Samsung mobile price list 2012 (with 80 models and pictures)

Samsung Galaxy Note 10.1 Rs. 34,500

Samsung

Samsung

Samsung

Samsung Galaxy S3 Rs. 31,900

Galaxy Note Galaxy S3 I9300 Google Nexus 2 Rs. 33,900 32GB Rs. 33,490 10 Rs. 32,800

Samsung Galaxy Tab 2 10.1 Rs. 27,693

Samsung

Samsung

Samsung Galaxy S3 Mini Rs. 24,349

Samsung Galaxy S2 I9100 Rs. 23,569

Galaxy Note Galaxy Tab 750 Rs. 26,999 Rs. 24,990

Samsung Samsung Samsung Galaxy Tab 730 Rs. 19,975 Samsung Galaxy S Advance I9070 Rs. 18,199 Samsung Galaxy Tab 2 P3100 (WiFi / 3G / 16GB) Rs. 17,899

Galaxy S I9000 Galaxy S Plus Rs. 21,088 I9001 Rs. 19,990

Samsung Galaxy S Duos Rs. 15,650

Samsung Wave 3 S8600 Rs. 15,004

Samsung Galaxy Ace Plus S7500 Rs. 14,105

Samsung Galaxy Ace Duos Rs. 12,699

Samsung Omnia M Rs. 12,284

Samsung Galaxy Ace Duos S6802 Rs. 10,829

Samsung Galaxy Ace S5830 Rs. 9,555

Samsung Galaxy Pop I559 Rs. 8,950

Samsung Galaxy Y Pro Duos B5512 Rs. 8,699

Samsung Wave 2 Pro S5330 Rs. 8,390

Samsung Galaxy Pop S5570 Rs. 7,999

Samsung Galaxy5 I5503 Rs. 7,999

Samsung Galaxy Chat Rs. 7,949

Samsung Galaxy Y Duos S6102 Rs. 7,899

Samsung Galaxy Y Color Plus S5360 Rs. 7,200

Samsung Galaxy Y CDMA I509 Rs. 7,050

Samsung Wave Y S5380 Rs. 6,690

Samsung Galaxy Y S5360 Rs. 6,452

Samsung Wave 2 S5253 Rs. 6,303

Samsung Wave525 S5253 Rs. 6,290

Samsung Galaxy Y Duos Lite Rs. 6,280

Samsung Star Duos 2 Samsung Primo C6712 Rs. 6,170 Duos W279 Rs. 5,990

Samsung Galaxy Pocket Rs. 5,990

Samsung W279 Rs. 5,691

Samsung Star II S5263 Rs. 5,499

Samsung S5610 Rs. 5,490

Samsung Corby II S3850 Rs. 5,399

Samsung S3370 Rs. 4,999

Samsung S3770 Rs. 4,741

Samsung Duo 169 W169 Rs. 4,713

Samsung Metro C3752

Samsung Ch@t S5270 Rs. 4,489

Samsung MPower TV S239

Samsung Metro C3560 Rs. 4,290

Rs. 4,690

Rs. 4,418

Samsung Star 3 Duos S5222 Rs. 4,268

Samsung Champ DUOS E2652 Rs. 4,249

Samsung Metro Slider E2550 Rs. 3,870

Samsung C3312 Rs. 3,696

Samsung Champ Deluxe Duos Rs. 3,540

Samsung Pixon M8800 Rs. 3,501

Samsung Champ C3303I Rs. 3,450

Samsung Chat C3222 Rs. 3,431

Samsung Champ 2 C3330 Rs. 3,410

Samsung Squash C5010 Rs. 3,199

Samsung E2222 Rs. 3,149

Samsung Metro C3520 Rs. 3,040

Samsung Metro DUOS C3322 Rs. 2,990

Samsung Champ Neo Duos C3262 Rs. 2,841

Samsung Mpower Muzic F219 Rs. 2,779

Samsung Corby TXT B3210 Rs. 2,690

Samsung

Samsung Guru

Samsung E2252 Rs. 2,266

Samsung Hero E2232 Rs. 1,957

Hero E3210 Dual 35 E2152 Rs. 2,599 Rs. 2,519

Samsung Samsung Guru Music E1282 Rs. 1,644 Hero Music E1232B Rs. 1,628

Samsung Guru Dual 25 E1225 Rs. 1,450

Samsung Guru FM E1220 Rs. 1,303

Samsung Guru E1085T Rs. 1,189

Samsung Samsung Guru E1207 Rs. 1,188 E1205 Rs. 1,138 Samsung Guru E1200T Rs. 999

Samsung Guru E1081 Rs. 990

Samsung E1200 Rs. 901

MARKETING STRATEGIES

Introduction to Marketing Strategies Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

