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Strategic Tax Reforms for a Better Philippines

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TRABAHO o NEGOSYO READY KA NA BA?

The Five Failure Factors in MLM
37TH TEN OUTSTANDING STUDENTS OF MAKATI BUSINESS NEWS
PAGE 2

FEATURES PAGE 3

NETWORK MARKETING:

FEATURES PAGE 4

JPIA IDOL SEASON 5 AN AKOUSTIC NIGHT WITH KZ TANDINGAN

TRENDS AND EVENTS PAGE 6

7 EASY STEPS TO A SOLID ONLINE ONLINE BIZ BRAND AND REPUTATION TECHNOBIZ PAGE 7
PAGE 9

Business NEWS
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BE INSPIRED. BE INFORMED. The 1st Financial Tabloid Magazine in the Philippines

April 2013

VOL. 1 NO. 2 Page 2

37TH TEN OUTSTANDING STUDENTS OF MAKATI

STRATEGIC TAX REFORMS FOR A BETTER PHILIPPINES

MAKATI CITY Businessmen who attended the muchawaited tax forum themed The Impact of Our Tax System in Doing Business in the Philippines at the AGSB Auditorium of the Ateneo Graduate School of Business (AGSB) last March 14, 2013 acknowledged the ongoing tax reforms but still believed that doing business in the Philippines is still troubled by the complicated tax administration process. The tax system here in the Philippines is often described as complicated, and not without reason, said Dr. Jesus Estanislao, former finance secretary and chairman of the Institute for Solidarity in Asia (ISA), who is one of the speakers of the forum together with Bureau of Internal Revenue (BIR) Commissioner Ms. Kim Henares and Center for Strategic Reforms of the Philippines (CSR Philippines) President Mr. Raymond Abrea. The process is often long and arduous, the law sometimes difficult to interpret, and there is corruption that seems to have been embedded in the system already, he added.

(photo credit: Mr. Peter Baltazar of JCI Makati) MAKATI CITY Makati Mayor Hon. Jejomar S. Binay, Jr. lead the presentation of the awards to the Ten Outstanding Students of Makati (TOSM) together with The Junior Chamber International Makati (JCI Makati) President Mr. Hubert Tomas Qua at the Session Hall, 22nd floor of the New Makati City Hall last March 15, 2013. The proclaimed TOSM are Mr. Jeryl Abong (Benigno Ninoy S. Aquino High School), Mr. Joshua C. Agbon (Pitogo High School), Mr. Mark Aldwin S. Albert (Don Bosco Technical Institute Makati), Mr. Christian Z. Carino (Makati Science High School), Ms. Janine Christine D. De Villa (Saint Paul College of Makati), Ms. Michelle Ann B. Eala (Assumption College), Ms. Ma. Quennie Anne Faye M. Galang (Fort Bonifacio High School), Mr. Josuea Libbys R. Mapagdalita (Pitogo High School), Mr. Raphael Cecilio S. Rodolfo (Colegio San Agustin Makati) and Ms. Kimberly Peaches P. Tenorio (Colegio de Sta. Rosa Makati). The JCI Makati Leadership Award was given to Ms. Quennie Anne Faye M. Galang of Fort Bonifacio High School. The TOSM Proclamation, now on its 37th year, recognizes exceptional students whose talents, skills and achievements show great leadership potential who shall help the citys growth and development which would also translate to the entire nation. The TOSM are not only the citys future leaders in politics, volunteerism, entrepreneurship, etc. but also the entire country. The board of judges of the TOSM search are Ms. Vissia Marie Aldon, City Personnel Officer of the City Government of Makati; Ms. Imelda Espinol, Supervisor of the Department of Education Makati (DepEd); Mr. Ernest Leo Hernandez, General Manager of Art City Productions and Creative Filipino; Mr. Romeo A. Garcia, Co-Founder of BAG943 and Mr. Marlon C. Molmisa, Chief Empowerment Officer of Mentors Zone. Urging global businessmen to explore investment opportunities in the Philippines and meet with their counterparts here in the country, President Aquino said Those who have already bet on the Philippines have not been disappointed; they have seen the sincerity of our commitment to restoring integrity and leveling the playing

field.

These are the same sentiments of CSR President Mr. Abrea as he believes that there are systematic problems in the tax bureau that needs to be addressed. For example, a business gets assessed for maybe P200 million in deficiency taxes, but a request for reassessment finds that the deficiency is only P50 million this creates distrust, Mr. Abrea said. BIR Commissioner Ms. Henares said that she is very much aware of these problems. This is why we are focused on reengineering our processes towards a computerized system, to make it easier for taxpayers to comply and also reduce any opportunities for corruption, she said. The moderator of the forum was Prof. Solita Winnie Monsod while the panel of reactors is composed of key personalities from different sectors such as Usec. Lesley Cordero, Atty. Alex Lacson, Richard Mills of the Asia CEO Forum, among others.

Green Pinoys Marketing Corporation Tel: 09175861414 and 6222853

Alma Dayrit Roxas EDITOR-IN-CHIEF

DISCLAIMER:

Dave Aguila PUBLISHER

Peter Allan Mariano MANAGING EDITOR

The articles herein are contributed by its respective authors for Bizyos publication. The contents are strictly the work of its authors and have no affiliation with or support from the management and owner of Bizyo. All information and opinions expressed in these articles are solely those of its authors and do not necessarily represent or reflect the views of the management and owner of Bizyo. We are making a concerted effort to gather information that will help you in your business and investment decisions. However, the accuracy of this information is not guaranteed and the management and owner of Bizyo will not be liable to you in respect of any special, indirect or consequential loss or damage. We urge you to verify and validate the information that will influence your decisions.

