Escolar Documentos
Profissional Documentos
Cultura Documentos
And though most ripples fade away, some grow into something bigger. Its through these ripples and waves we can make a positive global difference, and help people live better lives.
This report highlights our global citizenship impact in 2010, with a focus on five key areas:
ETHICS
page 9
COMMUNITY
page 13
WORKPLACE
page 45
ENVIRONMENT
page 51
PRODUCT RESPONSIBILITY
page 63
LEADERSHIP MESSAGE
page 4
ABOUT AMWAY
page 6
GLOBAL RECOGNITION
page 40
3
LEADERSHIP MESSAGE
As many of you are aware, 2010 was a challenging year for our global community. We experienced devastating earthquakes, floods, fires and oil spills. Couple these natural disasters with a struggling global economy and you have the recipe for a true test of the human spirit. Like you, weve asked ourselves, How can we make a difference, when the needs are so great? Thats why weve titled our 2010 Global Citizenship Report The Ripple Effect. Our fathers started this company more than 50 years ago with the belief that if you drop a pebble in a pond, it creates a ripple you set something in motion. And if you set something in motion, it should be something you believe in. Like economic freedom. Its what we believe in. We provide people with the opportunity to own and build a business. It doesnt matter who you are or where you come from, our opportunity is open to you. And how we behave as global citizens is an essential part of our story. Whether its creating innovative products to make someones water more drinkable, mentoring an at-risk high school student, or simply turning the lights off to reduce our carbon footprint. These are just some of the pebbles well continue dropping into our global pond, in hopes these ripples become waves. And by doing this, we honor Amways mission of helping people live better lives.
ABOUT AMWAY
Amway is one of the worlds largest direct selling businesses. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. Amways top-selling brands are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skincare and colour cosmetics, and eSpring water treatment systems. Amway has more than 14,000 employees worldwide. OUR HISTORY Rich DeVos and Jay Van Andel founded Amway as a low-cost business opportunity, combining well-designed, high quality products with an innovative direct-selling business model, based on personalized relationships. Amway has grown to become a powerful global enterprise, bringing people around the world together with life-changing opportunities and brands that do wonders. OUR LEADERSHIP Today, Amway is owned by the DeVos and Van Andel families. Doug DeVos is President, and Steve Van Andel is Chairman. The company is governed by a board of directors led by the two families. True to a legacy of active leadership, Steve Van Andel and Doug DeVos are prominent members of key business and and industry organizations. Steve Van Andel U.S. Chamber of Commerce U.S. Korea Business Council U.S. China Business Council Michigan Business Leadership Council Gerald R. Ford Foundation Metro Health Hospital Seidman College of Business Hillsdale College John Ball Zoo Society Doug DeVos World Federation of Direct Selling Associations The Right Place Michigan Business Leadership Council Gerald R. Ford Foundation First Steps Commission National Constitution Center Economic Club of Grand Rapids
ETHICS
Are we operating with the highest of ethics and expecting the same of our partners?
COMMUNITY
Are we making a difference and getting people more involved? OUR VISION The Amway vision of Helping People Live Better Lives inspires everything we do. It guides our strategic choices, drives our innovation and compels us toward a purposeful global consciousnessto create positive change in peoples lives around the world. OUR VIEW ON GLOBAL CITIZENSHIP The Amway story and its citizenship efforts began in 1959, and every day brings something new to add. We measure our performance as global citizens by asking, How have we helped people live better lives?
Are we offering our employees all that we can to support their growth?
From concept to creation, are we creating products with the highest of standards?
ETHICS
Amway is a global enterprise and our operations are subject to the laws of many different countries around the world. While local laws and customs may sometimes differ, our priority of maintaining the highest ethical standards is always the same.
10
11
COMMUNITY
Amway has a long history of helping people live better lives through our business opportunity, brands, enduring relationships and global citizenship efforts. Since 1959, Amway has given $400 million globally to charitable causes. For us, impacting our global community means more than just writing a check. Our employees and distributors work together, hearts and hands, to create positive change with a caring touch. Positive change might mean reaching out to thousands after a natural disaster or holding the hand of one sight-impaired child as they experience the forest for the first time. Positive change might also mean beautifying the neighborhoods we do business in, or teaching farm employees new trades in support of economic development. Like pebbles dropped in a pond, these actions inspire healing, learning and laughtercreating ripples of hope and optimism.
