http://www.marketresearch.

com/Netscribes-India-Pvt-Ltd-v3676/Juice-India6654878/ Juice Market in India 2011

Netscribes (India) Pvt. Ltd. October 28, 2011 25 Pages - SKU: NBS6654878

Countries covered: India The juice market in India has been growing steadily and with the increase in health conscious consumers, the market is expected to get a boost. Among the major segments in the market namely fruit drinks, nectar and 100 percent fruit juice, the fruit drinks market accounts for the maximum market share. The rising consumption of packaged products reflects the demand for the organized juice market.

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The report provides an introduction to the juice market in India covering the market size and growth, market segmentation as well as the rise in packaged versus non packaged products. It further provides information regarding the juice market in terms of volume and briefly covers the production as well as distribution cycle prevalent in the market. A section on EXIM offers overall export and import figures as well as the country-wise segmentation of juice imported as well as exported. Some insights regarding the EXIM scenario have been covered. The major drivers have been identified and include the rise in health conscious consumers, growing modern trade as well as rising disposable income. Indian consumers are becoming aware regarding the health benefits associated with products such as juice. In addition, the rising disposable income driven by a developing economy is allowing individuals to meet their nutritional requirements through products such as juices. Furthermore, the growth in modern retail has allowed consumers access to a wide variety of products manufactured by a whole host of players. The availability of such products has created strong opportunity for players to capitalize upon by catering to a larger audience. The market has observed some challenges which include price rise, existing perception against packaged juice as well as the lack of variation and fluctuation in quality. Due to the rising prices of basic inputs, players have been forced to increase prices gradually. This coupled with the fact that consumers are more inclined towards fresh juice against packaged juices, which my contain preservatives, has negatively impacted the market. Players find it extremely difficult to differentiate their products from their closest competitors which translate into high marketing budgets towards creating awareness regarding their products. New flavours and variants, expansion, adoption of new strategies and advent of juice bars are some of the major trends that have been identified. In order to differentiate their products, players are looking to provide new flavours of juices. They have started focusing on packaging of their products as well as looked to offer juices in various pack sizes at varying price points towards gaining a larger market share. Companies are constantly looking to adopt new strategies towards increasing sales. The strategies adopted can range from revamping the distribution channel to launching new products. Juice bars have been rising in India towards tapping consumers against packaged juice products and are providing such consumers fresh juice created in a hygienic environment at competitive prices. The section on government policy highlights the regulation and control, fiscal policy and taxation, export promotion initiatives adopted by them impacting the juice market. The competition section provides an introduction to the competitive landscape including the market share of major players as well as a product matrix. It also offers a brief profile of the major players including business highlights and financial data towards providing an insight into the competition scenario in the market.

Additional Information
Press Release Rise in health conscious consumers to boost the organized Juice Market in India, finds Netscribes Netscribes (India) Pvt. Ltd., launches a report on the Juice Market in India 2011 as part of Netscribes Food & Beverages Ind ustry report series. Mumbai, India - October 28, 2011 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its Juice Market in India 2011 report. The juice market in India has been growing steadily and with the increase in health conscious consumers, the market is expected to get a boost. The report provides an introduction to the juice market in India covering the market size and growth, market segmentation as well as the rise in packaged versus non packaged products. It further provides information regarding the juice market in terms of volume and briefly covers

the production as well as distribution cycle prevalent in the market. A section on EXIM offers overall export and import figures as well as the country-wise segmentation of juice imported as well as exported. Some insights regarding the EXIM scenario have been covered. The major drivers have been identified and include the rise in health conscious consumers, growing modern trade as well as rising disposable income. Indian
consumers are becoming aware regarding the health benefits associated with products such as juice. In addition, the rising disposable income driven by a developing economy is allowing individuals to meet their nutritional requirements through products such as juices. Furthermore, the growth in modern retail has allowed consumers access to a wide variety of products manufactured by a whole host of players. The availability of such products has created strong opportunity for players to capitalize upon by catering to a larger audience. The market has observed some challenges which include price rise, existing perception against packaged juice as well as the lack of variation and fluctuation in quality. Due to the rising prices of basic inputs, players have been forced to increase prices gradually. This coupled with the fact that consumers are more inclined towards fresh juice against packaged juices, which my contain preservatives, has negatively impacted the market. Players find it extremely difficult to differentiate their products from their closest competitors which translate into high marketing budgets towards creating awareness regarding their products. New flavours and variants, expansion, adoption of new strategies and advent of juice bars are some of the major trends that have been identified. In order to differentiate their products, players are looking to provide new flavours of juices. They have started focusing on packaging of their products as well as looked to offer juices in various pack sizes at varying price points towards gaining a larger market share. Companies are constantly looking to adopt new strategies towards increasing sales. The strategies adopted can range from revamping the distribution channel to launching new products. Juice bars have been rising in India towards tapping consumers against packaged juice products and are providing such consumers fresh juice created in a hygienic environment at competitive prices. The section on government policy highlights the regulation and control, fiscal policy and taxation, export promotion initiatives adopted by them impacting the juice market. The competition section provides an introduction to the competitive landscape including the market share of major players as well as a product matrix. It also offers a brief profile of the major players including business highlights and financial data towards providing an insight into the competition scenario in the market

