Business Plan

Company Limited

www.smoothy.com.bd

ABOUT US

HEAD OFFICE:
Smoothy Juice Co. Ltd
23/4, Dhanmandi 4/A, Dhaka

Dhaka-1215
E-mail: smoothy_co@yahoo.com

www.smoothy.com.bd
FACTORY:
Smoothy Juice Industry Limited
Ashulia, Saver, Dhaka

OUR NATURE & SIZE OF BUSINESS

Smoothy is a Partnership & Medium size business

Manufacturer Wholesaler
Initially we will cover the 2 division of the country but our prospect will be whole of the country

STATEMENT OF FINANCE

From

Partners:
TK. From

11 Crore

Brac Bank SME Loan:

TK.

4 Crore

WE PARTNERSAND THE SHARE

10%

10%

25%

Rubayat Rajeev Nafij Ahmed

Shahinur Akhter 15%

15%

Shajahan Munshi
A.Z.M Shahadot Shaila Parvin Shantu 25%

ABOUT OUR PRODUCT

Orange Juice
Mango Juice Cocktail Special

WE THINK
Speciality :

THE

DIFFERENT

100% pure juice Pure Sugar free Diet Mixed flavor ( cocktail)

Target Customer:

60 % Diabetic People Children Health Conscious Young People

COMPETITORS OUTLOOK
the Leading Competitors Frutica Frooto Pran Acme Shezan Slice

THE EXPECTATION

Next three year we target that we capture 5% of total market share We expect the sales will be in next year approximately TK 5.50 corer The return on investment is 20% expected

OUR BELIEVE & OUTLOOK

Competitor

Price

D C

Our position

Performance

OBJECTIVES

Improving the customer satisfaction through the good quality of products Turn in profits from the first year of operations.

The creation of unique, innovative and healthy products Become as the Best New Juice Company in the Bangladesh

PRODUCTION PLAN

PHYSICAL PLANT

Asulia, Savar, Dhaka

3000 square ft Industry Area

PRODUCTION PROCESS:
TREATMENT OF THE PULP AND ASEPTIC FILLING
JUICE EXTRACTION

REMOVING THE BITTERNESS MX PASTEURISER

SHIPPING & DRYING THE ORANGE PEEL

THE JUICE MIXING ROOM

CIP CLEANING SYSTEM

PRODUCTION PLAN (DESIGN)

Manufacturing Portion

Packaging Portion

RAW MATERIALS SUPPLIERS

In our Country:
Mr. Jamil Hossain, (Mango Suppliers) Mr. Ahsan Mustak, (Mango Suppliers)

In Foreign Country:
Mr. Cyang Mo, (Orange Suppliers) Suching Rong, (Orange Suppliers)

Mr. Rathor Dash, (Varity Fruits Suppliers)

Mr. Jone Smith & Jonson Height, (Other Raw materials)

MARKETING PLAN

MARKETING OBJECTIVES
Maximum

Profit Margin

Quality
Long

Leadership

Relationships with Customer

Communication
Strategy

Objective

Marketing Objective

PRICING STRATEGY
Smoothy Juice selling its juices at price added cost and profit margin and also keep in mind the key competitors price
Product name Cost of raw materials Production cost Marketing Cost Profit Price/ unit Retailers Selling Price

Mango Juice (500ml) Mango Juice (900ml) Orange Juice (500ml) Orange Juice (900ml) Cocktail Special (500ml) Cocktail Special (900ml)

14 25 15 30

3.50 6.75 2.50 6.00

1.50 3.25 1.50 4.25

3.00 5.00 3.00 4.75

22 40 22 45

25 45 25 48

17
35

4.00
8.50

2.50
3.50

1.50
3.00

25
50

28
55

DISTRIBUTION STRATEGIES
1. B2B (Business to Business) 2. B2C (Business to Consumer)

Manufacturer

Wholesalers

B2B

Agent

Retailer
B2C

Customer

PROMOTIONAL STRATEGIES
Cable Media/ Television Advertising

FM Radio
Billboard Internet Advertising Newspaper

ORGANIZATIONAL PLAN

The company's management philosophy will be based on

Responsibility and Mutual respect Our management style reflects the participation of the owners a very strong organizational culture It believes on teamwork

KEY TO SUCCESS FACTOR

Employee training to insure the best juices preparation techniques Marketing strategies aimed to build a solid base of loyal customers Customer satisfaction with high quality juices and services Management that treats every employee equally The creation of a unique, innovative, upscale atmosphere that will differentiate

We Partners & Our Departments

Head of Production & Operational

Nafij Ahmed

Mr. Rubayat Rajeev

Head of Planning & Performance Management

A.Z.M. Shahadot

Chairman

Head of Marketing

Shaila Parvin Shantu

Head of
Finance

Shajahan Munshi

Head of IT & Technology Officer

Shahinur Akhter

Head of Production & Operational

Executive of Production Management CEO of Production & Operation Executive of Production Planning