BE INSPIRED. BE INFORMED. The 1st Financial Tabloid Magazine in the Philippines

April 2013

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VOL. 1 NO. 2 Page 3

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TRABAHO o NEGOSYO

Ready Ka Na Ba?

by Prof. El Pangulayan Buelva

Sa gitna ng lumulubhang kalagayan pang Ekonomiya sa Pilipinas at sa maraming bansa sa daigdig, marami sa atin ang hindi na alam ang gagawin, nalilito at hindi makapag pasya kung ano ang kanilang gagawin para sa kanilang ikabubuhay.
Tinatayang humigit kumulang 26.5% noong 2009 ang nasa Below Poverty Line ayon sa National Statistical Coordination Board, at ito ay bunga ng mabilis na pagtaas ng bilang ng populasyon at kawalan ng trabaho. Sinisikap ng mga nasa Pamahalaan na masolusyonan ang mga suliraning ito upang maiangat ang buhay ng mga Pilipino, subalit hindi pa rin nararamdaman ang mga lunas na ito. Ayon sa mga dalubhasa sa ekonomiya, malaki ang kinalaman ng mga sumusunod kung bakit hindi ito nararamdaman: Malaking sukat ng Pamilya; Mababang antas ng edukasyon na narating kaya hindi makahanap ng maayos na trabaho; Kawalan, kakulangan, o/at kawalan ng seguridad sa hanapbuhay; Pagtaas ng mga bihilin at serbisyo, na hindi naman kaalinsabay ng pagtaas ng sweldo at kita; Kawalan ng seguridad sa Palupa at Pabahay. At higit sa lahat ang katiwalian sa maraming sangay ng Pamahalaan. Marapat lamang na masusi nating pag-isipan at pag-aralan ang tunay na makatutulong sa ating ikabbuhay dahil napakahirap sa isang sambahayan na iisa lamang ang naghahanapbuhay. Mas makabubuti at makakagaan ng buhay na ang buong sambahayan ay nagtutulungan sa mga gastusin sa pamilya. Ang tanong nga ay ganito: hanapbuhay o kabuhayan? Trabaho o Negosyo? Nakahanda na ba ako na magkatrabaho, maging empleyado o pumasok sa negosyo? Kung negosyo ang papasukin, ang unang dapat malaman ay kung anu-ano ang mga dapat ihanda para sa pagnenegosyo? Mahalaga na kilalanin muna natin ang ating mga sarili, ang ating kalakasan at kahinaan. Sa ganitong paraan magagabayan tayo kung ano ang ating pipiliing linya ng paghahanapbuhay. Marapat ding paghusayin muna natin ang ating asal at disiplina sa sarili. Kung ano ang disiplina at kaugaliang inaasal natin sa ating mga tahanan ay siya ring madadala natin sa ating pagnenegosyo. Sikapin din nating maging open-minded sa mga nagpapayo at pumapansin sa ating pag-uugali. Sa ganitong paraan, higit nating mapagbubuti at mababago ang mga maling nakasanayan natin noong nakaraan. Ang marapat nating maging katangian sa mga papasok sa larangan ng pagnenegosyo o pagiging Entrepreneur: They have no fear of technology. Walang sino man na papasok sa pagnenegosyo ang makaiiwas sa paggamit ng teknolohiya sa panahon nating ito. Kaya marapat na pag-aralan ito. They are idealistic and optimistic. Kailangang matatag ang ating kaisipan sa mga ideya na ating ipinaglalaban at hindi sumusuko o nawawalan kaagad ng pag-asa. Maaaring sa tingin mo ay maganda ang iyong ideya, ipaglaban ito, tama yun, ngunit, masalubong man ang negatibong reaksiyon sa ideya, dapat huwag uurong nang ganun na lamang. They have a strong desire to succeed. Ang gustong magtagumpay ay buo ang loob na makakamit niya ang tagumpay sa pamamagitan ng kaniyang pag-sisikap. They are risk takers. Hindi rin maiiwasan sa pagnenegosyo na itaya ang kaniyang buong kakayahan at pagsisikap sa negosyong kaniyang tatahakin, dahil kung hindi nya sisimulan walang mabubuong negosyo. They are creative. Ang isa sa magiging strength mo sa negosyo ay ang pagiging malikhain, kung bago at kakaiba ang iyong produkto o serbisyo malaki ang laban mo sa market. Creativity is also uniqueness. Kailangan na ang produkto mo, may bagay na pagkakakilanlan na dun lamang matatagpuan. They take responsibility for their activities. Ang negosyante ay dapat may paninidigan sa lahat ng aksyon na kaniyang ginawa, subalit marapat ding marunong tumanggap ng kamalian. They have a high level of confidence. Ikaw mismo ang dapat unang nagtitiwala sa iyong kakayahan at sa iyong produkto, kung ito ay iyong masikap na pinag-aralan, pinaghandaan at pinagplanuhan. Sa madaling salita, kung ang mga ekonomiya ng maraming bansa ngayon ay bumabagsak dahil sa kawalan ng trabaho, ng tradisyunal na trabaho, ang solusyon sa kahirapan ay maaaring nasa pagnenegosyo. Ang kailangan lamang ay maging handa bago pasukin ito. (wakas ng unang bahagi ng 2 part may karugtong sa susunod na isyu)
Prof. El Pangulayan Buelva TV & Radio Business Talk Show Host, Entrepreneurship Professor & Speaker, Business Consultant Founder- Super Entrepinoy Club CEO- Vibrant Multi-Media Resources elbuelva2012@gmail.com www.facebook.com/el.pangulayanbuelva