And like the spread of joy and laughter, It only takes one individual To spread the ripple.
13
14
million
CHILDREN
2.3 million
EMPLOYEE & DISTRIBUTOR
hours
VOLUNTEER
141 million
DOLLARS
WORLDWIDE
donated
CHARITABLE
HUNDREDS OF
supported
50
countries
IN MORE THAN
ORGANIZATIONS
15
2010
IMPACT IN NUMBERS
Last year our employees and distributors reached out more than everhearts and hands. One million more hours in 2010, bringing our global volunteer, hours to 2.3 million since 2003.
NORTH AMERICA
Regional Highlights: 7 gardens planted and harvested in the US 10 skyscrapers rappelled down to raise money for children with special needs in Canada 70 walks held to raise funds for children with special needs in the U.S. 3 heart surgeries funded for children in the Dominican Republic 10 centers supported to mentor at-risk children in the U.S. 7,000 toys delivered to children during the holidays in the U.S.
West Michigan
Highlights: 3 new playgrounds built by Amway employees 60 at-risk high school students benefited from innovative business education 225 employees dedicate a day volunteering for the United Way Day of Caring 642 pen pal letters written to inner-city youth by Amway employees 46 executives serve on community nonprofit boards of directors
HOUR INCREASE
in GLOBAL
VOLUNTEERISM
million
LATIN AMERICA
Regional Highlights: 54,000 micronutrient supplements given to malnourished children in Mexico 288 orphans provided with dental care and groceries in Honduras 7 schools for abandoned children received food and medicine in Guatemala 3 homes for abandoned girls received funding in El Salvador 835 children receive treatment for cancer in Venezuela and Brazil
16
GREATER CHINA
Regional Highlights: 25 schools receive libraries, computers and teachers for migrant children in China 82 Amway distributors mentor at-risk children in Hong Kong 17 Environmental Theme Parks promote green living across China 20 rural junior high schools receive scholarship funding for 5,000 students in Taiwan 108 Amway volunteers help to support the World Expo in China
JAPAN
Regional Highlights: 100,000 orange ribbons collected to raise visibility against child abuse and neglect 6 trips to Afan Forest and other locations for outdoor therapy for abused children 12 coastal cleanups by Amway distributor volunteers
KOREA
Regional Highlights: 18 child welfare centers participate in a Kids G20 Global Summit 1,000 children receive health education
EUROPE
Regional Highlights: 2 new preschools constructed in Turkey 25,000 Amway employees and distributors run to raise money for children in 13 countries 300,000 education materials distributed in Poland 3,000 orphans taught life skills in Ukraine 1 new sports facility built after a devastating earthquake in Italy 84 playrooms and playgrounds funded in Russia
SOUTHEAST ASIA
Regional Highlights: 35 audio stories created for visually impaired children in Thailand 4 centers for abused and disadvantaged children receive enrichment programs in Singapore 1 child and maternity ward renovated and ambulance purchased for a hospital in Indonesia 1,500 children with disabilities receive education and surgeries in Vietnam 40 self-esteem camps held for children and families in Malaysia 7,000 children receive literacy training by Amway distributor volunteers in the Philippines
INDIA
Regional Highlights: 60 orphanages and childrens homes adopted across the country 65 free health check-up camps for homeless children staffed by Amway distributor physicians 110 children with visual challenges hosted in a national dance show 14 computer and vocational centers set up for visually challenged children 6,275 Amway distributors and employees counted on for blood donations in 59 locations
2011 PREVIEW
Expanding Our Reach With Nutrilite little bits
Malnutrition is a severe issue facing children, and Amway has the resources, expertise, people and commitment to do something about it. How? Through a new initiative called the AMWAY ONE BY ONE NUTRILITE LITTLE BITS Program. Nutrilite is a global leader in promoting optimal health. Leveraging this expertise, Nutrilite scientists developed NUTRILITE LITTLE BITS specifically for children with micronutrient deficiencies, fortified to help eliminate a malnourished state. Through AMWAY ONE BY ONE, we will partner with proven organizations in communities where malnourished children live to deliver NUTRILITE LITTLE BITS as part of an integrated approach to support the long-term health of a child, and the community. Simply put, NUTRILITE LITTLE BITS can make a lasting and meaningful difference in childrens lives. It already has. The results of a pilot study in Mexico showed the amount of children with iron deficiency anemia dropped nearly 90% in only 6 months of taking NUTRILITE LITTLE BITS. In the next few years we are targeting to expand this program globally throughout Mexico, Latin America, Zambia, India and China.
