Annexure

Q1 Who is your favourite celebrity when it comes to sponsoring brands(Please tick any one) 1. 2. 3. 4. Amitabh Bachhan Shahrukh Khan Sachin Tendulkar M.S Dhoni [ [ [ [ ] ] ] ]

Q2 As per the option ticked by you in Q.1 please tick the brands which you are aware and are endorsed by the specific celebrity an old and new. AMITABH BACHHAN Old Dabur Chyavanprash Himani Navratna Oil Parker Pen Dabur Hajmola Dabur Anardana SHAHRUKH KHAN Old Mayur Suiting Pepsi Santro xing Dermicool Talc Videocon SACHIN TENDULKAR Old TVS victors Pepsi MRF Tyres Adidas Fiat Palio New Boost Sunfeast (NECC) Egg Reliance Communication Aviva life insurance New Nokia Sunfeast Emami Fair and Handsome Dish TV Hyundai i 10 New Cadbury Dairy Milk Himani fast Relief Reid and Taylor Dabur Glucose Boro Plus

M.S DHONI Old Videocon Reebok Orient PSPO Fan Exide NDTV Pepsi Brylcreem Parle Milk Shakti TVS Motors Lays New

Q3 Please rate on the scale of Highly influenced to Highly uninfluenced which is on the factors given below as per the celebrity ticked by you in Q.2 on the old and new brands.

OLD BRANDS Factors Presentation Personality Voice Gestures Physique Style NEW BRANDS Factors Presentation Personality Voice Gestures Physique Style Highly Influenced Influenced Neutral Uninfluenced Highly Un influenced Highly Influenced Influenced Neutral Uninfluenced Highly Un influenced

Q4.Brand on the option ticked by you in Q.2 and the basis as how you were influenced. Please tick the brand/brands that you purchased.

AMITABH BACHHAN OLD BRANDS Dabur Chyavanprash Himani Navratna Oil Parker Pen Dabur Hajmola Dabur Anardana NEW BRANDS Cadbury Dairy Milk Himani fast Relief Reid and Taylor Dabur Glucose Boro Plus

SHAHRUKH KHAN OLD BRANDS Mayur Suiting Pepsi Santro xing Dermicool Talc Videocon SACHIN TENDULKAR OLD BRANDS TVS victors Pepsi MRF Tyres Adidas Fiat Palio M.S DHONI OLD BRANDS Videocon Reebok Orient PSPO Fan Exide NDTV NEW BRANDS Pepsi Brylcreem Parle Milk Shakti TVS Motors Lays NEW BRANDS Boost Sunfeast (NECC) Egg Reliance Communication Aviva life insurance NEW BRANDS Nokia Sunfeast Emami Fair and Handsome Dish TV Hyundai i 10

RESPONDENTS PROFILE Gender Age Education Occupation

Male Female

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10-20 21-30 31 -40 >40

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Primary Level High school Intermediate Graduate Post-graduate Professional degree

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Student Pvt. service Govt. Service Housewife Businessman

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