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VOL. 1 NO. 2 Page 4

USE YOUR MARKETING BUDGET WISELY

FLYERS
1. P18.00 per flyer 2. Additional fee/manpower for the distribution of the flyer

BIZYO
1. P10.00 per advertisement spot 2. NO additional fee/manpower for the distribution of the flyer

3. Most people ignore the 3. Most people accomodate the person giving the flyer person giving the paper where the because it doesnt have any advertisement will most likely be additional value to them seen/read because the paper has unless they are really an additional value to them (free planning to buy business and investment info) 4. Most people do not read 4. the flyer if they get it and just throw it right away for the same reason as number 2 Most people read the paper thus the advertisement will most likely be seen/read for the same reason as number 2

(Assumptions: Both advertisement platforms are equal in terms of number and size)

If youre a company/business that uses flyers as a marketing strategy and if you see that BIZYO IS MORE ECONOMICAL AND MORE EFFECTIVE based on the 4 criteria above, we suggest that you allot a portion of your marketing budget in BIZYO, contact:
(0927) 2789214 | (0949) 8031819 | (0933) 5204017 greenpinoys@gmail.com | www.facebook.com/onlinebizyo

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TRENDS & EVENTS

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April 2013

VOL. VOL. 11 NO. NO. 22 Page Page 10 6

JPIA IDOL SEASON 5

CALOOCAN CITY The National Federation of Junior Philippine Institute of Accountants National Capital Region (NFJPIA-NCR) in partnership with Junior Philippine Institute of Accountants Miriam College (JPIA Miriam College) and Junior Philippine Institute of Accountants University of the East Caloocan (JPIA UE Caloocan) hosted the JPIA Idol Season 5 themed, Seasons of Love at the Lucio Tan Building of the University of the East Caloocan last March 9, 2013. JPIA Idol is a singing competition, which is pretty much like the popular American singing contest, American Idol, between business and accountancy students from different schools who are members of the Junior Philippine Institute of Accountants. The top 10 finalists of the singing competition are as follows (in no particular order): 1. Jeffrey James Doolittle University of the East Caloocan 2. Mary Cris Macapala Manuel L. Quezon University 3. Shayne Marie Malto National Polytechnic College of Science and Technology 4. Angelique Ann Perez Philippine School of Business Administration Manila 5. Cherry Mae Arma Pamantasan ng Lungsod ng Maynila 6. Rino Caramonte Pamantasan ng Lungsod ng Pasig

7. 8. 9. 10.

Mark Christian Manuel Far Eastern University Manila Andrea Camille Dacumos University of Perpetual Help System Dalta Kathryn Mae Delos Reyes Philippine School of Business Administration Quezon City Maria Rona Beatrice Maddatu University of the East Manila

The judges of the JPIA Idol Season 5 finals were Mr. Jose Juan Reyes, Ms. Marah Victoria Palcon, Mr. Michael Uy Coco, Ms. Michelle Barraca, Mr. Dave Aguila and Mr. Richard Allen Amazona. After the intense singing competition between future certified public accountants (CPAs) and entrepreneurs, Kathryn Mae Delos Reyes from the Philippine School of Business Administration Quezon City was hailed the JPIA Idol Season 5 grand champion while Maria Rona Beatrice Maddatu of the University of the East Manila and Andrea Camille Dacumos of the University of Perpetual Help System Dalta were the 1st and 2nd-Runner Up respectively. This singing competition was made possible by Slimmers World, Splash Direct Sales, Canon Calculators, Wow Magic Sing, Manila Ocean Park, Red Logo, Philippine Christian Bookstore, DGR, BIZyo, Chowking and Fun House.

AN AKOUZTIC NIGHT WITH KZ TANDINGAN

GREENHILLS After a week-long work, what is a good way to unwind and relax? Watching a concert. The first grand champion of reality singing contest, The X Factor Philippines, KZ Tandingan, gave the crowd a fun-filled night of acoustic music during her concert entitled aKouZtic Night with IKA Band and KZ Tandingan at the Greenhills West 3 Club House last March 15, 2013. The acoustic concert was attended by a number of parents, children, employees, businessmen and other music lovers who enjoyed every minute of it. Great, Cool, Good, are some of the general one-word comments of the attendees. KZ was accompanied on stage by IKA Band together with the talents from Gods Little Wonders Learning Center, Tu Juan Por Band, Yeye and Roida De Guzman. Manics Entertainment and Gods Little Wonders Learning Center organized the acoustic concert which was copresented by PMCM Events Management, PublishCity, Hotel Sogo, Spa Call Home Service Massage and Talent One.

