INDUSTRY PROFILE INTRODUCTION

The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four wheels jostling with our ever reliable and sturdy steed: the two wheeler India is the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML.

The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits.

Key players in the Two-wheeler Industry: There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).Types of Two-wheelers in India: There are mainly three types of two-wheelers available in India. They are Motorcycles, Scooters and Scooterettes/Mopeds. In the past few years, the launch of 150 cc bikes in India has witnessed tremendous success. Many of the world-class bike manufacturers have launched bikes in the 150 cc segment with powerful engines and elegant looks to deliver the ultimate riding experience. One after another, the Indian bike market has marked the entry of some of the best 150 cc bikes. You can find 150 cc bikes from Bajaj and hero Honda. The recent to join is all new 150 cc Yamaha YZF R15. Let us delve in detail about the various specifications delivered by these 150cc extreme machines in India.

Bajaj Pulsar 150

Bajaj, India's trust worthy bikes and scooters manufacturer has been enjoying the success of the Pulsar range of bikes since the day of its launch. Complete with all the design and technical specifications, the 150 cc Bajaj Pulsar bike is truly a wonder.

Yamaha YZF R15

Yamaha YZF R15 is truly a design innovation. You will love ride the bike. Design specifications at their best, the Yamaha YZF R15, is a completely different bike in the 150 cc bike segment in India. Powerful engine, extremely attractive graphics, and unmatched performance, all these together constitute the 150 cc Yamaha YZF R15. Specifications Engine Type Max. power Transmission Type Fuel tank Capacity Fuel Efficiency Max. Speed Bajaj Pulsar 4-S, Air Cooler Hero Honda Achiever 4-S, Air Cooled Honda Unicorn 4-S, Air Cooled 13.3 bhp @ 8,000 rpm TVS Apache 4-S, Air Cooled 13.5 bhp @ 8500 rpm Yamaha YZF R15 4-S, Liquid Cooled 17.0 bhp @ 7500 rpm

13.5 bhp @ 13.4 bhp@ 8500 rpm 8000 rpm

Five Speed, Five Speed, 1 Five Speed,1 Five Speed,1 Return type 6 All Down Down, 4 Up Down 4 Up Down 4 Up Speed 15 ltrs 48 to 52 Kmpl 12.5 ltrs 13 ltrs 16 ltrs 46 to 50 Kmpl 102 Kmph 12 ltrs 38 to 42 Kmpl 112 Kmph

48 to 54 Kmpl 48 to 54 Kmpl 102 Kmph

105 Kmph 101 Kmph

TVS Apache
TVS is enjoying a good time in India in a way that the company has been constantly attracting the attention of the India bike lovers by offering some of the best bikes in a variety of ranges. The all new TVS Apache is a unique offering from TVS that represents the 150 cc bike segment in India.

Honda Unicorn
Honda unicorn created a sensation in the biking world in India with the launch of its 150 cc Unicorn. The first to offer puncture resistant tires, Honda Unicorn is a superb class 150 cc bikes in India. You would definitely love is rear mono-suspension, elegant looks, and extreme engineering.

PROFILE OF HERO HONDA

The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. Over 19 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Hero Honda bikes currently roll out from two globally benchmarked manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These plants together are capable of churning out 3.9 million bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope with sustained customer demand. Hero Honda's extensive sales and service network now spans over 3000 customer touch points. Hero Honda values its relationship with customers. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered Indias motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''
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Hero Hondas Mission:

MR. BRIJMOHAN LAL MUNJAL, CHAIRMAN MR. PAWAN MUNJAL, MD. AND

Hero Honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology from Honda Motor Company, Japan. The teamwork and commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status.

