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SPi Global can help visit us at booth 505 in the Digital Zone.
Stretch Your
Review and implementation of design standards for products that are expected to move from 100% print to primarily non-print in future editions
Lets discuss how we can help you at the London Book Fair (Booth Q505) or after the fair please email content@spi-global.com.
APRIL 2013
E-book sales exploded in the U.S. in 2012, but what comes next?
-books are gradually nding customers in a greater E-book Trends in the U.S. number of countries Showing % of book buyers who bought at least one e-book that month across the globe, but there (blue) and the % who say they read e-books daily/weekly (orange). is no argument that e-books have had their greatest success in the U.S. The Association of American Publishers monthly StatShot program reported that sales of adult trade e-books were up 34.5% in the rst 11 months of last year compared to same period in 2011, hitting $1.5 billion at the companies that supply gures to the association. While the rate of growth slowed in 2012, e-books firmly took hold as the third-largest format in the year, moving ahead of % read e-books (daily/weekly) % book buyers who purchased an e-book (US) mass market paperback. The rate of change in e-book SOURCE: BOWKER MARKET RESEARCH sales vis--vis the other formats has been documented by Bowker Market Research, whose PubTrack Change in Book Formats, 2010-2012 Consumer service has been following book-buying trends for more than five years. The portion of book buyers who bought at least one e-book in January 2011 was about 13%a gure that grew to 25% in January 2013. That increase in e-book adoption has changed the publishing landscape. In the rst quarter of 2010, digital accounted for 4% of unit purchases of American books, with hardcover representing 36% of units and trade paperback 34%. The mass market paperback segment had a 15% share during that period. By the final quarter of 2012 much had changed; e-books accounted for 27% of unit sales in the period, while hardcov- slowed to a seven-percentage-point gain year over year in the ers and trade paperbacks each accounted for 28%, and the nal quarter of 2012. What the data in the U.S. show is that digital and print mass market paperback format share dropped to 8%. The Bowker data do, however, reect the slowing growth shown books can coexist, but over the next few years everyone by the AAP numbers. Between the fourth quarter of 2010 and involved with book publishing will be intently examining how 2011, e-books share of units rose by 13 percentage points, but that relationship plays out.
APRIL 2013
This years LBF Digital Zone features three days of presentations and demos in two theaters
n 2009, the London Book Fair Digital Zone and Theatre was a corridor of stands and a cramped, 23-seat presentation area on the edge of the show oor. But like the digital publishing business itself, its showing big growth. After drawing overow crowds year after year to hear presentations about e-books and digital publishing, the Digital Zone has expanded once again, and this years edition will be the biggest yet, featuring a wide range of exhibitors, presentation in two theaters, and three full days of programming and
demos about the latest digital publishing tools, trends, services, and devices. Oh, and theres a bar. This years Digital Zone for the rst time will feature a networking bar where you can meet a vendor over a good scotch, or chat with other professionals. To help you plan your LBF activities, weve included the schedule of presentations for the Digital Zone theaters over the next three days. (The schedule, is of course subject to lastminute changes).
SEMINAR TITLE The Future is HTML5. The Future of Digital Publishing: From Analytics to Innovation. Your Interactive eBook Options in 20 Minutes. Inkling, Your Interactive eBook Options in 20 Minutes. Inkling, iBooks Author, Adobe DPS, or a Custom HTML5 Solution? Cross Platform Approach as Core of Long Term Strategy in Digital Dictionaries. Accelerate your eBook Business with your own Branded eBook Store. Smart Self-Publishing What Indie Authors Do, and What They Can Do for You. TBC Big Data Insights to Drive Sales Through OverDrives Library, School, Retail & OEM Channels. Fragile to Agile: Confronting Publishing Production in the Digital Age. Reader Store - Better, Simpler, Easier. Innovate While You Think. Delivering ePub3 Titles to Support Your Direct to Consumer Strategy.
Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15 Monday April 15
12:00 PM. 12:30 PM. 1:00 PM. 1:30 PM. 2:00 PM.
Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1
Alexander Zudin John Costa Dave Anderson Anna Aug & Patrick Fidgen Johanna Briton
2:30 PM. 3:00 PM. 3:30 PM. 4:00 PM. 4:30 PM.
