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Framework …5
Value Propositions …7
Today’s flat and wired world and increased resources over an extended period of time1. The
competitiveness has shifted the focus more and added burden of managing such a program and
more towards the customer. It is an absolute systems over a period of time makes it difficult to
necessity that the companies understand their sustain such programs in house.
customers well and address their needs
proactively. The reliable and integrated customer
data is an important asset to every company that The typical challenges and pain-points go as
Information Enabled” competitive market • Multiple, disparate data sources across multiple
advantage. business lines and multiple customer databases
customer data will mask several competitive • Customer data quality, cleansing, de-duplication,
ongoing data quality maintenance
business advantages (and disadvantages) the
company could otherwise discover and leverage • Defining, managing and maintaining Customer
hierarchy and relationships
upon. In the increasingly global market scenario,
single customer view across the enterprise is a • Defocus of the business users from the core
business towards the pre-requisite of having a
definitive competitive weapon. It will serve the
integrated, consolidated, cleansed customer
customer well and help build the customer loyalty. database
While the advantages of having a single customer • Lack of adequate and required information and
insights into the customer base (leading to
view are well understood and recognized, the
suboptimal servicing and potentially unhappy
complexity and long cycles coupled with large customers)
investments make decision makers shy away
• Maintaining required levels of access and security
from leveraging the hidden customer data assets. permissions towards safeguarding the customer
Businesses find it difficult to justify the upfront data
1Most data warehouses are built by hand, which suits systems integrators just fine (all those yummy billable hours) but does not serve
customers well. TDWI reckon an average data warehouse takes 16 months to deploy, USD 3 million to build and costs 72% of the
development costs in support every year.
2According to Gartner’s guideline for enterprise CRM rollouts, a typical midmarket CRM rollout can run into 20 million over a three year
period.
arduous chain of processes and projects to, an points and results, enabling right-time tracking
and monitoring
engagement with CEQUITY. We take out the IT
• Managed security with multiple access and
and Data Integration challenges, shrink the time
permission levels
to rollout to few weeks, provide a flexible and
• Tested methodology, domain expertise leading to
scalable model. We complement this with end to lower costs, faster implementations and faster
end solution offerings with CEQUITY ACE return on investment
companion products and solution offerings. • Out of box, quick rollout (weeks), with end to end
functionality leveraging the CEQIUTY ACE suite
We take care of all the data and technology of solutions
challenges and requirements and put your focus • Realize Business Value with CEQUITY ACE
back on the customer and business. Our domain hosted solution and CEQUITY ACE solution
offering
and business vertical expertise complements the
• Faster, easier & more efficient execution of
solution offering.
promotions and campaigns
• All Operational issues including ETL, data • Increased effectiveness and efficiency of
integration, data quality and cleansing are acquisition and retention marketing
addressed by CEQUITY, saving time for • Improve overall ROI by marketing to most
businesses to focus on managing the customers valuable customers
• Our industry knowledge and deep understanding • On demand managed analytics with single view
Contact
105-106, 1st Floor, Anand Estate,
189-A, Sane Guruji Marg,
Mahalaxmi, Mumbai 400 011, India.
Email: info@cequitysolutons.com