MOHIT BIJLANI

Fort Lee, NJ 07024 Email: mbijlani@gmail.com; Cell: 201.783.9405 Accomplished and decisive Marketing professional with 10 years experience across broad portfolio of industries: financial services, entertainment and advertising industries. Expertise in driving revenue growth by developing high impact marketing strategies, innovative programs and tactical plans from ideation to implementation. Proactive leader demonstrating keen business acumen and sensitivity to multicultural nuances; a skilled relationship builder adept at forging critical alliances with diverse internal and external resources. Fully committed to ownership of priorities and fulfillment of corporate financial objectives. Areas of expertise include: Integrated Marketing Strategy & Communications Strategic Planning Competitive Analysis & Positioning Project & Product Management Advertising & Branding Customer Profiling & Segmentation Market Research Celebrity Endorsement Activation

PROFESSIONAL EXPERIENCE
WESTERN UNION FINANCIAL SERVICES, Montvale NJ 2007 - 2012 (Global leader in money transfer, payments & stored value services with 510,000 agent locations in 200 countries) Senior Marketing Manager, Integrated Marketing Communications, 2009 2012 Drove revenue growth of U.S. International Money Transfer businesses by developing go to market strategies & integrated programs leveraging customer insights & passion points. Total P&L & marketing accountability equated to $165M Developed and executed consumer-centric annual marketing campaigns, promoting new products, pricing and seasonal messages which led to revenue expansion of +4%
o Tactical plan included customized messaging across all consumer touch points: traditional mass media, digital marketing, social media outreach, events, CRM, PR and retail marketing

Led and implemented regional & global campaigns, delivered higher brand recognition and awareness Established, implemented and coordinated cross sell product strategy including product positioning, pricing, promotion and market feasibility
o Quadrupled Cross Border Bill Pay product by repositioning service to Jamaican consumers in U.S.

Revitalized U.S. Outbound Philippines business by launching new pricing integrated communications plan, resulting in +93% transaction growth & +9% increase in segment contribution Accelerated same store sales growth by +15% by deploying transaction-based consumer promotions and Agent incentive programs Conceived and implemented cause-marketing initiatives aligned with corporate social responsibility strategy to raised funds via matching consumer and agent contributions Marketing Manager, 2007 - 2008 Managed marketing communications programs for long-term investment key U.S. International businesses. P&L and marketing responsibility: $65M. Delivered +22% growth in transaction and +11% growth in revenue vs. year ago of U.S. Outbound South Asia and Middle East businesses by increasing brand awareness, product familiarity and trial through events marketing & community outreach programs Led global cross-functional teams, agencies and community consultants to execute key programs. Partnered with community/religion-based organizations, consulates and not for profit organizations to build affinity Conceptualized first ever Facebook scholarship & internship campaign targeting Indian students in the U.S. Organized new Agent ramp-up programs in patnership with Sales; witnessed +8 point lift in transactions

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GLOBOSAT ENTERTAINMENT, Long Island City NY 2006 - 2007 Marketing Manager Devised and managed implementation of multi-level marketing plans in partnership with cable and satellite providers to increase viewership of Sahara One and Filmy T.V. channels, witnessed +20% increase in subscriber base vs. year ago Increased ad sales revenue by attracting small-mid scale businesses to advertise on Sahara T.V. channels and recommended disruptive advertising and product placement opportunities Developed long-term business strategy including positioning, pricing, distribution and new marketing development opportunities Prepared and presented RFPs to cable and satellite companies to host Sahara T.V. channels on their platform, channels are currently available on all major platforms in North America

INTERNATIONAL EXPERIENCE
KUONI TRAVEL GROUP, Mumbai India Senior Marketing Executive INTERACTIVE MEDIA CONSULTANTS, Mumbai India Events & Promotions Manager CRISIL, Mumbai India Business Development Executive

EDUCATION
ADELPHI UNIVERSITY, Garden City, NY Master of Business Administration degree (M.B.A) in Marketing GPA: 3.8 MUMBAI UNIVERSITY, Mumbai India Masters of Commerce degree (M.COM) in Management & Marketing H.R. COLLEGE OF COMMERCE & ECONOMICS, Mumbai India Bachelor of Management Studies degree (B.M.S) in Marketing and International Finance

AWARDS, SKILLS & PROFESSIONAL AFFILIATIONS

Awards: Honored with five Accelerator Awards for marketing excellence and two CEO World Class Team Performance Awards for business growth and market share gains Computer Skills: Microsoft Office and marketing planning and budget management systems (SIEBEL Marketing Resource Management and ORACLE Iprocurement) Member: Association of National Advertisers (ANA)