Bret Freeman Tad Kitsukawa Mrs. Rita Paul Stefan Kend Johanna Krobitzsch and Jens Klingelhfer Mahesh Balakrishnan Mathias Bauer Scott Cook John Wheeler Eraj Siddiqui
Aptara Sony Digital Reading Services S.a.r.l. Thomson Digital iPublishCentral / Impelsys Inc. Bookwire
The eBook Distribution Specialists for Digital Theatre 1 Publishers. We Get Your eBooks into the Shops. Simply, Speedily, CostEffectively and Worldwide. Platform Independent eBook Reader for Handhelds and Desktops. TrekStoreReader and Tablets Range 2013! Dashboard Command of Global Distribution & Sales Reporting. Distribute Your Content Across Apps. Digital Watermarking and its Impact on eBook Piracy: Creating a Holistic Approach. Digital Theatre 2 Digital Theatre 2 Digital Theatre 2 Digital Theatre 2 Digital Theatre 2
10: 00 AM. 10:30 AM. 11:00 AM. 11:30 AM. 12:00 Noon
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cP
Title Management
MANUSCRIPT TO MARKET
U.S. +1 610-940-1700; UK +44 (0)1865 261437; Spain +34-607 261 801 www.codeMantra.com cminfo@codeMantra.com
APRIL 2013
COMPANY Apex CoVantage Kindle Direct Publishing LibreDigital Bluere Productions The Test Factory JOUVE ePubDirect Evolving Distribution (edde) Aftermath
Assessments for Publishers Driving Adoption, Digital Theatre 2 Learner Engagement and Revenue. Digital First and New Organizational Models. Digital Theatre 2 3 Use Cases To Discover Whats The Real Impact. Innovation in Digital Distribution. Writer to Reader: The Digital Journey. Aftermath: Exploiting Compulsive Social Network Usage among Students to Drive Educational Activities. Big Data Insights to Drive Sales ThroughOver Drives Library, School, Retail & OEM Channels. Lektz - A Fully Integrated Approach to eReaders, DRM, eBook Stores and eLending. Accelerate your eBook Business with Your Own Branded eBook Store. The Secret to Success: Managing Rights & Permissions in the Digital Age. Interactive Content & Portability: HTML5. eTextbook or eResources - Why not both in One? Bookshelf - A Comprehensive Solution for Education and Publishers. E-reading the Future of Kids Books And Baby, it Looks Bright. And Colourful. Digital Theatre 2 Digital Theatre 2 Digital Theatre 2
10: 00 AM. 10:30 AM. 11:00 AM. 11:30 AM. 12:00 Noon 12:30 PM.
Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1
Johanna Briton Lindsay MacLeod & Dr Mohammed Sadiq John Costa and Kaushik Sampath Neeraj Beri Francis Xavier Jolanta Galecka
OverDrive AEL Data Qbend Aptara Cenveo Publisher Services Young Digital Planet
Digital Theatre 1
Kobo YUDU Firebrand Technologies & NetGalley Firebrand Technologies & NetGalley Qbend Onixsuite iPublishCentral / Impelsys Inc. Digibooks4all 3M Cloud Library MPS Limited
Building Communities and Customers in Digital. Digital Theatre 1 eBooks, Metadata, and Distribution: Reinvent Your Workow. Generate More Buzz with Digital Proofs: NetGalley in Action. Accelerate your eBook Business with your own Branded eBook Store. From Single Author to Global Supply Chain: Why Good Metadata is Good Business. Delivering ePub3 Titles to Support your Direct to Consumer Strategy. A Global White-Label e-bookstore Mobile app, Paving the Way to the Future. 3M Cloud Library: An Integrated Approach to Library eBook Lending. Workow Management and Digital Publishing Platforms from MPS. Digital Theatre 1
2:30 PM.
Digital Theatre 1
Susan Ruszala
3:00 PM. 3:30 PM. 4:00 PM. 4:30 PM. 10: 00 AM. 10:30 AM.
Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 1 Digital Theatre 2 Digital Theatre 2
John Costa and Kaushik Sampath Christopher Saynor Stefan Kend Dr. Panayiotis Paschalakis Matt Tempelis Satya Pal (Narendra Kumar and Tarun Gupta will join the presentation via VC) Herv Essa
11:00 AM.
From Text Books To Pedagogical Practices in Digital World. 2 Use Cases (Europe and US) To Discover. Top 10 Reasons Why You Need to Enrich and Tag Your Content Semantically.
Digital Theatre 2
JOUVE
11:30 AM.
Digital Theatre 2
John Prabhu
SPi Global
www.publishersweekly.com
Accelerate your eBook Business with your own branded eStore powered by Qbend
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eBook and Print Book Sales Online Reading Multi-channel Publishing Custom Publishing Consumer Analytics
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APRIL 2013
COMPANY Deanta Global Publishing Services Apex CoVantage Kindle Direct Publishing codeMantra Bluere Productions HTC Global Services JOUVE Evolving Distribution (edde) innity-loop Constellation Digital Services Attributor Q2ABILLSMITH Evolving Distribution (edde) Samsung Electronics Co Ltd. Ninestars Information Technologies Ltd. CINE-BOOKS Kobo BooXstream Capture Ltd IC Tomorrow IC Tomorrow IC Tomorrow MIDAS PR Kindle Direct Publishing codeMantra The Test Factory Hurix Systems Private Limited Aquafadas. Intel Intel
Wednesday 12:00 Noon April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 12:30 PM. 1:00 PM. 1:30 PM. 2:00 PM. 2:30 PM. 3:00 PM. 3:30 PM.
