauty care, and general merchandise which enabled customers to purchase the variety of products with just required inserting the coins and pressing the button easily. Customers also have the opportunity to start their small business at our shop which just placing their own product without required own physical store. We intend to create a non-distraction business environment which enable customer to visiting our shop without any interruption of sales person. Customers can enjoy their purchasing process as AIMS offer a D.I.Y buying process without any sales person. Besides that, time-saving is an important benefit that we deliver to customers as all our products will sells through vending machine which systematic and accurate.

Business Activities
AIMS business concept is similar with convenience store but we are operating with full-line vending machines. Our product is consisting of five categories which are food, beverage, snack and candy, health and beauty care, and general merchandise. The selling price of our products will be set with a reasonable price. On the other hand, we offered customers to start their own vending machine business; whereas allowed them to sell their D.I.Y or other products in our store on rental basics with terms and conditions applied.

Company Profile
Business Name Form of Business Business Location Business Address Contact No : Telephone No Fax No Company Website E-mail Address Date of Registration Registration No Date of Commencement Name of Bank Start-up Capital Name of Members : : : : : : : : : : A I M S : AIMS VENDOR SDN. BHD. : : :

ADMINISTRATIVE PLAN

Business Logo

The logo of our company is symbolizing our companys name (AIMS). The --------------------. Besides, our logo is created in such a simple but unique way to let it easily remember by everyone. Our company logo will also printed in our companys name card (Refer to APPENDIX A)

Business Slogan
Our business slogan is -------------------------------Make people easily to get something what they want

Organization Chart

AHMAD FAIDHUL IRFAN

NUR AZIZUL HAKIM

NUR AIMUNI

SYAZREEN

Members Profile

Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.

:AHMAD FAIDHUL IRFAN : : :29 :MARRIED :

:RM7000 : :

Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.

:NUR AZIZUL HAKIM : : :23 :SINGLE :

:RM5000 :0122596246 :

Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.

:NUR AIMUNI : : :25 :SINGLE :

:RM4500 : :

Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.

:SYAZREEN : : :24 :MARRIED :

:RM4500 : :

Business Layout

HUMAN RESOURCE

Management Team
In AIMS, there are four major members of our business management team; --------------------- . Every member is in charge of different position in company; this is according members abilities and responsibilities due to the company target, which is producing the right performances with the right quality and at the right cost and time to meet the customer requirement and satisfaction.

1. I
(---------------------------------------------------------------------------------------------------------------------------------------------------------------------)

Position

Job Description

2. A (------------------------------------------------------------)

Position

Job Description

3. M (--------------------------------------------------------)

Position

Job Description

4. S (------------------------------------------------------------------)

Position

Job Description

Recruitment

Training and Development

Compensation and Benefits

OPERATIONS AND QUALITY

Production Process

Customer Contact

Areas of Material Management

Business Operations
Operation Hours
Our operation hours -------------------------------------------

Number of Employees (---------------------------------------------------------)

