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Media Campaign
School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013
ANNEXURE 2 - QUESTIONNAIRE
Dear Respondent We, the students of SBPPSE,Ambedkar University Delhi are doing a research for a study for which we intend to pose a questionnaire to find out impact of the cross-media campaign. Your cooperation is deeply solicited to provide the relevant information. We assure that information will be kept confidential. Please tick at the place that matches your opinion.
Q1)Which type of service do you Use for Shopping? Hoarding ( ) Television ( ) Newspaper ( ) Online Advertisements ( ) Q2) Since how long you are using services? a. Less than 1 month ( ) b. 2-6 months ( ) c. 6-12 months ( ) d. More than 1 year ( )
Q3) While purchasing a Commodity/ Service/ product advertising play an important role: a. Yes ( ) b. No ( )
Media Campaign
School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013
Q4) a. Which media made you aware regarding Product/ Service/Commodity You Purchase? b. Rate the media on the scale of 1-4, which influenced you the most. MEDIA a. EXPOSURE b. RATING
(Please tick-Multiple
Choice) TV Advertisement Hoarding Newspapers Online Advertisement
Q5) The advertisements have caught your attention? a. Highly agree ( ) b. Agree ( ) c. Neutral ( )
Q6) According to you, which medium has generated the maximum awareness: i) T.V. ads have gener ated very high level of awar eness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )
Media Campaign
School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013
iii) Newspaper ads have generated ver y high level of awareness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )
iv) Online ads have generated very high level of awareness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )
d. Disagree ( ) e. Highly Disagree ( ) Q7) How would you describe ads you Like in general? (Tick any one) a. Emotional ( ) b. Boring ( ) c. Funny ( ) d. Informative ( ) e. Creative ( )
Media Campaign
School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013 Name: ________________________________
Less than 21 ( ) 21 31 30 ( ) 40 ( )
HSC
( )
Sex:
Male ( )
Female ( )
Occupation:
Businessman ( ) Service ( ) Govt. Job ( ) Housewife ( ) Student ( ) Any Other ( please specify): ___________________________