18
Little Bits reflects the importance of global nutrition and validates the significant contribution that Nutrilite can make on improving the health and well-being of children around the world. It shows the power of our distributors in driving change, and the impact that supplementation can have on peoples lives.
Eduardo Casas, Director of Communications & Public Relations, Amway Latin America
19
20
21
LATIN AMERICA
HELPING CHILDREN WITH CANCER Childhood cancer can be devastating, but the right partnerships ensure that every child gets an equal chance to battle this deadly disease, regardless of geography or economics. Through partnership with Grupo de Apoio ao Adolescente e Criana com Cncer (GRAACC), Amway Brazil works to ensure that all children with cancer have access to treatment at the Institute of Pediatric Oncology. Children and teenagers throughout Brazil get much needed medical assistance, chemotherapy treatment and surgeryfree of charge. In partnership with Fundacin Amigos del Nio Con Cancer a private foundation aimed at helping children with cancer Amway Venezuela is helping to provide assistance to children with cancer and their families. Children have access to much needed testing, medicines and planned social activities, with lodging available, if needed, for families. Amway has joined us in a daily conquest to ensure that Brazilian children and adolescents with cancer have equal access to quality, dignified and humane treatment, with great hopes for a cure.
Tammy Allersdorfer, General Manager of Insitutional Development GRAACC
22
23
NORTH AMERICA
PLANTING SEEDS FOR HEALTHY LIVING In 2010, Amway announced a three-year partnership with the Boys & Girls Clubs of America with a $1 million commitment to improving nutrition among Club members. The program kicked off in seven cities across the country, including Philadelphia, Denver, Seattle, Grand Rapids, San Diego, Buena Park and Orlando. Digging, planting and harvesting together, employees, distributors and local Club members created seven gardens and a companion curriculum to teach the clubs children about nutrition. Gardening expertise came from the Green Education Foundation, an organization that provides environmental education resources for classrooms and youth groups nationwide. And Amway distributors across the country stepped in to help. Seattle-area distributor Carol Hurlburt offered her green thumb expertise to teach her local group of children more about gardening, good nutrition and self sufficiency. This project is a fun adventureand I think were really mentoring these kids through some challenging times.
Carol Hurlburt, Amway Distributor in Seattle, WA
24
25
GREATER CHINA
TEACHING FAMILIES GREEN LIVING Amway China called in some funand a superheroas an innovative way to teach children about protecting the environment by creating a theme park that attracted 20,000 people in two days. 2010 marked the opening of the first Amway Environmental Theme Park in Beijing. Co-sponsored by Amway and the China Environmental Protection Foundation, the park was designed as a family-focused environmental education and awareness effort that hosted 7,000 families. The theme park offered more than 20 games and exhibits, with names like Green Life Identification, Forest Police, Slam Dunk of Environmental Protection, Penguin Returns to Antarctica and Environmental Protection Superman. Throughout the exhibits, cartoon characters Polar Bear Lele and Little Water Drop take visitors through a time-space tunnel of environmental changes, providing a systematic introduction to environmental knowledge. The project gained rapid momentum and expanded to reach 500,000 people in 17 cities across the country, run by 4,200 Amway volunteers. The team that launched the project also created an online educational program using games and animation to teach children about environmental protection. This project, along with thousands of other efforts, helped place Amway among the Corporate Social Responsibility Top 50 Companies in China. The Amway Environmental Theme Park became an innovation in environmental education.
Zhou Jian, Vice President, Chinas Ministry of Environmental Protection (excerpted from an article in the Korea Times)
26
27
INDIA
BRINGING SMILES TO ORPHANED CHILDREN In 2008, Amway India, through its Amway Opportunity Foundation, launched Project Sunrisean initiative aimed at helping Indian orphanages and childrens homes provide children with clean drinking water, education and nutrition intervention, greatly impacting their basic healthcare. Through a three-year commitment, the program has expanded to help 60 orphanages across the country. Amway employees and distributors identified partner agencies based on local reputation and impact. The effort has become a truly panIndia effort where even the distributors who are doctors offer care. The program has supported more than 15,000 children. In addition to basic healthcare, partner agencies also benefit from sponsored education fees for children, computer center setups, physiotherapy for children with disabilities, and vocational training for the blind. Weve made a difference in the lives of over 15,000 of Indias orphaned children. We know there is lots more to do, but feel incredibly good about the impact weve made so far.