List of Products
Canned Products

Code Selling Price

C1 RM1.20

C2 RM1.20

C3 RM1.20

C4 RM1.20

Code Selling Price

C5 RM1.20

C6 RM1.20

C7 RM1.20

C8 RM1.20

Code Selling Price

C9 RM1.20

C10 RM1.20

C11 RM1.20

C12 RM1.20

Code Selling Price

C13 RM1.20

C14 RM1.20

C15 RM1.20

C16 RM1.20

Code Selling Price

C17 RM1.20

C18 RM1.20

C19 RM1.20

C20 RM1.20

Code Selling Price

C21 RM1.20

C22 RM1.20

C23 RM1.20

C24 RM1.20

Code Selling Price

C25 RM1.20

C26 RM1.20

C27 RM1.20

C28 RM1.20

Code Selling Price

C29 RM1.20

C30 RM1.20

Bottles Products

Code Selling Price

BO1 RM1.60

BO2 RM1.60

BO3 RM1.60

BO4 RM1.60

Code Selling Price

BO5 RM1.60

BO6 RM1.60

BO7 RM1.60

BO8 RM1.60

Code Selling Price

BO9 RM1.60

BO10 RM1.60

BO11 RM1.00

BO12 RM1.60

Code Selling Price

BO13 RM1.60

BO14 RM1.60

BO15 RM1.60

BO16 RM1.60

Code Selling Price

BO17 RM1.60

Snacks Products

Code Selling Price

S1 RM1.00

S2 RM1.00

S3 RM1.00

S4 RM1.00

Code Selling Price

S5 RM1.00

S6 RM1.00

S7 RM1.00

S8 RM1.00

Code Selling Price

S9 RM1.00

S10 RM1.00

S11 RM1.00

S12 RM1.00

Code Selling Price

S13 RM1.00

S14 RM1.00

S15 RM1.00

S16 RM1.00

Coffees Products

Code Selling Price

C1 RM1.60

C2 RM1.60

C3 RM1.60

C4 RM1.60

Code Selling Price

C5 RM1.60

C6 RM1.60

C7 RM1.60

C8 RM1.60

Code Selling Price

C9 RM1.60

Tobacco Products

Code Selling Price

T1 RM10.00

T2 RM10.00

T3 RM10.00

T4 RM10.00

Code Selling Price

T5 RM10.00

T6 RM8.50

T7 RM8.50

T8 RM10.00

Code Selling Price

T9 RM10.00

T10 RM10.00

T11 RM10.00

T12 RM8.50

Magazines and Newspaper Products

Code Selling Price

M1 RM4.00

M2 RM4.00

M3 RM4.00

M4 RM4.00

Code Selling Price

N1 RM1.00

N2 RM1.00

N3 RM1.00

N4 RM1.00

Code Selling Price

N5 RM1.00

N6 RM1.00

N7 RM1.00

Breads Products

Code Selling Price

BR1 RM0.50

BR2 RM0.50

BR3 RM1.00

Code Selling Price

BR4 RM1.00

BR5 RM0.50

BR6 RM1.00

Code Selling Price

BR7 RM3.00

BR8 RM3.50

BR9 RM2.00

Machines

Items

Descriptions

Units Price/Unit

Machine Type: Beverage Selections and Capacity: 7 Selections 315 drink items Machines Size/Weight: 1850mm X 730mm X 890mm/300Kgs Power Consumptions: 220V Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note

RM17000

Items

Descriptions

Units Price/unit

Machine Type: Snacks and Beverages Selections and Capacity: Up to 300 confectionery, snacks & chilled drinks items Machines Size/Weight: 1700mm X 700mm X 850mm/190kgs Power Consumptions: 240v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note

RM15000

Items

Descriptions

Units Price/unit

Machine Type: Juices Selections and Capacity: 9 selections 350 drink items Machines Size/Weight: 1830mm X 760mm X 950mm/310 kg Power Consumptions: 230v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note

RM14000

Items

Descriptions

Units Price/unit

Machine Type: Magazines and newspaper Selections and Capacity: 8 selections 200 read items Machines Size/Weight: 1830mm X 868mm X 863mm/334kgs Power Consumptions: 230v Charge System: Coin and Note

RM10000

Items

Descriptions

Units Price/unit

Machine Type: Tobaccos Selections and Capacity: 88 selections 270 items Machines Size/Weight: 1730mm X 553mm X 850mm/164kgs Power Consumptions: 230v Charge System: Coin and Note

RM8500

Items

Descriptions

Units Price/unit

Machine Type: Hot and Cold Coffees Selections and Capacity: 46 selections 27 cold and 19 hot 1561 cups Machines Size/Weight: 1830mm X 990mm X 775mm/360 kg Power Consumptions: 240v Charge System: Coin and Note

RM15000

Items

Descriptions

Units Price/unit

Machine Type: Beverages Selections and Capacity: 25 selections 484 cans and 88 bottles Machines Size/Weight: 1830mm X 999mm X 693mm/320 kg Power Consumptions: 240v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note

RM15000

Items

Descriptions

Units Price/unit

Machine Type: Breads Selections and Capacity: 20 selections 300 to 600 breads Machines Size/Weight: 1900mm X 830mm X 890mm/246 kg Power Consumptions: 150v Temperature: R134a / adjustable from 20C~25C Charge System: Coin and Note

