Module-I Concepts of Marketing 1. All organizations need marketing. Do you agree with this statement?

If so, give reasons in support of your answer along with relevant examples from business and non-business sectors. 2. What is marketing? Discuss its various scope 3. Critically examine the different marketing challenges faced by the marketing department in 21st century. Product 1. Define a product and identify its layers of the product Elaborate in brief the various view points explaining the concept of a product. 2. A leading consumer durable company is interested in modifying its product mix. What factors will you consider for this analysis? Elaborate them with examples. 3. What is meant by product differentiation? Compare the advantages of product differentiation and market segmentation. Which are you will recommend for a new product. 4. Define product life cycle (PLC) as a marketing tool. Briefly describe each of the four main stages of the PLC. 5. Define a new product and discuss the role of innovation in new product development. Discuss the new product from different perspectives. 6. New product development is a tricky situation. Discuss the role of idea generation and idea screening for success of a new product. 7. Out line the various stages in new product development by suggesting a flow chart diagram for the same. 8. What do you mean by a brand? Discuss, how branding and packaging serve the major role is managing products? 9. Define brand equity. What are its various components? 10. Discuss the importance of packaging as a tool for product differentiation and market development by giving suitable examples from Indian environment. Pricing 1. Describe the significance of pricing in marketing. Identify the factors, which influences the price setting strategy of a firm. 2. A firm has to consider many factors in setting its pricing policy. Describe the procedure for setting the price of a firm. 3. How should the price be adopted to meet the varying circumstances and the opportunities in the environment? Elaborate with suitable examples. 4. Most often the rival firms change their prices to capture the market. What should the firm do when rivals change their prices? When should the company initiate a price change; and how should it respond to a competitions prices change? 5. Discuss the cost and demand oriented pricing methods in detail. Promotion

Write Short Notes On: 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Publicity 6. Propaganda. Place 1. What do you mean by channel conflict? What are its reasons? Discuss the various conflict management techniques adopted by the companies. 2. What do you mean by Physical Distribution System? What are its components? 3. What is the difference between Market Logistics and Supply Chain Management? Discuss the factors responsible for effective Supply Chain Management. Module-II 1. Critically evaluate the market segments for Titan and Rolex brand of watches. What are the value propositions for each of these brands for different market segments. 2. Market segmentation is important for target market. Elaborate from the stand point of Indian Car Industry. 3. What is positioning? Discuss the various positioning strategies adopted by Maruti in its premium segment. 4. What is brand positioning? Discuss how a right selection of POPs and PODs helps to create a strong brand positioning. 5. What is targeting? Explain with example the various patterns of target market selection. 6. In a multi-ethnic country like India, how could cultural environment affect the marketing strategies? Explain with example from Indian Corporate Sector. 7. Discuss the relative importance of environmental forces affecting marketing system of a firm. 8. Why it is necessary to scan marketing environment? What are the controllable and uncontrollable variables in marketing environment? 9. What is a marketing plan? Discuss its various contents. 10. What is customer value? Discuss the various value elements from the customer and firms point of view. 11. List out the various marketing control needed by a company. Explain the key indicators a sales manager needs to monitor the efficiency of sales force. 12. Explain the role and importance of Marketing Information System in todays world? 13. Define Marketing Information System. Explain its Sub- systems 14. A FMCG company is trying to launch its Detergent Powder in the various Metro City of India. Develop a questionnaire for it. 15. Distinguish between Demand Forecasting and Sales Forecasting. Discuss the various demand forecasting techniques to estimate the demand for steel in India.

Short Notes: a) Psychographics b) Targeting c) Point of Difference d) Point of Parity e) Customer Value Chain f) Strategic Control g) Annual Plan Control h) Time Series Analysis i) MIS Module-3 1. What do you mean by the term Buyer Behavior? Why it is called as the problem solving behavior? 2. Explain the consumers buying decision process in detail. Discuss the various demographic and psychographic factors affecting the decision to buy a car. Short Notes: a) Culture b) Social Class c) Green Marketing d) Social Marketing e) Reference Groups