Wednesday 10: 00 AM. April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 10:30 AM. 11:00 AM. 11:30 AM.
Assessments for Publishers Driving Adoption, Digital Theatre 2 Learner Engagement and Revenue. TBC. 360 Publishing Strategies in the Digital Era. Digital Theatre 2 Digital Theatre 2
Wednesday 12:00 Noon April 17 Wednesday April 17 Wednesday April 17 Wednesday April 17 12:30 PM. 1:00 PM. 1:30 PM.
Vision for Professional Grade and Next Digital Theatre 2 Generation User Experience with Digital Content. Vision for Professional Grade and Next Digital Theatre 2 Generation User Experience with Digital Content.
www.publishersweekly.com
Cenveo Publisher Services provides high quality source file conversions for any ereader, smart phone or tablet. Along with our full range of book services, we can simultaneously produce your content for eBook, online and print production, providing means greater efficiency and speed to market. We are specialists in conversion of complex content, using automated tools and experienced technicians to re-compose pages into fixed format layouts maintaining the integrity of the printed page. Our expertise includes:
Complex math, tables and charts Supporting enriched and interactive content including audio, video and linking SAS eBooks production ePub/ePub 3.0, Fixed Layout Formats, Kindle Fire mobi, PDF and XmL Foreign Language Support Highly scalable front list and legacy production from electronic or hard copy
APRIL 2013
SDK as an EPub3 reading application engine. As our company (Bluere Productions) dove deeper into adding more robust EPub 3 support to our e-book applications, we found that the EPub 3 spec is open to a considerable amount of interpretationand we realized that developing great EPub 3 support would require substantial ongoing investment. We also recognized that publishers will need to know that the books they publish will look great and function as intended no matter which reading application is being usedwhether its a Bluere-powered application or an app from any other developer or retailer around the world. So we started talking to and meeting with other like-minded industry players, such as Kobo, Evident Point, and the IDPF. What evolved was a collaborative effort to create a robust, open-source EPub 3 application engine that each of us (and others in the industry) could use to build commercial-grade reading system applications. This group now has a name: the Readium Foundation. The founding members realized that coming together to jointly create a single open-source EPub 3 platform would be more efcient than having each company separately develop proprietary implementations, and would create the momentum necessary to expand the digital publishing market. The goal is to raise the bar for EPub 3.0 support across the industry so that EPub maintains its position as the standard distribution format. Open markets require this kind of standardization. Publishers cannot be expected to develop unique les for proprietary reading systems. The Readium Foundation will be separate from IDPF. The latter focuses on developing and promoting standards and has over 300 members. Development of commercialized technology is optimized when the adopters are the drivers. The IDPF will continue to oversee several open-source projects related to promoting the EPub standard, including EPub check for validating EPub les and the EPub Reading System test suite. The Readium SDK will support le-level DRM extensions, but will be DRM agnostic and can be deployed with or without DRM. Bluere plans to create a solution that is Adobe Content Server (ACS) enabled and will allow retailers and publishers to distribute ACS-protected EPub 3 books on tablets, smart phones, and desktop computers. We dont expect the Readium Foundation be a silver bullet. However, we do believe that the use of common shared-code components across a wide spectrum of large and small companies will be an important step forward for us, our customers, and their customers.
Micah Bowers is founder and CEO of Bluere Productions.
Open Access is changing the business of publishing. Are your systems ready to evolve?
