TYBMS Project Guidelines (200 marks)

*Areas for Project: 1. HRM 2. Economics 3. Accounts 4. Finance 5. Strategic Management 6. Marketing Management 7. Law 8. Advertising 9. Indian Management 10. Rural Marketing. [All Subjects of Sem 1 To Sem 6] *Topics 1. Take 1 area from the following- eg. Marketing, HR, Strategic Management. 2. Take 1 small part in the whole area- eg. HRM- Latest recruitment methods. 3. Application of the selection into the organization. Eg. Recruitment methods in XYZ. *Types of Projects 1. Case study 2. Survey 3. Exploratory Project 1. Case study : Eg- recruitment method in XYZ organization -studying a case - how they are implementing the method -problems overcome by them. -it should be of only 1 organisation. 2 or more organization is not a case study. then it becomes a comparative study 2. Survey: -asking questions to individuals or authorities in the organization. -eg. How strategic marketers.? -questionnaire -conclusion should be based on questions. -it contains tables and graphs. 3. Exploratory project: -areas are economics and law. -advantages and disadvantages. -more than primary data, you will get secondary data.

*Data in Your Project: Types primary data and secondary data. 1. Primary data -it is the original data directly about the product and market. -it did not exist before. -it is designed to answer specific questions of interest to the business. -getting data by questionnaire from various people. Eg. 1) Face-to-face interview- Interviewers ask people on the street or on their doorstep a series of questions. 2) Telephone interview- Similar questions of face-to-face interview although often shorter. This kind is preferred to be avoided. 3) Questionnaires with options. 4) Online surveys. 2. Secondary data Sources- Journals, - Government reports, - Reports collected by institutions, - Newspapers, - Reference books, - Magazines, - Websites. -it is already written data. Convert the data into your own words. It should be in passive voice. EgThere should be no usage of I, we. The data should not be downloaded from websites or copied from the reference books directly. The data should be related to the research. *How to use data? -analyse primary data (if it is survey) and draw conclusions. -conclusion maximum people whom I had asked say they.. -primary data can be converted into graphs and tables. -analysis will lead to ones conclusion of the project. *Use of computers for analysis: 1. Microsoft Excel 2. Microsoft Access