LISA CHIN

Flushing, NY 11358 EXECUTIVE PROFILE Pharmaceutical/biologics energetic marketer experienced in International/global and US Strategic Brand Development/Management, and Market Research. Proven expertise in life-cycle management, evaluating new uses/indications, new product launches and re-launches, and ensuring sustainable success through customers, affiliates and distributors. Committed to ethical business practices and building professional relationships with strong brand loyalty. EXPERIENCE Leadership for Global Marketing Founder, Global Marketing Associate Director Attending networking events Researching industry leaders Researching healthcare systems in France, China, and Israel Tracking industry trends Participating in Industry Discussions 2012-Present 847-274-0592 chinlisa2004@yahoo.com

Nurture by Steelcase Grand Rapids, MI 2011 2012 Director, Global Business Development Focused on growth strategy for $43 million healthcare business unit mainly in North America region while supporting operations worldwide. Assessing strategic opportunities and establishing partnerships and alliances. Successfully rolled out product enhancements and worked with marketing to re-launch medical carts to the sales force while continue to improve partnership opportunities with supplier Formulated strategies and led business assessment efforts among various infection control technologies and alliances Identified partnership opportunities in technologies, which help to support future strategic direction ASTELLAS PHARMA US Deerfield, IL 2006 2010 Assistant Director, International Marketing & Business Development [2008 2010] Led life cycle management of $12 million dermatologic product portfolio across Latin America (21 countries) and Middle Eastern (6 countries) region. Established and communicated short/long term business strategic direction. Planned and executed global and regional campaigns. Provided leadership and built collaborative relationships with affiliates and partnering distributors. Managed a $350,000 budget. Implemented life-cycle initiatives for PROTOPIC to expand sales and improve profitability. Successfully grew PROTOPIC revenues 21% in Latin America region. Orchestrated go-to-market strategies and consolidated packaging operations; Identified new indication opportunity forecasted to generate 30-40% increase in annual sales; received senior management approval, and coordinated market submission and launch plan with distribution partners; Led the smooth transition of manufacturing from US to Japan, achieving neither stock outages nor surplus inventory through close coordination among 21 Latin America countries and the local Health Authorities; Entered the Brazilian market by negotiating new affiliate contract and addressed regulatory issues.

Grew AMEVIVE revenues 59% worldwide (excluding US and Canada) by leading, influencing, and collaborating with partnering distributors as well as proactive product management. Led products expansion in Korean and Middle Eastern markets by negotiating supply pricing and synchronizing efforts with clinical team and regulatory; Saved $1.5 million in potential legal exposure through active negotiation with distributor to gracefully exit Swiss market.

Closely collaborated with internal groups, including legal, regulatory, manufacturing, supply chain, quality control/assurance, medical, and senior management for strategic alignment. Built relationships and worked with International and US key opinion leaders in Dermatology to understand product usages, competitive landscape, and market opportunities, in addition to established an international promotional speaker board Awarded Farma Brazil Team Award (2010).

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ASTELLAS PHARMA US Deerfield, IL Senior Product Manager of US Marketing [2006 2008] Full product line responsibility for $20 million AMEVIVE dermatologic product. Successfully launched AMEVIVE. Defined and drove go-to-market strategy, product positioning/messaging, segmentation, life cycle management, National Sales Meetings, and sales force synchronization. Managed a $2.5 million budget. Successfully re-launched AMEVIVE in the US market with new strategic positioning, brand messaging, and integrated communication campaigns. Partnered with sales force leadership to develop communication goals and strategic direction aligned with marketing and business objectives. Reinforced strategies and plans through e-Newsletters and at National Sales meetings; Collaborated with diverse internal groups to ensure strategic and tactical alignment (i.e., legal, compliance, regulatory, medical/clinical, medical information, sales force, science liaisons, reimbursement, business analytic, market research, publication, and training); Successfully led and developed 9 Dermatology Academy trade shows strategies and plans by setting objectives, goals, expectations, and coordinating all logistics with attendees; Managed multiple agencies (promotional advertising, digital media, medical education, and publication) for accurate and timely execution of promotional and non-promotional plans; Awarded Astellas Rising Star Award (2007).

VALEANT PHARMACEUTICALS Costa Mesa, CA 2004 2006 Associate Product Manager of US Marketing Responsible for re-launch and life cycle management of $55 million dermatologic product. Managed a $2 million budget. Achieved 142% of EFUDEX plan (2005) and 102% YTD (March, 2006), staying within budget. Successfully launched three EFUDEX line extension products; Refreshed brand with a bold and fresh look utilizing insights generated from market research and competitive intelligence studies; Stalled the entry of 3 competitors, and maintained market leadership, with new product positioning and messaging, including continuing medical education programs, customer development;

Developed relationships with national and regional dermatology clients. Built and executed marketing plans and Plan of Action (POA) at National Sales Meetings and POA events. WYETH PHARMACEUTICALS Collegeville, PA 2002 2004 US & Global Lead Analyst Market Research [2003 2004] Conducted primary and secondary research, data analysis, and provided recommendations to assist in US and European launch of new biologic treatment for psoriasis. Performed annual brand planning and global market research activities. Managed an $850,000 budget. As member of core launch team, successfully launched ENBREL in the US and Europe as the world leader for psoriasis treatment with first-year sales exceeding $500 million. Presented global research findings and comprehensive analyses, providing strategic and tactical recommendations to optimize product commercialization; Worked closely with US and global Marketing, European affiliates, Medical Affairs, Ad Agencies (digital and TV media), Health Outcomes management, and data management teams. Strategic Data Management [2002 2003] Responsible for managing routine global reporting systems that included data acquisition, IS processing, QC, and technology oversight. Managed data vendors to ensure quality and timeliness of data. Provided data analysis and recommendations for the Marketing team. Provided senior management with Commercial Market Assessment. Report highlighted specific treatment attributes to be incorporated into R&Ds clinical trial studies to enhance compounds market potential. Assisted global oncology and transplant brand teams to analyze/understand market drivers. Recommended appropriate cutting-edge data and services to improve strategic actions. Awarded Wyeths R&D Team of the Year (2003).

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MERCK & COMPANY, Whitehouse Station, NJ 2001 Strategic Business Analyst Graduate Intern Managed primary research, conducted competitive strategic analysis, and presented findings to management teams Redefined clinical trial objectives by analyzing qualitative and quantitative data for new products Moderated individual in-depth interviews among physicians on a Merck panel Brintnall & Nicolini, Inc. Philadelphia, PA 1997 2000 Market Research Consultant Moderated individual in-depth interviews among physicians, patients, and government officials in the US, China, Taiwan, and the Philippines. Analyzed qualitative data and field information, wrote research reports, and presented findings to clients. EDUCATION MBA: Thunderbird, The American Graduate School of International Management Phoenix, AZ BA: Pennsylvania State University University Park, PA 1995 Majors: Marketing and International Business Minors: Economics and Chinese 2002

Beijing University Beijing, China Summer 1994 Study abroad program with Penn State Economics, Chinese Language, and Chinese Culture Courses LANGUAGES Fluent in English and Mandarin Chinese French: Intermediate Spanish: Beginner SPECIAL PROJECTS Healthcare System and Insurance in China Hepatitis B & C Pricing Strategy in China & Taiwan Parenteral and Oral Antibiotic Market Assessment in US, Philippines & Taiwan Generic defense short- and long-term strategies for a non-patent protected product Unstable Angina Commercial Market Assessment in US & Global Corporate Intelligence on Mergers & Acquisition of Wyeth & Pharmacia Diabetes Commercial Market Assessment Anemia Patient Assessment in the US