TERM END EXAMINATIONS, MARCH 2013 BACHELOR OF COMMERCE, (YEAR I) BUSINESS STRATEGY Time: 3 hours M.

.Marks:60 SECTION A Note: - Attempt any 5 questions. All questions carry equal marks. 1) 2) Define strategy decisions and give the characteristics of strategy decisions? What is the importance of strategy management and what is the need of strategy management? What are the barriers of strategic evaluation and control? Explain the difference methods to evaluate strategies? Successful implementation of any strategy depends on two factors.Explain. Write the difference between : a. Long range strategy and strategic planning b. Strategy and tactics c. Strategy and policy

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SECTION B Note: -All questions are compulsory. Each Question carries equal mark. 1) is a plan, or method of approach developed by an individual group or organization, in an effort to successfully achieve an overall goal or objective. a. Strategy b. Tactics c. Policy d. Planning refers to a definite course of action adopted by an individual, group, or organization in an effort to promote the best practice particular to desired results. a. Strategy b. Policy c. Tactics d. Planning .involves the detail, the procedure, and the order of how to achieve the desired results particular to the strategy. a. Strategy b. Policy c. Tactics d. Planning What is the full form of SWOT: a. Strengths, weaknesses, opportunities and Threats b. Strong, weaknesses, opportunities and threats c. Specific , weaknesses, opportunities and threats d. None of the above No plan is good unless it is implemented. a. True b. False Strategy can be formulated on the following basis: a. Corporate level b. Business unit level c. Functional level d. All of the above ..will not change even if the industry in which the company operates changes a. Core value b. Core purpose

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c. Visionary goals d. None of the above 8) ..of the firm. a. Core value b. Core purpose c. Visionary goals d. None of the above ..the firm will pursue to fulfill its mission. a. Core values b. Core purpose c. Visionary goals d. None of the above

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10) Strategic planning provides clearer focus of organizations, producing more efficiency and effectiveness. a. True b. False 11) Strategic planning does not provides the glue that keeps the board together. a. True b. False 12) Strategic planning solves many problems. a. True b. False 13) Like roots of a tree .of organization is hidden from direct view. a. Core competence b. Core values c. Core purpose d. None of these 14) Critical resource in the emerging information age are: a. Information b. Expertise c. Intelligence d. Information, expertise, intelligence

15) It enables the strategists to take corrective action at the right time. a. Premise control b. Control c. Control process d. None of the above

16) Criteria for making an evaluation are: a. Consistency with goals b. Consistency with environment and money c. Both a and b d. None of these 17) Attack strategies are: a. Frontal attack b. Flank attack c. Encirclement attack d. All of the above 18) Core ideology: a. Core values b. Core purpose c. Both a and b d. None of these 19) Performance is affected by: a. Distorted resource allocation b. Inappropriate structure c. Wrong motivational styles d. All of the above 20) Analysis of various leads to plan for corrective action. a. True b. False 21) Standards of performance act as a bench mark against which the actual performance is compared. a. True b. False

22) Macro environment: a. Political- legal b. Socio -cultural c. Economic -demographic d. All of the above 23) Program is a combination of: a. Goals b. Policies c. Procedures

d. All of the above 24) Displacing competitor is category of goal. a. Common enemy b. Enemy c. Both a and b d. None of these 25) Counterfeiter copy with a difference can be seen. a. False b. True 26) Value chain analysis is an effective tool for. a. External analysis b. Internal analysis c. Cost reduction d. None of the above 27) Strategic stretch involves: a. The fit between the organization and its environment b. Creating new opportunities by stretching and exploiting capabilities in new ways c. The skills of the senior management d. Utilizing all the resources of an organization to their full capacity. 28) The value chain attempts to identify those activities which add value to: a. The organizations stakeholders. b. The senior strategic managers in the organization. c. The organizations shareholders. d. The customer or final user. 29) The value chain is composed of primary & support activities. Which answer below provides the correct components for primary activities? a. Service, human resource management, marketing & sales, operations and outbound logistics. b Marketing & Sales, Operations, Outbound Logistics and Service. c. Procurement, Firm Infrastructure, Human Resource Management, Technology Development and Marketing & Sales. d Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales and Service. 30) What is the purpose of an activity map? a. A system to facilitate better time-planning. b. It is used in business process reengineering to show how the different activities of an organization are linked together c. It is used to identify and understand strategic capability by mapping how the different activities of an organization are linked together. d. A list of activities undertaken by an organization.