Company Profile Classic Bikes with power for leisure riding is what a Royal Enfield bike stands for,

and R---segment of the market in India by leaps and bounds. Its exquisite range of motorcycles company with power, riding comfort and ruggedness to deliver a unique motorcycling experience Royal Enfield India was set up in 1955 when it started receiving 350 cc bikes in kits from ---- them in Chennai, India. But eventually the entire bike was manufactured in India and a company started manufacturing the 500 cc Bullet. By its sheer power, unmatched stability,----and rugged good looks, the bullet dominated and continues to dominate the Indian roads. Its every motorcyclist in India with even the Indian Army and Police endorsing the Bike. In 1990, Royal Enfield entered into a strategic alliance with the Eicher group, and later m---in 1994. The Eicher Group, is one of Indias automotive group with diversified inter of Tractors, Commercial Vehicles, Automotive Gears, Exports, Garments, Management Consultant. Since then, the company has made considerable investments in modernizing its manufacturing systems and in 1996, when the Government decided to impose stringent norms for emission first motorcycle to comply. Royal Enfield is amongst the first few Indian c---WVTA (Whole vehicle type Approval) for meeting the European community norms. For more information on Royal Enfield, Please click on the links given below : Infrastructure and Technology Collaborations Manufacturing Marketing Network

With the finest and brightest of teams in the country, comprising of management professional committed workforce, the Company has a unique and open culture, making Royal Enfield a---company. To its customers in India and elsewhere in the world. Royal Enfield means more than is a sense of belonging to an exclusive community with unfading passion, emotion and interest set to augment its leadership position, be it in the power and leisure bike segment in India. Segment elsewhere in the world, by introducing distinctively styled and higher-powered motor existing communities around its products, expanding its network, and delivering a unique motors. ORIGIN OF THE ORGANIZATION George Townsend can be considered as the earliest pioneer who aided the set up of Royal Enfield range of Two Wheelers He sets up a mill called Givry Works in Hunt

End, England. And 20 years later, Forest, Georges step-son brings into the factory one of the first boneshakers, a quasi-cycle with an iron backbone, wooden wheels, iron tyres and pedals of wood.

But it was RW Smith and Albert Eadie who marked the birth of the Enfield brand. RW Smith and Albert Eadie takook control of Towndsends and re-christend it The Eadie Manufacturing Company. Soon, they stumble upon a contract with Royal Small Arms factory in Enfield, Middlesex to supply precision rifle parts for the making of Enfield rifles. Meanwhile, they make their first new bicycle-called the Enfield. The Enfield is marketed through a new company- The Enfield Manufacturing Company Ltd. A year later, the cycles were launched publicly and the company added the word Royal to the name. With that, the legendary trademark Build Like A Gun appeared for the first time. This marked the birth of the Royal Enfield brand.

India had the first touch of the Royal Enfield range when two young businessmen, Mr. Sundaram and Shankar, of the Madras Motor Company started importing the Bullet motorcycles into the southern port city Madras, India under Enfield India Limited Incorporated. The first plant was set up at Madras, India, thus marking the beginning of the era of motorcycling in India. At first, kits were sent to India and were assembled here. Then, mudguards and frames followed. Soon, Enfield began sending engine kits for assembly. And before long, they too were being made indigenously, meaning the entire bike was being manufactured in India. Classic Bikes with power for leisure is what a Royal Enfield bike stands for, and Royal Enfield leads this segment of the market in India by leaps and bounds. Its exquisite range of motorcycles combines distinctive styles with power, riding comfort and ruggedness to deliver a unique motorcycling experience. The beginning Royal Enfield India was set up in 1995 when it started receiving 350cc bikes in kits from the UK and assembling them in Chennai, India. But, eventually the entire bike was manufactured in India and a couple of years later the Company started manufacturing the 500cc Bullet. By its sheer power, unmatched stability, superior riding comfort and rugged good looks, the Bullet dominated and continues to dominate the Indian roads. It is the dream choice of every motorcyclist in India with even the Indian Army and Police endorsing the Bike. The Eicher Chapter In 1990, Royal Enfield entered into a strategic alliance with the Eicher and later merged with

Eicher Group in 1994. The Enfield Group, is one of Indias leading automotive group with diversified interests in the manufacture of Tractors, Commercial Vehicles, Automotive Gears, Exports, Garments, Management Consultancy and Motorcycles. Since then, the company has made considerable investments in modernizing its manufacturing technology and systems and in 1996. When the Government decided to impose stringent norms for emission Royal Enfield was the first motorcycle manufacturer to comply. Royal Enfield is amongst the first few Indian companies to obtain the WVTA (Whole Vehicle Type Approval) for meeting the European Community norms.

To manufacturer quality bikes that are well known worldwide for their reliability and toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility. An active in-house Research & Development wing is constantly at work to meet changing customer preferences and the challengers of Indian and International environment standards. When introducing a new product, this team undertakes will related planning which includes a rigorous customer contact program, design, concurrent engineering and testing process. The bike Designers work continuously to come up with innovative bikes designs to meet to the markets expectations Royal Enfield was also amongst the first Indian companies to introduce Enterprise Resource Planning (ERP) systems to manage its operations. It also has online supply chain management system in operation. Royal Enfields manufacturing operations, go through a series of modernization and improvement efforts, with a number of automated process. The company has put place modern manufacturing practices like Cellular Layouts, Statistical process controls and Flexible manufacturing systems. The Chennai manufacturing facility has received the ISO 9001 Certification and for managing its operations in a clean and safe environment, it has obtained the ISO 14001 quality Certificate. Royal Enfield ensures that all the components used in the bikes are sourced from the best vendors in the Indian automotive, who are to supply according to the Companys stringent quality standards. The company works closely with al of its supplies, giving them technical and manaing support while maintaining, practices like Direct-On-Line and vendor SelfCertification. Marketing Network

You can feel the pulse of your customers, only if you get close to them. This thought process has driven Royal Enfield to set up has a wide network of 13 marketing offices, 223 dealers in all major cities and towns, 25 spare parts distributors and stockists and 150 Authorised Service Centres. The Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK, Germany and many European countries through 5 international offices, 25 importers and over 200 dealers across the globe.