Spring / Summer 2012

MBA Semester 4 MK0016 Advertising Management And Sales Promotion ASSIGNMENT- Set 1 Q 1. List the importance of advertising. How does advertising change the perception and decision of the target? Ans:- Advertising is something which is lifeline of any successful business because without advertising only few companies can survive. The importance of advertising cannot be underestimated, given below is the list of importance of advertising for a company 1. It helps the company in making new customers because it is only advertising which can increase the consumer base of the company.
2.

It helps the firm in retaining the present customers, imagine when an advertisement of your favorite cold drink stop appearing on television, your first reaction would be is something wrong with the company and you may switch to other substitute.

3.

It helps the company in selling any new product which it has discovered or made after many years of research, without advertising heavily a company cannot sell such new products because it is only through advertisement that company can tell customers what is the difference in their product from the close substitute of the product being advertised.

4. It ultimately helps the company in increasing the business of the company by increasing the sales volume of the products of the company and that is the reason even new companies do not hesitate in spending millions on advertising. 5. It can lead to change in the fortunes of the company as history reveals some companies products are not that good as compared to their competitors even then those companies have performed better purely on the basis of better advertising strategies as compared to their competitors. 6. In this globalized world it is advertising which makes possible the people of Africa to see what companies are producing in America or Asia and vice versa.

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How advertising works Since attitudes have traditionally been viewed as evaluations that are stored in memory and persist over time, the constructs of memory . Dear Students, Get your assignments from Our ESTEEMED ORGANIZATION smumbaassignment.com Just email to kvsude@gmail.com or S M S to +91 9995105420. message Format - <E-MAIL ID> Space <Name> To +91 9995105420 , we will reach back you with in 24H Or Directly call our Middle East Office +974 55702886 . More Info, Kindly visit smumbaassignment.com Best Regards, Admin smumbaassignment.com

Q 2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income Ans:- There are some factors which deeply influence advertising thinking in India and which are entirely different from the last century and perhaps other developing countries. Q 3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.

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Ans:- How to get the attention of the reader or viewer?. Q 4. List the differences between public service advertising and financial advertising? Write notes on corporate copy and Advertorial copy Ans:- Differences between public service advertising and financial advertising Q 6. Explain the elements of advertising execution .Describe the various aspects of media objectives and execution Ans:- Elements of Advertising Execution Delivery of the selected advertising concept has two aspects, creative and media execution. If the creative execution is not right Dear Students, Get your assignments from Our ESTEEMED ORGANIZATION smumbaassignment.com Just email to kvsude@gmail.com or S M S to +91 9995105420. message Format - <E-MAIL ID> Space <Name> To +91 9995105420 , we will reach back you with in 24H Or Directly call our Middle East Office +974 55702886 . More Info, Kindly visit smumbaassignment.com Best Regards, Admin smumbaassignment.com

A Semester 4 MK0016 - Advertising Management And Sales Promotion

Spring / Summer 2012

ASSIGNMENT- Set 2 Q 1. Describe the benefits of Direct Marketing. List all the methods and media used for it. Ans:- Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Benefits of direct marketing : Direct marketing allows your postcard printing pieces, for example, to generate awareness of your business among your target clients. Shoppers who don't enjoy dealing with salespeople often prefer direct marketing because there is no need for face-to-face interaction. Direct marketing allows you to build a qualified and potential database for your business. It also helps you gather concrete information that can provide you evidence of the effectiveness of your marketing medium, such as your postcard printing project. Direct marketing allows you to develop an effective and responsive feedback system. It is easy to measure results because you know exactly how many people you've contacted in the first place. Once you've run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Buying direct can mean dealing strictly with the manufacturer without the intervention of a third-party retailer or distributor.

Direct Marketing Channels

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Q 2. Discuss media options .List the differences between above-the-line below-the-line media. Ans:- Media Options There are thousands of publications in over 17 official Indian languages, government and private television channels, Q 3. Describe the objectives of media. Discuss the factors which are changing the media choices.

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Ans:- Media objectives The fundamental objective of media

Q 4. What do you understand by Market Segmentation? List the advantages of Market Segmentation Ans:- The market for any manufactured product is generally built using several segments. A market in any case is a collection of customers for a given product. The customers (the end users), who make up a market, are different with respect to buying manners Q 5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing Ans:- Markets can be broadly divided into three types: Q 6. What do you understand by Search Engine Optimisation (SEO)? How does SEO work and what are the objectives of SEO? Ans:- SEO is a

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