Type Public company BSE: HEROHONDA MOTORS Founded January 19, 1984 in Gurgaon, Haryana, India Headquarters New Delhi, India Key people Brijmohan Lal Munjal, Founder Mr. Brijmohan Lal Munjal, Chairman Mr. Toshiaki Nakagawa, Joint Managing Director Mr. Pawan Munjal, Managing Director, CEO Industry Automotive Products Motorcycles, Scooters Revenue U$ 2.8 billion Website www.Herohonda.com

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Hero Honda Motors takes considerable pride in its stakeholder relationships, especially ones developed at the grassroots. The Company believes it has managed to bring an economically and socially backward region in Dharuhera, Haryana, into the national economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres of land along the Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and education facilities for both adults and children-now nurtures a vibrant, educated and healthy community. The Foundation has adopted various villages located within vicinity of the Hero Honda factory at Dharuhera for integrated rural development. This includes: Installation of deep bore hand pumps to provide clean drinking water. Constructing metal led roads and connecting these villages to the National Highway (NH -8). Renovating primary school buildings and providing hygienic water and toilet facilities. Ensuring a proper drainage system at each of these villages to prevent water logging.

Table No 1.1 MODELS OF HERO HONDA BIKES

MODELS Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Splendor Splendor + Super Splendor NXG Hero Honda Passion Passion + Passion PRO Hero Honda Glamour Glamour Glamour Fi Hero Honda CBZ Xtreme Hero Honda Hunk Hero Honda Karizma Hero Honda Pleasure(Scooter) CAPACITY 97.2cc 97.2cc 97.2cc 124.7cc 97.2cc 97.2cc 97.2cc 124.7cc 124.7cc 149.2cc 149.2cc 220cc 102cc PRICE 37894 41182 44129 51034 47391 49022 50940 52425 62892 64938 64286 80956 42133

Dealers Profile Profile of M/S Vijay Auto Agency, Tirunelveli

The M/S Vijay Auto Agency is the dealer of the Hero Honda company in Tirunelveli. The founder of the M/S Vijay Auto Agency Mr. P. Asirvatham& Mr. P. Duraipandian. The type of business was partnership within the family contain 6 members. They established this M/S Vijay auto agency at Trivandarum road, in the year 1982 and commenced the Hero Honda moped two wheeler business in Tirunelveli. M/S Hero Honda Motors Ltd., New Delhi after seeing their sincere, hard work and progress achieved by them in the field two wheeler business, appointed in the style of M/S. Vijay Auto Agency as the Hero Honda authorized dealer for the Tirunelveli District in the year 1985. Besides improving their business to the Optimum level, the Vijay auto agency began to work hard to extend their services in order to ensure customer satisfaction at all level to the maximum extent possible.

They started their branch at Tenkasi in the name of Vijay Auto Mobiles in the year 1994 this branch at Tenkasi is also continuously achieving good progress in the sales and service of Hero Honda two wheelers. In the years 1994, they started their automated service center exclusively or the service of Hero Honda two wheeler only at Murugankurichi situated in the heart of the Palayamkottai Town. Sale of Hero Honda spare parts required by the customer are also being under taken at this automated service center. Further there are seven sales and service out less appointed by them in important placed like Vallioor, Kadayanallur, Alangulam, Sankarankoil,
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Ambasamudram, Thisayanvilai and Surandai are also functioning well to achieve their goal. The showroom is functioning in a building with floor area of 2500sq.ft on the Trivandarum Road, near Palayamkottai Bus stand on an average, 300 numbers of two wheelers are being sold monthly in this showroom. Their automated service center is situated in their building with total area of 7000sq.ft. At Murugankurichi and average service of 2000 vehicles per month is being undertaken in this center.

Their objective is to become worlds No.1 company in the sales two wheelers they are also trying their best level to contribute their share in their Endeavour to maintain their above success in the coming years also, Besides their hard and sincere efforts to maximize the sales and service of Hero Honda two wheelers, they are concentrating and hard to achieve CUSTOMERS QUALITY which is their MOTTO.

Table No 1.2
Sales of Hero Honda Motor cycle

Year No. of

2004 05 4200

2005 06 4600

2006 07 5100

2007 08 6000

2008 - 09 7600

Motor cycle Source: For the last five years sales report of Vijay Auto Agency.

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Table No 1.3 The following table shows the trend growth of sales of two wheelers in Vijay Auto Agency Tirunelveli.

S.No.

