14 theSun | FRIDAY MARCH 20 2009

business

MAS gets charter deal

to move NS trainees
SEPANG: Malaysia Airlines has secured Through the contract, Malaysia
We hope
Celcom eyes
120% broadband
a charter deal worth RM18.7 million Airlines will provide JLKN with opera-
we can
with the Defence Ministry to move tional support including dedicated call do better.
some 36,000 national service trainees centre for direct communication with Looking
between Peninsular Malaysia and Sabah JLKN, advance seats block booking, at the
and Sarawak within two years. dedicated check-in counter, retail serv- momentum
Its chairman, Tan Sri Dr Munir Majid, ices for ad-hoc requirements, efficient
right now,

said the national carrier has formed a no-show-/go-show management to
dedicated unit to manage the national avoid wastage and provide escots as I think the
service trainees movement in order to and when necessary. mobile
ensure that all aspects of the process There are three movements a year broadband
are taken care of. between the month of December and
They would include seat reserva- March, March and June and from June
market is
tions, check-in, meals and other neces- to September. very vibrant
sities. In line with the Malaysia Airlines and can still
“This is a historical day for Malaysia customer value proposition of grow very
Airlines as we commence air move- MH=Malaysian Hospitality, trainees will fast. So, we
ment on a charter basis for National also enjoy premium inflight services like
Service Training Department (JLKN). complimentary hot meals, comfortable hope to beat
We are pleased to be working in di- seats and on-time departures. the number.”
rect partnership with them to ensure Prior to this arrangement, JLKN had
seamless travel for the national service been using the services of a private – Chee Pok Jin
CEO of Celcom
trainees,” he said at the contract signing company for the movement of the train- (Malaysia) Bhd
ceremony and the send-off of over 350 ees, said Ministry of Defence Secretary
trainess from KL to Kota Kinabalu, Sabah General Datuk Abu Bakar Abdullah.
here yesterday. – Bernama
Airlines agree to disclosure of full prices in ads
KUALA LUMPUR: The Advertising Standards Au- should not contain any statement or visual presen-
thority Malaysia (ASA) announced yesterday that tation which directly or by implication, omission,
Malaysia Airlines, AirAsia and Firefly have agreed ambiguity, or exaggerated claim, is likely to mislead
to the disclosure of full prices where it appears in the consumer about the product advertised, the
all their advertisements effective April 1. advertiser, or about any other product or adver-
At a meeting with the ASA Committee where tiser, in particular with regards to the value or total
representatives of these airlines were present to price actually to be paid.
discuss the need of making full disclosure of all He said when it is applied to airline advertise-
prices in advertisements, ASA chairman Tan Sri
Abdul Kadir Sheikh Fadzir said the Malaysian Code
ments, these guidelines require airlines to state
the full price that a consumer would have to pay
of Advertising Practice (Code) has clear guidelines
on the issue of disclosure of prices.
inclusive of the various components associated
with the purchase of the ticket – e.g. airport taxes,
He said the code stipulates that advertisements fuel charges, administrative charges etc.
subscriber growth
KUALA LUMPUR: Celcom
(Malaysia) Bhd eyeing a
120% growth in broadband
subscribers this year with
contribution from its newly
launched prepaid mobile
broadband service.
With about 270,000 broadband subscrib-
ers as of last month, Celcom recorded a 300%
year-on-year subscriber growth last year,
its chief operating officer Chee Pok Jin said
yesterday.
“We hope we can do better. Looking at
the momentum right now, I think the mobile
broadband market is very vibrant and can
still grow very fast. So, we hope to beat the
number,” he said after the launch of Celcom’s
new broadband prepaid starter pack.
Covering almost 70% of the populated area
in Malaysia, Celcom is confident the introduc-
tion of the new prepaid package will reinforce
its position as the country’s top broadband
Genting expects 1,000 viewers
weekly for Dreamz show
PETALING JAYA: Genting - City of Entertainment
is confident of meeting its target of 1,000 view-
ers weekly for the second season of its resident
“Dreamz” show despite the current economic
slowdown.
Resorts World Bhd’s assistant vice-president
(promotions and entertainment) Kevin Tann said
to keep the show running, a few new acts have
been added, including introduction of a white lion
cub as a new member.
Since the show reopened on Jan 25 this year,
it has registered about 30,000 viewers, Tann
said at a press conference in Genting Highlands
yesterday.
“More than 310,000 people had watched the
RM13 million show from its opening day on Feb 7
up to Dec 31 last year,” he said.
Tann said the world-class show, produced by
Genting, boasts a strong cast of two international
provider.
Priced at RM25, the new
prepaid starter pack comes with
RM20 credit.
Chee said in line with the
new service, a new Weekly
Unlimited package would be made available
for customers to enjoy unlimited Internet ac-
cess for a week at RM20.
“This is on top of the existing Daily Unlim-
ited package, priced at RM6 for 24 consecutive
hours of broadband access,” he said.
To further strengthen its position in broad-
band services, Celcom will also introduce a
new all-in-one deal, with customers receiving
a Hewlett-Packard notebook or netbook com-
puter plus the Celcom broadband monthly
data plan and Celcom-Vodafone USB (univer-
sal serial bus) stick.
Under the package, customers will pay
RM159 a month (for notebook) or RM88 a
month (for netbook), Chee said. -- Bernama
illusionists, Enrique Polo and Aliaksandr Huretski.
It also features as part of its cast the beautiful
and elusive white lion which once thought to be
a myth before finally being discovered in 1975 in
South Africa.
The show also includes a daredevil motorcy-
clist act from Brazil and Spain, an acrobat troupe
from China, professional dancers from Belarus
and Ukraine, musicians from Armenia and a solo
singer from Russia.
In conjunction with the second season launch-
ing, Resorts World in collaboration with Malayan
Banking Bhd (Maybank) introduced the Dreamz
Maybank debit card.
“We wish to bring convenience to customers
even while watching the show,” Tann said, add-
ing that card holders would enjoy 15% off from
the Dreamz tickets which are priced at RM80 for
adults and RM40 for children. – Bernama