STRATEGY is a very broad term which commonly describes any thinking that looks at the bigger picture. Successful companies are those that focus their efforts strategically. To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does. Strategy is the way in which a company orients itself towards the market in which it operates and towards the other companies in the marketplace against which it competes. It is a plan an organization formulates to gain a Sustainable Advantage over the competition. The Marketing Concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the market. Consumers seek certain attributes in products and these attributes lead to certain benefits for them. When the benefits matter to them, over time they learn to choose products which possess those attributes that lead to the relevant consequences. Understanding these linkages between product attributes, their consequences and their ultimate consumer values are important if one has to arrive at a positioning that the consumer can relate to. Benefit Laddering refers to a technique which focuses on product attributes and hence provides a link for the changing value proposition of a product. It helps the company to communicate its final value proposition to the consumer and hence help the company to arrive at the desired positioning of the product in the market.

Price / Selling Effort Strategies: A firm that follows a skimming strategy seeks to be the first to introduce a product with very good performance, selling it to the innovator market segment and charging a premium price for it. It makes as much profit as possible, and then moves on when the competition arrives. The price is likely to fall over time as competition is encountered. Such a skimming strategy contrasts with a penetrating strategy, which seeks to gain market share by sacrificing short-term profits, and increasing the price over time as market share is gained.

Competitors have certain strengths and abilities. To succeed, a firm must leverage its own unique abilities.

A firm should prepare defensive strategies before potential threats arrive. If the competition surprises a firm with the introduction of a vastly superior product, the firm should resist the temptation to proceed with its mediocre product. A firm never should introduce a product that is obsolete when it hits the market.

The competition's probable response to a firm's actions should be considered carefully.

Marketing strategies of SAMSUNG

SAMSUNGS VARIOUS MARKETING STRATEGIES

Local services easily: With the SAMSUNG Local Marketing Solution, consumers will be able to easily discover and easily initiate services. A phone call to the nearest taxi stand, opening a WAP or HTTP connection to the local movie theatre portal can be made with just a few clicks. Rather than having to browse through multiple menus, the special application in the phone makes it possible for the consumer to discover locally relevant services from service advertisements collected in the background by the special phone application while the consumer moves around. SAMSUNG Local Marketing Solution: With the SAMSUNG Local Marketing Solution mobile operators and service providers can promote their own or partnered SMS and data services. Even local businesses could easily advertise their own services in relevant places at relevant times. The solution creates demand for building new, really local services thus offering a new revenue opportunity area. The solution consists of:

An application in the phone Local Info,

A mountable, approx. A5 sized device called the SAMSUNG Service Point LMP 10 used for sending over Bluetooth service advertisements to the consumers phones and

The SAMSUNG Service Manager LMM 10, which is a back-end server for content and service point management. Services are advertised via Bluetooth to consumers phones when they pass a are automatically saved to the Local Info service point. These service advertisements phone application. Since the area where service is advertised is well defined, the solution enables the advertisement and provision of services to have a relation to Mobile operators have made big

investments to make it possible to provide mobile data services. It is difficult for the mobile operator to inform its consumers when there is a new mobile data service available. The potential of using Bluetooth has not yet been utilized by mobile operators as a mean to market services. Content owner needs

In this context, a content owner is hence there is no need for local LAN cabling a company providing any type of content to consumers through mobile phones. Currently, the most typical content owners are companies providing, for example news, sports, stock, and weather reports. These companies typically provide WAP and/or SMS based-services, but also provide WWW-pages customized for access from mobile phones. Virtually any company providing their services for consumers could be a content owner, including different kinds of stores, kiosks, restaurants, shopping centers, movie theatres, video rentals, retailers etc. These companies could provide access to services through phones, for example advertising their tollfree numbers and WWW addresses, special offers, campaigns and competitions. Unfortunately, there are only a limited number of channels for effectively advertising digital services. Although the mobile phone services of content owners are accessible and can be advertised in newspapers, on television, on the radio in posters, the consumers have to enter SMS codes and URLs manually in their phones to access these services. For or White Paper a certain place. Service advertisements can be time-specific and be valid for a limited period. When the validity of an advertisement expires, it disappears from the consumers phone. The consumer can set preferences on several criteria, thus set preferences on several criteria, is most interested in Exist activates the service, the UI informs the phone applications are used for service access. Before the consumer consumer the service type and price. From the user-interface, the consumer can set preferences, for example which category of service advertisements to receive and, most important, to select which service providers they wish to receive the adverts from. The actual usage of cellular voice and data related services happens over cellular network by

just clicking the service icon from the phone application. The solution supports the activation of voice, SMS, WAP/HTML browsing and streaming services. The solution also makes it possible to have embedded content behind the service icon, for example to show a coupon, an HTML/WAP file or play an audio/video clip. The service advertisement are created and managed with the SAMSUNG Service Manager LMM 10, which uploads these to the local service points. The connection between the service points and the central, Back-end service manager is over GPRS hence there is no need for local LAN cabling.