Years

Sales

Increase

Decrease

% on Increase or Decrease 9.6 10.86 17.64 26.67

1 2 3 4 5

2004 05 2005 06 2006 07 2007 08 2008 09

4200 4600 5100 6000 7600

400 500 900 1600

From the above it is clear that a sale of two wheelers keeps an increasing steady year after year. The reasons were better dealer service, performance of the two wheeler and the expectations are fulfilled by the produces of these vehicles.

Concept
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Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand. Brand awareness can be measured by showing a consumer the brand and asking whether or not they knew of it beforehand. However, in common market research practice a variety of recognition and recall measures of brand awareness are employed all of which test the brand name's association to a product category cue, this came about because most market research in the 20th Century was conducted by post or telephone, actually showing the brand to consumers usually required more expensive face-to-face interviews (until web-based interviews became possible). This has led many textbooks to conceptualize brand awareness simply as its measures, that is, knowledge that the brand is a member of a particular product category, e.g. soft-drinks. Examples of such measures include: Brand recognition - Either the brand name or both the brand name and category name are presented to respondents. Brand recall - the product category name is given to respondents who are asked to recall as many brands as possible that are members of the category. Top of mind awareness - as above, but only the first brand recalled is recorded (also known as spontaneous brand recall).

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Brand Awareness
The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness Compared to its competitors Will usually get the most sales.

Business Definition for: Brand Awareness

The level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name.

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Abstract:
Brand Awareness is the popularity of a product in its category among the consumers. This article defines the concept in a lucid way and explains it with appropriate real life examples. It also emphasizes on the types and channels of Brand Awareness. Brand Awareness is one of the main aspects in the process of brand building. It is nothing but the probability of a consumer to recognize a company's product among the wide array of similar products available in the market. In this highly competitive market there are numerous companies producing and selling similar products. Hence it becomes more difficult for a consumer to identify or remember a specific product. Brand awareness is the tool through which the consumers come to know and remember about a certain brand. Enhanced awareness of the brand helps it to acquire more market share of that product category.

Brand Awareness Types

Top of mind Awareness when a person identifies a product category with the name(s) of certain brands then it is referred as Top of mind Awareness. For example, whenever we talk about cold-drinks, the first two names that come into our mind are Coca Cola and Pepsi though there are other local brands available in the market.

Aided awareness when a person recalls a particular brand name only after seeing or hearing about the product then it is known as aided awareness.

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Brand awareness consists of two sub-categories

Brand Recognition if a consumer is able to confirm that he/she has used a particular brand earlier then it is known as brand recognition.

Brand Recall if a consumer is able to recall the name of a particular brand whenever the product category is mentioned then it is known as Brand recalling.

Channels of Brand Awareness Brand awareness could be generated in many ways. Some of the most popular channels among them are mentioned hereafter:

Advertisement Advertisements through various media are the most common form adopted by the companies for generating brand awareness among the consumers. Ads of these types are aired through TV, internets, newspapers, billboards and many more.

Product Placement Product placement strategy is becoming more and more popular among the marketers. According to this strategy, the concerned brand is promoted in a positive way through a popular film, TV serial, books, music videos and many more.

Guerilla marketing it is an off-beat way of marketing where low-cost channels are utilized to generate awareness of the product among the consumers. Utilization of personal contacts in this end is the most popular method of guerilla marketing.

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Social Media Many companies are using the social media like Blogs and You-Tube for promoting their products which is generating brand awareness in a cost effective manner.

Brand awareness is a part-and-parcel of brand development which helps the brand to be differentiated from the others in this monopolistically competitive market. This increases the brand's probability of sale

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OBJECTIVES
To know the awareness level of Hero Honda 50cc motor bikes. To understand the attributes consider preferring high range cc motor bikes. To suggest suitable recommendation by understanding the awareness level and the other preferential factors for Hero Honda 150cc motor bikes.

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RESEARCH METHODOLOGY
Research Design: The type of research used in this study is descriptive research. Method of Survey: The method of survey used in this study is sampling survey. Types of sampling: In this study has non-probability sampling. Sampling Technique: Judge mental sampling has been used in this study. Number of Respondents: 50 respondents are used for this research. Tools used for data collection: Interview Schedule is used in this study.