Securely manage APCs, as well as page and color charges, and author reprints Offer 24/7 OA aware permissions services at the article level Ensure compliance with funding agencies Provide author support, billing, and rapid collection services Offer dedicated customer service to authors Support institutional reporting needs
APRIL 2013
BY TERI TAN
n the ever-evolving digital space, having a cross-media, multichannel and obsolescence-proof publishing strategy is the way forward. But streamlining processes to bring about content exibility, reusability and neutrality to deal with new (and different) standards, platforms and devices are easier said than done. For digital solutions companies, it is not just about having expertise in OCR, DTD, XML, CSS, EPub 3 or HTML5 (and the rest of the alphabet soup). It is also about readingand interpretingindustry trends, publisher needs and consumer demands. Increasingly, publishers are moving toward platform-independent solutions for their digital content needs and demanding more interactivity in e-books. For CEO Subrat Mohanty of Mumbaibased Hurix, assessments, games and quizzes are becoming a major part of an e-book especially for children. As for the educational segment, the focus seems to be on providing differentiated instruction to each student and ensuring that the student achieves the desired learning outcomes as efciently as possible. The publishing industry, adds Mohanty, is in a state of ux with clients looking at an XML-rst workow at one end and using tools such as iBooks Author for custom production at the other end. But everybody is denitely moving away from proprietary standards such as Flash. More educational publishers are also moving away from the book model and embracing the concept of learning objects and learning objectives as they develop, design and produce content, adds senior v-p for strategy and emerging technologies John Wheeler of SPi Global. Such an approach, combined with consistent metadata, will allow publishers to be far more exible in their delivery models across the digital spectrum. Publishers, especially those in the trade segment, need to adapt to B2B2C, the new hybrid marketplace, or risk overlooking inuential reader communities and emerging sales opportunities, advises COO Randy Petway of Publishing Technology. As for publishers in the educational side, the trend is to break down assets into the most basic fragments that can be searched, browsed, repackaged and sold in different ways. One visible trend in the past couple of years has been publishers increased internalization of knowledge about the digital production process, observes president Maran Elancheran of Newgen Knowledge Works. Gone are the days when a book publisher might just ask its prepress vendors to provide XML along with the print les, and to suggest a suitable DTD for the purpose. Nowadays, a request to supply XML tends to be accompanied by exhaustive text capture instructions for a customized incarnation of a particular version of a specic DTD. The same clarity of prescription is emerging in requests for e-book formats as well, adds Elancheran, who nds it a welcome trend for those of us who offer digital prepress services, particularly when as is commonly the casewe have been involved by the publisher in evolving these specications. But perhaps even more welcome has been a consequent trend to reexamine existing digital workows, a willingness to reengineer workows to accommodate the myriad new delivery formats smoothly, rather than simply to treat those new formats as appendices to an established process.
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EPub 3 and all issues associated with bringing the next wave of interoperable titles to the market, says executive director of publishing services Walter Walker of codeMantra, affect our operation and the decisions we make about technology, resources, production processes and fulllment methodologies. His team is encouraged by the latest Readium initiative and the IDPFs push to address mobile compliance issues with respect to EPub 3 (see p. 8). With customers making great strides in circumnavigating the entrenched and dominant e-book channels to sell directly to niche markets, we are busy investing in technologies to support such direct sales initiatives. At the same time, the idea of treating large content repositories as Big Data is gaining traction. This is especially true in areas such as research, legal publishing and news aggregation. The tools and repositories developed around data warehousing, discovery and research can then be leveraged across a number of publishing areas, according to Wheeler of SPi Global. Big Data is the key for any future consumer interactions for publishers, adds COO Kaushik Sampath of Dubuque, Iowabased Qbend, pointing out that with publishers just starting to realize the importance of selling direct, there may not be enough data now to get predictive intelligence. But that void will ll up soon. Consumers want their content in various formsand not necessarily in the form in which it was originally conceptualized. For Walker of codeMantra, the global e-book awakening, new markets and start-upstopics addressed at the Digital Minds conferenceare of special interest. While the emerging marketsAsia, Spain and Latin America, for instancewill not mimic 100% the device adoption and e-book trends of the U.S., they are on a growth trajectory that would be similar to the U.S. of a few years ago. On the following pages are highlights of what some companies in the digital space are doing at London.
codeMantra
The focus at codeMantra in the last 24 months has been solidifying its services and software offering for the entire publishing value chain. With the integration of full composition and project management capabilities as well as new software modules in collectionPoint [cP], we now offer customers solutions for asset composition, management, conversion, and distribution. So we can essentially help to drive a publishers workow from manuscript to marketand that is our theme at LBF 2013, says executive director of publishing services Walter Walker. (codeMantras trademarked Web-based digital asset-management and distribution platform is called cP 3.0.) The companys strategic alliance with ePubDirect, an international full-service e-book distributor, has also enabled codeMantra to offer customers access to an indirect reseller for their contentone that can place their content with hundreds of smaller retailers worldwide, says Walker. The ever-evolving and surprising ways in which digital work-
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APRIL 2013
the perfect venue for senior v-p Pawan Narang and his team to spread the word about Contentra Technologies new identity and goals. As a trusted partner for the book, library, and news industries, we plan to take our services to newer markets and industries. Our view is that all organizations in every industry are content publishers with unique content life cycles and extraordinary amounts of content to be created, repurposed and distributed. Through our partnership with these publishers or content creators, we have broadened the scope of our services, and, as such, the new name is reective of our new capabilities and specialized offerings in transforming content. The companys end-to-end deliveryfrom authoring to conversionwill bring substantial savings in terms of cost and turnaround time, adds Narang. Our goal is to help publishers attain their two-pronged approach of retaining the focus on print content while aggressively tapping the digital space. Naturally the team has plenty of projects to showcase its capabilities. There was the iBooks Author project for middle school and high school textbooks that in total covered 12,000 pages, 13,300 illustrations, and a huge number of math equations. Another project on psychology requiring animation using HTML5 had the team creating static assets for all digital object storyboards, producing Flash and HTML5 versions of the animation, and making the HTML5 animations compatible with both iOS and Android platforms.