BE INSPIRED. BE INFORMED. The 1st Financial Tabloid Magazine in the Philippines

April 2013

ONLINE BIZ
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VOL. 1 NO. 2 Page 7

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7 Easy Steps to a Solid Online Brand and Reputation

Whether you own an online or offline business, it is very crucial that you take advantage of e-branding. Believe it or not, it is one of the secrets to surviving and thriving in the digital age. To ensure the success of your business, therefore, you must use the marketing prowess of the Internet to attract more attention, gain more customers, and generate more profits. For those who are new to the concept of e-branding, heres a quick explanation. According to social media expert Dan Schawbel, A personal brand is how you market yourself to others. It is who you are and what you stand for. An e-brand, on the other hand, is your digital representation online. With the increasing number of people who use the Internet and log on to social media sites on a daily basis, it is only logical that you create a digital representation of yourself and establish an online presence. This, no doubt, can help you bring yourself closer to your target market. Once you have established your e-brand, it is a must that you maintain a good e-reputation. After all, to lure customers into buying your products or services, you must have a good company image. However, claiming your venue and managing reviews on blogs and social media sites is just one aspect of effectively managing your brands online reputation. To help you out, here are the seven steps to maintaining and managing a solid online presence, whether you own a multinational brand or a small shop. 1. Find out what people are saying about your e-brand. You dont have to spend a huge amount of money just to determine what people are saying about you and your brand online. It is because there are dozens of free tools that you can use to eavesdrop on peoples conversation. A good example is Social Mention (www.socialmention.com). In a nutshell, it is a social media search engine that lists references and discussions about your brand on social networks, forums, and blogs. Whats more, it provides additional information such as user sentiment (whether its positive, negative, or neutral), the keywords used, and the name of the users who mentioned your brand among other things. Aside from Social Mention, there are also a number of nifty tools that you can use for free. They include Google services such as Google News and Google Alerts. Social media dashboards like Hootsuite, SproutSocial, SocialBro, and TweetDeck can also come in handy when monitoring conversations about your brand. 2. Invest in SEO and use the right keywords. It is common knowledge that most, if not all, people use search engines to look for online information about specific products, brands, and so on. As someone who wants to achieve huge success, you may want to capitalize on the search terms people are using to find the information they require. Therefore, you should identify the keywords

by Jonard E. Reyes

people and customers are using to find you, your brand, or your competitors.

(contd on Page 11)

NETWORK MARKETING
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April 2013

VOL. 1 NO. 2 Page 8

THE FIVE FAILURE FACTORS IN MLM

1. Takes too long to make money. network marketing opportunity; 2) already with a company, but not happy; or 3) with a company and happy. The first two categories include leads, which you should introduce to your company and your lead generation system that enables you to get paid to prospect. These people are already sold on network marketing, so all you have to do is present yourself, your business, and marketing system in such a way that they can see themselves doing it. 3. Afraid to approach people. Although there are a few that pay daily, most network marketing companies pay residuals either monthly or weekly. The average new network marketer takes 60 days or longer to sponsor the first person. During those first 60 days, that individual has paid the costs to join, bought products or activated a service, purchased marketing materials, and possibly paid to be part of an advertising co-operative or purchased leads. He/she has also made his/her list of 100 or 200 warm market prospects and is tentatively blundering through those, experiencing a great deal of rejection. All this and the new network marketer havent made a penny in the business. Now, I recognize that some programs offer the opportunity to retail products or services and make some money. Some people will do this. However, most people hate sales and will not be comfortable trying to sell products or services to their family and friends, so this is also not a viable avenue for making quick money. The key is to have something that can be sold automatically through the Internet the best is an information product (i.e., e-book, training program, etc.). This product must have huge value and be appealing to people involved in network marketing. By offering this product, you accomplish several things. First, its a low ticket item compared to joining most network marketing companies, which will increase the number of people who buy. Second, it attracts exactly the people you want for your network marketing business. So, give some thought to writing an e-book or training program or using one that has already been written. Make sure it appeals to those interested in network marketing and has solid value. 2. Run out of warm market prospects. Social scientists say that we know 2,000 people and all we have to do is remember them and weve got a great base of prospects for our business. The problem with this is that there are very few of those people who are actually open to your business. Yes, they could all benefit from your product or service and from the financial and time freedom that can result from network marketing, but they still wont join your company or mine or anyone elses. So, new associates are going to join your company and begin working through their warm market, getting No after No until they begin to doubt that this business is going to work for them. At that point, these individuals are encouraged to purchase leads, which they have to call using a phone script. Most people would rather jump out of an airplane without a chute than make cold calls to people they dont know! So, this typically doesnt work and within 60 days or so, they quit returning your calls and e-mails and disappear into the network marketing twilight zone. Selling an information product via the Internet, will also eliminate this failure factor, as your Internet-based system will attract quality leads 24 hours a day, 7 days a week, and send them right to your e-mail box. All you have to do is call and find out if they are: 1) looking for a Network marketing is an entrepreneurial type business that primarily attracts people who are not entrepreneurs. The problem with this is that most of the people who join your business or any other network marketing business are going to be afraid to approach people. They dont know what to say, are afraid that someone will ask a question they cant answer, are concerned about what other people are going to think (particularly friends and family), and are afraid someone is going to get upset with them. Fear probably destroys more dreams than anything else in life and it is very active in network marketing. Fear can very quickly drive your very excited new associate out of the business in just a matter of days or weeks. An Internet-based marketing system is perfect because you only talk with qualified people. This reduces the amount of rejection and increases the number of people joining your network. Plus, if you are using a system that works, youll never run out of quality leads.