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Method of data collection. a) Primary data: Primary data was collected through Interview method. b) Secondary data: Secondary data was collected through management books and web sites. Area of the study: The study is concern with the area of Tirunelveli City Tools of analysis: In the study has used Percentage analysis method, Weighted Average Method and Chi - Square. Period of study: 09.12.09 to 17.01.2010

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SCOPE OF THE STUDY

The scope of the study considers all the variables and factors that have major impact over the customers in considering particular brands. This includes how customers get attracted towards the brands.

LIMITATION
Some respondents are got afraid to give the data. This research is only limited with 143 respondents. This research is only limited with Tirunelveli city.

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Table No. 1 RESPONDENTS AGE AGE 18-26 26-34 34-42 42-50 ABOVE 50 TOTAL Inference From the table shows that 61.53% of the respondents are in the age group of 18-26, 18.18% of the respondents are in the age group of 26-34, 11.88% of the respondents are in the age group of 34-42, 05.59% of the respondents are in the age group of 42-50, 02.79% of the respondents are in the age group of above 50. RESPONDENTS 88 26 17 8 4 143 % 61.53 18.18 11.88 5.59 2.79

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Table No. 2 Respondents Marital Status MARITAL STATUS SINGLE MARRIED TOTAL Inference From the table shows that 68.53% of the respondents are single, 31.46% of the respondents are married. RESPONDENTS % 98 68.53 45 31.46 143

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Table No. 3
RESPONDENTS EDUCATIONAL QULIFICATION
EDUCATION QUALIFICATION
BELOW 10 X XII UG PG TOTAL

RESPONDENTS 5 6 77 55 143

% 3.49 4.19 53.84 38.46

Inference From the table shows that 53.84% of the respondents are U.G, 38.46% of the respondents are P.G, 04.19% of the respondents are X-XII, 03.49% of the respondents are below 10.

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Table No. 4 RESPONDENTS PROFESSION TYPES PROFESSION TYPES GOVT. PVT. PROFESSIONAL STUDENT OTHERS TOTAL Inference From the table shows that 39.86% of the respondents are students, 29.37% of the respondents are private, 13.98% of the respondents are others RESPONDENTS 13 42 11 57 20 143 % 9.09 29.37 7.69 39.86 13.98

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Table No. 5 RESPONDENTS MONTHLY INCOME MONTHLY INCOME UP TO 5000 5001 10000 10001 15000 ABOVE 15000 NONE TOTAL Inference From the table shows that: 39.86% of the respondents are not getting income, 26.57% of the respondents are getting income above 15000, 16.08% of the respondents are getting income level of 5001- 10000, 13.98% of the respondents are getting income level of 10001- 15000 3.49% of the respondents are getting income level of below 5000. RESPONDENTS 5 23 20 38 57 143 % 3.49 16.08 13.98 26.57 39.86

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Table No. 6 USES OF MOTOR BIKES MOTOR BIKES HERO HONDA BAJAJ TVS HONDA YAMAHA TOTAL Inference From the table shows that: 70.62% of the respondents used Hero Honda bikes, 7.69% of the respondents used both Bajaj and Yamaha motor bikes, 6.99% of the respondents used both TVS and Honda motor bikes. RESPONDENTS 101 11 10 10 11 143 % 70.62 7.69 6.99 6.99 7.69

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Table No. 7 FACTORS THAT ATTRACT THE RESPONDENTS STARATEGY ADVERTISEMENT FRIENDS RELATIVES SOCIETY OTHERS TOTAL RESPONDENTS % 49 62 18 8 6 143 34.26 43.35 12.58 5.59 4.19

Inference From the table shows that: 43.35% of the respondents are know the Hero Honda 150cc bikes through friends, 34.26% of the respondents are know the Hero Honda 150cc bikes through advertisement, 12.58% of the respondents are know the Hero Honda 150cc bikes through relatives, 5.59% of the respondents are know the Hero Honda 150cc bikes through society, 4.19% of the respondents are know the Hero Honda 150cc bikes through others,