Digital Marketing Strategies Interactive Marketing

With the advent of the internet, mobile communications and digital interactive Television , consumers have ensured that at almost every moment of their waking lives they have the opportunity to interact, participate, decide, and provide feedback. A marketer's dream or so one would think. Unfortunately, marketing in many companies still remains a nebulous soft function. The 'build it and they will

come' attitude to multi-million pound marketing campaigns appears to prevail in too many organizations. Many companies that have used internet and mobile advertising claim that they have been disappointed with the results. Executives still stuck within the traditional media paradigm have yet to understand the full value of interactive advertising and immediate customer response. In addition, they rarely have the necessary information infrastructure in place to capture and extract value from interactive campaigns and the customer feedback they provide. As a result, it is no surprise that marketers by and large fail to take advantage of the opportunities that the internet or the mobile platform provide, either individually or in conjunction with other digital channels. If companies contemplating the use of television follow a similar pattern there is a significant risk that this platform too will be either underutilized or misused. There are a number of companies however, that are emerging as veritable maestros of interactive marketing. They see the opportunity and take Advantage of the potential of each channel to add value. They embrace the digital customer, and they know exactly what roles the internet, the mobile and digital TV plays in their customers' lives, as well as how and when these technologies are used. These companies understand that traditional media, internet, mobile telephony, and television provide complementary marketing channels that can be used to influence customer behavior at the different stages of the purchasing cycle. The Dynamic Customer

By being constantly connected, consumers are allowing marketers access to parts of their lives that not long ago would have been much more difficult to penetrate. Digital technologies, and the content they deliver, have added dynamic segmentation and targeting capabilities to more traditional methods. Customers needs, attitudes and propensity to purchase evolve and change by the minute, as the influences that surround them alter their desires, perspectives and physical state.

With the introduction of so many communication options (e.g. e-mail, fixed line, mobile phone, mail, face to face ) the consumers preferred method of response has also evolved. The comparatively blunt 'traditional media' instruments of TV, press, radio and outdoor, those have looked to influence consumer trends over time, have been supplemented by media that can instantly respond to desires and needs.

Internet on the PC The PC is the information vehicle of choice; a recent Forrester report revealed that by 2012 US consumers will research $378 billion in cars, trips, and clothes online before buying. The higher the cost of a product or service, the greater the importance of the internet as a step in the purchasing cycle. Another Forrester survey amongst retail companies estimated that 25% of purchases were sparked by their internet site against 2% of sales actually purchased on the internet.

Mobile Telephony Cell phones and other mobility devices (PDAs etc.) are ideal for location-based advertising and as a tool to remind consumers of specific products and services. The pervasiveness of these devices makes them an excellent vehicle for marketers looking to create stickiness and improve customer loyalty. SMS-based marketing has proven very effective for stimulating purchase of low cost location-based offerings. Digital novelties like electronic coupons are helping to create an ever more constant presence for products and services. As an example, BTCellnet's SMS-based marketing campaign around the Channel 4 program, Big Brother has proven very successful. SMS information teasers raised WAP usage by a significant 20%.

SAMSUNG's new strategy in US market I, and other much wiser bloggers, have already written about how successful SAMSUNG had been in selling phones on the US market. It seems that American people are attracted to Smartphones. Unfortunately, the carriers did make it easy for SAMSUNG to be the #1 in america, either. Samsungs supremacy in the mobile business is no accident. In 2012, the South Korean electronics giant overtook Nokia to claim the number one spot with 23.4 percent of mobile phone market and extended its lead, massively, over Apple in the smartphone market taking 30.3 percent, according to IDC, Gartner and Strategy Analytics (see the tables below). Samsung also knocked Apple off its perch to become the best-loved smartphone vendor in the US-based Brand Keys 2013 Customer Loyalty Index. So whats the secret to its success? Samsung is a master at giving consumers what they want: choice. Samsung offers a mobile phone to suit every customers requirements, at all price points, on a variety of different operating systems, while its rivals offer a restricted or in the case of Apple no choice. All companies that want to engage customers via mobile should emulate Samsung. In the free-market economy, customers must be allowed to choose what type of handset they want to use and to engage with companies via the mobile channel of their choice, be that SMS, mobile Web, email or native app. Companies have to fit their mobile strategy to suit consumer choice. Companies that are prescriptive in their mobile engagement, epitomized by companies that only offer an iPhone or Android app, are pushing all their other customers (both those that have a different handset and those who simply dont want another app cluttering up their cell phone) into the welcoming arms of their competitors. The facts: Despite the growing popularity of smartphones (sales grew 44 percent in 2012,