Contentra Technologies
The name change (from the decade-old Planman Technologies) and colorful new logo are symbolic of the companys renewed focus on content transformation services and service expansion. And London is Contentra_Ad_for_Print_(Digital-Spotlight).pdf 1 4/5/13 7:19 PM
Contentra delivers full life-cycle content management servicestoleading publishers, content aggregators,Fortune 500 companies, and government organizations such as national libraries.
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Well be at:
hurix systems
Innovation Excellence Values
www.hurix.com/LBF2013
Booth #Y650
APRIL 2013
ies, which are one of the main factors that prompted Ahmed to create STUDYeBUDDY, which addresses the lack of affordable paperback editions of international titles and the urgent demand for such content. The February 8 launch in New Delhiattended by 40 publishershas since garnered a lot of interest from academic publishers looking into distributing their content in India. For Ahmed, the portal is a natural evolution of the digital services that DiTech has been providing to publishing clients worldwide. STUDYeBUDDY has specially designed apps for content downloading, robust search features, secure access, and a DRM systemeverything that the team has been developing for clients projects. While STUDYeBUDDY may take center stage at the stand, Ahmed and his team will also be showcasing samples of digitization projects, which have been their bread and butter. One such project, for an international scientific and medical publisher, involved total project management of books and journals with print PDF, ePDF, and XML deliverables. The huge project saw the team coordinating and working with the clients external suppliers, authors, and editors.
Something radical is on display at booth V715. The brainchild of founder and CEO Nizam Ahmed, STUDYeBUDDY is a one-stop solution for aggregating academic and reference content from publishers worldwide for students on the Indian subcontinent. Unlike other e-learning portals, it supports both B2B and B2C models, as well as ofine sales of ancillaries. Currently, we are the only aggregator of multipublisher digital content in India that is focused only on academic content for curricula and reference, says Ahmed. The potential market for Ahmeds one-stop solution is huge especially when India has around 100 million active Internet users, a gure that is set to hit 237 million by 2015. Now that digital reading is rapidly gaining acceptance, there is visible enthusiasm among institutions and universities to convert and ultimately monetize their huge repositories of print content. The digitization, involving scanning and embedding search mechanisms and other enhancements, will lead to2:21 the creation of PW2013_half page_Layout 1 4/5/2013 PM Page 1numerous virtual librar-
Hurix
Creating new content in EPub 3 and HTML, and converting legacy content into those standards, are the biggest challenges
The digital future is uncertain. Publishers face a diverse array of challenges on the horizon. Let Publishing Technology enrich the life of your content with a tailored solution from our full spectrum of extensible software and industry services. Visit us on stand V655, EC2 to learn how we can transform your business.
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UNIQUE | DISTINCT
www.thomsondigital.com
Booth U505
APRIL 2013
proved so successful with subscribers that the next tranche of 100 journals is being lined up for mobilization. For another publisher, we digitized the bulk of the frontlist for mobile distribution in a custom application. " This year, Newgen acquired Connecticut-based NETS, a fullservice provider of k-12 materials for teachers and students. NETS offers editorial, art and design, composition and prepress, and interactive media servicesthe latter an excellent t for Newgens Cloud Matters division in Chennai, which spent 2012 building cloud-based solutions and mobile applications for publishers. For more information on Newgens products and solutions, please contact Maran Elancheran at maran@newgen.co.
Publishing Technology
U.K-based Publishing Technologys main agenda at London is showcasing its full spectrum of industry-specic software and services. Attendees can check out its Advance infrastructure system, Pub2web custom hosting platform, Ingentaconnect turnkey hosting solution, and Publishers Communication Group (PCG) sales and marketing consulting services at stand V655. Of particular interest to LBF attendees would be our next-generation digital/print marketing and distribution platform, Order to Cash, says U.S.-based COO Randy Petway, pointing out that the application is available on its own or as a part of the companys Advance operations suite. It allows publishers to maintain their print business while also embracing digital, to blend different content types and business models, and, most importantly, to be free from the constraints of inexible technologies. With Order to Cashs agile and integrated promotion and fulllment functions, publishers can package, market, sell, and deliver content in whichever format the readers want, wherever and whenever they want it. Petway and his team are currently working on the implementation of a global publishing system (aptly named Global Product Manager) for HarperCollins. We are also developing bespoke Web offerings on our Pub2web platform for several academic publishers and institutions. These solutions will make our customers become more discoverable online, improve online user experience, and ease future development of e-commerce options. Naturally, promoting B2C business models through social mediain particular online communitiesis another goal at Publishing Technology. In fact, it has teamed up with Bowker Market Research to undertake a study into the growth of publishers online communities. The results will be unveiled on April 16 at 5:30 p.m. during the BMS/Publishers Publicity Circle panel on The Campaign Revolution: Reshaping the Way Publishers are Reaching Readers in the Cromwell Room.