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Table No. 8 PRIORITY OF THE REPONDENTS PRIORITY HUNK CBZ X- TREME TOTAL Inference From the table shows that: 65.73% of the respondents give the priority to the CBZ X-Treme. 34.26% of the respondents give the priority to the HUNK. RESPONDENTS % 49 34.26 94 65.73 143

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Table No. 9 FACTORS INFLUENCING THE RESPONDENTS FACTORS COLOUR STYLE PRICE MILEAGE PICKUP TOTAL Inference From the table shows that: 44.05% of the respondents like the pickup of the 150cc bikes in Hero Honda, 31.46% of the respondents like the style of the 150cc bikes in Hero Honda, 14.68% of the respondents like the co lour of the 150cc bikes in Hero Honda, 6.29% of the respondents like the mileage of the 150cc bikes in Hero Honda, 3.49% of the respondents like the price of the 150cc bikes in Hero Honda, RESPONDENTS 21 45 5 9 63 143 % 14.68 31.46 3.49 6.29 44.05

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Table No. 10 SLOGAN OF THE 150cc HERO HONDA BIKES SLOGAN YES NO TOTAL Inference From the table shows that: 95.1% of the respondents do not know the slogan of the 150cc Hero Honda motor bikes, 4.89% of the respondents know the slogan of the 150cc Hero Honda motor bikes. RESPONDENTS % 7 4.89 136 95.10 143

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Table No. 11 STYLE OF THE 150cc HERO HONDA BIKES

STYLE
VERY GOOD GOOD MODERATE POOR VERY POOR TOTAL RESPONDENTS 33 59 42 8 1 143 % 23.07 41.25 29.37 5.59 0.69

Inference From the table shows that: 41.25% of the respondents are choose the good level, 29.37% of the respondents are choose the moderate level, 23.07% of the respondents are choose the very good level, 5.59% of the respondents are choose the poor level, 0.69% of the respondents are choose the very poor level,

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Table No. 12 MILEAGE OF THE 150cc HERO HONDA BIKES MILEAGE VERY GOOD GOOD MODERATE POOR VERY POOR TOTAL Inference From the table shows that: 41.95% of the respondents are choose the poor level, 35.66% of the respondents are choose the moderate level, 16.08% of the respondents are choose the very poor level, 5.59% of the respondents are choose the good level, 0.69% of the respondents are choose the very poor level, RESPONDENTS 1 8 51 60 23 143 % 0.69 5.59 35.66 41.95 16.08

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Table No. 13 PICKUP OF THE 150cc HERO HONDA BIKES PICKUP VERY GOOD GOOD MODERATE POOR VERY POOR TOTAL RESPONDENTS 27 77 34 1 4 143 % 18.88 53.84 23.77 0.69 2.79

Inference From the table shows that: 53.84% of the respondents are choose the good level, 23.77% of the respondents are choose the moderate level, 18.88% of the respondents are choose the very good level, 2.79% of the respondents are choose the very poor level, 0.69% of the respondents are choose the poor level,

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Table No. 14 BEST ADVERTISEMENT MEDIA OF 150cc HERO HONDA MEDIA NEWSPAPER TV STORE DISPLAY OUTDOOR BILL BOARDS TOTAL RESPONDENTS 21 103 11 8 143 % 14.68 72.02 7.69 5.59

Inference From the table shows that: 72.02% of the respondents are choosing the TV for best advertisement media, 14.68% of the respondents are choosing the newspaper, 7.69% of the respondents are choosing the store display, 5.59% of the respondents are choosing the outdoor bill boards.

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Table No. 15 PREFERENCE FACTOR OF BUYING DESICION PREFERENCE YES NO TOTAL Inference From the table shows that: 53.14% of the respondents are preferred to buy 150cc bikes in the future, 46.85% of the respondents are not buying the 150cc bikes. RESPONDENTS % 76 53.14 67 46.85 143

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Table No. 16 RESPONDENTS OPINION FOR WEARING HELMET WEAR HELMET YES NO TOTAL RESPONDENTS % 54 37.76 89 62.23 143

Inference From the table shows that: 62.23% of the respondents are not wearing helmet, 37.76% of the respondents are wear helmet.

