Keynote: Your Strategy. Your Cloud. Your Choice.

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1 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Scott Hamann Director, Enterprise Solutions Group

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Join the conversation

www.facebook.com/OracleCloudComputing @OracleCloudZone Hashtag: #oraclecloud

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Customers Have a Choice of Clouds

Private, Public or Hybrid
Exclusive Shared by multiple organizations

Private Cloud
CapEx & OpEx Lower total costs Control & visibility Multiple apps sharing resources

Hybrid Cloud
Cloudbursting overdraft for peak loads Dev/Test & production B2B integration

Public Cloud
OpEx Fast & inexpensive to start Outsourced services Multiple tenants sharing resources

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Customers Have a Choice of Clouds

IaaS, PaaS or SaaS
Different Users
Consumer Service Provider IT Professional Customizations Consumer Developer Customizations Business End User Customizations

Application
Platform

Application

SaaS Cloud PaaS Cloud

Service Provider

IaaS Cloud

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Customers Have a Choice of Clouds

Own & Operate, Use Managed Services, Subscribe
Private Cloud Managed Cloud Services Public Cloud

Build

Managed

Subscribe

Customer owns, hosts and manages.

Customer owns. Service provider manages. Either may host.

Customer subscribes. Service provider hosts and manages.

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Private Cloud Adoption Is Increasing

2010
Dont know/ unsure, 8.7% Yes, in production at scale, 11.3% Yes, in limited use, 12.8% Yes, in pilot stage, 4.5% Preliminary Under consideration, planning, 4.9% 10.5%

2011
Dont know/ unsure, 9.5% No, 35.4% Yes, in production at scale, 17.7%

Yes, in limited use, 12.2%

No, 47.4%

Under consideration, 10.6%

Yes, in pilot stage, 7.1% Preliminary planning, 7.5%

37% have private clouds in 2011 (+28% from 2010)

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

PaaS Outpacing IaaS

0% 10% 20% 30% 40% 50%

Application server platform as a service

Platform as a Service (PaaS)

Database platform as a service

Identity as a service Storage as a service

Private Public

Infrastructure as a Service (IaaS)

Compute as a service Software Dev/Test as a service

Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Computing Strategy

Private Public Hybrid

SaaS PaaS IaaS Complete Choice

Flexible Adoption

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Offerings

Complete Choice
Private Cloud Public Cloud

SaaS PaaS IaaS

Hybrid Cloud

SaaS PaaS IaaS

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Oracle Cloud Applications

Fusion Applications

SaaS PaaS
Financials

Procurement Project Portfolio Management Sales & Marketing Human Capital Management Governance, Risk & Compliance Supply Chain Management

IaaS

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100% open standards-based business applications Built on shared, elastically scalable platform Choice of deployment: on-premise, private, public, hybrid Easy integration and extension

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Platform as a Service

SOA Suite & BPM Suite Data Integration & GoldenGate Identity & Access Mgmt WebCenter User Engagement
Enterprise Manager

SaaS PaaS

Cloud Application Foundation, WebLogic Server, Exalogic Elastic Cloud Oracle Database, MySQL, Exadata Database Machine

IaaS

Best of breed, enterprise-grade components: #1 Application Server #1 Database #1 Identity Management Shared and elastically scalable Comprehensive platform services: SOA/BPM Data Integration Identity Management User Engagement Standards-based

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Infrastructure as a Service

Oracle Solaris Oracle Linux Oracle VM for x86
Enterprise Manager

SaaS PaaS

Oracle VM for SPARC (LDom) Solaris Zones

Sun Servers, SuperCluster Sun Storage Sun Network Fabric

Best Unix and Linux OS Broad range of server virtualization and clustering options

IaaS

SPARC & x86 servers

Flash, disk, tape storage Networking fabric
16 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Flexible Adoption Roadmap to Cloud

Traditional Silos

Consolidated

Private Cloud

Public Cloud

Hybrid Cloud

Physical Dedicated Static Heterogeneous

Virtual Shared platform & shared infrastructure Dynamic Standardized platform & infrastructure

Self-service Auto-scaling Metering & chargeback Capacity planning

Specialized Shared Standardized

Federation across public & private clouds Interoperability Cloudbursting

Start with consolidation Extend to private cloud Use public cloud where appropriate

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Consolidation at PaaS and IaaS Layers

Consolidate onto standard, shared and elastically scalable PaaS

App

App

App

App

App

App

PaaS

vs.
App App App

Standardized PaaS for all applications reduces heterogeneity, cost and complexity Accelerated new application development Cost savings from less hardware, power and data center space
Software stack heterogeneity, cost and complexity persists No administration (O&M) cost savings Cost savings from less hardware, power and data center space

Consolidate onto shared IaaS without standardization

IaaS

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Server Virtualization and Clustering Deliver Resource Pooling and Elastic Scalability
Server Virtualization
Make one physical resource look like many

Clustering
Make many physical resources look like one

Both server virtualization and clustering are key technologies for cloud

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Server Virtualization Options

Centralized Virtualization Lifecycle Management Dynamic Domains Oracle VM for SPARC
HYPERVISOR

Oracle VM for x86

HYPERVISOR

Zones

M-Series

T-Series

All x86

All SPARC & x86

Broad choice of server virtualization technologies

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Clustering Options Throughout Stack

Oracle Cloud Application Foundation Oracle WebLogic Server Oracle Coherence In-Memory Data Grid Oracle Exalogic Elastic Cloud

Oracle Database Real Application Clusters Oracle In-Memory Database Cache (TimesTen) Oracle Exadata Database Machine Oracle Clusterware Oracle Solaris Cluster Oracle SPARC SuperCluster Sun Servers Sun Storage

Broad choice of clustering technologies

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Exadata, Exalogic, SPARC SuperCluster