Qbend
Selling direct is Qbends primary theme at this fair. We have been talking to various publishers and promoting the concept of establishing direct relationships with their consumers, which will have enormous implications for the publishers in the longer term, says COO Kaushik Sampath. He adds that he and his
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APRIL 2013
Offering a unied approach that provides a seamless and crosschannel integrated experience is one of SPi Globals major goals. Nowadays, content-management systems, workflow, dashboards, data analytics, digital asset management, and social media are connected to one another and are no longer remaining as separate entities, adds v-p for solutions architect John Prabhu. Publishers and content producers have come to realize that various silosprint vs. digital, for instancehave to be unied in order to create digital products faster or hand-in-hand with print, thereby maximizing print and digital revenues. And this is where SPi Global (which is based in the Philippines) comes into the picture: to help publishers right from the start by implementing best practices and process models with a unied approach.
Thomson Digital
Unveiling td-xps, an innovative, robust, scalable, and exible publishing engine from Delhi-based Thomson Digital, will be the focus at stand U505. This toolaimed at reducing time-to-market, providing signicant cost efciencies through bundled services, and creating additional revenue streams from new digital output possibilitiesis a cross-browser with user-reporting capabilities. It also enables collaboration between authors, reviewers, subject matter experts, and any other contributors that will enrich the content. We build this platform to be multilingual and global in order to address the dynamic and borderless nature of the digital marketplace, says executive director Vinay Singh, who will be on hand to demonstrate the publishing engine. The pressing needs of multichannel publishing, content repurposing, localization, and new content requirements driven purely by technology demands a different treatment and approach. Small- and medium-sized clients deserve to have the kind of technology and efciency enjoyed by the top-10 publishers. For us, tdxps is the answer: it is a product of its timesomething much more than a publishing tool, and one that can deliver at 1/10th of the conventional time frame, says Singh. In addition, td-xps will enable modeling of Big Data with multichannel deliverables. Singh notes, Big Data and EPub 3 are our focus areas as we move into the world of content mining, repurposing, and content discoverability. These are newer streams of revenue generation for the near future for our customers. The multilingual aspect of td-xps is hardly surprising since Thomson Digital has long been aware of the limited support given to non-English publications by other digital solutions companies. Its Mauritius operations, for instance, were established in 2006 specically to offer French-language services. Over the next 12 months, publishers will have access to Portuguese and Spanish editorial units in Rio de Janeiro and Barcelona, respectively. This is all about extending our existing relationships with clients, aligning our operations to their content needs in different locations, and being closer to these clients within their growing markets. More information on language-specic expertise and services is also available through Thomson Digitals booth.
SPi Global
SPi Globals senior v-p for strategy and emerging technologies John Wheeler says publishers are suffering from a bit of technology fatigue after facing several years of competingand, for the most part, incompatible devices, platforms, le formats, and technologies in the mobile space. So these publishers are now looking for low-friction digital distribution models that are simple, low risk, and global; work on multiplatforms; and make some economic sense. At the same time, Wheeler expects to see app development for content delivery starting to lose ground to mobile-enabled HTML5 that targets the multitude of devices supporting the HTML5 browser. Visitors to stand Q505 will see solutions that address these changes, as well as solutions that focus on SPi Globals domain expertise and semantic approach to structuring and transforming content for print, e-book, and mobile formats. EPub, HTML5, content distribution, and related topics will be the focus at the stand. Wheeler nds that publishers are reevaluating what exactly is their place in the content world and what should be retained as a core competency within their organization. The traditional book and journal models are going out of style, he says, noting that these are being replaced with a contentrst, delivery-second methodology at most publishing houses.