http://indiatoday.intoday.in/story/coca-cola-the-worlds-biggest-beverage-maker-launches-minutemaid-at-the-food-forum-india-2011/1/133914.html
NISHI RATH | MAIL TODAY | MUMBAI, MARCH 31, 2011 | UPDATED 14:24 IST

Coca-Cola eyes packaged juice market

Read more at:http://indiatoday.intoday.in/story/coca-cola-the-worlds-biggest-beverage-maker-launches-minute-maid-at-the-food-forum-india2011/1/133914.html

Coca-Cola, the world's biggest beverage maker, has made its move to make up for lost time in India's packaged juice market. The company launched its globally successful Minute Maid 100 per cent juice in India at the Food Forum India 2011 in three variants -orange, apple and grape- of one litre and 200 ml packs priced atRs.85 andRs.20, respectively. "This is a big opportunity for us. The market is growing with the change in lifestyle and urbanisation. In today's fast life juice is a convenient as well as healthy option. Earlier, we introduced Minute Maid Nimbu Fresh, Minute Maid Pulpy Orange and Maaza, all fruit-based drinks, and these are doing well. We design all our products keeping in mind the taste of the Indian consumers," said Atul Singh, president and chief executive officer (CEO), Coca-Cola India and South West Asia. Maaza is one of the largest selling products from the Coca-Cola stable. The company has created a separate division for fruit juices and plans to focus on this high-growth segment. Coca-Cola has also appointed Andriy Avramenko as business head (juices). Earlier, Avramenko was at the company's global juice centre (GJC) in Atlanta, US. The juices market in India is dominated by Dabur's Real juices.Daburis the biggest player in India's juices segment, commanding about half of the market share. PepsiCo's Tropicana comes in second, with about 35 per cent market share. Clearly, biting off a chunk of the market share from these established players will surely be a challenging task for Coca-Cola. "In the juices category Real is the largest selling brand and Real Mixed Fruit juice is the highest selling variant. Real is also the market leader in the packaged fruit juices category with over 50 per cent market share and a turnover of more thanRs.400 crore. In the 100 per cent juices segment Real Activ Apple is the highest selling variant for us," said K. K. Chutani, head of marketing, foods, Dabur India Ltd. Speaking about competition, he said, "While summer months do see a mild spurt in consumption in certain geographies, packaged juice is consumed all through the year. In fact, Real fruit juices saw a growth of around 43 per cent during the third quarter, which are the winter months of October to December, whereas in the second quarter of the current financial year, which are the summer months of July to September, the growth was around 23 per cent. Going forward, we will continue to grow at a similar healthy pace." "We welcome competition, we are fierce competitors and want to give our best to Indian buyers," said Singh. Dabur, too, has plans to woo its consumers with new variants. "We are currently test marketing a new offering under our brand Real Activ in Mumbai and Bangalore. It's the first fibre-enriched juice in the Indian market called Real Activ Fiber+. We intend to do a national roll-out of

the same this summer. Also, there are plans to extend the portfolio of variants under brand Real and introduce more exciting variants of Real juices this season," said Chutani. Dabur recently concluded a 360 degree campaign for Real, which is in tune with its re-branding exercise. As part of the exercise the brand logo and packaging have been changed.