Raj Narain, Associate Manager, Amway Opportunity Foundation
28
29
JAPAN
HEALING HEARTS IN THE AFAN FOREST At first, there is only silence. Then, the slow shuffling of feet, rustling through leaves. Through a clearing, seven adults emerge, each leading a child. The adults can see where they are going, the children cannot. In partnership with well-known naturalist and child advocate C.W. Nicol, the employees and distributors of Amway Japan have created the Afan Forest Therapy project. Every year, groups of children who might be sight-impaired or suffering from abuse and neglect are brought to the Afan Foresta magical place where they can open their senses and experience the profound healing of the forest setting. As part of the Afan Forest Therapy project, children are paired with mentors, therapists and counselors who accompany the children. Along for the walks is C.W. Nichol and his treefrogcarved walking stick. Through song, conversation and tactile exploration of the forest environment, the children find joy, laughter and healing. In the forest, you can notice a difference in the way the children laugh and shout. They dont have tension in their voices. Were opening windows to hearts that have been shut closed.
C.W. Nicol, writer, actor and environmental activist in Japan
30
31
KOREA
SPARKING WORLD-VIEW THINKING IN CHILDREN I want to create a nation without wars. Park Hyeon-Jin, age 11, Kids G20 Global Camp participant I will save 100 won every day and encourage others to do the same, so we can donate to poor children, Kim In-Ji, age 11, Kids G20 Global Camp participant Its amazing what can happen when you gather 350 underprivileged children togetherespecially when the purpose is helping their peers in developing countries. Thats what happened in July 2010 when Amway Korea and the International Vaccine Institute hosted a Kids G20 Global Camp in South Korea. The event was attended by 350 children from 18 welfare centers across the nation, ranging from third to fifth grade. Through fun activities, the goal of the camp was to educate children about global poverty, pollution and ways they can help their peers in Africa. The camp was part of an ongoing campaign by Amway Korea, which has allocated $500,000 to fund welfare centers, vaccine research and other efforts to make a difference in the lives of children. The Kids G20 Global Camp helped plant seeds of understanding at an early ageand that can pay dividends for our future.
Se-Joon Park, Se-Joon Park, President, Amway Korea
32
33
SOUTHEAST ASIA
JOY OF READING FOR THE VISUALLY IMPAIRED Good Luck! Break The Sword. Flowers and Happiness Are Close at Hand! What do these three book titles have in common? Theyre all about Living With Joy. And joy is what one sees on the faces of many visually impaired children in Thailand who are now able to enjoy uplifting stories by listening to books on CDs. For the past seven years, Amway Thailand, through its AMWAY ONE BY ONE project called One Voice Brightens the World, has inspired blind children to read books by using their hearing senses. Using an electronic device called a DAISY (CDs in Digital Accessible Information System), visually impaired children are able to listen along to enlivening storiesrecorded by celebrities and volunteers. In 2010, 35 stories were recorded with the theme Living With Joy. Since One Voice Brightens the Worlds debut in 2004, Amway has brought 194 titles of audio books to the children. Together with local publishing houses, Amway produced 172,800 CDs that were distributed via 150 agencies and organizations working for the blind across the country. And the joy will continue to be spreadAmway Thailand plans to produce 10,500 more CDs. We hope that by listening to these audio books, the swords and flowers will come to life, and their world will be brightened.
Kittawat Ritteerawee, General Manager, Amway Thailand
34
35
AUSTRALIA
ENCOURAGING FREEDOM ON WHEELS Riding a bike is a rite-of-passage for most children. There is nothing like the freedom and feeling of success when a child takes off for the first time. But for children with disabilities, this is often just a dream. Inspired by a vision to get disabled children on bicycles, Amway Australia and Technical Aid to the Disabled partnered up to create Freedom Wheels, a program that provides custom-built bicycles for children who otherwise would not know the joy and accomplishment that comes with riding a bike for the first time. With the help of highly skilled and innovative therapists, engineers and volunteers, each childs needs are taken into consideration so their bicycle will work for them. Whether its special upper body support systems, wider and stronger wheels or modified handlebars, each bike is carefully crafted to give the rider as much independent mobility as possible. My sons used to look at other kids on bikes and wonder why they didnt have a bike. And now theyre just so happy and theyre all smiles when theyre out riding.