according to IDC), 59 percent of mobile purchasers still bought a feature phone in 2013. Despite the meteoric rise of the Android operating system (OS), which is used in handsets from Samsung, ZTE, HTC and others, 70 percent of mobile purchasers didnt buy an Android handset in 2013. Apple might be the number two smartphone vendor, but 86 percent of people who purchased a mobile in 2013 didnt buy an iOS/Apple handset. The outlook: Smartphone sales are projected to grow worldwide at 17.9 percent per year between 2012 and 2016. In 2016 Canalys (February 2012) believes there will be 1.3 billion smartphones sold in 2016, which is twice the amount sold in 2012 (see table below). In 2016, Canalys forecasts that twice as many smartphones will be sold as feature/basic phones today feature phones outsell smartphones. Smartphone sales growth will be driven mostly by demand in developing nations, says Canalys. In 2013, 29 percent of smartphone sales will be in China, where low-end smartphones, particularly from local vendors e.g. Lenovo, Huawei and ZTE are expected to do well. While Samsung was the top smartphone vendor in China in Q4, Apple is struggling to make much of an impact, as the iPhone is too expensive, says Canalys. In 2016, IDC forecasts that Android (project market share in 2016: 64 percent) and iOS (19 percent) will have a similar share of the smartphone market as they do today, as will BlackBerry (RIM) (4 percent), but Windows (11 percent) will overtake BlackBerry to take third place. N.B. IDCs forecasts preceded the launch of BlackBerry 10, which caused much media excitement. See the table below. Canalys (February 2012) expects Android-powered handsets to take 71 percent of the smartphone market in 2013, then to gradually decline to 66 percent in 2016. The wildcards in this game are the new HTML5-friendly operating systems

based on Linux. These give handset manufacturers and operators, as well as consumers more choice. These OS include Tizen (Samsung, Intel and supporters), Firefox (Mozilla and supporters) and SailFish (Jolla and supporters). However IDC, (surprisingly, considering the growing number of supporting partners), only forecasts a market share of less that 2 percent for these in 2016. Samsung the champion of consumer choice So lets get back to Samsung Analyzing the products available from the top five handset and smartphone manufacturers tells a very interesting story. In the US alone, Samsung offers 153 different cell phones. Feature phone or smartphone? Cheap or expensive? Big or small? Flat-screen or physical QWERTY keyboard? 4G or 3G? NFC? Bluetooth? WiFi? Flip phone? Rugged phone? GPS? Whatever the customer wants, within reason, Samsung provides. It offers smartphones with a variety of operating systems (OS): Android, Windows, Bada (a home-grown OS) and there are plans to launch phones based on Tizen. The idea behind Tizen, supposedly, is to help Samsung reduce its reliance on Android. Aside: Considering its relative OS ambivalence, is it fair to speculate that Samsung would sell smartphones based on iOS and BlackBerry 10, if Apple (unlikely) and BlackBerry (its been speculated) were prepared to license their proprietary OS? Compare this to the competition (numbers apply to product availability in the US expect the Asian manufacturers to offer a wider range of phones in developing markets and or home markets, such as dual-SIM handsets): Nokia (Finland), formerly the top vendor in both handsets and smartphones, now No2 and No3 respectively, offers 21 handsets worldwide, including feature phones and smartphones, but only 8 handsets in the US. Since Nokia killed Symbian OS (which at the time was long-time market leader), and then abandoned MeeGo, it now only offers smartphones on the Windows platform

currently only flat-screen models. Point of interest: MeeGo spawned two of the new Linux-based OS Tizen and Sailfish. Apple (USA), No3 in handsets, No2 in smartphones, only offers one choice or three if you include older models (albeit a popular one): the iPhone, a touch-screen smartphone running Apples iOS. ZTE (China), No4 handset vendor, offers 22 handsets, including feature phones, Android and Windows smartphones, options include flat screen or QWERTY keyboard, various screen sizes, GPS and 3G/4G. The Chinese manufacturer plans to launch a smartphone powered by Firefox OS at Mobile World Congress this month. LG (Korea), No5 handset vendor, offers 61 handsets, predominantly Android smartphones, in both flat-screen and QWERTY, 3G or 4G, with a dual-core or quad-core processor. HTC (Taiwan), No4 smartphone manufacturer, sells 19 flat-screen smartphones, running either Android or Windows. BlackBerry/RIM (Canada), No5 smartphone vendor, offers 13 smartphones, both touch-screen and QWERTY. The new flat-screen Z10 and QWERTY Q10 the first smartphones based on the long-awaited BlackBerry 10 OS are not yet available in the US. The Z10 is apparently selling well in Canada and the UK. The Q10 isnt on sale anywhere yet. Of course theres a lot more to Samsungs success than handset variety. This includes pricing, marketing, perception and the quality of the product announcing the Q4 results, Samsung credited much of its year-on-year mobile growth to sales of its high-end Galaxy smartphone. But the fact that Samsung offers so much more choice to consumers than its competitors has to be significant. mobiThinking isnt alone in coming to this conclusion according to media reports part of the reason for the recent fall in Apples share price is investor concern at Apples one-smartphone strategy.

