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NATALIE A. SEMENZA Middleton, MA 01949 (978) 335-1137 nsemenza@comcast.

net Professional Profile Marketing Coordinator Creative Manager Marketing Manager Marketing manager with a history of success in all aspects of marketing, including product marketing, creative design, account supervision, and corporate identity/branding development. Expertise in building and managing successful marketing teams that achieve crucial company objectives. Highly skilled in developing performance improvement strategies that generate increased profitability. Core Competencies/Key words Marketing |Advertising Promotion Execution Branding Business Development Product Marketing Career Highlights A member of a select team chosen to bring a unique lighting and audio integrated technology product to market. (MusicLites ) (Osram Sylvania) Co-led marketing efforts that brought in 25% increase in sales. (Eastern Connection) Designed the creative and messaging for Eastern Connection, providing a distinctive identity that made them competitive with major players like FedEx, DHL, and UPS. (Eastern Connection) Part of a small team of key company managers executing a marketing plan as Creative Services Manager, which ultimately increased sales from $15M to over $150M in just over 2 years. (Veryfine Products, Inc.) Planned and developed an internal creative team that saved the company nearly $100K over 3+ years in outsourcing costs. (Veryfine Products, Inc.)) Designed, planned, organized and oversaw the bidding of a custom-made $130K trade show booth. (Veryfine Products, Inc.)) Managed and oversaw the projection of a $30+M advertising budget. (The Stop & Shop Supermarket Company) Became one of the companys highest earning account executives in less than 8 months. (Windsor Marketing Group) Budget Administration Team Building Social Media | SEO Corporate Identity Development International Business Customers Relations Project Management CRM | Customer Management Purchasing Creative Direction

Professional Experience Self Employed, Middleton, MA, (2012 to present) Founder | Marketing Consultant | Creative Manager | Branding Offering marketing strategy and creative support Attending Networking Events such as the American Marketing Association, researching industry leaders, tracking industry trends, participating in industry discussions Advised marketing strategy to improve membership for local non-profit organization Consulted on personal branding for small business owner for more community awareness Website review for creative design, marketing strategy, SEO for greater industry visibility Osram Sylvania, Danvers, MA, (2007 to 2012) One of the worlds largest lighting manufacturers for over 100 years. International Product Marketing | Coordinator | Consumer Luminaires Specializing in the design and marketing of unique Consumer lighting products Coordinated with EU and APAC OS Luminaires groups in synergizing marketing and packaging efforts to work towards creative design and development efficiencies resulting in year over year increased revenues. Assisted in bringing 10 20 Consumer Lifestyle OSRAM branded products to market each year. Developed and implemented marketing materials for sales teams in D.I.Y., Grocery, Club and other retail channels. Planned, organized and implemented successful trade show strategy for the Consumer Luminaires, bringing to market unique consumer lighting products. Participated in national and international trade shows resulting in enhanced potential customer base, and improved name recognition as well as obtain broader industry leads.

Part of a four person hand-chosen team tasked with developing and marketing new audio and lighting technology MusicLites - high fidelity loudspeakers with LED light. Eastern Connection, Woburn, MA, (2005 to 2007) $33M Privately held regional Shipping carrier serving Maine to Virginia. Director of Marketing | Consultant | Transportation Coordinated with Senior Vice President on annual sales PowerPoint presentation. Compiled leads for sales force by utilizing Hoovers research database. Designed/updated banners for trade shows. Assist Fleet Manager with graphic banners for recently purchased vehicles. Designed, implemented and inventoried all marketing and advertising support materials and oversaw all branding and corporate visibility projects. Co-led marketing efforts that brought in 25% increase in sales. Designed the creative and messaging for Eastern Connection brand, providing them with a distinctive identity that made them competitive against major players. Led major account acquisitions and branding which garnered company recognition and respect. Eastern Connection was recognized among major competitors like FedEx, UPS and DHL at major industry events as a viable regional threat/competitor. Windsor Marketing Group, Windsor Locks, CT, (2004 to 2005) Privately held large silkscreen and offset printing company. Account Executive | Printing Quoted out estimates on assorted print jobs and functioned as an embedded vendor at Stop & Shop Supermarket Company in their main office to offer the most efficient and expedient feedback on print requests. Met and exceeded set sales goals ($8K/month not including $100K planned monthly spend) by 25 50% for every period of employment. Earned the position of one of the companys highest earning account executives in less than 8 months. Veryfine Products, Inc., Littleton, MA, (2001 to 2004) 120+-year-old beverage company producing juices and Fruit2O for national distribution. Creative Services Manager | Beverage Manufacturing Developed and executed the sales services program. Specifically led the design and bidding process of all package design creatives as well as sales support materials. Optimized marketing budget utilizing the results of specially planned focus groups successfully integrating into the Fruit2O flavored water beverage marketing plan. Assisted in execution of brand marketing plan that increased Fruit2O beverage sales from $15M to over $150M in just over 2 years. Planned and developed an internal creative team ultimately saving the company nearly $100K over 3+ years in outsourcing costs. Project managed the bidding and design process of purchasing a custom-made $130K trade show booth. Teamed up with DreamWorks SKG on a movie sponsorship on Spirit: Stallion of the Cimarron for successful onproduct marketing. The Stop & Shop Supermarket Company, L.L.C., Quincy, MA, (1990 to 2001) East coasts largest retail supermarket chain with over 600 stores from Maine to Virginia. Cost Analyst | Promotions Manager | Sign Manager | Sign Specialist Led marketing, sales and advertising programs. Charged with developing and managing a multi-million dollar Sign Department budget. Managed all the weekly circular billing processing made up of over 400 invoices with nearly 800 individual calculations. Oversaw the Signing, and Collateral Print departments within the Advertising department. Managed a multi-million dollar budget. Designed major promotions such as Foods For Friends and Triple Winner Game with creative, efficient, and successful implementation. Managed a $26M gift card program Designed an efficient purchase order system utilized in the Advertising department for over 10 years. Hired and mentored an efficient and dynamic Sign Manager successor. Evaluated and screened hundreds of promotional marketing opportunities and was ultimately responsible for choosing and executing all of the companys product marketing and sponsorship opportunities. Responsible for the maintenance, and execution of the Marketing and Advertising budget of $30+ million.

Technical Skills Software Applications: Microsoft Office Word, Excel, PowerPoint Adobe Creative Suite Acrobat, Entourage Outlook Stuff it Font Doctor QuickTime Quark SAP Conc ur Platforms/Operating Systems: MAC and PC Education & Professional Development MS, Business Management BA, Art & Psychology Lesley University University of Massachusetts