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A PROJECT REPORT ON ADVERTISING EFFECTIVENESS IN TIME INSTITUTE COMPANY PROFILE: Established in 1986, getit info service (p) ltd.

(formerly known as getit informediary ltd) introduced the concept of yellow pages in India under the brand name getit yellow pages. Getit is a part of one of the oldest and leading media houses of India, the TEJ badu group. Getit started operations in Chennai (then known as madras) in 1986. Now, during the period. Getit has become a force to reckon with in the field of information service and is involved in publishing of telephone directories and yellow pages in over 35 cities. The company annually brings out over 3.5 million directory copies. Getit today offers comprehensive, reliable and relevant information solutions across all media, becoming the preferred destination for buyers and sellers. Aided by an easy-to-use interface across all media. Getit yellow pages is India's largest circulated yellow pages directory. Vision of getit info service: To provide most relevant and effective solutions for buyers to connect with sellers, effortlessly and profitably Mission of getit info service: Your search end here. We help your business to grow

Getit started operations in Chennai (then known as madras) in 1986. Now, during the period. Getit has become a force to reckon with in the field of information service and is involved in publishing of telephone directories and yellow pages in over 35 cities. The company annually brings out over 3.5 million directory copies Getit today offers comprehensive, reliable and relevant information solutions across all media, becoming the preferred destination for buyers and sellers. Aided by an

easy-to-use interface across all media. Getit yellow pages is India's largest circulated yellow pages directory Features: Getit yellow pages is India's largest circulated yellow pages directory. Established in 1986, getit info service ltd, formerly known as getit informediary ltd. Introduced the concept of yellow pages in India under the brand name getit yellow pages. Getit has become a force to reckon with in the field of information service and is involved in publishing of telephone directories and yellow pages in over 35 cities, the company a 3.5 annually brings out over 3.5 million directory copies. Getit is the only member of the Asian directory publisher association inc. (ADPAI) and the yellow pages association (YPA) USA. From India. It is also a member of European association of directory and database publishers(EADP). Awards: Getit is the winner of the industry excellence award presented by YPIMA. USA for two consecutive years 2002 & 2003. In 1997 getit, then known as M&N publications, was awarded the jamnalal bajaj ethical business practice award. Fort fair business practice Quality policy of getit info service To achieve and maintain excellence in quality. Reliability and safety of their information. To consistently meet or exceeds customers expectation. To strive for continuous improvement in all areas to achieve leadership in the markets we serve. Quality objectives of getit info service: To strive for the up gradation of the technology to meet customer requirements in ever changing market.

To upgrade the technology knowledge of all STPI personnel through continuous improvement training. To provide state of art data communication services as per acceptance international standards. To provide comprehensive service including project approvals. Import attentions, software export certification etc., in a time bound manner. Achieving customer satisfaction through the combined efforts of planning the infrastructure and executing the project through dedicated workforce.

OBJECTIVES: To know the most effective media of advertisement. To find out the reasons for liking the advertisement of getit. To find out the most popular slogan of advertisement regarding getit. To understand & measure the impact of advertising in the market. To measure the effectiveness of advertisement / promotional activities for a particular product class and corporate advertising. To understand and measure the affect of advertising in brand-building, brand re-call and finally the choice of a plan while buying it.

QUESTIONARE
1. Name 2. Occupation 3. Age : : : a. student a. 18-24 e. above 45 4) Income : a. 10000 to 20000 d. 40000 to 50000 5) what is shared? a. product b. price c. location d. competence/courtesy of the shop personnel f. buying experience 6) What would you say is the main message of this ad? a. Just trying to sell the product b. Entice people to try the product c. Big discounts, cheaper than the competition d. Product is of high quality e. Brand awareness, company is trying to expose itself. b. 20000 to 30000 e. above 50000 c. 30000 to 40000 b. self employee b. 25 32 c. Business d. 39-44

c. 33-38

7) If you were to describe this ad to a friend, would you say the ad is a. Creative b. Informative c. Pleasant d. Memorable e. Borin

8) you watch the five ads, divide them into three groups. a. Will watch over and over again b. Might watch several times c. Never want to watch again

9) what is the reason for preferring a particular brand? a. product range b. design of products c. width and depth of the products d. quality e. price range 10) how does an advertisement affect you? a. recall b. positive impression c. interest d. desire to purchase/explore 11) Which media gets your attention? a. print b. radio c. television

d. word of mouth 12). How well do you remember this advertisement? a. Don't remember at all b. Remember company but not product or ad c. Remember company and product but not ad d. Remember ad 13). I really need this product because nothing else can solve this problem. a. This is a minor improvement over what I currently use. b. It looks okay but is about the same as what I'm doing now. c. My current product would serve me better. d. You've got to be kidding. Why would I need this product?

Questionare 1. After viewing this ad, I would consider purchasing the product. This ad is much better than other ads for products in this product category. Compared to other ad, how does your product offer advantages in selling situations? The benefits described in the ad are believable to me. I will buy this product in the next month I had a strong brand preference in this category because of my previous experience with some of these brands. Generally I like to make purchases quickly without shopping around at different stores, Because it just is not worth my effort. Whether or not you know about ad, how favourable is your

Strongly Agree

Agree

Neither or Not

Disagree

Strongly Disagree

2.

3.

4.

5.

6.

7.

8.

overall reaction? 9. How believable were the claims made in this advertisement? How well do you feel this ad informed you about the product?

10.

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