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Table No. 17 REASON FOR NOT WEARING HELMET REASON FOR NOT WEARING NOT COMFORTABLE SWEATING HEAVY WEIGHT BREATHING PROBLEM TOTAL Inference From the table shows that: 74.15% of the respondents are saying that it not comfortable, 11.23% of the respondents are saying that is sweating, 10.11% of the respondents are feeling that it is heavy weight, 4.49% of the respondents are saying that is breathing problem.

RESPONDENTS 66 10 9 4 89

% 74.15 11.23 10.11 4.49

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Table No. 18 STYLE OF 150cc BIKES IN HERO HONDA

STYLE
VERY GOOD GOOD MODERATE POOR VERY POOR

X 33 59 42 8 1 143

W 5 4 3 2 1 15 W.A

XW 165 236 126 16 1 544 3.80

Weighted Average = XW/X =544/143 =3.80 Inference From the table it shows that most of the people prefer good level of the style.

Table No. 19
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MILEAGE OF THE150cc BIKES IN HERO HONDA

MILEAGE
VERY GOOD GOOD MODERATE POOR VERY POOR

X 1 8 51 60 23 143

W 5 4 3 2 1 15 W.A

XW 5 32 153 120 23 333 2.32

Weighted Average = XW/X =333/143 =2.32 Inference From the table it shows that most of the people chosen poor level of the mileage.

Table No.20
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PICKUP OF THE150cc BIKES IN HERO HONDA

PICKUP
VERY GOOD GOOD MODERATE POOR VERY POOR

X 27 77 34 1 4 143

W 5 4 3 2 1 15 W.A

XW 135 308 102 2 4 551 3.85

Weighted Average = XW/X =551/143 =3.85 Inference From the table it shows that most of the people prefer good level of the pickup.

Table No. 21
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CHI-SQUARE TEST RELATIONSHIP BETWEEN 150cc BIKES AND ITS ATTRIBUTES

ATTRIBUTES HUNK CBZ XTreme Total COLOR 17 4 21 STYLE 18 27 45 PRICE 2 3 5 MILEAGE 3 6 9 PICKUP 9 54 63 49 94 143

Ho There is no significant relationship for choosing 150cc Hero Honda Bikes recording to its attributes. H1 There is significant relationship for choosing 150cc Hero Honda Bikes recording to its attributes. Oij 17 4 18 27 2 3 3 6 9 54 TOTAL Eij 7.20 13.80 15.42 29.58 1.71 3.29 3.03 5.92 21.59 41.41 Oij - Eij 9.8 -9.8 2.58 -2.58 0.29 -0.29 -0.08 0.08 -12.59 12.59 (Oij Eij) 96.04 96.04 6.66 6.66 0.08 0.08 0.01 0.01 158.51 158.51 (Oij Eij)/Eij 13.34 6.96 0.43 0.23 0.05 0.02 0.003 0.001 7.34 3.83 32.204

Chi Square test:2= ( (Oij Eij )2/ ( Eij ) )

Expected frequency = (RT CT)/N Degree of freedom = (c-1) (r-1)

= (2-1) (5-1) Degree of freedom = 4

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5% significant level the table value is 9.49 Calculated value is 32.204

Inference From the table shows that: The calculated value is higher than the table value. So that the null hypothesis is rejected. There is significant relationship for choosing 150cc Hero Honda motor bikes recording to its attributes.

Findings
61.53% of the respondents are in the age group of 18-26, 68.53% of the respondents are single, 53.84% of the respondents are UG, 39.86% of the respondents are students, 70.62% of the respondents are used Hero Honda bikes, 43.35% of the respondents are know the 150cc of Hero Honda bikes through friends, 43

65.73% of the respondents give the priority to the CBZ XTreme, 44.05% of the respondents like pick up of the 150cc bikes in Hero Honda, 95.1% of the respondents do not know the slogan of Hero Honda, 41.25% of the respondents are choose the good in style of the 150cc motor bikes, 41.95% of the respondents are choosing poor level in mileage, 53.86% of the respondents are choose good in the pickup, 72.02% of the respondents are choosing the TV for best advertisement media, 53.14% of the respondents are preferred to buy 150cc bikes in the future, 62.23% of the respondents are not wearing the helmet,

Most of the people prefer good level of the style of Hero Honda 150cc Bikes,
Most of the people chosen the poor level of the mileage of Hero Honda 150cc Bikes, Most of the people prefer the good level of the pickup of Hero Honda 150cc Bikes,

There is significant relationship for choosing 150cc Hero Honda motor bikes recording to its attributes.