by Atoz Del Rosario

Its not their fault. The key to training is to have someone who has been there, done that, and made a lot of money do the training. However, usually that type of person in your upline is either too busy with his/her own huge downline or they are off enjoying the free time that results from a big residual income. Either way, people arent being trained. So, what is needed is a system, developed by a successful network marketer that will help you train your downline and give them something that will enable them to train their downline. Check with your upline leaders to see what training is available and then devote time and resources to gaining the best training possible. The more you know, the better you will do (as long as you put that knowledge into action). Keep in mind that this is a business of duplication so find training that teaches methods that fit your personality and budget. Now, that you know the five failure factors in MLM and what to do about them, the question is, What are you going to do about it? Your answer and following actions will dictate your level of success in network marketing. If youre going to be the leader of a large network, youll need to either find or develop a system that will eliminate or at least minimize the five failure factors. That system will need to help new associates make money quickly their first week or two in business. It will need to be a lead generation system so they never run out of prospects. It will need to be something where they dont have to make a lot of direct contacts with cold prospects so as to reduce the feeling of rejection. It will need to be a simple, easy to use Internet system that works for them 24/7. It will need to include simple to follow training that can get them started quickly. Finally, it cant compete for their time with the network marketing business you and they are working. Be assured that if you develop just such a system, it will help many of your downline go on to create full-time incomes in network marketing and reduce the failure rate in your network. If developed and implemented properly, a system like this will also dramatically increase your network marketing income. So, get to work and develop a system that will eliminate the five failure factors.

4. Dont know how to build on the Internet. As you have probably recognized, Internet marketing is the wave of the future. Everyone is talking about social networking, You Tube presentations, and funded business proposals. There are so many great opportunities for marketing on the Internet and lots of training programs that will teach you how to make millions on the Internet. The problem is that most of the people who join your business will not have a clue about how to build on the Internet. So, the key is to find a simple, easy to understand program for marketing on the Internet that wont distract them from their network marketing business. This is a tough one because the Internet gets more complicated every day. So, you can either bite the bullet and pay thousands of dollars to learn how to develop an Internet marketing system, hire someone and pay them thousands of dollars to design one, or use an already proven system (see note below). No matter how you do it, make sure youve got an Internet marketing system working for you every day. 5. Arent trained properly. Some network marketing companies and upline teams do a great job of training, however this is more of a rarity than the norm. Unfortunately, most people who join network marketing companies are never trained properly and so they fail.

Atoz Del Rosario is a Super Talented Young Filipino Online Network marketer And a Part of Selected handful Filipino Networkers who truly have their pulse in the world of internet Network Marketing. If you are serious about learning how to effectively market your business, generate prospects, bring on distributors and make more money in this industry than you ever imagine and to do it by leveraging the power of the internetthen Atoz Del Rosario is the Person you absolutely want to work with. He is one of the Smartest Marketing minds out there in the Philippines Today. As a FREE GIFT, I would like to give you a FREE MLM TRAINING VIDEO. In this video youll Discover How to Get 5-10 Hot Qualified Prospects Daily and get Them Sign Up In your MLM business. Get VIP Instant Access To My FREE VIDEO & Finally Learn The Secrets of the 6 & 7 Figure Earners by Going to this link: http://pinoyattractionmarketing.net. Get In Touch With Atoz Del Rosario Facebook: http://www.facebook.com/atozrosetedelrosario. Website: http://whoisatozdelrosario.com/

BE INSPIRED. BE INFORMED. The 1st Financial Tabloid Magazine in the Philippines

April 2013

PERSONAL FINANCE
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VOL. 1 NO. 2 Page 9

WINNER NG LOTTO JACKPOT:

Mahirap Pa Din!

www.onlinebizyo.com

by Dave Aguila

Ano ang gagawin mo kung manalo ka ng P400,000,000.00 sa Lotto?

Si Ms. Sharon Tirabassi, winner ng US$10.5 Million The Lotto Super 7 sa Canada almost 10 years ago, ginastos nya sa pagbili ng malaking bahay, magagarang kotse, magagarang damit, bonggang mga parties, magarbong mga bakasyon, namalato sa mga pamilya at pinautang a.k.a. pinamigay sa mga kaibigan. UBOS. Yan ang nangyari kay Ms. Tirabassi. Balik commute na siya ngayon sa kanyang part-time job para suportahan ang kanyang sarili at anim na anak at magbayad ng upa ng bahay. Ang rason kung bakit naubos ng ganung kabilis ang kanyang napanalunan ay sapagkat siya ay mangmang patungkol sa pag-manage ng pera (financially illiterate). Hindi nya alam ang tamang paraan kung paano i-manage ng tama ang kanyang pera, hindi nya alam kung paano ang tamang paraan para palaguin ang kanyang pera at kung alam man nya ay hindi nya ito ginagawa. Kung alam lamang ni Ms. Tirabassi kung paano i-manage ng tama at palaguin ang kanyang pera, napakaliit ng tsansa na mangyari ang bagay na ito sa kanyang lifetime. Isalin natin sa Philippine setting ang nangyari sa kanya para mas madali nating maintindihan Kung ikaw ay manalo ng P400,000,000.00 sa Lotto natin dito sa Pilipinas, ang dapat mong gawin sa iyong napanalunan ay ilagay ang P400,000,000.00 sa government securities (Treasure Bills, Bonds and Notes) pansamantala habang nag-aaral kang maging financially literate dahil ito ang pinaka safe na paglagakan ng iyong pera na walang pag-aalinlangan na mawawala ang pera mo. Ang government securities ang pinaka safe na investment instrument sapagkat ito ay insured ng gobyerno ng Pilipinas na kung saan kahit 1% net lang kada taon ang kitain ng pagparada ng iyong napanalunan dito ay kikita ka pa din ng investment income na P4,000,000.00 kada taon o P333,333.33 kada buwan. Ang investment income na ito ay ang pera na pwede mo ng gamiting para sa lahat ng iyong pangangailangan at kagustuhan kada buwan na di lalampas sa halaga na iyan (kasama na dapat diyan ang balato o pag-libre sa pamilya, kamag-anak at kaibigan). Sa pag-invest pa lang sa government securities ay malaki na ang tsansa mo na di mauubos sa lifetime mo ang iyong napanalunan. Sa pag-aaral maging financially literate, dapat aralin mo ang iba pang mga investment instruments na kung saan pwede mo pang mapalago ang iyong napanalunan tulad ng real estate, stocks, precious metals, pagtayo ng negosyo at iba pa para panatag ang loob