Read more at:http://indiatoday.intoday.in/story/coca-cola-the-worlds-biggest-beverage-maker-launches-minute-maid-at-the-food-forum-india2011/1/133914.html

DEMAND AND SUPPLY DATA

Fruit juices in India (illustrated sample )

Fruit juices (17.31) Summary Flowchart of Major Suppliers, Demand and Distribution Channels Fruit juices, India
DEMAND DATA - Fruit juices , India General

Definition: detailed product definition, including local market particularities Forecasts: 2013, 2014 & 2015 by volume and by value for all country and product markets. Strategic Assessment: comparative total regional data for Fruit juices (North America, Western Europe or Central Europe) for all market data provided. Does not apply to India and Turkey.

Market Size Volume - Fruit juices , India

2007, 2011, 2012 (tons or liters) Panorama of Foodservice and Retail Market in 2012 (tons or liters) Historical total demand 5-year growth rates 2007 - 2012 (in volume) Per capita consumption in retail, foodservice and total market, 2012 (kilos or liters)

Market Size Value - Fruit juices , India

Total Demand in 2007, 2011, 2012 (in local currencies and Euros or USD) Panorama of Foodservice and Retail Market in 2012 (in local currencies and Euros or USD) Historical total demand 5-year growth rates, 2007 - 2012 (in value) Per capita expenditure in retail, foodservice and total market, 2012 (in Euros or USD)

SUPPLY DATA - Fruit juices , India General

Definition: Company Market Shares given for the Total Market (retail, foodservice and artisanal), and not for a potentially misleading segment of the market only. Up-to-date: underlying food and drink database updated to preceding month, including recent Mergers & Acquisitions (M&A's).

Company Market Shares - Fruit juices , India

Up to Top-10 Holding Company Market Shares, 2013 (updated to preceding month) Who Owns Whom: Key Local Subsidiaries of each Ultimate Holding Company

Distribution Channels - Fruit juices , India

Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label and Artisanal (own-produced for own sale, e.g. bakers)

Major Brands - Fruit juices , India

Major Brands for up to Top-10 Holding Companies, 2013 (updated to preceding month)

SUPPLEMENTARY ANALYSIS - Fruit juices , India - Especially important where FFT has identified more then 10 holding companies Company Listing, Fruit juices , India, 2013 (updated to preceding month)

All Holding Companies identified for this market listed Key Local Subsidiaries identified Company Market Shares and Rankings provided, 2013 (updated to preceding month)

Major Brands listing, Fruit juices , India, 2013 (updated to preceding month)

Who Owns Whom: All Key Local Subsidiaries identified Major Brands by Holding Company and Key Subsidiary

http://articles.timesofindia.indiatimes.com/2012-06-25/india-business/32407984_1_fruit-juicescarbonated-juices-market

Non-carbonated drink industry to touch Rs. 54,000 crore by 2015

Udit Prasanna Mukherji, TNN Jun 25, 2012, 07.06PM IST

KOLKATA: Growing at a compound annual growth rate (CAGR) of about 35% annually, Indian non-carbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including fruit drinks, nectars and juices etc, a study conducted by ASSOCHAM said. Factors that have fuelled this industry's growth are greater disposable incomes, particularly in urban areas; consumers are seeking healthier beverages even if they are relatively more expensive, due to their positioning. Also raising awareness levels with regard to obesity and other weight related health issues, especially amongst teenagers and young adults, has helped push sales of non-carbonates, says an industry specific analysis of The Associated Chambers of Commerce and Industry of India. ASSOCHAM findings indicate that a strong shift in consumer beverage demand towards non carbonated alternatives, creating new opportunities for drinks manufactures in the country. The most traditional Indian beverages comprise Lassi, Chach, Sharbat, Thandai, Kanj, or milk shake, nimbu pani (lemonade), badam doodh and coconut water. The juices market in India is dominated by Dabur's Real fruit juices and PepsiCo's Tropicana has a 45% market share. Real is the market leader in the packaged fruit juices category with over 50% market share and a turn division for fruit juices and plans to focus on this high-growth segment. ""As a refreshing drink, juices certainly win hands down. A segment that is growing at incredibly high rates, the juice market is seeing an explosion of sorts with the entry of new brands, variants and innovations, said D S Rawat, Secretary General, ASSOCHAM. D S Rawat, Secretary General, ASSOCHAM also said that the non-carbonated markets are growing at a doubledigit growth rate. On the other side, Indian carbonated drinks market has declined by 15-20% in the last three year as consumers are becoming more health conscious and are embracing non carbonated alternatives of beverage.

http://articles.timesofindia.indiatimes.com/2013-03-04/diet/33617876_1_fruits-sugar-cells

Are packaged juices harmful?