Shared by Mum of a Freedom Wheels participant
36
37
38
39
40
INDIA
BRINGING SAFETY TO THE WORLDS LARGEST RELIGIOUS GATHERING The Kumbh Mela is the most sacred of Hindu pilgrimages in India, and attended by millions of people from around the world. Events include ritual bathing in the River Ganges, religious discussions, devotional singing, mass feeding of the poor and religious assemblies where various doctrines are debated. Considered one of the worlds largest human gatherings, the Kumbh Mela can overwhelm the local community, straining government resources around safety and traffic control. Seeing an opportunity to make a real difference, representatives from Amway India partnered with senior police staff in Haridwar (2010 festival location) and created an innovative safety awareness campaign. The booklets and posters helped us immensely at a time when crowds needed information and we needed safety awareness. We appreciate Amways gesture.
Ajay Joshi, staff with Uttrakhand police
million
distributed BOOKLETS
INFORMATION
printed in
TRANSPORTATION
languages
3
for
10,000
POSTERS DOs & DONTs
PARTICIPANT
with
locations
200 AMWAY
distributors
on hand
INDIA | Kumbh Mela 2010 posters.
TO HELP
41
17.6 million
in CASH,
& SERVICES
PRODUCTS
relief
DISASTER
TO HELP WITH
When crisis hits, its like a giant family that is millions strong, reaching out their hands and asking, What do you need? I am humbled every time.
Dana Boals, Vice President of Global Citizenship, Amway Headquarters
42
HAITI
STORIES OF TRIUMPH On January 12, 2010, a devastating earthquake hit the impoverished nation of Haiti, resulting in the loss of more than 300,000 lives. Amway employees, distributors and customers rallied in supportdonating more than $1 million dollars, including $823,417 in cash. Getting resources into the hands of the Haitian people after the earthquake proved challengingand disheartening. But from tragedy emerged stories of triumph. Read these stories on our blog at www.blogs.amway.com/onebyone.
HAITI | Amway worked with SOS Childrens Villages after the Haiti earthquake to build a home for orphaned and abandoned children.
WORKPLACE
At Amway, we never take our employees for granted. We work together to create an environment that inspires a sense of personal worth, empowers success and rewards contributions. As part of our commitment to being a global employer of choice, we provide our employees the tools and the opportunity to create a great career and live a balanced life. We invest in them so they can be their very best.
In 2010, Amway was recognized as one of West Michigans 101 Best and Brightest Companies to Work For by the Michigan Business and Professionals Association. The American Heart Association honored the Amway Optimal You Program with its 2010 Start! Fit-Friendly Company Platinum Award. The Nutrilite Brazil facility was awarded for having the best Education and Development programs in the state by the Servicio Social da Industria.
45
46
ADA, MICHIGAN, USA | Darius Brown, Hilo Driver; Randy Deja, Customer Care Associate II; Emily Rhodes, Marketing Lead.
47
Rewards and Benefits At Amway, employees are rewarded in many waystargeted development plans, global career opportunities, performance-based pay and comprehensive benefits. Employees at our World Headquarters in Michigan enjoy an employee store, wellness programs and an onsite state-of-the-art fitness center with innovative programming. Tailored Education and Development We give our employees the power and knowledge to make things happen. Our employeefocused culture includes education and training tailored to their growth and development, giving them the chance to apply their talents beyond their job description. At Amway, we want our employees to be their very best personally and professionally. A Safe Workplace Safety is a priority for Amway employees and is a collaborative effort between staff and management. Every year, safety practices are evaluated and refreshed, with a focus on awareness and education. Perhaps thats why Amway consistently outperforms similar businesses in the U.S. in safety, with total injury accident rates at 30 percent less than the industry average. Opportunities to Make a Difference Helping People Live Better Lives is the companys vision, and employees are provided with a great array of programs and events to get involved. Local volunteer opportunities are posted in our publications and on our website, where employees can match their passions with organizations in need. Executives are trained in nonprofit boardsmanship and their passions aligned with local organizations. Environment and Sustainability Through carpooling programs, recycling efforts and wildlife education programs, Amway employees are offered many opportunities to educate themselves and empower their own decision-making. Creating an Optimal You Recognizing that the influences on our employees emotional and physical well-being extend beyond the workplace, we give our employees the flexibility to balance their work and home life. Launched in 2005, the Amway Optimal You program helps employees live a healthier lifestyle by giving them the tools they need to positively influence their health. With its variety of nutritional, emotional and physical programs, Optimal You offers something for everyone.