And now the stats The first table shows Samsungs growth to become the dominant handset vendor ahead of Nokia, which was the market leader in 2011. The second table shows Samsungs growth to become dominan t smartphone vendor. In 2011 both Samsung and Apple were neck and neck as No1 and No2 in Smartphone vendors (prior to 2011, Nokia was the smartphone market leader) but in 2012 Samsung sold more than 50 percent more smartphones than Apple. The third table shows the forecasted shares of smartphone operating systems in 2012 and 2016. The forth table compares the projected growth of mobile devices, including feature phones, smartphones, tablets and notebooks in 2012 and 2016.

SAMSUNG STRATEGIC MARKETING IN INDIA

SAMSUNG redefines fashion phones in India with the latest Galaxy collection Samsung has introduced a collection of mobile phones, Samsung's GALAXY S II

was also named Best Smartphone by GSMA, in recognition of the devices powerful performance and overwhelming response from consumers. GALAXY S II, Samsungs flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsungs history, and surpassed over 20 million sales in 10 months.

Samsung awarded "Device Manufacturer of the Year" for "success across the board with progress in every category".

Samsungs Mobile Communications Business offers the worlds widest range of mobile phones, tablets, multimedia players, and mobile related-products and solutions from cutting-edge smart mobile devices to mass-market smartphones that have been successful in emerging markets. With a various product line-up that supports all major operating systems, Samsung gives consumers the choice to define their own mobile experience.

Highlights from 2011 include the launch of Samsungs highly successful Android-powered GALAXY S II, GALAXY Note which introduced a new device category, and GALAXY Tab 10.1, one of the thinnest tablet devices in the world. Each of these devices has strengthened Samsungs commitment to democratizing the smart mobile device era and bringing cutting-edge smartphone experiences to the mass-market.

We are pleased to receive this honor from GSMA and believe that its a testament to Samsungs innovation, quality products, and attention to consumer preferences. We sold over 97 million smartphones in 2011, demonstrating that this is the right approach. said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.

Meanwhile, GALAXY S II is a beautifully thin (8.49 mm) and lightweight smartphone backed by a dual-core processor and an unmatched Super AMOLED Plus display. Samsungs four content and entertainment hubs seamlessly provide instant access to music, games, e-reading and social networking services.

The GALAXY S II has set a new standard for smartphones, taking speed, screen and content to a whole new level, said JK Shin. Building on the phenomenal success of the original Samsung GALAXY S, we are honored by this award and proud of how this device has changed the way the market and consumers experience mobile technology.

GALAXY II recognized for "A phenomenal success around the world" that "demonstrated the maturity of the ecosystem", GSMA judges say

At Mobile World Congress 2012, Samsung demonstrates continued innovation with GALAXY Note 10.1, a new device category with an immersive 10.1-inch screen and S Pen versatility; GALAXY Beam, a projector smartphone that enables a unique instant sharing experience around digital content; other additions to the successful GALAXY device range and its content and services.

PROMOTIONAL STRATEGIES: "Push or Pull"

Marketing theory distinguishes between two main kinds of promotional strategy "push" and "pull". Push A push promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as SAMSUNG promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as SAMSUNG - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools.

Pull A pull selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's toys mainly on television. Consider the recent BBC promotional campaign for its

new pre-school programme the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland.

PRICING STRATEGIES Ultra low cost phones--less than Rs 2,000--are fuelling demand in cost-sensitive India, where more than 4 million new users are entering the 85.4 million strong wireless sectors each month. The number of mobile services users surged 47 percent in 2012, and now exceeds the population of Germany. India is expected to be the world's third largest mobile market by the end of this year, behind China and the United States. "We anticipate that there will be a long-term sustainable demand for mobile telephony in the fast-growing Indian market," Chief Executive Jorma Ollila said at the launch of the plant in Sriperumbudur, on the outskirts of Chennai.

Bundles: Another category where penetration is next to negligible is the fastgrowing mobile telephony market penetration stands at roughly 5%. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of SAMSUNG India, is even more imperative. SAMSUNG found success with its Made in India SAMSUNG 1100, which incorporated unique features such as a torchlight, a dust-resistant keypad and an anti-slip grip to appeal to the semi-urban markets. Importantly, Behl says that even applications and software such as T9 or language interface and text input have to be customized to meet consumer needs.

The 1100, which currently retails at Rs 2,700, is the largest selling handset in India with a market share of about 25% in terms of volumes, and 16% in terms of value. On the other hand, another SAMSUNG phone, the 2600, priced at Rs 4,200, is the highest selling colour model in India, with a 7% market share. In the color segment alone, the 2600 has a 17% share. Clear evidence of how features (color screen) and price have been cleverly bundled to drive penetration, says Behl. Four Ps In popular usage, "Marketing" is the promotion of products, especially Advertising and Branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.

