DATA ANALYSIS

1) Do you like soft drinks? Options YES 83% Total Respondents NO 17% 50 100 Percentage

ANALYSIS: From the survey it was found that amongst 80 respondents. a) 83% of the respondents likes soft drinks. b) 17% of the respondents dont likes soft drinks.

2) Frequency of consumption of soft drink in a week? 19

Daily 6%

2-4 Times 3%

More than 4 times 11%

once in a week 58%

ANALYSIS: From the survey it was found that amongst 80 respondents. a) 6% of the respondents consume Soft Drinks daily. b) 25% of the respondents consume Soft Drinks 2-6 times. c) 11% of the respondents consume Soft Drinks more than 4 times. d) 58% of the respondents consume Soft Drinks once in a week.

3) In what occasions, do you do you often consume the soft drinks? 20 Feeling thirsty 38% Without any reason 36% Parties Celebrations 36% Hard work 1%

ANALYSIS: From the survey it was found that amongst 100 respondents. a) 38% of the respondents consume Soft Drinks when they feel thirsty. b) 36% of the respondents consume Soft Drinks at the time of celebrations. c) 36% of the respondents consume Soft Drinks without any reason. d) 1% of the respondents consume Soft Drinks on other occasions.

4) What induces you to buy Soft Drinks? Price & Quantity 8% Health Drink 5% Status 21 symbol 5%

Taste 50%

Variety 13%

Advertisement 13%

ANALYSIS: From the survey it was found that amongst 100 respondents. a) 08% of the respondents consume soft drinks because of its price. b) 05% of the respondents consume soft drinks because it is a health drink. c) 05% of the respondents consume soft drinks because it is a status symbol.

5) Do advertisements affect your purcha22 ses?

To Greater Extend 13% To Lesser Extend 10%

To Great Extend 30%

Neutral 35%

To Less Extend 13%

ANALYSIS: From the survey it was found that amongst 80 respondents. a) 13% of the respondents think that advertisements affect their purchases to greater extend b) 30% of the respondents think that advertisements affect their purchases to great extend. c) 35% of the respondents thinks that advertisement affects their purchases to neutral d) 13% of the respondents thinks that advertisement affect their purchases to less extend e) 10% of the respondents thinks that advertisement affect their purchases to lesser extend.

6) Which soft drink do you like more? 23 Coca cola 10% Pepsi 21% Miranda 28% Limca 5% Maaza 18% Other 19%

30%

28%

25% 21% 20% 18% 19%

15% 10% 10% 5% 5%

0% Coca cola Pepsi Miranda Limca Maaza Other

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 10% of the respondents consume Cocacola. b) 21% of the respondents consume pepsi. c) 28% of the respondents consume miranda. d) 5% of the respondents consume Limca e) 18% of the respondents consume Maaza f) 19% of the respondents consume other soft drink

These are the other soft drink which are preferred by people 24 7-UP Dew Tropicano Slice Frooti 5 3 1 2 1

Fanta 1

Sprite 2

7) Do you take the soft drink every time? YES 31% NO 69%

ANALYSIS: 25 From the survey it was found that amongst 80 respondents.

a) 31% of the respondents consume soft drink every time.

8) Which Flavor do you like most?

Mango 24% Orange 31% Lemon 21% Apple 10% Others 14%

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 24% of the respondents like mango flavor. b) 31% of the respondents like orange flavor c) 21% of the respondents like lemon flavor. d) 10% of the respondents like apple flavor e) 14% of the respondents like some other flavor f) Other flavours include strawberry, vanilla, grape, etc .

9) How do you rate canned juices as compared to fresh juices? 26 Equivalent to fresh juice 8% Have artificial added flavor 33% healthy with preservatives 10% not as healthy 50%

50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Equivalent to fresh juice Have artificial added flavor healthy with preservatives not as healthy 8% 10% 33%

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 8% of the respondents think canned juices are Equivalent to fresh juices. b) 33% of the respondents think canned juices Have artificial added flavor. c) 10% of the respondents think canned juices are Healthy but have preservatives. d) 50% of the respondents think canned juices are not as healthy.

27 10) Do you think taking too much soft drink would cause health problems? Yes 65% No 15% No comment 20%

20%

Yes No 15% 65% No comment

ANALYSIS:

From the survey it was found that amongst 80 respondents

a) 65% of the respondents think that too much consumption would cause health problem. b) 33% of the respondents think that soft drink consumption will not cause any health problem. c) 10% of the respondents didnt have any opinion on this. 11) ave thes e drin ks caus H

ed any health problems for you?

Yes 15

No 65

19%

81%

Yes

No

ANALYSIS:

From the survey it was found that amongst 80 respondents a) 81% of the respondents didnt have any health problem after having soft drink. b) 33% of the respondents did have some health problem after the consumption of soft drink.