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CONCLUSION
The market of Hero Honda is growing at rapid speed. Hero Honda being one of the dominating and leading players in two wheeler market is expected to attract significant attention among the investors. In this study the researcher find out most of the people know the 150cc Hero Honda Motor Bikes. Most of the people say CBZ Xtreme is good. Majority of the people have informed Brand Awareness toward Hero Honda. Most of the customers are satisfied with the pickup of the bike offered by the company while few of them are not satisfied due to mileage problems of the bike.

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SUGGESTION
The company needs to improve their advertisement strategy. Because most of the people do not know about the slogan of the 150cc Hero Honda Motor Bikes. To Increase their store display and outdoor Bill Boards with attractively. Most of the people chosen mileage level poor compared with other 150cc motor bikes. So the company needs to improve the mileage capacity.

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BIBLIOGRAPHY
1. Philip Kotler, Marketing Management, Published by Pearson Education Pvt.Ltd,New Delhi , 2003 2. C.R.kothari, Research Methodology, Second Edition, published by Wishaprakashan Publishing Company, New Delhi.

Websites
www.herohonda.com www.bharatbook.com

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A STUDY ON CUSTOMER BRAND AWARENESS OF 150cc HERO HONDA MOTOR BIKE IN TIRUNELVELI 1) Name of the respondent__________________________________ 2) Address _______________________________________ ______________________________________ _____________________________________ 3) What is your age? (a)18-26 (b)26-34 (c)34-42 (d)42-50 (e)above50 4) Marital status (a) Single (b) married 5) Educational Qualification (a) Below 10th (b) 10th-+12 (c) Graduate/diploma (d) Post Graduate 6) Profession Type (a)Government (b) Private (c) Professional (d) Student (e) Others______________ 7) Monthly Income (a) up to 5000 (b) 5001-10000 (c) 10001-15000 (d)Above15001 (e)Nil 8) Which Motor Bike you used (a) Hero Honda (b) Bajaj (c) TVS (d) Honda (e) Yamaha

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9) Do you know 150cc Motor Bikes in Hero Honda? (a) Yes (b) No 10) If yes, how did you know the 150cc Motor Bikes in Hero Honda? (a) Advertisement (b) Friends (c) Relatives (d) Society (e) Others 11) Which 150cc Motor Bikes attract you in Hero Honda? (a)Hunk (b) CBZ X-Treme

12) Which one attracts you in the 150cc Motor Bikes in Hero Honda? (a)Colors (b) Style (c) Price (d) Mileage (e) Pick up 13) Do you know the Slogans of 150cc Motor Bikes in Hero Honda? (a) Yes (b) No 13) (I) If yes, which Motor Bike? (a) Hunk (b) CBZ X-Treme 14) What is your opinion about style of 150cc Motor bike in Hero Honda Compared with other brands? (a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor 15) What is your opinion about Mileage of 150cc Motor bike in Hero Honda compared with other brands? (a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor 16) What is your opinion about Pick up of 150cc Motor bike in Hero Honda compared with other brands? (a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor
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17) In which Media effectively advertise the 150cc Motor Bikes in Hero Honda? (a) Newspaper (b) TV ad (c) Store Display (d) Out Door Bill Boards 18) Will you be interested to buy 150cc Motor Bikes in Hero Honda? (a) Yes (b) No 19) If yes, which motor bike? (a) Hunk (b) CBZ XTreme 20)(a) Do you wear helmet? (a) Yes (b) No (b)if no, why you are not wearing it? (a) Not Comfortable (b) Sweating (c) Heavy Weight (d)Breathing Problems.

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