48
If you want to change the world, this company will help you make it happen. Kim Drabik, Senior Analyst, World Headquarters
I came here because people are eager to learn, and I wanted to learn more. Paul Seehra, Group Leader, World Headquarters
We dont just make products. We make products that lead the industry in innovation and eco-friendliness. Krystal Alexander, Scientist, World Headquarters
Career opportunities are great and the work environment couldnt be better. Alicia Duron, Manager, Amway, Latin America
Mutual respect and cooperation really happens here Hoon-Ha Cho, IT Planner Amway, Korea
Amway has such a talented global workforce. We strive to offer them opportunities for continued development, knowing that together we can achieve amazing results.
Kelly Savage, Chief Human Resources Officer, Amway Headquarters
49
ENVIRONMENT
With a 51-year track record in environmental stewardship, Amway celebrated Earth Day in 2010 with pride. Every year, we expand our programsand our commitmentwith innovative, thoughtful and significant efforts designed to improve the world we live and work in for this generation and the next. Our global commitments to environmental stewardship include: Reducing the impact of our operations on the environment by conserving resources through reuse and recycling, the prevention of pollution, the elimination of hazards and the responsible use of energy. Training and motivating our employees to take personal accountability for protecting the environment and creating a safe and healthy workplace. Measuring the progress of our environmental health and safety programs through periodic assessments and audits. Seeking renewable energy sources to replace fossil fuels that power our facilities while also taking a closer look at what we can do to improve current systems to maximize their output. Experimenting with new ideas and technologies to farm sustainably on our 6,400 acres of organic farmland in the United States, Mexico and Brazil.
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Eastern Tiger Swallowtail on Beebalm.
51
POUNDS
RECYCLED
PROGRESS IN NUMBERS
of material
25 million
1.2 million
bags of TRASH
20
lb BAGS)
(based on
Recycling
According to the numbers, were making great strides in recycling our waste, including e-waste.
2009
in
2010 2014
kilowatt
HOURS of
ELECTRICITY
3 million
gallons
enough to
87 million
of WATER
680 homes
for 1 YEAR
enough to HYDRATE
POWER
300 homes
for 1 YEAR
90,000
PER YEAR
megawatts
ENERGY to power
WIND ENERGY Amway continues a 20-year contract with Wolverine Energy, an investment in renewable energy. The wind farm provides 90,000 megawatts per year or 10 percent of total energy use at our World Headquarters facilities.
enough
10% OF our
ENERGY USE
REDUCING CO2 EMISSIONS Employee Carpooling Program By simply entering their information, employees are matched up with others who have similar schedules and routes. In 2010, more than 300 employees utilized the program, reducing commuter miles by 6,000 and preventing 2.5 million pounds of CO2 gas emissions.
generated in 2010
was WIND
lbs LESS
2.5 million
of CO2
gas emission
227
AFRICAN
elephants
53
the weight of
Little changes can make a huge difference. Here are some examples from just one event this year:
IMPACT STORIES
Plastic Bottles Be Gone! Staying hydrated is an important part of staying well, but in 2010 the statistics made a clear case for change. Providing bottled water on our headquarters campus meant spending $85,000 dollars per year and disposing more than 250,000 bottles into tubs for recycling. To keep the water flowing, Amway is installing innovative water filling stations throughout the building and every employee received a new Amway-branded tumbler for daily use. Greening our Global Events Every year, Amway hosts thousands of events to celebrate the accomplishments of distributors around the world. In 2010, the Special Events team at Amway decided it was time to create a solid plan to ensure the events protect the environment while enhancing our guests experience. Efforts included: Creating a website to share ideas and industry best practices Using electronic invites and registrations instead of paper Asking hotel vendors to replace disposable dishware with traditional china Distributing refillable water containers in place of disposable water bottles Celebration of a monthly Green Day where employees can wear jeans in exchange for adopting a sustainable habit This year is really focused on creating awareness. Were sharing green ideas and encouraging others to adopt them.