12) Are you aware that you are priced more than 10 times than of the real price of the drink? 29 Yes 50% No 50%

50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Yes No

50%

ANALYSIS: From the survey it was found that amongst 80 respondents Only 50% of the respondents know that they are priced 10 times more than of real price.

13) Considering the TV ad. Which soft drink ad do you like more? 30 Coca cola Pepsi Mirinda Thumsup Maaza 13% 23% 20% 29% 5%

Other specify 11%

30%

29%

25%

23% 20%

20%

15%

13% 11%

10% 5% 5%

0% Coca cola Pepsi Mirinda Thumsup Maaza Other specify

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 13% of the respondents like the advertisement of cocacola. b) 23% of the respondents like the advertisement of pepsi c) 20 % of the respondents like the advertisement of Miranda d) 29% of the respondents like the advertisement of thumpsup e) 5% of the respondents like the advertisement of maaza

14) After seeing the ad did you like to switch on to that one? Yes 38% No 63% 31

38%

63%

Yes No

ANALYSIS:

From the survey it was found that amongst 80 respondents. a) 41% of the respondents didnt switch to other soft drink after seeing the ad . b) 39% of the respondents did switch to other soft drink after seeing the ad .

15) After the plachimada incident have you reduced consuming soft drinks? Yes 49% No 51% 32

49% 51% Yes No

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 51% of the respondents did reduce consumption after plachimada incident.

33 16) Do you think the superstar should stop promoting unhealthy soft drinks? Yes 46% No 23% No comments 31%

31%

46%

Yes No No comments

23%

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 46% of the respondents feel that super star should stop promoting unhealthy soft drinks. b) 23% of the respondents dont have any problem. c) 31% of the respondents dont have any comment.

17) What all changes do you want the manufacture to make in it to promote sale? Quality 48% Price 33% Advertisement 34 14% More flavour 10% Other specified 0%

50% 45% 40% 35% 30% 25% 20%

48%

33%

14% 15% 10% 5% 0% Quality price Advertisement More flavour Other specified 0% 10%

ANALYSIS: From the survey it was found that amongst 80 respondents

a) 48% of the respondents want manufacture to increase quality to promote sale. b) 33% of the respondents want manufacture to change price to promote sale. c) 14% of the respondents want manufacture to put more concentration on advertisement to promote sale. d) Only 10% of respondent want manufacture to add more flavour to soft drink so as to promote sale.

18) In your opinion which all deceases could the pesticides in the soft drinks cause? 35

Cancer 25%

Paralysation 13%

Tooth decaying 26%

Pregnancy issues 11%

Dont know 25%

30% 25% 25% 20% 15% 10% 5% 0% Cancer Paralyzation 13%

26%

25%

11%

Tooth decaying

Pregnancy issues

Dont know

ANALYSIS: From the survey it was found that amongst 80 respondents.

a) 25% of the respondents think that cancer is caused by the pesticides in soft drinks b) 13% of the respondents think that paralysation is caused c) 26% of the respondents think that tooth decaying is caused by the pesticides in the soft drinks. d) Out of this about 7% of the respondents thinks that all the above deceases are caused by pesticides. e) 25% of the respondents dont know what decease is caused by the pesticides in the soft drinks.

19) Soft drinks such as colas contain significant quantities of? Caffeine 40% Nicotine 10% 36 Tannin 3% Rennin 4% Dont know 43%

45% 40% 40% 35% 30% 25% 20% 15% 10% 10% 5% 0% Caffeine Nicotine Tannin Rennin 3% 4%

43%

Dont know

ANALYSIS:

From the survey it was found that amongst 80 respondents

a) 40% of the respondents know that soft drinks contain caffeine. b) 10% of the respondent thinks that there is nicotine in soft drinks. c) 3% of the respondents know that soft drinks contain tannin. d) 4% of the respondents know that soft drinks contain rennin. e) 43% of the respondents dont have any knowledge what soft drink contain.

20) What are the things that govt. need to do, to stop the unhealthy practices carried down by 37 soft drink companies? Increase standards 30% Frequent quality check 59% Control on Advertisement 11%

59% 60% 50% 40% 30% 30% 20% 11% 10% 0% Increase standards Frequent quality check Control on Advertisement

ANALYSIS:

From the survey it was found that amongst 80 respondents.

a) 30% of the respondents feel that government should increase the standards. b.) 59% of the respondents feel that there should be frequent quality check. c) 11% of the respondents feel that there should be control on advertisement.

38 21) Do you prefer the usage of plastic bottles of soft drinks? Yes 64% No 36%

36%

Yes 64% No

ANALYSIS:

From the survey it was found that amongst 80 respondents

a) 64% of the respondents prefer the usage of plastic bottles. b) 36% of the respondents do not prefer the after use of plastic bottles.