Marketing Strategy of Titan Watches

Submitted in partial fulfillment of the requirements for Post Graduate Diploma in Management (2011-2013)
PROJECT GUIDE

Prof. Suhas Pai

SUBMITTED BY

Anuradha Somani Roll No. (PG-11-056) Batch: (2011 - 2013)

IES Management College and Research Centre University of Mumbai

Students Declaration

I hereby declare that this report, submitted in partial fulfillment of the requirement for the award for the Post Graduate Diploma in Management, to IES Management College and Research Centre is my original work and not used anywhere for award of any degree or diploma or fellowship or for similar titles or prizes. I further certify that without any objection or condition subject to the permission of the company where I did my summer project, I grant the rights to IES Management College and Research Centre to publish any part of the project if they deem fit in journals/Magazines and newspapers etc without my permission.

Place : Mumbai Date : ---------------------------------Signature Name Class : Anuradha Somani : PGDM 2011-13

Roll No. : PG-11-056

CERTIFICATE*

This is to certify that project titled: _____________________________________ ________________________________________________________________has submitted by Mr./Ms.________________________________________ towards partial fulfillment of the requirements of the PGDM /PGDM (HCPM) degree course 200_ - 200_ and has been carried out by him / her under the guidance of Mr./Ms.________________________ at the IES Management College and Research Centre affiliated to the University of Mumbai. been

The matter presented in this report has not been submitted for any other purpose in this Institute.

_______________________ Guide : Place :

___________________________ Director: Dr.Dinesh D. Harsolekar Place :

Date : * on IES Letterhead

Date

Acknowledgement
Although words cannot express my gratitude for people who provided constant support to me, yet, I pen down my feelings to acknowledge people, without whom, my internship would not have been a success. I would like to thank them for their annotations and suggestions during the development of this Project and also for taking out time from their busy schedule.

First and foremost, I express my most heartfelt and sincere thanks to my project guide, Prof. Suhas Pai for his valuable guidance, support, encouragement, given to me throughout my internship. I am also grateful to him for motivating me towards new ideas and I take this opportunity to express my indebtedness and respect to him.

INDEX
CHAPTER NO. * 1. Executive Summary 1.1 Introduction to the Industry 1.2 Introduction to the Company 1.3 Introduction to the Project 2. 2.1 Objectives 2.2 Methodology 2.3 Sampling Design and Sample Size 2.4 Scope and Limitations 3. 4. 5. 6. Analysis and Findings Conclusions Recommendations References and Bibliography TOPICS PAGE NO. 1 4 25 53 64 65 67 68 69 82 83 84