RM13000

Business Suppliers

1. F&N Beverages Marketing Sdn Bhd Address : 1, Jalan Bukit Belimbing 26/38 Persiaran Kuala Selangor Section 26, 40400 Shah Alam, Selangor Tel : +603 - 5101 4288 www.fnbm.com.my

Website :

2. Cadbury Confectionery Malaysia Sdn Bhd Address : 47, Jln. Hon 34/10, Bkt. Kemuning Light Industrial Park, Section 34, 40000 Shah Alam, Selangor Tel : 03-5519-1192

3. Gardenia Bakeries (KL) Sdn Bhd Address : Lot 3, Jalan Pelabur 23/1, 40300 Shah Alam, Selangor Tel : 03-55423228

E-mail : customer_service@gardenia.com.my

4. Permanis Sdn Bhd Address : Level 10, Menara Yayasan Tun Razak, No 200, Jalan Bukit Bintang, 55100 Kuala Lumpur Tel E-mail : : 03-21687333 enquiry@permanis.com.my

5. Nestl (Malaysia) Berhad Address : 22-1, 22nd Floor, Menara SurianNo. 1, Jalan PJU 7/3 Mutiara Damansara, 47810 Petaling Jaya Selangor. Tel : 03-7965 6000

6. Yeo Hiap Seng (Malaysia) Berhad Address : 7, Jalan Tandang, 46050 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel Email : : 03 7787 3888 publicrelations@yeos.com

7. Lam Soon Edible Oils Sdn. Bhd Address : Wisma DLS, No. 6 Jalan Jurunilai U1/20 HicomGlenmarie Industrial Park, 40716 Shah Alam, Selangor Tel : 03 7882 2399

8. Sweetkiss Food Industry Sdn. Bhd Address : 36 - 44, Jalan Mega B, Taman Industry Mega, 43500 Semenyih, Selangor. Tel E-mail : : 03-8724 4188 info@sweetkissfood.com

9. The Wrigley Company (M) Sdn Bhd Address : No 2 Jalan Peguam Satu U1/25a Hicom-glenmarie Industrial Park 40150 Shah Alam, Selangor. Tel : 03-5569 2807

10. Philip Morris (Malaysia) Sdn. Bhd Address : Lot 3967/3968 Oakland Industrial Park, 70200 Seremban. Tel : 03 2080 5600

11. British American Tobacco Malaysia Address : Virginia Park, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan Tel : 03-7956 6899

12. The New Straits Times Press (M) Berhad Address Tel E-mail : : : Balai Berita, 31 Jalan Riong, 59100 Kuala Lumpur 1300-22-6787 general@nstp.com.my

13. BluInc Media Sdn Bhd Address Tel E-mail : : : Lot 7, Jalan Bersatu 13/4, section 13 46200 Petaling Jaya, Selangor 03 7952 7000 enquiries@bluinc.com.my

14. ART SQUARE CREATION SDN BHD Address : 17, Jalan 8/146, Bandar Tasik Selatan, 57000 Kuala Lumpur Tel : 03 - 9056 1637

How Our Product Being Provided to the Customers?

Select Products

Buy Products

Closed Sales

AIMS is an automated retailed store that focus on the easy and convenience service provided to the customers. When customers walk through our store, they can quickly gain what they want due to the easy view of products. Moreover all the transaction is fast as it done automatically through vending machines. Meanwhile, customers are exposed to the detailed information of the particular product pasted on the vending machines. The information includes the product features, price, materials or ingredients used country of origin and the benefits of the products. As so, it helps to promote the products while increasing the products reliability. Besides that, we will always keep our customers up to date. For example, this week special offer products, upcoming products and date of sales. Through this, customers will become more alert about the ongoing of the store while increasing the loyalty of customers.

Transactions Flow Chart

Start Insert your coin Input Your Order Transaction Proceed Register the Order Conformation of Product Acquiring Product

Proceed to next product Thank You End

The chart above shows the transaction flow of vending machine in AIMS. Basically customers will choose the product they need from our vending machine. Next they will insert coin to make order. Once the machine received customers coin, the transaction will be proceeding and customers have to choose the product they prefer. Meanwhile, if customers want to cancel the order, coin will be refunded. In the end, after customers gained their product, they can either choose to end the transaction or proceeding to another products they looking for.