mo na ang mga anak, apo at mga angkan mo ay may magagamit na pera para sa kanilang mga pangangailangan at kagustuhan. Syempre kasama sa pag-aaral na maging financially literate ay ang turuan maging financially literate din ang iyong mga anak at apo. Imagine, sa P333,333.33 na investment income mo mula sa government securities ay makakapagpundar ka na ng ibat ibang mga investments na kung saan mapapalago mo pa lalo ang iyong napanalunan habang nag-eenjoy ka at ng iyong mga mahal sa buhay (P111,111.11 para sa inyong mga pangangailangan buwan-buwan, P111,111,00 para sa inyong mga kagustuhan buwan-buwan at P111,111.11 para sa dagdag investments buwan-buwan). Ang pagiging financially literate ay isang aktibidad na ginagawa talaga dapat ng mga tao nanalo ka man ng Lotto o hindi. Sabi nga ng mga mayayaman, Its not how much money you earn that counts, its how much you save and grow. Mas maaga kang maging financially literate, mas mataas ang tsansa na magkakaroon ka ng maginhawang kinabukasan whether manalo ka man ng Lotto o hindi. Para mabasa ang kumpletong artikulo patungkol kay Ms. Sharon Tirabassi, pumunta sa http://metronews.ca/news/hamilton/603918/ hamilton-lotto-winner-blew-through-10m-in-less-than-10-years/.

Dave Aguila is a seasoned entrepreneur who started being in business at the young age of 17. He is the President and CEO of Green Pinoys Marketing Corporation, publisher of BIZYO PARA SA MGA ADIK SA PAG-ASENSO, the first Financial Tabloid Magazine in the Philippines. You can get in touch with him through his Facebook fan page at www.facebook.com/dccaofficial, Twitter account at www.twitter. com/dccaofficial or 09272789214.

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VOL. 1 NO. 2 Page 10

by Enrico Pizarro

NEXT STOP: Business Taxes for Start Ups

A Basic Perspective on National Internal Revenue Taxes, And Their Role for Start-Up Businesses
(Three Part Special: Part 1 Value-Added Taxes (VAT)
Thus, in every endeavor, inMost founders of start-up businesses would reluctantly register whatever applicable national internal revenue taxes without actually considering its full shortterm and long-term impact. Thus, they would normally end up being bogged down with several compliance issues and regretting their decision in the pre-organizational stage of the business. This three part series attempt to discuss and put proper perspective and to simplify the understanding of the basic concepts, nature and impact of national internal revenue taxes more particularly valueadded tax (VAT), income tax and percentage taxes to businesses. What are business taxes? By definition business taxes are taxes imposed on an entity level. Having this perspective, we start the discussion with one of the most misconceived taxes of all the business taxes which is VAT. For a start, a prospective businessman once asked As a start-up businessman what would you prefer percentage tax or value-added tax (VAT)? Most business startup would initially react and prefer to register as a percentage taxpayer rather than a VAT taxpayer as they normally perceived that percentage tax has a lower rate of 3% of gross sales of goods or services as compared to VAT which is 12% of gross sale of goods or services. To set things in proper perspective and to be able to answer the question posted by the businessman who are about to start a new business, we will focus our discussion on the following matters in relation to VAT in the Philippine jurisdiction: 1. Nature and purpose 2. Why elect to be a VAT tax payer? 3. Administrative remedies and requirements Nature and Purpose Pursuant to the provision of Section 244 and 245 of the National Internal Revenue Code (NIRC) of 1997 as implemented by Section 4.106.1 of Revenue Regulation (RR) No. 16-2005 and Section 2 of RR No. 4-2007, VAT is imposed and collected on every sale, barter or exchange, or transactions deemed sale of taxable goods or properties at the rate of 12% (starting February 1, 2006) of the gross selling price or gross value in money of the goods or properties sold, bartered or exchanged, or deemed sold in the Philippines. VAT by nature is an indirect tax or a pass-on tax. The consumption of a certain branded medicine in a VAT system would normally involve the following parties: a. Pharmaceutical company who actually manufactures the medicines. b. Distributor who distribute in wholesale the medicines manufactured by the pharmaceutical companies. c. Pharmacies who sell in retail the medicines bought in wholesale from the distributor. d. Final consumer who buys the medicine from the pharmacy. To illustrate that Vat is an indirect tax or a pass-on tax, pharmaceutical companies charges output VAT on the sale of medicines to the distributors. The distributors then consider these output VAT charged by pharmaceutical companies as input tax credit provided it complies with certain documentary requirements. Then distributors then charge output VAT on its sale of medicines to pharmacies who will sell this to final consumer. The pharmacies consider the output VAT charged by distributor as input tax credit that would be netted out with the output tax that he will charged to the final consumer. Unless the final consumer does not consume the medicine VAT will pass-on to the other party and the process continues until it reaches its final destination. Thus, it is indirectly charged to the final consumer regardless of the capacity of the taxpayer to pay the output VAT. Continuing from the previous premise, VAT in essence is also a regressive tax in contrast with a progressive tax. A regressive tax is a tax imposed not in proportionate to the income earned by a certain taxpayer not considering the taxpayers capacity to pay. Thus, a poor consumer by merely buying the medicine due to its necessity would still have to pay the corresponding VAT although he might not have enough disposable income to support the transaction. In contrast, progressive tax is a tax imposed proportionately to the taxpayers capacity to pay or income earned. In an article published by KPMG in 2009, Views on VAT, it was noted that out of the 192 countries recognized by United Nation, more than 145 countries have a VAT rates ranging from 5 to 25 percent1 . Further, the article discusses 3 main reasons or purpose countries adopted VAT namely: Fiscal stability and growth many commentators have observed that VAT is capable of raising significant amount of revenue for the government, relatively easy.2 Tax administration A VAT is considered difficult to evade because producers, wholesalers, and retailers are all required to pay VAT on their inputs and to charge and collect tax on their sales and must keep accurate records to ensure that they will receive credits for VAT paid on their inputs.3 External factors two of the most common external factors causing county to introduce a VAT system are the International Monetary Funds policies and European Union requirements.4 Why Elect to be a VAT taxpayer? Basing on the discussion of the nature and purpose of VAT, there are several reasons why certain start-up business would be better off adopting VAT system in their businesses: 1. Ultimate burden of paying the VAT rest with final consumer of goods or services. Since VAT is essentially a passon or indirect taxes, the ultimate burden of paying the VAT shifts from one party (seller) to the other (consumer or buyer) whenever the goods or services pass through sale, barter or exchange or transactions considered as deemed sale according to the provision of the NIRC. Transactions considered as deemed sale are those as if transactions can be construed similarly to a sale, barter or exchange. (contd on Page 11)