Extreme Performance, Engineered Systems
Unmatched performance, simplified deployment, lower total cost Building blocks for consolidation and cloud computing

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Oracle Enterprise Manager 12c

Total Cloud Control

Complete Lifecycle Management

Integrated Cloud Stack Management

Business-Driven Application Management

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Complete Cloud Lifecycle Management

4. Meter, Charge, Optimize
Metering resource utilization Chargeback/Showback Optimize performance, capacity, QoS

1. Plan & Setup the Cloud

Capacity & consolidation planning Asset discovery Bare-metal provisioning Policy setup

3. Manage & Monitor the Cloud

Auto-scaling Full stack management End-user, businesslevel, app monitoring

2. Build, Test & Deploy Apps on the Cloud

Packaging apps as assemblies Testing applications Self-service provisioning

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Complete Cloud Stack Management

Single, vertically integrated console for the entire stack Deep manageability built into each tier Complete management of Exadata, Exalogic, Exalytics, T4 SuperCluster Proactive support through My Oracle Support Integration
27 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle: Self-Service Private IaaS for Dev/Test

Scope/Scale:

Case Study

2600+ physical servers with over 10,000+ VMs 4,000+ developers submitting 45,000+ jobs Results: Develop wait time reduced from weeks to <1 hour People required reduced from 12 to1 Server utilization 80+% overall, 90+% peak 75% less power and space

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Provides the Choice of Deployment Options

Private Cloud Oracle Cloud Services Oracle Public Cloud

Build

Managed

Subscribe

Build and manage your own cloud using Oracle cloud products

Oracle builds and manages a private cloud for you

Consume Oracle as subscription-based services

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Managed Cloud Services

Oracle Software and Hardware In an Enterprise-Grade Cloud
MORE VALUE
Oracle Software & Hardware Optimized Together For Performance & Efficiency

MORE CHOICE
Any Oracle Applications or Technologies Managed By Oracle In a Private Cloud Customers

MORE CONFIDENCE
Your Oracle Systems and Data Secured and Protected by Oracle At Every Layer

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Results Differentiated Business Value

Unlock the Full Value of Your Oracle Investment

Accelerated Implementations Reduced and Predictable IT Costs Improved Processes and Controls Proactive Patches and Updates
MORE VALUE.

Reduced Upgrade Risk and Downtime Far Fewer Average Service Requests Faster Time to Resolution World-Class Security and Compliance
MORE CONFIDENCE.

MORE CHOICE.

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Copyright 2011, 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Public Cloud

Applications and Platform: Based on Industry Standards

Fusion HCM

Fusion Talent Mgmt. Database Service

Fusion CRM Java Service

Oracle Social Network

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Public Cloud

Differentiators
Most comprehensive, integrated cloud for businesscritical applications Delivering the most innovative and advanced applications, database and middleware as a service Portability between cloud and on-premise deployment

Based on open standards (Java, SQL)

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Cloud Integration
Integrating Across Cloud Boundaries
Internal Data Center or Private Cloud Public Cloud

Oracle BPM Suite

ERP

PLM

SCM

HCM

CRM

Oracle SOA Suite

Oracle Data Integrator Oracle GoldenGate

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Cloud Security
Securing the Cloud Inside Out
Applications
Governance, Risk and Compliance Fraud Prevention

End-to-End Protection
- From Applications to Disk

Platform as a Service
Identity and Access Management

Complete Choice
- Open, Standards-based

Multi-factor Authorization and Privileged User Management Data Encryption and Masking Activity Monitoring

Infrastructure as a Service

Best of Breed
- Integrated and Integratable

Strong Authentication Server Hard Partitions

Role-based Access Control

Auditing

Secure Virtualization

Hardware Cryptographic Acceleration Network, Disk and Tape Encryption

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Computing Strategy

Private Public Hybrid

SaaS PaaS IaaS Complete Choice

Flexible Adoption

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Consulting Cloud Services

Optimize Automate Consolidate Standardize

Roadmap

Define strategy and roadmap for Cloud

Define a single solution for a given problem

Reduce the footprint of deployed applications

Increase automation and reduce manual tasks for managing IT

Achieve new operational models & greatest efficiency

Oracle Consulting helps you plan your path to cloud computing

43 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Computing: Complete Choice

Recommendations
1. Develop a cloud strategy and roadmap thats right for you
2. For private clouds, start with consolidation 3. Extend to self-service private cloud 4. Use public cloud if requirements are met

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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Offerings Complete Choice

Private Cloud Products
Applications
Oracle Applications

Private & Public Cloud Services

Oracle Cloud Services
Oracle Applications On Demand

Oracle Public Cloud

Fusion HCM Fusion CRM Cloud Cloud Service Service Oracle Social Network

Cloud Control

Platform as a Service
SOA Suite & BPM Suite Data Integration & GoldenGate Identity & Access Mgmt WebCenter User Engagement Middleware On Demand Exalogic On Demand Oracle Java Cloud Service Database On Demand Exadata On Demand Oracle Database Cloud Service

Oracle Enterprise Manager

Cloud Management

Cloud Application Foundation: WebLogic Server, Coherence, JRockit, Exalogic Elastic Cloud Oracle Database, MySQL, Exadata Database Machine

Infrastructure as a Service
Oracle Solaris Ops Center
Oracle VM for SPARC (LDom) Solaris Zones

Oracle Linux

Oracle VM for x86

Servers, SuperCluster Storage Network Fabric

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oracle.com/cloud
www.facebook.com/OracleCloudComputing @OracleCloudZone Hashtag: #oraclecloud

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THE PRECEDING IS INTENDED TO OUTLINE OUR GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN MAKING PURCHASING DECISION. THE DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS REMAINS AT THE SOLE DISCRETION OF ORACLE.

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