The Four Ps are:

Product: The product aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or service, e.g. time, or attention.

Promotion: This includes advertising, Sales promotion, Publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.

Placement: refers to how the product gets to the customer; for example, point of sale placement or Retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.

CHAPTER-2 RESEARCH OBJECTIVES & METHODOLOGY

Objective of the study The following are the objectives of this study To analyze what todays consumers is wanting and efforts made by Samsung India in providing them the same To understand the consumers perception about Samsung Smart Phones To understand the consumer insight about all the aspects involved in decision making while buying Smart Phones

Research methodology DATA COLLECTION METHODS: Meaning of Research: Research is simply the process of finding solutions to a problem after thorough study and analysis of the situational factors. Research is a careful critical inquiry in seeking facts and diligent investigation in order to ascertain something. For formulation a significant research problem, the researcher should try to acquire as much knowledge, of the area in which research is to be done, as possible. The researcher must be fully aware of the environment to which the difficulty pertains.

It refers to the method adopted to collect the relevant data and other information which forms the basis of the research writing. So, for the effective writing of the thesis report, the data must be quality oriented.

Research design:A framework or plan for a study guides the collection and analysis of the data. It is the controlling plan for a marketing research study in which the methods and procedures for collecting and analyzing the information to be collected is specified.

Type of Research:The proposed research is exploratory in nature.

Universe of Research:-

Universe for proposed research will be all the customers in mobile phone segment, who are using Samsung mobile phones or others.

Sample Size:From the large number of population of Delhi and NCR region the researcher will be selecting a true samples of Samsung Mobile Users; who are using its products and watching ads of LCDs on TV, Newspaper, magazines and other on other media channels. The proposed sample size is 70 to 100.

Sampling Units:Sampling units will be selected from the market of Delhi and NCR

Sampling Method:Random sampling Method adopted for the purpose of proposed research.

Secondary Sources:Before going through the time and expense of collecting primary data, one should cheek for secondary data that previously may have been collected for other purpose but that can be used in the immediate study. Secondary data may be internal to be the firm, such as sales invoices and warranty cards, or may be external to the firm such as published data or commercially available data. The government census is a valuable source of secondary data.

CHAPTER-3 LITERATURE REVIEW

Literature review Samsung Electronics was named Device Manufacturer of the Year by GSMA in 2011, an organization that represents the interests of the worldwide mobile communications industry and hosts the Mobile World Congress trade show in Barcelona. This honor came in recognition of Samsungs innovation in the mobile handset space, responsiveness to consumer tastes and preferences, and best-in-class products with quality at their core.

Samsung's GALAXY S II was also named Best Smartphone by GSMA, in recognition of the devices powerful performance and overwhelming response from consumers. GALAXY S II, Samsungs flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsungs history, and surpassed over 20 million sales in 10 months.

Highlights from 2011 include the launch of Samsungs highly successful Android-powered GALAXY S II, GALAXY Note which introduced a new device category, and GALAXY Tab 10.1, one of the thinnest tablet devices in the world. Each of these devices has strengthened Samsungs commitment to democratizing the smart mobile device era and bringing cutting-edge smartphone experiences to the mass-market. We sold over 97 million smartphones in 2011, demonstrating that this is the right approach. said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.

Consumers behavior towards mobile phones In order to comprehend an individuals choice in a cell phones selection or any other product, it is imperative to study customers purchase behavior. A definition of study of groups, organizations or individuals disposes products, ideas, experiences or services in order to fulfill their needs and wants and the pot that these procedures have on the consumer and the society as whole. From the perspective of marketing consumers purchase process can be categorized into a five step problem solving process i.e. 1. Need, 2. information gathering, 3. Evaluating the given alternatives, 4. Purchase activity, 5. Post purchase status. This five step process of decision making is most suitable for a purchase decision that requires problem solving behavior or complex decision making low involvement products. Similarly the purchase decision for a new handset follows the same buying process but in some instances it may also be affected by symbolic preferences linked to some brands. In consumer choice behavior its important to take some general conditions into consideration. Considering the case of the classical problem solving buying process behavior, it is almost always the case that consumers go for information search before taking purchase/choice decision. And it is also common in such behavior that consumers decision practice is directed by previously made likings for some specific alternatives. So it shows that customers are expected to formulate their selection decision that they conducted rather than a detailed evaluation of all the possible alternatives. Laroche, Kim, and Matsui opined that along with info search evaluation of alternatives is an important activity that determines consumers choice and it is often influenced by Cognitive Heuristics or in simple words a buyer choose a particular product provide if it fulfills his perceived values based on his past experiences. In this specific technique of assessment a buyer automatically eliminates a brand that do not meet his set principles and even if it does, it does not have one or two attributes of extreme importance to him even it has all other consumers choice as to which product to purchase from a given set of alternatives and whether to purchase or not.