Sarah Neis, Amway Meeting Planner
plastic
BOTTLES
250,000
33,080
avoid the
LANDFILL
BOTTLES
WATER
1 plastic
ton
PLASTIC
disposables
by using china INSTEAD of
SAVED
85,000 SAVED
by NOT
water
BOTTLED
purchasing
SAVED
54
Building Light, Bright and Green New workspace is being created for the growing team of Research and Development employees at Amwaywith a focus on synergy, collaboration, innovation and sustainability. Collaboration-inspired designs include lower work panels and open areas to encourage casual conversations. The layouts of the offices are intentionally designed to maximize natural light from the windows to brighten offices and reduce energy usage. Materials for construction have been carefully chosen, with 10 to 20 percent of new products sourced from recycled materials. Any sealants, paints or coatings used are low volatile organic compound-emitting, to reduce indoor air contaminants. These and other design features are best-practices for LEED-certification at a silver level for a commercial building. LEED (Leadership in Energy and Environmental Design) is a rating system devised by the U.S. Green Building Council to evaluate the environmental performance of a building and encourage sustainable design. An inspirational, energizing and sustainably built environment is good for everyone, especially those with creative minds.
Catherine Ehrenberger, Vice President, Research & Developement
180 Acres of Wild Things to Care For Almost 180 out of a total of 430 acres at our headquarters in Michigan are managed as wildlife habitats, increasing the quality of life for the flora and fauna that surround us while ensuring quality of the environment for our employees and community. Each year, wildlife experts, employees and their family members volunteer to identify, categorize and build nest boxes for the hundreds of different species in the habitat. Good environmental stewardship and good business practices are compatible.
Doug DeVos, Amway President
Here are some of the wild things discovered on the Amway Wildlife Habitat in 2010:
80
insect species
reptile species
amphibian &
155 12
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Ruby Meadowhawk Dragonfly.
55
56
57
This award is the realization of a dream: to show people how much education contributes, not only to improve the work, but also to the formation of citizens.
Katie Berteli, Human Resources representative in Brazil
58
59
60
Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Purple Prairie Clover.
61
PRODUCT RESPONSIBILITY
Amway offers a global family of brands that are well-designed. And well-loved. More than 450 unique, high-quality products carry the AMWAY name in the areas of nutrition, beauty, personal care and home care. From concept to creation, quality and environmental stewardship are part of every product we make. Amway is committed to selling products made of the highest quality ingredients. We will continue to take all steps necessary to guarantee our customers safety and satisfaction, starting with a 100% satisfaction guarantee.
NUTRILITE, the worlds leading brand of vitamin, mineral and dietary supplements according to 2009 sales.1 ARTISTRY, among the worlds top five, largest-selling premium skin care brands. eSpring, the worlds largest-selling brand of point-of-use home water purifiers.2
1
Source: Euromonitor International Limited, Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP global brand name classification. Based on a Verify Markets study of 2009 global sales.
63
64
Animal testing We oppose animal testing. Our products are not tested on animals unless required by government regulations. We actively lead initiatives to create alternatives to required animal tests. Genetically modified organisms Amway supports a consumers right to know in selecting products containing genetically modified organisms (GMOs). While we believe this is important technology, we are currently working to replace materials that contain GMOs with traditional ingredients where appropriate. Gray Water Project Water shortages in some parts of the United States have caused citizens, businesses and government to investigate the use of gray water as an alternative to drinkable water for the irrigation of lawns, trees and shrubs. Amway supports these initiatives. Quality Assurance Our Quality Assurance teams closely monitor quality, from incoming components and materials through the manufacturing process, and out into the field around the world. We have many proactive programs in place to ensure that our strict quality standards are met. Technical Regulatory Technical Regulatory Services provide technical support for global regulatory compliance, product registration, new product and market launches, product safety and environmental compliance. Analytical Services Analytical Services develops and applies state-of-the-art chemical, biological and imaging methods to support product discovery and development, claims substantiation and post-launch product support. Product Recall Policy The Amway Product Recall Policy clearly outlines the procedure to be taken for any product weve distributed (including labels and literature) that must be recalled for any reason. Regardless of the nature of the incident, actions are immediately taken by management to ensure the safety of our distributors and their customers.
