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Master of Business Administration- MBA Semester 2 MB0046 Marketing Management - 4 Credits (Book ID: B 1629) Assignment Set -1 (60

marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. Explain the stages in the new product development process. 10 marks (350-400 words)

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Q2. Explain the steps in Marketing Research Process 10 marks (350-400 words) Q3. Write a short notes on : A. Marketing Plan B. Marketing Planning process 5+5 = 10 marks (200-250 words each) Q4. Describe the international market entry strategies in brief 10 marks (350-400 words) Q5. Discuss the various Price adjustment options adopted by the companies 10 marks (350-400 words) Q6. Define Personal selling and also explain the personal selling process. 10 marks (350-400 words)

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