TNN Mar 4, 2013, 12.00AM IST

Eat your fruits, drink your vegetables! That's my most essential fundamental tip. Fruits contain fructose (natural sugar). Dear Pooja, I have heard that fruits are better than fruit juices. How harmful is it to have packaged juices? Shalini Nair Eat your fruits, drink your vegetables! That's my most essential fundamental tip. Fruits contain fructose (natural sugar). When we eat them, the absorption of this sugar is gradual and thus allows the body to utilise this surge of energy for its metabolic needs. However, when you 'drink' a fruit, the rush of fructose energy is too rapid for the body to utilise or burn. Thus, the excess is stored as the one and only medium our body knows 'fat'. Packaged juices may also have added sugars for added taste and longer shelf-life (if not along with preservatives). Some packaged juices may not be the real fruit, but only concentrates with lots of sugar. So, my advice is eat fresh, seasonal fruits daily and avoid juices.

http://www.assocham.org/prels/shownews-archive.php?id=3555

Non-carbonated drink industry to touch Rs. 54,000 crore by 2015: ASSOCHAM

Monday, June 25, 2012

Growing at a compound annual growth rate (CAGR) of about 35% annually, Indian noncarbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including fruit drinks, nectars and juices etc., said ASSOCHAM today.
Factors that have fuelled this industrys growth are greater disposable incomes, particularly in urban areas; consumers are s eeking healthier beverages even if they are relatively more expensive, due to their positioning. Also raising awareness levels with regard to obesity and other weight related health issues, especially amongst teenagers and young adults, has helped push sales of non-carbonates, says an industry specific analysis of The Associated Chambers of Commerce and Industry of India (ASSOCHAM). ASSOCHAM findings indicate that a strong shift in consumer beverage demand towards non carbonated alternatives, creating new opportunities for drinks manufactures in the country. The most traditional Indian beverages comprise Lassi, Chach, Sharbat, Thandai, Kanj, or milk shake, nimbu pani (lemonade), badam doodh and coconut water. The juices market in India is dominated by Daburs Real fruit juices and PepsiCos Tropicana has a 45% market share. Real is the market leader in the packaged fruit juices category with over 50% market share and a turn division for fruit juices and plans to focus on this highgrowth segment. As a refreshing drink, juices certainly win hands down. A segment that is growing at incredibly high rates, the juice market is seeing an explosion of sorts with the entry of new brands, variants and innovations, said Mr. D S Rawat, Secretary General, ASSOCHAM. Mr. D S Rawat, Secretary General, ASSOCHAM also said that the non-carbonated markets are growing at a double-digit growth rate. On the other side, Indian carbonated drinks market has declined by 15-20% in the last three year as consumers are becoming more health conscious and are embracing non carbonated alternatives of beverage. There has been a strong shift in the consumer beverage demand towards non-carbonated alternatives, creating new opportunities for drinks manufacturers in the country. The key reasons for the shift and rise in demand for non carbonated beverages is due to health issues, increased standard of living and affordability, need for a better lifestyle, organized food retail and urbanization etc. In a recent survey by ASSOCHAM on Rising demand of non-carbonated drinks among young Indians is based on responses from 2,500 representatives. Over 79% of respondent prefers non carbonated drinks in metropolitan cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahemdabad, Hyderabad etc. In a survey, ASSOCHAM claims that the Juice category is the fastest growing segment at present, estimated to be growing by 30-35% p.a. The fruit drinks category has also been witnessing growth of around 10-15% p.a. The main reason for this growth in the non carbonated soft drinks is the change of the consumer preference from the carbonated to the non-carbonated soft drink sector mainly due to increasing health awareness among consumers. According to survey, metropolitans are the largest consumers of non carbonated drinks and are going to be the biggest consumers.

http://www.firstpost.com/business/as-summer-sizzles-its-war-in-indias-10-bn-beverage-market270041.html

As summer sizzles, its war in Indias $10 bn beverage market

Apr 9, 2012

New Delhi: With the mercury rising and the fizz getting louder, beverage makers are launching new products and campaigns with catchy taglines to grab a share of the $10 billion Indian market, amid growing consumer base and fierce competition.