Expenses

List of expenses for the year 2012

General Expenses
Item Shop Rental (2 shop lot) Shop Deposit (2 month) Water Electricity Telephone Unifi Petrol Company insurance (annually) Van Insurance (annually) Van Road tax (annually) Price per unit (RM) 3000.00 Calculation (3000 x 2) x 12 Total (RM) 72000

3000.00

(3000 x 2) x 12

72000

500.00 2000.00 3500.00 300.00 50.00 2000

500 x 12 2000 x 12 3500 x 12 300 x 12 50 x 12

6000 24000 42000 3600 600 2000

800

800

300

300 Total : RM223300

Administrative Expenses
Item Business License Registration fees Trademark Legal and Audit Fees Processing fees Website (server and rental) Unit 1 1 1 1 1 1 Price per unit 100.00 60.00 2150.00 1200.00 350.00 500.00 Total (RM) 100.00 60.00 2150.00 1200.00 350.00 500.00 Total : RM4360

Salaries and Wages Expenses

Item Unit Monthly Paid Total (RM)

Office Equipment Expenses

Item Desktop Computer (ASUS) 4 Computer software - MS office Software - MS windows OS Printer - Hp officejet 6000 - Hp officejet 6500 (All in one) Air Condition (Panasonic 1.5 H.P- envio) CCTV Stationery - Calculator - Ball pen per box - A4 paper per pack - File 4 1 2 10

Unit

Price/unit 1500.00

Total (RM) 6000.00

1 1

700.00 350.00

1 700.00 350.00

700

700

1 1

150.00 280.00

150.00 280.00

1000

1000.00

1600

1600.00

45 20 25 20

4 180 1 20 2 50 10 200

45 20 25 20

45 20 25 2

Total : RM10530

Motor Vehicles Expenses

Items Van (second hand) 1

Units

Price/Unit 10000.00

Total (RM) 10000.00 Total : RM10000

Fixtures and fittings Expenses

Items Office Chairs Office Tables Sofa set Front Desk Building Renovation

Unit 10 6 1 1 1 80

Price/Unit

Total (RM) 800 900 350 300 25000 Total : RM27350

150 350 300 25000

Plant and Machinery Expenses Item

Deposit on Vending Machine Water Machine Others Vending Machine

Unit 20 1 5 -

Price/Unit

Total (RM) 100000.00 500.00 25000.00 Total : RM125500

500.00

Advertising and Promotion Expenses Items Banner Flyers (every 3 month) Unit 10 5000 30 0.01 Price/unit Total (RM) 300.00 150.00 Total : RM450

Stocks Purchases Items

Initial Stock Purchase (Jan 2012)

Descriptions
Initial Stock Purchase = First year sales forecast / 12 months

Total (RM)
50000.00 Total : RM50000

Safety and Hygiene

Certifications

MARKETING

Our Products

Products Features and Benefits

Competitive Analysis

Name Product Quality

AIMS High

7 Eleven Moderate

KK Supermart Moderate

Product Innovation

Moderate

Moderate

Moderate

Price Quality of Customer Support Sales Promotion

Low

High

High

High

Moderate

Moderate

Moderate

Low

Low

Brand Name Recognition

Low

High

Moderate

Locations

Highly Strategic

Moderately Strategic

Moderately Strategic

Classification of Product

Product Life Cycle

Pricing

Target Market

Our target markets are students, tourist and passengers that surrounded in Kuala Lumpur and Selangor area. As the former capital of Malaysia, Kuala Lumpur had a lot of commercial centres, shop lots and schools. Besides that, the traffic system is also comprehensive which includes LRT and Taxi services. As a result, the population of Kuala Lumpur is high density than other areas in Malaysia. The residents and tourist in Kuala Lumpur are facing dilemma such as traffic jam and also time consuming for waiting public transport. Most of them are familiar with vending machine as it provides conveniences and simplicity for purchasing. The selection of products offering by vending machines may limit by the number of machines that being installed in the area and also the variety of the product itself. Therefore, it is applicable to offer customers more variety of products by just on one spot. Besides that, customers can enjoy the flexibility in terms of time. The vending machines will be operated day and night to serve the customers. People surrounding the area can come through our vending machines any time as long as they feel free. Without any monitoring from staff personnel, the customers can choose their preferable products freely. People that surrounded in Kuala Lumpur streets are crowded no matter day and night. Hence, by offering variety choice of products via vending machine, they can purchase the goods through machine when the traditional convenience shops were closed.

