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OnIine Marketing Executive
Incisive Media - June 2011 to present
ncisive Media is a B2B digital publishing company which
brings product provider and purchaser business communities
together using online media and events programming.
Harnessing social media platforms, to drive traffic to our
Harnessing social media platforms, to drive traffic to our
brand websites. increasing brand awareness, audience
engagement, and improving SEO rankings with high value
social content.
Producing social media content in a variety of formats,
to engage with fans and followers. ncreasing audience share
to engage with fans and followers. ncreasing audience share
in all of brands' social media networks, achieved by designing
original infographics, video content, memes and animations on
a weekly basis.
Creating marketing materials for a series of 3 to 12 month
B2B lead generation campaigns, for brands including BM,
ntel and Sage.
Planning and scripting email marketing campaigns, working
Planning and scripting email marketing campaigns, working
with data lists to ensure that our clients are able to reach the
appropriate audience.
Designing a social media best practice strategy, implemented
within the organisation via a printed guide and a series of
staff workshops. Writing and delivering all materials, and
hosting events to engage internal stakeholders.
Tracking the effectiveness of campaigns, website content
Tracking the effectiveness of campaigns, website content
and site traffic and engagement. Using this data to analyse key
areas for improvement, via monthly and annual reports.
Working with internal design and studio teams to produce
video, print and digital marketing materials for internal and
sponsored campaigns.
Creative Director
PIain Janes - September 2008 to September 2010
Creative Director of a cross-platform creative collective,
centred around our 'Plain Janes' website where we delivered a
monthly digest of arts and entertainment content to an
audience of London artists and digital company directors.
Managed a group of bloggers, artists and filmmakers in
Managed a group of bloggers, artists and filmmakers in
delivering regular content to our monthly audience of 6,000
unique visitors.
Enrolled over 1000 participants into the exclusive 'Plain
Janes' membership club, which created sustained word of
mouth for our events.
Hosted a series of offline 'Plain Janes' events in respected art
Hosted a series of offline 'Plain Janes' events in respected art
venues around London, attracting an average intake of 1000
participants in the 18-30 demographic.
Collaborated with brands inc. Rough Trade Records, Red
Bull and BF to host events.
Favourable press notices in the Guardian, London Metro and
Time Out. Coverage in the art section of MTV News.
FreeIance RoIes September 2006 to June 2011
FreeIance RoIes September 2006 to June 2011
V&A - CreateVoice Project Manager
Managed the V&A 'CreateVoice' young people's community
outreach project. Duties included providing youth programming
content, creating and implementing group creative activities,
and programming content for the V&A Digital Festival.

Tate Modern - Marketing Manager, RoyaI Canvas Project
Tate Modern - Marketing Manager, RoyaI Canvas Project
Ran youth groups, and implemented PR and marketing
campaigns. Developed interactive workshops and events for
youth outreach projects. Produced online content for Tate
website, blogs, and social platforms.
British FiIm Institute - FestivaI Organiser
Planned and organised the Future Film Festival 2008,
producing branding and marketing for a range of events.
producing branding and marketing for a range of events.
#
P
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