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ingramcontent.com US: 615.213.4000 inquirylsi@ingramcontent.com UK: 44 0845 121 4567 enquiries@ingramcontent.com AUS: +613 9765 4800 nerida.fearnley@ingramcontent.com
APRIL 2013
BY JANE TAPPUNI
with its enriched user experience and enhanced social engagement. Each of these sites bring together circles of passionate and engaged readers, writers and book lovers, to read, share, post work, review and, increasingly frequently, to buy. Academic publishers have been exploring various online community models for a long time. However, in this market, online communities have come to represent a slightly different proposition whereby the publisher is predominantly the facilitator of peer-to-peer interaction, the owner of a scholarly social network. Functionality is traditionally built around content that fullls the needs of a highly targeted audience, often a community of researchers and academics in a specic eld. Academic publishers are rapidly discovering that they can utilize these communities to aid the peer review process, encouraging their tightly knit group of users to submit material, collaborate and review research papers and articles. Notably for many society publishers, gaining an increased understanding of audience can also drive an increased usage of content and membership sales. There are several interesting developments in the scholarly arena that are certainly worth keeping an eye on, not least the recently launched open access online journal publisher PeerJ, which has been described as a disruptor and promises to revolutionize online academic publishing. Other communities of note, such as STAR from Taylor and Francis, which targets researchers in developing nations, and the Library Connect service offered by Elsevier, are well-established platforms that aim to foster a degree of loyalty and openness amongst customers. And we can add to this the many discipline-specic communities spread across academia, such as our own client, the start-up publisher GSE Research, with its content and policy hub focusing on government, sustainability and the environment. The common strand uniting all online communities is the fact that they allow publishers to take ownership and control of the relationship with readers directly. Some publishers are hesitantly dipping their feet in to test the water, whereas others have invested large amounts in developing their own platforms. With continued growth in community sites across the industry, it is time for publishers to embrace the need to saddle up closely to their customers or prepare to face the consequences. Online communities offer a unique way of doing exactly that and trends suggest that these platforms will become a more customary part of the publisher toolkit in the not so distant future.
Jane Tappuni is executive v-p of business development at Publishing Technology.
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Simplifyyour
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APRIL 2013
the storm will passin fact, as we see the plateauing of e-book sales and a retreat from some of the more outr products of recent years, the storm is already passing. In short, digital publishing has overreached, is in for a serious retrenchment and this is a good thing. Schadenfreude alert! There is something to recommend the view. Certainly, I am convinced that the value of crafted physical objects is already increasing. We have to believe in the power of stories told with words and we have to support the traditional supply chain for books. Digital publishings most starry-eyed acolytes have not done the industry any favors by hyping expectations to unreasonable levels.
Alternative Future
An alternative future for publishing is being sketched. This is about a return to print and prime print production values, the physical object an even greater repository of value in the weightless digital world. Its about what the publisher, writer and technologist James Bridle has called the new value of text. Away from the ashing lights of our myriad screens, we actually might like to do that timeless activity: read a book. Cory Doctorow, hardly a skeptic of digital culture, has agreed. So, says the argument, there are a lot of issues in the book world. But if we cleave to good old fashioned editorial values, texts, solid print production, decent bookshops and our core mission
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s fast as e-book sales are growing in the U.S. trade book market, the potential growth of the category around the world will almost certainly be faster than in the U.S., as overseas markets begin to embrace digital content. The rise of easy-to-use e-book publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for e-books in both the developed and the developing world, as well as distant economies like Australia, offer the potential of vibrant new markets as well as new revenue streams to publishers of all kinds. American publishers need to rethink what our market is, says Smashwords CEO Mark Coker, during a phone interview with PW, a market that is not based on print. What will happen when publishers can deliver affordable books anywhere in the world? Smashwords, which offers about 120,000 titles for distribution through its retail partners and about 160,000 titles through Smashwords.com, not only offers an e-book publishing and distribution platform for more than 55,000 self-publishers, but, Coker was quick to point out, hundreds, if not thousands of small publishers to markets around the world. Coker says Smashwords 200,000-plus list of e-titles is about 90% English-language and its best markets, in descending order, are the U.S., Australia, U.K., Canada, New Zealand, Ireland, Mexico, Germany, Denmark, and Norway. Coker says the publishing world is evolving from one focused on territorial rights and a print world restricted by geography, where you couldnt send books into every corner of the globe, where book rights turned some territories into black holes, places where it wasnt worth it to send books at all. At the same time in another evolving digital content category, David Steinberger, president of Comixology, a fast-growing U.S. digital comics distributor and marketplace, told PW his company sells digital comics in 225 countries and that 40% of its accounts sign on from outside the U.S. Indeed, Comixology was selling so many English comics via its appit was the #1 iPad book app in France despite offering no French language contentthat this year it set up a French ofce and began distributing French-language comics.