PepsiCo, which has started the new year with some product-centric innovations and big brand campaigns, has launched two new flavours of its soft drink Mirinda Orange Masala and Orange Mango. Through this unique local palette-led innovation, we expect to drive consumption frequency and penetration, Deepika Warrier, executive director, marketing, PepsiCo Beverages, India, told IANS. We have launched innovative and consumer-focussed initiatives to drive consumption. We are also investing heavily in expanding distribution and have created a state of the art, segmented G2M strategy based on three filters portfolio class, town class and outlet class, Warrier added. Warrier refused to comment on the ad spend, but said PepsiCo is spending on 360 degree campaigns designed around all their brands. The firm has also started a new campaign, Change the Game from cricket to football after the Indian teams dismal show in England and Australia. Other players have taken the health route to lure customers. Cadbury India, part of US-based Kraft Foods, has launched Tang Mango focussing on the drinks nutritional value. Tang has yummy fruit flavours and is fortified with essential vitamins and minerals thereby balancing refreshing goodness for the kids, said Narayan Sundararaman, director, powdered beverages, Gum and Candy, Kraft Foods. The firm is also working on a range of flavours to suit local tastes. The focus will also be on sampling for consumer awareness and trial generation. The soft drinks industry in India is $10-billion-strong, and growing at 6-7 percent per annum, says the ministry of food processing industries. Yet, per capita consumption of in India is 5-6 bottles (same as Nepals) compared to Pakistans 17 and Sri Lankas 21. Both players and industry watchers expect the market to explode in the years to come, given the countrys young demographics and rising affluence. They say new drinks in the industry energy drinks, flavoured water, sports drink, mixture of dairy and juice are all coming up because people want them. Also, there is a cultural shift. Consumers want to buy beverages rather than prepare these on their own. And thats why companies are working towards expanding the category and promoting them with nice packaging and subliminal advertising. The is also an effort at getting first-time consumers with lower price points, especially in rural areas. Pepsi rival Coca-Cola has gone ahead to say that all its beverages are healthy and can be had as a part of a balanced lifestyle. All our beverages are healthy and can be had as a part of a balanced lifestyle. We continue to offer choices to our consumers in both sparkling as well as still category, said a Cola-Cola spokesperson. In the juices segment, the company recently launched the range of Minute Maid 100 percent juices which suitably complements our portfolio of juice drinks Maaza, Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh.

From a consumers perspective, our strategy continues to be that of offering a range of products in different packs at varying price points, as per the occasion, brand, price, pack, and channel model, the spokesperson said. India figures among the Atlanta-based multinationals top 10 markets. It has announced plans to invest $2 billion over the next five years starting 2012 to further capture the opportunity in the Indian non-alcoholic, ready-to-drink beverage market. Home grown Rasna is up to setting up a subsidiary, Rasna Beverages, to make high margin ready-to-drink products like energy drinks, fortified water and premium fruit juices in collaboration with global firms.

http://www.rncos.com/Press_Releases/Report-Foresees-Bright-future-for-Indian-Juice-Market.htm

Report Foresees Bright future for Indian Juice Market

Aug 28, 2009 More Sharing ServicesShare|Share on facebookShare on myspaceShare on googleShare on twitter According to our latest research, "Indian Non-Alcoholic Drinks Forecast to 2012", the juice market (including both fruit and vegetable) has emerged as a fastest growing segment of the Indian non-alcoholic drinks market over the recent past. Our research foresees the Indian market for fruit/vegetable juices to grow at a CAGR of around 24% (in volume terms) and around 30% (n value terms) from now till 2012. It is learnt that convenience and natural taste together with health-consciousness has played an important role in the growth of Indian juice market in recent years. Sales have been boosted by the changing lifestyle of the Indian middle-income group amid rapid urbanization. Furthermore, it has been seen that cola sales have fallen dramatically after rising health concerns associated with it and this seem to have benefited the fruit beverage industry. Tetra packs have emerged as a boon for providing practically fresh and preservative-free juice. We have also found that a number of Indian players have been entering or expanding their portfolio into the segment, after acknowledging the enormous future market potential. Dabur India, for instance, recently planned to expand its offering under flagship fruit drink brand 'Real'. It is also planning to add two more variants as it eyes a bigger pie of the Indian fruit-based juice market. Another player, Parle Agro, the maker of mango drink Frooti, announced its entry into the 100% juice market in late 2008. Other major brands include PepsiCo's Tropicana and Coca-Cola's Minute Maid. Besides this, our report, "Indian Non-Alcoholic Drinks Forecast to 2012", provides detailed study on various other segments of the nonalcoholic drinks market in India. For the purpose of this report, non-alcoholic drinks are classified into carbonated drinks, non-carbonated drinks and hot beverages. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed for its current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report.

http://www.made-from-india.com/article_detail.php?artid=282

How energy drinks and juices are gaining popularity in India?