1 Durner,Bui, and Sedon: 2009, Tax Notes, Views on VAT, Why VAT around the Globe?, p.11 2 BruceBartlett,VATTime?Forbes.com,June5,2009,availableathttp://www. forbes.com/2009/06/04/value-added-tax-opinions-columnists-bartlett.html

3 LoriMontgomery,OnceConsideredUnthinkable,U.S.Sales 4 Durner,Bui, and Sedon: 2009, Tax Notes, Views on VAT, Why VAT around the Globe?, p.11.

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Business Taxes for Start Ups.....

2. Encourages proper tax administration. It is very critical that documentary evidences should properly comply with substance and form requirement of the NIRC whenever a certain goods and services pass through sale, barter or exchange or transactions considered as deemed sale. Substantial requirements require that the goods or services qualify as a VATable transaction under the provision of the NIRC. Formal requirements refer mainly to the invoicing requirements of the NIRC. The invoicing requirements are currently subject to stricter compliance even if the transaction complies with the substantial requirements as the BIR establishes a separate VAT audit team in each Revenue District Office. To name few of the invoicing requirements: a. The VAT shall accrue to the party making the sale, barter or exchange or entering into transactions considered to be a deemed sale upon issuance of sales or billing invoices to the customers involving taxable goods or properties. b. However, the VAT shall accrue only to party making the sale, barter or exchange or entering into transactions considered to be deemed sale upon collection of sales or billing invoice or issuance of official receipts charged by the party involving taxable services. c. Bureau of Customs Form 38-A or Import Entry Internal Revenue Declaration are the valid documentary evidence supporting the payment of input VAT on importation of goods. d. Addresses and Tax Identification Number of the consumer of the goods or services shall be properly indicated in the documentary evidences in paragraph (a) and (b) above. e. VAT should be disclosed or properly indicated in the documentary evidences in paragraph (a) and (b) above. f. The seller should consistently segregated in the documentary evidences mentioned in paragraph (a)

(Contd from Page 10)

Based on the foregoing discussion, we now have a better understanding of VAT. VAT should not be misconceived to be less advantageous with percentage tax as it allows the taxpayer to have better tax administration policies, particularly, in relation to ensuring that documentary business evidences obtained from certain transactions properly complies with the requirements of taxability or deductibility whichever is applicable. VAT in times when it is difficult to dispose existing inventories might prove to be more beneficial to the taxpayer as it might put the taxpayer in excess input tax credit position. The reason being is he is accumulating input tax credit from all other purchases as the output VAT the taxpayer pass-on to the final consumer would be relative low due to lower sales. Thus, the key to resolving the VATs sustainable beneficial impact would finally points back to proper accounting of sale and purchases transactions as it will eventually impact the deductibility of the cost and expenses due to purchases of goods or services for income tax purposes.

and (b) above whether a certain transaction is subject to VATable, zero rating (VATable but subject to 0%) or exempt. Specific exempt transactions are enumerated in the NIRC. Administrative remedies and requirements The following administrative remedies are available to certain taxpayer in certain scenarios: 1. Unutilized Excess Input Tax Credit - in instances where a the input tax credit carried in the return is excessive and cannot be further utilized through netting with output VAT, the taxpayer can file administrative claim with the BIR and even a judicial claim with the Court of Tax Appeals a claim for refund for unutilized excess input tax credit. 2. Self-assessment a taxpayer can file amended tax returns whenever he determines that a correction should be made in the previous erroneous tax returns. However, he shall take note of the impact of administrative surcharges (in cases a return is late filed) or interest for deficiencies in the self-assessment process. The following are the administrative requirements of relating to VAT: 1. A monthly and quarterly VAT return shall be filed according to the requirements of NIRC. 2. Summary list of sales and purchases of goods, properties or services shall be attached to the monthly and quarterly VAT return in accordance with the provision for the NIRC. 3. VAT exempt or zero-rated entities according to the NIRC shall not preclude the entities from filing the necessary monthly and quarterly VAT returns. 4. Substantiation and invoicing requirements shall be strictly adhered to by requiring each department in the entities to exert extra effort in properly accomplishing the documentary evidences required to substantiate the output VAT and input VAT credit.

