Portfolio

Madison Empey

Madison Empey

249 South 2nd West Apartment 3308, Rexburg ID 83440 509.318.0880 madisonraeempey@gmail.com

Table of Contents
Letterhead Business Card Montage Logos Imaging Web Page Brochure Flier Event Ad

Letterhead
COMM 130 Section 1 Programs/Tools Used: Adobe Illustrator and Adobe InDesign Top 3 things learned:
1) I learned that sketches are so important! My work turns out so much better when I sketch. 2) I learned how to transfer a file from Adobe Illustrator to Adobe InDesign. 3) I learned how to download new fonts to my computer which is very handy! Logo Font #1 Name & Category: 5AM Gender- Sans Serif Logo Font #2 Name & Category: 5th Grade Cursive- Script Stationery Font #1 Name & Category: Myriad Pro- Sans Serif How the logo represents the company: I think the logo represents the company very well. It isnt too busy, yet it isnt boring. I love the red circles that I added. Since Empey Orchards Inc. grows apples I wanted to somehow incoorporate apples. The red circles reminds me of apples. Process: I have really started to understand the importance of sketches. My work turns out a lot better when I start with sketching rather than starting from scratch on the computer. After I sketched and finalized my logo in Illustrator I saved it and started my letterhead in InDesign. This was my favorite project because it was simple, but looked very professional I think.

Montage
Programs/Tools Used: Photoshop Top 3 things learned: 1) I learned to basics of using layers and masks. 2) I learned a lot more about the importance and what a huge different font types make! 3) I learned how to use Photoshop a lot better. Font #1 Name & Category: Copperplate Gothic Light- Sans Serif Font #2 Name & Category: Vaguely Repulsive- Script Process: I started by looking for images that I wanted to use for my montage online. I had to make sure that the image was large enough for me to use. Then I pulled the images up in Photoshop and started putting them together. This was one of my favorite projects. I liked it because the contrast between the black and white picture and the colored olympic rings.

Logos
Programs/Tools Used: Adobe Illustrator Top 3 things learned: 1) I learned the basic of manipulating text. 2) I made the apple that appears in my second logo. So I learned a little bit about manipulating objects. 3) I learned the basics of Adobe Illustrator. Top Logo - Font #1 Name & Category: Oldstyle Middle Logo - Font #1 Name & Category: Myriad Pro, Sans-Serif Bottom Logo - Font #1 Name & Category: Silom, Sans-Serif How the logo represents the company: I think the second logo especially represents the company because this company grows apples. I like the other two logos because they are very simple and not too busy. Votes on favorite logo: Top Logo = 2; Middle Logo = 3; Bottom Logo = 5; My favorite logo was the third logo. Process: I drew sketched for a long time. Once I had quite a few sketched that I liked, I went into Adobe Illustrator and started trying to recreate my favorite sketches. I usually started with the text, and went from there.

Imaging
Programs/Tools Used: Adobe Photoshop Camera Used: Nikon 1 Top 3 things learned: 1) I learned how to resize an image using Photoshop. 2) I learned how to use filters using Photoshop. 3) I learned how to desaturate an image using Photoshop. Process: I began by taking the photo. It was really hard to find something interesting and bright that would work to take a picture of. I went to devotional and was inspired by this bright tie! I pulled my image up in Photoshop and then I resized the image and used my selection tool to select the area around the tie. I turned down the saturation and colorized the tie. Want to Learn: I really would like to know how to use Photoshop a lot better. I would like to learn about layers! The only thing I didnt like about my project was the part of the tie that my quick selection tool couldnt grab!

Web Page
Programs/Tools Used: Text Wrangler, Photoshop, and Illustrator Top 3 things learned: 1) I learned the basics of CSS. 2)I learned to basics to an HTML document. 3) I learned how to take a screen shot on a PC! I own a Mac, but I did not have access to a Mac this weekend. So I was forced to take a screen shot on a PC. Now I know how to do that. Font Family #1 (all names) & Category:Trebuchet MS, Helvetica, sans-serif(sans-serif category) Hex Colors: #b30225 Red #FFFFFF-white #000000-black Changes made to the CSS: I changed the colors of the background, and heading backgrounds. I also changed the text. Process: I started our by sketching what I wanted my final logo to look like. Then I recreated that logo through Illustrator. After that I went into text Wranger and started creating my code for my HTML Document. After that I created a CSS document to make everything look better.

Brochure

Program(s) / Tools used: Adobe Photoshop and Adobe InDesign Title Font Name & Category: Claire Hand- Sans Serif Copy Font Name & Category: Palentino- Oldstyle Sources (Links to images on orginal websites): I took these images myself Thumbnails of Images used: Top 3 things learned: 1) I learned that printing takes a while on a big project and you should not be trying to print your project on the day of! 2) I learned the basics of paragraph styling and text wrapping. 3) I learned how to upload filters and fonts to my computer. Process: I always like to sketch before I start my project on the computer. I did a basic sketch and decided what fold of brochure I wanted to do. I wanted to keep it really basic so I decided to do a one fold brochure. After that I started editing my photos on Photoshop. After all of my images were edited I started my design in InDesign. After this I had to finalize my files and print. Printing and submitting always seems to take the most time for me. I printed my Brochure at AlphaGraphics.

Flier

Program(s) / Tools used: InDesign Title Font Name & Category: Charcoal Copy Font Name & Category: Bookman Old Style Links to all images you used in this project: Description: This is my very first project. I created a flier. Top 3 things learned: 1) I learned that you cant just throw a project together. Design takes time. 2) White space is very important! This is actually my second flier that I made. The first one was too busy and did not have enough white space. 3) I learned that the tutorials were very helpful. Process: I started by sketching my thoughts and putting my ideas all out on paper. After this I basically just dove into my project and started on InDesign. I played around a lot and found ideas and designs that I liked. I came up with two final fliers and decided on this one.

Event Ad

Top 3 things learned: 1. This project was surprisingly difficult for me. I learned that I will most likely never use word again for a project like this. 2. I learned that little changes can make a really big difference. I felt like my project was kind of boring and plain. So I added the lines and I feel like it added a lot to the ad. 3. Font makes such a big difference. If you change what fonts you use, it completely changed the feel of the ad. Process: I started by scanning a few images. From there I jumped in and started playing around and word and seeing what things I liked and what I didnt like. Want to Learn: I really like designing. I enjoy starting with nothing, and then creating something that is appealing to the eye. But I am not very good at it yet. I just want to get better at designing things in general.

Business Card

Section: COMM 130 Section 1 Programs/Tools Used: Adobe Illustrator and Adobe InDesign Top 3 things learned: 1) I learned that sketches are so important! My work turns out so much better when I sketch. 2) I learned how to transfer a file from Adobe Illustrator to Adobe InDesign. 3) I learned how to download new fonts to my computer. Logo - Font #1 Name & Category: 5AM Gender- Sans Serif Logo - Font #2 Name & Category: 5th Grade Cursive- Script Stationery - Font #1 Name & Category: Myriad Pro- Sans Serif How the logo represents the company: I think the logo represents the company very well. It isnt too busy, yet it isnt boring. I love the red circles that I added. It reminds me of apples. Process: I have really started to understand the importance of sketches. My work turns out a lot better when I start with sketching rather than starting from scratch on the computer. After I sketched I finalized my logo on Illustrator and then incorporated the same design from my logo to my letterhead.