The Status of Indias Telecom and Handset Market The past decade has seen a telecommunication revolution not just in India but throughout the world. Telecom industry of India is estimated to be rising a Telecommunication authority 2.7 million subscribers gets added into the industry on monthly basis . Shariq Syed suggests that Indian mobile phone market has played the most in the rise of telecom business in India. The India mobile handset market should be given equal credit for the enormous growth of Indias telecom sector along with telecommunication service providers. Competitive rivalry for market share is still intense with the leadership position dominated by Nokia while Samsung benefits from the growing market for very low cost handsets. The gray market remains a key issue with 20% total sales estimated for 2008 (Kerr and Harris companies and among them United distributors.

Cellular phones and digital televisions got more attention of marketing researchers as look upon the acceptance procedure. Rogers has provided a classification of consumers in expressions of innovators, early adopters, early majority, late majority and laggards. But now a days consumers are also give the impression of being into the compatibility of the new products to their selfimage and life style. Funk and Ndubisi study a significant involvement between color and the choice of an automobile. Barak and Gould found that younger consumers are superior fond of stylish goods than older ones. Young consumers have more interest in purchasing new products and they have information seeking behavior. And this behavior makes them self confident and this self confident leads to become a opinion leader which leads toward brand switching . Gupta studied the factors which motivate consumers while buy durables he found that brand choice, source of information, role of family members and customer satisfaction is the significant factors. Shanthi, R work on the perceptual dimensions of brand association with reference to mobile users.

CHAPTER-4 PRIMARY FINDINGS & ANALYSIS

Data analysis FAMILY SIZE Just Myself Two Three Four Five More
35%

30%

25%

Just Myself Two

20%

Three Four

15%
Five More

10%

5%

0%

INCOME RANGE (Rs per annum) Below 1,00, 000 1,00,000 - 2,00,000 2,00,000 - 5,00,000 Above 5,00,000

35%

30%

25%
Below 1,00, 000

20%

1,00,000 - 2,00,000 2,00,000 - 5,00,000

15%
Above 5,00,000

10%

5%

0%

Do You Own a Samsung phone?

YES / NO

Which Is Your Favourite Samsung phone range? ___________

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Yes No

Who are the Major Influencers in your Buying Decision of Samsung Mobile Phones? Family Friends Neighbours Colleagues Children Others

25%

20%
Family

15%

Friends Neighbours Collegues

10%

Children Others

5%

0%

HOW DO YOU LOOK AT YOUR SAMSUNG MOBILE PHONES A Conveyance Instrument A need for a life in Delhi It is always good to have my own Samsung Mobile Phone I love talking A Symbol of Affluence An Important addition to my lifestyle

25%

20%
A Conveyence Instrument

A need for a life in Delhi

15%
It is always good to have my own Samsung Mobile Phone I love talking

10%
A Symbol of Affluence

An Important addition to my lifestyle

5%

0%

IN CASE OF YOUR BUYING A SAMSUNG MOBILE PHONE, WHO ALL DO YOU THINK WILL BE INVOLVED IN THE DECISION Spouse Children Friends Colleagues Others

30%

25%

20%

Spouse Children

15%

Friends Collegues

10%

Others

5%

0%

How important do you feel is Price as buying criteria for Samsung Mobile Phones? It is the most important Criterion It is important It is one of the criterions I would look at Not very important, but higher the better It does not bother me

35%

30%

25%

It is the most important Criterion

It is important

20%
It is one of the criterions I would look at

15%

Not very important, but higher the better It does not bother me

10%

5%

0%

How Much Significance do you attach to the price of the Samsung Mobile Phones? Not the Least I am Aware of the price but that Doesnt Sole Affect my Choice Price makes a Globe of Difference 25% 20% 55%

60%

50% Not the Least 40% I am Aware of the price but that Doesnt Sole Affect my Choice Price Makes a Globe of Difference

30%

20%

10%

0%

PLEASE RATE THE FOLLOWING PARAMETERS IN THE ORDER OF IMPORTANCE (1 IS THE HIGHEST ORDER, 10 IS THE LOWEST)

Physical Design Size Operations Features Price After- sales Satisfaction Brand Image Hand set Durability

7
Physical Design

Size Operations

Features Price

4
After- sales Satisfaction Brand Image Hand set Durability

GIVEN A PRICE RANGE OF Rs 1000/- TO Rs 20000/- WHICH SAMSUNG MOBILE PHONES WILL YOU PREFER? Rs 1000- Rs 5000 Rs 5001- Rs 10000 Rs 10001- Rs 15000 Rs 15001- Rs 20000