Officer

Officer

Head of Planning & Performance Management

Human Resource Manager CEO of Planning & Performance Management Production Coordinator

Officer

Officer

Chairman

Exective Officer of Sales & Distribution Head of Marketing CEO of Marketing Executive Officer of Market Analysis & Planning

Officer

Officer

Cashier Head of Finance CEO of Finance Executive of Accounts Auditor Executive Officer of IT & Information

Head of IT & Technology Officer

Executive of Technologies

FINANCIAL PLAN

INCOME STATEMENT
Net Sales: 2,55,00,000.00
Operating Expenses
Purchases Freight-in 1,15,00,000.00 3,50,000.00 Advertising Maintenance Salaries & wages Building Rent Repairs Depreciation (Land &Building) Depreciation (Machinery& Equipment) Office Expenses Miscellaneous Professional Fees Telephone Utilities Marketing Van Packaging Cost 29,00,000.00 30,000.00 10,90,000.00 16,60,000.00 8,15,000.00 1,50,000.00 1,63,400.00 50,000.00 90,000.00 1,70,000.00 90,000.00 99,000.00 1,60,000.00 23,00,000.00

PRO FORMA BALANCE SHEET

Liabilities (Taka) 4,80,000.00 8,05,400.00 1,05,940.00 9,35,000.00 4,73,000.00 Assets (Taka) 4,75,00,000.00 17,04,500.00 65,53,000.00 13,00,850.00 89,00,000.00 85,00,000.00

Currents Liabilities
Account payable Supplier Tax payable Notes payable Accrued payable

Currents Assets
Cash and cash equiv. Inventories Bank Account receivables Prepaid expenses Marketable securities

Long-term Liabilities
Bank loan Reserve fund 3,46,69,800.00 13,85,000.00

Total current assets Owners Equity

Rubayat Shajahan Shainur Nafij Shaila Sourav 2,75,00,000.00 1,65,00,000.00 2,75,00,000.00 1,65,00,000.00 1,10,00,000.00 1,10,00,000.00 11,00,00,000.00

7,44,58,350.00

Fixed Assets
Land &Building Machinery & Equipment Freezer Furniture and fixture Computer Cover Van Staff vehicles 1,94,94,965.00 4,35,00,000.00 25,26,500.00 18,54,325.00 11,25,000.00 35,00,000.00 23,95,000.00

Total Owners Equity

Total Liabilities

14,88,54,140.00 Total Assets

14,88,54,140.00

BREAK EVEN ANALYSIS

Fixed Cost Computer Cover Van Air Conditioner Photocopy Machine Gas Generator Staff Vehicles Furniture & Fixture Freezer Land & Building Total Fixed Cost
11,25,000.00 35,00,000.00 7,20,000.00 5,50,000.00 14,50,000.00 23,95,000.00 18,54,325.00 25,26,500.00

Variable Cost 1,01,45,500.00 Raw Materials 80,000.00 Factory Overhead Cost 90,000.00 Miscellaneous expenses 10,90,000.00 Salaries & wages Marketing Van Utility Bill Advertisement Packaging Cost Telephone Bill
1,60,000.00 99,000.00 29,00,000.00 23,00,000.00

50,94,965.00

90,000.00

1,92,15,465.00 Total Variable Cost

1,69,54,500.00

BREAKEVEN ANALYSIS (CONT.)

Total Cost

= Total Fixed Cost + Total Variable Cost = Tk. (1,92,15,465.00+ 1,69,54,500.00) = Tk. 3,61,69,965.00

Selling price per unit: Tk. 40.00 Variable cost per Unit: Tk.31.50

 Break

even quantity

= Fixed Cost / (Selling Price Per Unit Variable Cost Per Unit) = Tk. 3,61,69,965.00/TK(40.00 31.50) = Tk. 3,61,69,965.00/ 9.50 = 38,07,365 Units (Approximately)
Break

even Sales

= Total produced unit * Revenue = 38,50,365 * 9.50 = Tk. 3,65,78,468 (Approximately)

BREAKEVEN PROJECTION

RISK ASSESSMENT & Other Information.

EVALUATE WEAKNESS OF BUSINESS:

Evaluate the setup cost in right manner To compete with the competitors in an innovative technical way. Carefully analyze the economic condition of the country. To improve technological and technical support of the company. The company should justify the legal concern in appropriate way. The company should have clear concept about market (national & international) industry demand.

CONTINGENCY

PLAN:

We have a plan when our business is well established we will introduce a Mineral Water in our business area

NEW TECHNOLOGIES
We dont implement any kind of new technologies in primary stage of our business. But in Future

Primary Sources of Information:

1. Investment Bankers 2. Sales Force 3. Suppliers 4. Customers 5. Employees 6. Consultants/Specialized Firms