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SUBMITTED BY
Group: Breaking Dawn Section: A Batch: 16th Session: 2009-2010
SUBMITTED TO
Rafiuddin Ahmed Assistant Professor Department of Marketing University Of Dhaka
SUBMISSION DATE
March 7, 2013
Group Profile
Breaking Dawn
Creating New Ideas
SL.NO.
NAME
Md. Minar uddin Radia Chowdhury Quazi Mahfuza Rahman
Email ID
minarmktdu@gamail.com Radia3990@gmail.com mitul_2690@yahoo.com
ROLL
bosom_bluemoon@yahoo.co m wnh_du@yahoo.com
NOKIA.
2. Answer:
leader?
"Only Nokia Human Technology enables you to get more out of life" "We call this human technology" Nokia thus uses a combination of aspirational, benefit-based, emotional features, and competition-driven positioning strategies
3.
Nokia understand what they want in life, and how it can help. And it knows that technology is really only an enabler so that you-the customer-can enjoy a better life. Nokia thus uses a combination of aspirational, benefit-based, emotional features, and competition-driven positioning strategies. It owns the "human" dimension of mobile communications, leaving its competitors wondering what to own (or how to position themselves), having taken the best position for itself.
4. Answer:
design?
Nokia gives a great deal of thought to how the user of its phones will experience the brand and how it can make that experience reflect its brand character. Special features in product design of Nokia that defeat others are given below: The shape of phones is curvy and easy to hold The large display screen The faceplates and their different colors can be changed to fit the personality, lifestyle, and mood of the user Soft key touch pads also add to the feeling of friendliness, expressing the brand personality. Nokia designers describe it as the "eye into the soul of the product".
5. Explain Answer:
what
are
the
powerful
branding
Proper customization Offer color to fit personality, mode or image of the person Building friendship and trust at the heart of the Nokia brand First-class logistics and manufacturing