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English-language content, comics or prose, generates intense demand around the world simply because it has never been easier to deliver content worldwide. At the Frankfurt Book Fair, publishing services and software developer CodeMantra, whose cloud-based digital asset management and production workow systems are used by such publishers as Oxford University Press, McGraw-Hill, and Penguin, announced a deal with ePubDirect, a digital distribution platform, to provide e-book distribution for CodeMantra clients. The deal will deliver the titles of CodeMantra clients to a myriad of global e-book retailers and wholesalers, according to Walter Walker, CodeMantras executive director of publishing services, including more than 1,000 online retailers and more than 25,000 libraries worldwide. However, its not just U.S. publishers beneting from the global demand for English-language e-books. Foreign publishers are learning that the Web makes it easier for them to translate their own books into English and get them into a U.S. market, which is otherwise considered resistant to translated works. Javier Celaya, CEO and founder of Spanish consulting rm Dosdoce, calls it the second phase of the trend toward global e-book publishing. The first phase was Amazon, Apple, Kobo and others opening new markets for U.S. books because English is so popular overseas, he says. Now foreign publishers are starting to drive the trend. Overseas publishers and self-publishing authors are translating themselves into English to meet domestic demand for English-language content, but also to get into the U.S. market. Celaya says that in the past only a few English-language authors could sell abroad protably, but the Web has changed that. Anyone can sell abroad in English, and this means more competition for U.S. publishers at home. While Celaya acknowledges there are few metrics at the moment to document the success of translated e-books in the U.Sright now the evidence is all anecdotalhe points to ventures like Stockholm Text, a newly launched company which translates Swedish titles in English to sell directly into the U.S. market; LeFrenchbook.com, a French digital-rst publisher which sells Frances best literary novels, crime ction,
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APRIL 2013
the use of mobile devicesfrom smartphones and feature phones to tabletsboth in the U.S. and in an exponentially growing market in the developing world, means publishers need to rethink not only how this marketplace will use content, but also what its likely to want in digital reading content. Other retailers have taken note. Lori James, founder of the independent e-book retail site AllRomance.com, says that foreign consumers accounted for about 30% of her sales in 2012, up from 20% in 2011. James says AllRomance has customers in over 200 countries, led by sales from Canada, the U.K. Australia, Germany, India, New Zealand, the Philippines, Malaysia, and the Netherlands. Bob LiVolsi, owner of the indie e-book retail site Books on Board, says at one time non-U.S. customers represented more than 60% of his sales. Over the last 60 days foreign sales at Books on Board have been a little over 54%, but LiVolsi said foreign sales (and overall sales) are up at Books on Board, and that U.S. sales have increased recently due to price changes in the wake of the DoJ e-book price-xing settlement. Foreign sales are actually up, he says, but U.S. sales have picked up more signicantly. We think this is because we are now able to compete on price with the agency 2 product (under the new agency rules, retailers can discount agency e-books). Publishers need to understand that these new markets may have a reading experience that is very different from what is acceptable in the West, says Chris Rechtsteiner, founder of BlueLoop Concepts, a research and consulting rm specializing in mobile media markets, in an earlier interview with PW. Youre going to see massive growth in content via mobile technology because thats how most of the world accesses the Internet. Rechtsteiner points to the global frenzy over the Fifty Shades trilogy to highlight a new phenomenonthe massive expectation that a book that reaches some mass level of popularity will be available everywhere, immediately. No matter where it comes from, if it gets big, its not acceptable to be available in only one place. Theres a billion smartphones being used around the world and likely billions more to come, Coker says. Theres a market to be exploited in developing countries. A 99-cent book in India is how you reach that market. Coker is seeing a steady rise in Smashwords international revenue despite 92% of the content on Smashwords being in English. Were selling English-language books globally every day, Coker says, pointing out that in markets like Brazil and India, bookstores always have large English-language sections, and emphasizing that the market is transitioning to worldwide language rights rather than geographical rights. Print, he says, will not go away, but it will become less relevant. And what about the threat or perceived threat of digital piracy in overseas markets? Coker says that piracy is actually a symptom of international demand that publishers are creating, but not satisfying. And if you think Cokeran outspoken publishing maverick, new media entrepreneur, and digital disruptoris just thumb-
26
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different prices in the developing world, James notes that Harlequin/Carina Press cant necessarily offer different prices for the same books in the different regions. Our readers are all on the Internet, they will notice and will want to know why, she says. But she also says that a byproduct of nding new readers around the world has been nding new writers from outside of North America. While James acknowledges the power of technology in creating this new work of global English-language publishing, shes quick to point to the enduring power of storytelling around the world. Publishing always looks different everywhere, whether its North America or Europe. Content is different, depending on where its coming from. People want to read about something different and they want to have new experiences. Nevertheless, the ongoing advances in technology are transforming the content choicesno matter what the language available to consumers around the world. Coker says theres a battle for local-language titles, and a battle for devices. The retailers with the most e-reading devices and/or tablets in the hands of consumers for each language group will gain the upper hand, because theyll be able to aggregate the most eyeballs for publishers in that language. Note Im not saying country. Languages span political boundaries.
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