Enrico T. Pizarro, is currently the President and CEO of Parlance Business Solutions International, Inc. and a Founding Partner of P&D Consultants and Partners Co. He has over 12 years of experience in handling business assurance and advisory engagement for both public and private companies, local and abroad. He also gained experience working with Grant Thornton LLP, USA, (Irvine California Office). He had engagement exposure in handling reconciliation of US GAAP to International Financial Reporting Standard. He is a Professor of University of the East, Manila and De La Salle University, Taft Manila and currently taking up his Masters Degree in Business Administration Law (MBA-Law) at De La Salle University Philippines. You can get in touch with him through his Facebook page at https://www.facebook.com/parlancebiz or through his Twitter account at www.twitter. com/erick_04 .

7 Easy Steps.....

(Contd from Page 7)

Facebook. You can also engage them via LinkedIn Groups and Google+ communities. Meanwhile, if youre wondering what your online influence scores are, there are websites like Klout, Kred, and Peer Index that claim to evaluate your influence on the Internet. 4. Keep track of your progress. Maintaining a good e-reputation is basically a rinse and repeat cycle. This means you must continue what you did in the previous steps. Always remember that when it comes to establishing a solid online presence, consistency is key. At the same time, you should also monitor your progress so you can be sure that your efforts are consistently producing positive results. When monitoring your progress, you may want to consider using more sophisticated tools, like Radian6, Sysomos, Beehive, and other premium platforms. These tools monitor not only conversations and mentions of your brand, but also user sentiments in much more concise ways, which is something freeware cant do. With the help of these platforms, you can be more proactive with your marketing strategies. 5. Develop a multi-platform content calendar. If youre going to use content marketing as one of your strategies to build a solid online presence, make sure that you have a multi-platform content calendar. A content calendar can help you stick to your objectives on a yearly basis. And because it is multi-platform, it highlights strategies and how they should be deployed by each key department (i.e. Sales, Marketing, Communications, Public Affairs, etc.) in your organization. 6. Involve your employees in your campaign. One of the best ways about having a thriving community on the Internet, whether on Facebook, Twitter, or LinkedIn, is that it enables you to come up with new ideas for product and service development. It also helps you market your brand and promote loyalty among your customers. That being said, you must involve your employees and brand evangelists in your online community. They can help humanize your brand and make the interaction with your customers and prospects more natural and authentic. In addition, they can definitely come in handy if and when you encounter marketing gaffes. Your employees can serve as an army of social collaborators who will reach out to your customers, state the facts, and explain the situation. 7. Always be prepared. As the saying goes, you should always expect the unexpected. Therefore, you must always be prepared for any problem or crisis that may come your way to prevent further damage to your brand or image. But in case disasters cant be averted, preparing a crisis management strategy beforehand can definitely help. When it comes to creating a crisis management strategy, there are important issues to be addressed. These issues include identifying the person who will lead damage control, the spokesperson, and the message to be sent out on all social platforms. They should be settled well in advance so when something bad happens, youll know exactly what to do so they wont affect your reputation.

To satisfy the needs and wants of your target customers, you must know the right triggers in their minds. Knowing the right keywords to use can serve as a strong foundation for an effective content marketing strategy. Once you have determined the right triggers, they should be incorporated in all content marketing materials, including websites, blogs, social media, and press releases. With this strategy, search engine optimization (SEO) becomes more accurate and effective, thus, paving the way to more efficient search engine marketing (SEM). But how do you identify the keywords that generate web traffic? If you want to determine which keywords to use for your AdWords campaigns as well those that are being used by your competitors, you can use your own web site analytics, like Google Analytics. Sites like compete.com and alexa.com can also serve the same purpose. 3. Identify the folks who can spread the good word about your brand. Word of mouth is said to be one of the most effective ways to advertise your brand, whether online or offline. It is more believable because youre letting your customers speak for you. Just imagine a huge celebrity endorsing and raving about your product. You can bet that sales will go up the roof seconds after that huge endorsement. However, word of mouth can be a double-edge sword, especially if it is given by someone who is exceedingly popular and is a highly respectable member of the society. While it can build your reputation overnight, it can also destroy your image quicker than you think. Therefore, it is very important that you identify the people who can influence others opinion about you and your brand. You must engage them so you can turn them into friends, clients, and eventually, your brand advocates. You can engage these people through Twitter or

Jonard E. Reyes, author of the campaign Market Multipliers Quadrant made exclusively for Netseek (Australia) and used by hundreds of satisfied clients in different niches. He is also delivering his strategic perspective on Multiple Channel Selling, Authority Marketing, Social Media Marketing, Guerilla Internet Marketing, Conversion rate funneling and more. Currently Jonard Reyes is the CEO / Founder of Creative Designs and New Media. Got Questions? You can reach him at: bit.ly/gotquestion-creativedesignsandnewmedia and phone: (046) 484 1546.

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