In the recent years, India has been observing a sweeping shift in consumption of non-alcoholic drinks, likeenergy drinks and juices. The growing middle class that currently is around 350 million, rising urbanization and increase in purchasing parity are some of the primary reasons, prompting this change. As per companies and markets, publishers of global market research reports and analysts, in its recently released report informed that Indian non-alcoholic drinks market which in 2008 stood around Rs 216 billion is projected to grow almost by 15% during 2009-2012. The research report sheds light on different factors that drive the growth of non-alcoholic drinks market in India.

Furthermore, rising health consciousness among the masses has increased the popularity of these non-alcoholic drinks. And as expected, cola sales have been plummeting due to rising health issues and this seems to have boosted the growth of countrys non-carbonated drinks like energy drinks and juices. As per the segment level analysis, fruit/vegetable juice market would witness the highest growth around 30 percent in value terms in 2009-2012, followed by energy drinks segment. In these changing times, a greater awareness towards health beverages and energy drinks is being witnessed and the best part being people dont mind coughing up a little more for them. Indian companies are undoubtedly cashing in on the health andwellness understanding/awareness among the masses by launching products that meet their requirements. The research report covers energy drinks, carbonated drinks, fruit/vegetable drinks, bottled water, tea, coffee and coffee.

http://articles.yellowpages.co.in/packaged-fruit-juice-is-still-a-very-urban-concept-2/
Performance of the packaged juice market The packaged juice market in India is pegged at around 700 crore.Dabur is the pioneer in the packaged juice market, and despite increased competition over the years, Dabur, with its brands Ral and Ral Activ, controls around 52-54 per cent of this market.In the first quarter of the current fiscal,Daburs foods business showed a 31.5 per cent growth. The over all market for package d juices is also reporting strong double-digit growth. The informed consumer Consumers are increasingly becoming health-conscious and more informed buyers. So, they have started differentiating between a fruit-based drink and a packaged fruit juice. They are also aware of other factors like no-added preservatives or color or flavor. The emergence of modern trade has also helped improve visibility and sales of packaged juices in urban India. Health drinks with fruit and vegetable mixes are clearly the order of the day. These juices not just assure good health, but also go a long way in boosting the immune system. Ensuring quality products To begin with, sourcing of the best quality raw materials from across the globe is the first step towards maintaining consistent quality. Next is to address formulation of products without preservatives. We employ advanced processing & manufacturing technology aseptic technology,which does not warrant the addition of any preservative or refrigeration for storage. Challenges faced Packaged fruit juice is still a very urban concept and the challenge would be to take this product into rural India. That said, the fact remains that over the recent years, we see a growing consumer trend in tier-1 and tier-2 cities where the demand for packaged fruit juices has been growing phenomenally. This has been induced by multiple factors like increased media penetration, growing consumer awareness on health and nutrition etc.Success mantras of Ral to flourish in this segment Dabur is a dominant player in both the sweetened and unsweetened 100 per cent juice categories, with its brands Ral and Ral Activ respectively.Dabur introduced the concept of packaged fruit juice in India with the launch of Ral in 1997. The juices are the only fruitbased beverages brand endorsed by Protein Foods & Nutrition Development Association of India (PFNDAI).Besides, Ral has got the highest number of variants, there by providing more choices to consumers in terms of taste. These unique offerings and our positioning to provide consumers what they exactly need, have helped us continue to grow despite increased competition.Future of this industry The packaged juice category is poised for good growth in the future.Introduction of specific variants that address the various need gaps in the market would be the key to drive growth in the days to come. Source Modern Food Processing (Infomedia18)

http://www.datamonitor.com/store/Product/?productid=DMCM4799
Introduction

This report forms a part of the Datamonitor's product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industries.

