APPS Microsoft Survey Field dates: March 28 to 30, 2013 N = 1,005 Total Respondents N= 434 Smartphone Household N=347

Smartphone Users
* = below .5%

OMT-1313

PROGRAMMER: ASK IF HOUSEHOLD OWNS A SMARTPHONE 1. Earlier you said someone in your household owns a Smartphone. Do you personally, own a Smartphone? Base: Household owns a smartphone Yes No Total (n=434) % 81 19 Smartphone Household (n=434) % 81 19 Smartphone User (n=347) % 100 -

PROGRAMMER: ASK ALL RESPONDENTS QUESTIONS 2 TO 6 2. As far as you know, do any major app stores (or application stores) share your personal information such as your full name, email address, and the neighborhood where you live, with the maker of the apps you purchase, or not? Total (n=1,005) % 13 77 10 Smartphone Household (n=434) % 18 71 11 Smartphone User (n=347) % 20 70 10

Yes, share No, do not share Dont know (DO NOT READ)

3. If you found out that the app stores (or application stores) that you regularly purchased apps from share your personal information such as your full name, email address, and the neighborhood where you live, with the maker of the apps you purchase, would you strongly approve, approve, disapprove, or strongly disapprove? Smartphone Household (n=434) % 9 1 8 91 28 63 1 Smartphone User (n=347) % 9 1 7 91 27 64 1

Total approve Strongly approve Approve Total Disapprove Disapprove Strongly disapprove Dont know

Total (n=1,005) % 7 1 6 91 32 59 3

4. In general, do you feel that app stores sharing your personal information with the makers of the apps you purchase without giving you an opportunity to opt-out is an invasion of your privacy, or not? Smartphone Household (n=434) % 86 12 2 Smartphone User (n=347) % 87 12 2

Yes, invasion of privacy No, is not an invasion of privacy Dont know (DO NOT READ)

Total (n=1,005) % 84 13 3

5. In general, do you believe that app stores should be allowed to share your personal information with the makers of the apps you purchase without giving you the opportunity to opt-out , or is that a practice that should not be allowed ? Total (n=1,005) % 9 90 1 Smartphone Household (n=434) % 11 89 * Smartphone User (n=347) % 11 90 *

Yes -- allowed No not allowed Dont know (DO NOT READ)

6. And do you believe that app stores should warn you before sharing your personal information with the makers of the apps you purchase, or should they not have to warn you? Total (n=1,005) % Yes they should have to warn No should not have to warn Dont know (DO NOT READ) 91 7 2 Smartphone Household (n=434) % 94 6 * Smartphone User (n=347) % 96 4 *

About this study: The RDD telephone survey was conducted March 28-30, 2013 by GfKs Public Affairs & Corporate Communications division, among a nationally-representative sample of 1,005 adults age 18 or older. Interviews were conducted with 752 respondents on landlines and 253 respondents on cellular telephones. The data were weighted on age, sex, education, race and geographic region. The margin of error on results based on the full sample is plus or minus 3 percentage points.