OMNIBUS SERVICE

September 2008

CAMARGO RESEARCH

Via Salaria 212, 00015 Monterotondo Rome Tel: (+39) 06 90085036 www.camargoresearch.com info@camargoresearch.com
CATI OMNIBUS: STRUCTURE

Each organization can purchase one or more questions and gets the results for their own questions and the
demographic questions are shared among all the clients who joined the omnibus wave.

FREQUENCY Twice a month

Camargo Research Omnibus Surveys are conducted every two weeks, the second
and the fourth week of the month.
month Fieldwork goes from Monday to Friday and final
data is delivered within forty-eight
eight hours from completion of the fieldwork.

SAMPLE 1.000 Respondents Representative sample of the Italian population aged

15+

METHOD C.A.T.I. Methodology (Computer Aided Telephone Interviews)

QUOTA Gender: Male, Female

Age: 15-17; 18-24; 25-34; 35-44;

35 45-54; 55-64; 65+

Education: University degree; Upper Secondary school; Lower Secondary

school; Primary school / No education

Areas: North-West; North-East

East; Center; South & Islands

City size: Up to 10.000; 10.001

001-100.000; 100.001-250.000; 250.001- 500.000; more
than 500.000

COVERAGE National

SERVICES Translation, detailed data tables, analysis and executive summary (on demand).

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CAWI OMNIBUS: STRUCTURE

Each organization can purchase one or more questions and gets the results for their own questions and the
demographic questions are shared among all the clients who joined the omnibus wave.

FREQUENCY Waves calendar on demand

Fieldwork goes from Monday to Friday and final data is delivered within forty-eight
hours from completion of the fieldwork.
fieldwork

SAMPLE 1.000 Respondents Representative sample of the Italian population aged

18+

METHOD C.A.W.I. Methodology (Computer Aided Web Interviews)

QUOTA Gender: Male, Female

Age: 18-24; 25-34; 35-44; 45-54;

45 55-64; 65+

Education: University degree; Upper Secondary school; Lower Secondary

school; Primary school / No education

Areas: North-West; North-East

East; Center; South & Islands

City size: Up to 10.000; 10.001

001-100.000; 100.001-250.000; 250.001- 500.000; more
than 500.000

COVERAGE National

SERVICES Translation, detailed data tables, analysis and executive summary (on demand).

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OMNIBUS SAMPLING

C.A.T.I. The C.A.T.I. Omnibus sample is stratified by region (Nielsen Areas), city size, gender,
OMNIBUS age and education. A random selection of 1.000 respondents, representative of
SAMPLING Italian population, is achieved by a multi-stage, random sample design and is
surveyed by telephone.
The total number of Sampling Points included in the CATI data base are about 1.500,
out of which around 300 are usually selected at random by the CATI program for the
interviews. Sampling points in the data base are drawn after a stratification by
regions (Nielsen regions) and by level of urbanization, proportionally to the national
population (15+).
Respondents are selected randomly among male and female household members
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(according to the sex quota assigned to each interviewer) using the birthday key:
the person who is at least 15 years old and the next in the household to celebrate
the birthday.

ONLINE The Online Omnibus sample is achieved using a Web Panel stratified by region
OMNIBUS (Nielsen Areas), city size, gender, age and education. A random selection of 1.000
SAMPLING respondents, representative of Italian population, is achieved by a multi-stage,
random sample design and is surveyed by Web Interviews.

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OMNIBUS PRICE

C.A.T.I. Simple pre-coded questions: € 350,00

OMNIBUS
Open ended questions: € 550,00
PRICES

Variation of price: - If questions are repeated in two or more monthly

waves, the price for the following waves
decreases (up to 20% discount);
- If more than one question are asked the price of
each question is lower according to the number of
questions asked (up to 15% discount for more than
15 questions asked);
- Price changes according to the percentage of
main sample respondents to each question (up to
50% discount);
discount
- Price changes according to the question structure.
ONLINE
OMNIBUS Price changes according to number of questions, percentage of main sample
PRICES respondents to each question, question structure, number of omnibus waves.

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CONTACTS

Head of International Department:

Lisbeth Yepes
lisbeth.yepes@camargoresearch.com

Head of Marketing & Strategic Analysis:

Gaetano Gerbasi
gaetano.gerbasi@camargoresearch.com

Camargo Research

Via Salaria 212, 00015 Monterotondo (Rome)

Phone +39
+ 0690085036 fax +39 1782761395

mail info@camargoresearch.com

www.camargoresearch.com