Scope of this research

Examines developments in the Indian juices category Provides latest retail data at a category level along with 5 year forecasts, highlighting specific growth areas Examines new product launches in the Indian juices category, by key categories Identifies the leading players in the market, providing details on brand portfolio and new product launches
Research and analysis highlights

The Indian juices category displayed a healthy 15% CAGR in volume sales over 2004-09 and is estimated to grow at a CAGR of 7.8% during 2009-14e. Increasing health consciousness, demand for premium products, and a growing Indian middle class are some contributing factors for the growth of the category in India. There are very few large players in the category with top players being the global cola majors, PepsiCo and Coca-Cola along with domestic giants, Dabur and Parle Agro.
Key reasons to purchase this research

Category understanding: develop a detailed understanding of the juices category and identify the key growth categories within Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data Competitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories

http://articles.economictimes.indiatimes.com/2013-01-11/news/36280000_1_rasna-beverages-juiceshommade

As juices find takers in hinterland, companies squeeze out growth

Ratna Bhushan, ET Bureau Jan 11, 2013, 05.30AM IST

Tags: The move| Squeeze| Parineeti Chopra| Mango| ITC| Imran Khan| habitual| Future group| Dabur| Bharti Enterprises| Bharti

(Dabur, which leads the juices)

NEW DELHI: Three months ago, officials at Dabur's distribution team were taken by surprise when orders for its Real range of packaged juices in variants as unusual as plum, peach and apricot began to pour in from remote towns of the north east. Says Dabur marketing head, foods, Praveen Jaipuriar: "We are seeing category share from rural markets growing as penetration increases in the hinterland." The maker of Hommade condiments and Vatika hair oil has extended its 'fibre-enriched' fruit beverage range to a couple of newer variants, besides stepping up distribution of juices to rural markets.
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Dabur, which leads the juices category, with a share of about 54%, according to data from market researcher Nielsen, is not alone in spotting the opportunity. As more and more Indian consumers take to juices like the proverbial duck to water, a rash of marketers is eyeing the 1,100-crore juices category, now the fastest growing in the overall beverage market at 15-18% annually. Coca-Cola, Del Monte, PepsiCo, Parle Agro and Rasna are also betting on health, launch of variants and accessibility as drivers to grow. Says Devendra Chawla, president at Future group's Food Bazaar: "Smaller packs in 200-ml are driving category trials. Modern trade is an important channel to build this category since it contributes to almost 30% to the packaged juice business." Modern trade accounts for 15-20% of the overall packaged foods category.

After announcing an ambitious foray into dairy, tobacco-to-consumer goods giant ITC may be extending its portfolio to packaged juices, although the plans are still under wraps. ITC officials denied the move, but a person close to the development said: "It's a category under review, like many other categories. The move is spurred by ITC's good run in other foods - biscuits and pasta where it is gaining share despite the presence of established players like Parle Products." Marketers are adopting different routes to reach consumers. FieldFresh Foods, a 50:50 joint venture betweenBharti Enterprises and Del Monte Asia-Pacific, has been distributing its products through channels such as low-cost air carriers, schools and colleges, activation platforms such a 'Del Monte legend brigade' and online contests. FieldFresh Foods COO Yogesh Bellani says: "The combination of flavors in cans and PET packs is meant to tap out-of-home consumption. Launched over three years back, we are looking to strengthen the brand through multi-packs, new flavours and by consolidating our distribution." Fizzy drinks maker Coca-Cola has roped in film stars of the season, Parineeti Chopra and Imran Khan, to promote Maaza; this is the first time it has leaned on celebrity endorsers for its mango drink. Rasna, a pioneer of powder beverages, is fine-tuning plans to tap into the premium ready-to-drink juices category this year under a standalone subsidiary called Rasna Beverages. Rasna chairman Piruz Khambatta says the juice and juice-based drinks could be launched under more than one brand. "Consumers are willing to spend on premium beverages with health benefits... it's a natural evolution of the category," adds Khambatta. PepsiCo, on the other hand, is extending its Tropicana juices franchise through powders. Says Homi Battiwalla, senior director, marketing, at PepsiCo: "Besides Tropicana fruit powder, we are looking to expand the brand franchise through multiple ways, including newer variants and accessible pricing." Retailers say juices are becoming a habitual purchase. Adds Future group's Chawla: "Consumers are picking up multiple packs at one go for consumption as part of breakfast, socially, and evenings snacks. We can clearly see the trend of consumers evolving from fruit drinks in bottles to sweetened juices to 100% packaged juices."

http://www.livemint.com/Companies/DudlWYFckmUcr4PWOUmU8K/Jamba-Juice-looks-for-partner-toenter-India.html

Jamba Juice looks for partner to enter India

US-based health juice firm says it sees potential in Indias Rs8,000 cr quick-service restaurant market
Vidhi Choudhary

First Published: Tue, Jan 29 2013. 12 21 AM IST

Jamba Juice, set up in 1990, positions itself as a fresh and healthy brand at affordable prices. It sees potential in