65
NEW improved
LESS
plastic
content
REDUCTION
51% 25%
costs
MANUFACTURING
DESIGN:
LESS
energy use &
GLOBAL-WARMING
46%
eSpring AWARDED FOR ENVIRONMENTAL STEWARDSHIP Amways eSpring Water Purifier is already known as cleanit provides quality water to consumers around the world. It was the first water purifier to be tested and certified by the National Sanitation Foundation (NSF) to meet (42, 53 and 55B) NSF/ ANSI Standards. Using new software that helps measure the impact of a products life cycle, a core team within the Water Purification Product Development made design improvements to the Amway eSpring II water purifier resulting in a much smaller environmental impact and reduction in manufacturing costs. The newly redesigned eSpring unit launched in Japan, and the Society for Plastics Engineers named the eSpring system one of the winners of its 2010 Environmental Stewardship Awards. Weve demonstrated the potential of green design to create products with superior triple-bottom-line performanceperformance with the potential to drive top-line brand value and bottom-line cost savings growth.
Dr. Roy Kuennen, Product Development Director, Water Category
66
R&D LAB, ADA MI, USA | Dr. Roy Kuennen with Bill Nelson.
67
2010
GLOBAL RECOGNITION AWARDS
68
INDONESIA Recognition Award 2010, Yayasan Pita Kuning (Community for Children with Cancer) C3 Foundation Recognition Award for Renovation of Hospital Maternity Ward 2010, Regent of Agam Padang ITALY Corporate Social Responsibility Award 2010, Milan Chamber of Commerce KOREA Marketing Frontier Award 2009, Korea Marketing Association Public Cause Awareness Award for the Underfed Children Protection Program 2009, Ministry of Health and Welfare Best Corporate Social Responsibility Award Finalist 2009, International Business Awards (Stevies) MEXICO Programa: Ahora recicla tus pilas (Now recycle your batteries program) 2010, El Municipio de Monterrey (The Municipality of Monterrey) Recognition of Practice 2010, Alliance for Entrepreneurial Social Responsibility PHILIPPINES Anvil Award of Merit 2006, Public Relations Society of the Philippines POLAND Green Office Certificate 2010, Polish Environmental Partnership Foundation Responsible Business in Poland Report for Positive Corporate Social Responsibility Practices 2010, Forum of Responsible Business RUSSIA Corporate Citizenship Leader Recognition 2010, Donors Forum, PwC and Vedomosti business newspaper Consumer Rights Award for Best Trade Center 2010, Russian Federal Supervisory Service for Consumer Rights and Human Wellbeing Trustworthy Brand Green Planet Award 2010, Readers Digest Magazine SINGAPORE Gold Award 2010, Singapore Childrens Society SOUTH AFRICA Award for Excellence - Vision for Tomorrow 2010, South Africa Direct Selling Association TAIWAN Ideal Brand for Consumers 2010, Management Magazine Ideal Brand in Management 2010, Business Today Weekly Magazine Trusted Brand 2010, Readers Digest Magazine Gold Award for Sports Mentors 2010, Sports Affairs Council of the Executive Yuan THAILAND Good Organization for Persons with Disability Award 2010, National Office for Empowerment of Persons with Disability Outstanding Establishment on Labor Relations and Welfare 2010, Department of Labor Protection and Welfare, Ministry of Labor CLEO Beauty Hall of Fame Award for Artistry Essentials 2010, CLEO Thailand, the International Womens Magazine Most Trusted Brand, Direct Selling Category 2011, BrandAge-Thailand Most Trusted Brand, Toothpaste Category for Glister Toothpaste 2011, BrandAge TURKEY Social Responsibility Honor Certificate 2010, Izmir Social Services and the Society for the Protection of Children UKRAINE Best Cookware Nomination 2010, Favorite of Success, All Ukrainian Consumer Contest
69
70
71
2011 Amway Corp. This paper was produced using 100% Post-Industrial Amway waste and manufactured with 100% Green Power.