LiveMedia

Captive Audience Network

People are Spending less time at Home ! Where should you then try to reach them? .and More time outside !

Newspapers are read in the Morning ! What about Day-time When Most Decisions are Made?

TV is watched at Night !

Newspapers are just Flipped through ! How do you then Grab Consumer Attention ? TV Channels are Switched during Ads !

Newspapers and TV cater to Masses! How do you then reach your precise Target Segment ? There is a big spill over!

Its Time To Think..

What is LiveMedia ?
is an audio visual

Captive Audience Network

of LCD TVs, strategically placed in high traffic areas where people of

identifiable demographics congregate. The TVs attract full viewer

attention through targeted and entertaining Content.

LiveMedia - Background
A Pioneer in Digital Media
Offering entertainment services to captive audiences while they spend
time in their out of home destinations.

Funded by
Draper Fisher Juverston, Bay Partners and Samsung

Industry Position
Currently the largest player in the Industry with over 3 times the number of venues / destinations covered as compared to the nearest Competitor.

Research Partners
IMRB and Market Probe

Office Presence
Delhi, Mumbai, Bangalore, Hyderabad, Kolkatta, Chandigarh, Pune Ahmedabad

LiveMedia Snapshot
Parameter
Presence Cities and Towns Screens Approximate Footfalls Average Dwell Time

Current Status
All India 70 plus 5000 approx 60 million per month 35 minutes

Destination Categories
Destination Segments
Hospitality Corporate Offices Personal Care Healthcare Rural Retail Education RWA

Destination Sub-Categories
QSRs
Coffee Shops Pubs Restaurants BPOs SW Centers Office Buildings Corporate Offices Salons Gyms Hospitals Diagnostic Centers Pharmacies ITC Choupal Sagar Colleges Career Centers IT Institutes Premium Residential Societies

Clubs
Golf Courses Lounges

Customer Segments
Target Segments
Youth & Young Professionals

Families

White Collar

Organized Rural Retail

Healthcare

Students

Home Makers

Target Locations
QSRs
Coffee Shops Pubs Restaurants

Restaurants
Clubs Lounges

Golf Courses
Corporates Gyms

ITC Choupal Sagar

Hospitals Diagnostic Centers Pharmacies

Colleges Career Centers IT Institutes

Premium Residential Societies

Salons

BPOs
Colleges

Reaching approx 60 million Target Viewers per Month

Sample Installations
Hospitality

Sample Installations
Health Care Personal Care

Sample Installations
Education Corporate

LiveMedia Content Philosophy

Engage
The content is designed to involve people in solving puzzles in a very creative manner

Mein Hu Kaun Make My Word

Entertain

LiveMedia has pioneered a new genre of Content by introducing Animated Strips around Satire, PJs, Dumb Humor, Astrology etc

Horoscope Kitty & Witty Dhakkans Diary Yo Mousi

Educate

Certain programs are built to educate and provide information to people which they would generally like to have and which amazes them

Trivia Live Buzz in Town Mr. Wise

Title Screen-Shots of Content

What does LiveMedia Offer ?

Precise Targeting of Desired Segment Viral Effect Contextual Environment Reach and Frequency
In addition you can do 3600 Customer Engagements in locations where we have our Screens

How Does it Work

LiveMedia

New Innovative Media

Helps Reach your Precise Target Segment

Provides Advertisers with demographic, psychographic and geographic information thus helping them reach their precise target segment
You can target youth in Coffee shops, Professionals in Corporate offices, Rural folks at Rural Hubs, Women in Salons etc

Offers a Contextual Environment

Reaches out to people where they are spending their free and leisure time

Each Destination offers a frame of reference or a context against which a message is better absorbed

Restaurants, Clubs, Coffee shops Corporate Offices, Educational Institutes,

For example a beauty product shown at a Salon, Health Insurance at a hospital, and food products at a restaurant will have high impact!

LiveMedia Differentiators
Captivity
Screens are put only in locations where people spend an average of 30 minutes in front of the Screens

Higher OTS
(Opportunity to See)

Content

50 % of our time on the Screens is devoted to content & programs which are targeted to the profile of people in our destinations thus

Better Engagement Higher Impact

Classification

Destinations are selected based on the Customer segment they cater to

Precise Targeting

Holistic Brand Engagement

3600 Communication Approach
Engagement

Inform
through LiveMedia Screens

Education
through Static Branding

Experience
through Product Placement

10/20 Second Commercials at regular frequency to get people interested

Customer Education through ambient Media / Table Mats etc to be placed

Actual user experience through Sampling and other engagement forms

Partial List of Clients

Automobiles

E-Commerce & IT

Banking, Finance & Insurance

Media

Telecom

Education

Healthcare

Real Estate

FMCG

Consumer Durables

Govt., NGO, Travel & Tourism

Thank you
Contact info@liveMedia.in 011- 46669666