India lives in the hinterland.

This is how best our country is know and ninety per cent of our population lives in villages. Therefore, it is pertinent that our villages are developed so that their standard of living can improve. The Government of India and the State government initiate various schemes for development from time to time but the fact remains that can be effective if not planned properly and executed systematically. Rural development has always been the prime focus of our government since independence. All five years plans were focused towards the special benefit of the rural community. Some of the objectives have been achieved and other have failed but the effort for further development has not ceased. Take for example the Revolution Flood. An operation started by the Dairy Development Board, the concept was high production of milk and dairy products. The scheme was very successful in Punjab, Haryana, Gujarat, Madhya Pradesh and the production of milk and milk based products jumped exponentially. Further the products were exported yielding high return of foreign exchange. That was one example of a successful rural development. As a result, farm income increased and the quality of life of the villagers. Today farmers in these places have more than a dozen of cows or buffaloes and the income gained is cumulative. This was further carried out in other state in stages and the result has been equally encouraging. Rural planners have realized that a sustained development process can get the best possible result for rural development. The seconds is the Green Evolution. This was yield of food products and export variety. Again the northern states took the lead and produced maximum yield and earning for the country. The import of food grains was reduced one-fourth thus saving a lot of money for the country. All these are due to sustained rural development actions. Given the magnitude of our rural population the Government of India has worked up to the fact that proper rural development will yield good income prospects. Therefore, the government is encouraging professionals to set up industry and development process in rural areas. Secondly, becoming very popular. Apart from the Government of India, many voluntary agencies and private companies are also supporting rural development and rural management. The knack to work in villages cannot be developed overnight. It is a continuous process of development and the spirit has to come from within. The basic objectives if one works in a rural area is the upliftment of the rural working and living lifestyle. This is quite devotion and needs lots of patience. The advantage to work in a village or in a rural area is the pollution free environment. Secondly, the hygienic food and pure water would add more to the health of the person. The other advantage is the no-politician of work force which would help one work properly. The government of India has set up a prestigious institute known as Indian Institute of Rural Management at Anand in Gujrat to cater to the growing needs of professionals in rural management. The course is for two years and the course is divided into four semesters. The minimum qualification to qualify the written exam of the institute is graduation with fifty per cent marks. The entrance test basically tests on common general knowledge and mathematical ability of the students. A brief description and knowledge based on rural development is also tested to find out whether the candidate is really interested a tough work like rural development.

The entrance test is the firsts screening stage. The next is the interview. The interview is a mere formality. Though the entrance test is open to all, but it is better proposition for the humanities students to go for rural development course. After passing out from the institute, a student is placed appropriately with the Government of India's rural development projects or with some voluntary agencies or any international level NonGovernment Organization (NGO). Non-Government agencies like Action Aid and Organization of Rural Development advices worldwide government for their rural development. Their function is backed by high-end research facilities and case study module back up for international sources. Many of the non-governmental organization funds are given by the countries like America and the United Kingdom. Their funding is further supplemented by some development work in the particular region. The are many institutions and projects which corporate houses fund the rural development. This gives the company some kind or brand equity and extra mileage. The other avenue open for rural management professional are the research institutes. There are also equal opportunities in agencies like United National and its subsidiary social research agencies. The main work for a rural management professional is planning systematic development of the region where one is working. Secondly, the person is expected to coolect necessary data on topics like illiteracy rate, nourishment rate, development of women and social relevant information. These data are further classified into broader heads and many plans done accordingly. The entire development of any project depends on the rural development professional whose accuracy and perfection is of utmost importance. As far as United Nations is concerned, the organization through its other agencies like, United Nations International Children Education Fund. UNICEF and UNESCO contribute a lot to the rural development of India. These projects are assigned to individual parties and organizations specializing in the particular area. For the Government of India, there are plenty of projects both handled by the Central Government or the State Government. The states focus more agricultural front and that is where local expertise of the rural management professional is greatly required. The professional studies the topological area of the regions and the socio-economic distribution of the region. Through such one can plan an ideal mix of product description and fund allocation. Therefore, such planning needs meticulous calculations as any lacunae would damage the entire exercise. As far as remuneration is concerned the money packet is not as lucrative as other management professions. But there is tremendous amount of satisfaction achieved in rural work. After working for seven to eight years one can shift to some metro cities for planning and development work. There the remuneration is quite good and a lot of social prestige is attached to it. So, if you concerned for rural development and want to do something for the downtrodden, a career in rural development would be ideal. You can avail both satisfaction and social acceptability, which is very important in one's life. You would set examples for others and others can also follow suit. A career in rural management would also give you the opportunity to travel along the length and breadth of the country and mix with cross-section of people with whom you can share your joy and aspirations