IndidiasRs.8,000 crore quick-service restaurant market owing to consumers inclination towards fruits, juices and the increasing shift to
healthy eating options as well as the countrys attractive demographics, including the increasing middle class demand for affordable treats such as premium coffees, smoothies, de Chatellus said. With an annual revenue of $226.4 million (around Rs.1,220 crore today) in 2011, Jamba Juice is one of the largest juice brands in the US with a menu ranging from breakfast wraps to frozen yoghurt. Analysts say the juice market in India is in its infancy, although it has the potential to grow. Partially, juice is where coffee stood as a category seven years ago. There is a need to establish and build the fresh juice segment. Any new food or beverage category will have to pass through the initial resistance stages to reap dividends, saidGaurav Marya, president, Franchise
India Holdings Ltd.

Marya added that while there is demand for fresh juice, the industry has not established the right environment for it to grow. Another food and beverage expert echoed the point about potential.

I dont remember having sugarcane juice in India over the past 10 years because there is no place that offers it to me. The Indian consumer is now turning away from the corner juice stalls over issues of hygiene. While there is definitely a demand for fresh fruit juice brands, the market in India is at a nascent stage, said Amit Lohani, chief executive at Max Foods, a Delhi-based distributor of imported food brands.
Rahul Deans, president of homegrown frozen yoghurt chain Cocoberry Retail Pvt. Ltd, doesnt agree that consumers are turning away from

the local juice stalls. I dont know how much homework they have done before planning their India entry. In the case of juice, in India you are comp eting with the juicewallahs directly. So, the brand needs to be compelling enough for the consumer to ditch thejuicewallah and spend money on their product, he said. Cocoberry now has 40 stores in the country. Jamba was a premium product and may appeal to mall-hopping Indians, Lohani said. Jamba Juice has more than 750 stores in 19 countries including Canada, Philippines and South Korea. Chatellus said its committed to making investments in the countries it operates in. Besides India, the juice maker has plans to expand its global footprint to selected markets in Asia, Latin America and the Middle East. According to an 8 January Bloomberg news report, US brands Krispy Kreme and Jamba Juice have been identified as potential acquisition targets for their well-known brand names and the chance to expand into grocery and mass retail stores.

http://www.newdesignworld.com/article/cheapest-report-foresees-bright-future-for-indian-juice-market-780.html

According to our latest research, Indian Non-Alcoholic Drinks Forecast to 2012, the juice market (including both fruit and vegetable) has emerged as a fastest growing segment of the Indian non-alcoholic drinks market over the recent past. Our research foresees the Indian market for fruit/vegetable juices to grow at a CAGR of around 24% (in volume terms) and around 30% (n value terms) from now till 2012. It is learnt that convenience and natural taste together with health-consciousness has played an important role in the growth of Indian juice market in recent years. Sales have been boosted by the changing lifestyle of the Indian middle-income group amid rapid urbanization. Furthermore, it has been seen that cola sales have fallen dramatically after rising health concerns associated with it and this seem to have benefited the fruit beverage industry. Tetra packs have emerged as a boon for providing practically fresh and preservative-free juice. We have also found that a number of Indian players have been entering or expanding their portfolio into the segment, after acknowledging the enormous future market potential. Dabur India, for instance, recently planned to expand its offering under flagship fruit drink brand 'Real'. It is also planning to add two more variants as it eyes a bigger pie of the Indian fruit-based juice market. Another player, Parle Agro, the maker of mango drink Frooti, announced its entry into the 100% juice market in late 2008. Other major brands include PepsiCos Tropicana and Coca-Colas Minute Maid. Besides this, our report, Indian Non-Alcoholic Drinks Forecast to 2012, provides detailed study on various other segments of the nonalcoholic drinks market in India. For the purpose of this report, non-alcoholic drinks are classified into carbonated drinks, non-carbonated drinks and hot beverages. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed for its current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report. For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM205.htm Check DISCOUNTED REPORTS on: http://www.rncos.com http://www.rncos.com

How do Real Juices stay fresh without preservatives? Q. How Real different from other is

packaged fruit juices? Q. What the nutritional value of Juice? Q. Is for child have much day? Q. What the advantage of Real Juice over fresh fruit juices? Q. I 1 pack which tastes different. Whom should write for checking the quality or replacing the pack? I to have a of litre is it my to too of of Real one glass is

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