Market Segments

Products Pricing

Our pricing strategy is developed based on 4'c, which are customer, competitor, cost and convenience. Firstly, we will consider about the perception of customers. Secondly, we will pay attention to the price of competitors. Thirdly, all of our fix and variable cost will be considered when formulate pricing strategy. Lastly, we will consider the convenience of customer and avoid odd pricing strategy. For an example, insert RM 2.00 will be more convenience than insert RM 1.90 for a transaction. These are the four main factors to consider when we determine the price of our product. After consider all the four factors, our company has chosen everyday low price strategy. Everyday low price strategy is a pricing strategy promising consumers a low price without the need to wait for promotion or comparison shop. Everyday low price strategy can help us to save the expenses and effort needed to mark down prices in the store during promotion. Everyday low price strategy is suitable due to our low operating cost. We transfer the value which we save from operating cost to our customers, and we still able to earn a same margin with other competitors. Everyday low price strategy helps our company to generate customer loyalty and promote the culture of vending machine (www.alsomia.com, 2008). Compare to Japan, the culture of using vending machine is still between the introduction stage and growth stage.

Pricing Tactics

Place

Location of Business

Distribution Strategies

Distribution Channels
In the whole distribution chain, AIMS act as a value-added intermediate between manufacture and end user. AIMS will use direct channel to distribute product to customers and also directly deal with suppliers. For the vending machine rental service, customer can reach us directly by telephone, e-mail or visit our official website (www.aims.com). AIMS purchase a variety of product directly from difference suppliers and place them in vending machine for customer to purchase. Direct distribute channel is a simple channel which easily to monitor and operate. It also help to eliminate a lot of cost since there are no intermediate involve. By replenish stock at the lowest cost, our everyday low pricing strategy able to implement. We decide to use direct channel through vending machine after consider the characteristic of our products and target customers. These two element play an important role in the selection of distribute channel. First, the characteristic of our product is considered as general and daily consume product. So the availability of our product is important. Customers will have the need of this general merchandise most the time in many places. Besides that, the transaction between customers and us can do without provide any additional information, such as usage and function. Second, our customers are target as those who pass by the location. So the transaction must be as simple as possible and let customers able to get the merchandise on the spot. Our direct channel through vending machine is suitable for our business due to it can match with the characteristic as we mention before.

Promotion
Advertising Strategies

I. Banners
We will have attractive weather resistant banners around our location to catch people attention, especially the residential and commercial areas which nearby our location. It helps to create awareness of our product, services and location. Our banner will consists of company logo, product categories, contact and location map. Consistently display our banners in front of target customers can reinforce our brand name.

II. Online Advertising

In this 20th century, internet is a very powerful advertising too. More and more people rely on internet to done their job and there are billions of users that are surfing the web every day. So it is necessary for our company to have an official website. Customers can check for product update, make reservation for the vending machine rental service by visit our official website. It is also beneficial for AIMS as we able to get feedback and interaction with customers. Not only official website, we will also create a fans page in Facebook. Nowadays, Facebook is the largest social networking website in the world. By using Facebook, we can easily target the segment of customer we need and guide people to our official website. Facebook also a platform for people to discuss our company, it let us heard the sound of customers. Not only that, Facebook is also one of the methods to conduct our customer relationship management.

III. Flyers
We will also printed flyers and distributed to people within certain location, such as housing areas and LRT station that nearby our shop. By doing so, we are able to create awareness of V world services and products to people. Five thousand pieces of flyers will be printed and distributed each three months. The flyers will contain product categories and also companys location map in order to reach our target market effectively.

Promotion Tools

Promotion Budget

REFERENCES

(REFERENCES)

APPENDICES

(APPENDICES)