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Rs 1000- Rs 5000 Rs 5001- Rs 10000 Rs 10001- Rs 15000 Rs 15001- Rs 20000

PLEASE MARK THE FOLLOWING PARAMETERS ACCORDING TO WHETHER YOU AGREE OR DISAGREE AS TO WHETHER SAMSUNG MOBILE PHONE DELIVERS THAT PARTICULAR VALUE 1: VERY STRONGLY DISAGREE 2: STRONGLY DISAGREE 3: DISAGREE 4: NEUTRAL 5: AGREE 6: STRONGLY AGREE 7: VERY STRONGLY AGREE

1 Good Performance High Product quality Few problems faced Low cost of ownership High innovative product High After 5% 5% 0% 5% 5%

2 5% 10% 5% 5% 10% 5%

3 5% 5% 5% 5% 10% 5%

4 10% 10% 5% 10% 10% 10%

5 20% 20% 30% 20% 10% 20%

6 25% 20% 25% 25% 30% 25%

7 30% 30% 30% 30% 25% 30%

Sales 5%

Satisfaction Good Brand Image 5% 5% 5% 15% 30% 25% 15%

High Overall Satisfaction

5%

0%

5%

10%

20%

25%

35%

Good Performance

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

High Product quality

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

Few problems faced

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

Low cost of ownership

30%

25%

20%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

15%

10%

5%

0%

High innovative product

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

High after Sales Satisfaction

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

Good Brand Image of Samsung Mobile Phone

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

High Overall Satisfaction

30%

25%

20%

15%

10%

Very Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree Very Strongly Agree

5%

0%

CHAPTER-5 CONCLUSIONS

Conclusion CONCLUSION Most of the dealers are selling Multi Price Products of Samsung Mobile Phones. They sell different price ranges to gain more volume & more availability to the customers. So dealers preference to push a particular price range, to the customer plays a major role in the mobile market. Dealer preference to sell that price range in which he gains more profit & whose schemes are more beneficial & best suited to him. A dealer also prefers the price range which provides better after sale service. Along with these he will keep in mind the product quality & technology while selling a Samsung Mobile Phones. According to the dealers advertising & promotional schemes along with other schemes also affect the consumers willingness. Aggressive advertising put into effect for a long time in the customers mind which influence the people are T.V, Newspapers & magazines. Consumers prefer a Samsung Phones due to the quality & technological superior features. Consumers also judge the after sale service availability of the company before purchasing a mobile.

Chapter-6 Recommendations

Recommendations RECOMMENDATIONS The dealer recommendations influence the buyers decision to purchase a particular Samsung Mobile Phone. So there is need for good relationship with the dealer in terms of incentives provided by the competitors, so that they might recommend Samsung Phones to the customer. The promotional schemes attract the customer to buy a Samsung Mobile Phones. Therefore Samsung Phones should come out with new & innovative schemes so that volume can be increased. In Delhi Market Brand Name plays a crucial role in the sale of a mobile phone. So Samsung Phones should stress on Relationship Marketing to attain credibility in the market. Better after sales service should be provided to its existing customers, so that they dont switch brands. Better R&D facilities should be provided by Samsung Phones in India, so that it is able to come up with new models with the same pace of its competitors and R&D will also help in minimizing the manufacturing defects. To create brand image, to build good relations with the customers & to retain customer loyalty, Samsung Phones Should ensure that their mobiles are delivered on time & place.

Bibliography

Bibliography Malhotra, Naresh K. (2005): Introduction and early Phases of Marketing Research in Marketing Research: An Applied Orientation, Fourth edition, pp. 30-46

Aucamp, Johan (1971): Behavior and Attitude Research, The effective use of marketing research, Granada Publishing Ltd, pp. 66-99

Harman, H. H. (1960): Modern Factor Analysis, University of Chicago Press, 1960

Hoinville, G., and Jowell, R. (1969): Classification Manual for Household Interview surveys in Gt. Britain, Social and Community Planning Research, London

Joyce, T. (1964): Techniques of brand image measurement in New Developments in Research, Market research society, London

Appendix-Questionnaire

Appendix-Questionnaire CUSTOMER QUESTIONAIRE

AGE: __________ MARITIAL STATUS: FAMILY SIZE ( ) JUST MYSELF ( ) TWO ( ) THREE ( ) FOUR ( ) FIVE ( ) MORE

GENDER: MALE / FEMALE SINGLE / MARRIED

INCOME RANGE (Rs per annum) ( ) BELOW 1,00, 000 ( ) 1,00,000 - 2,00,000 ( ) 2,00,000 - 5,00,000 ( ) ABOVE 5,00,000

DO YOU OWN A Smartphone?

YES / NO

WHICH IS YOUR FAVOURITE SMARTPHONE BRAND? ___________

WHO ARE THE MAJOR INFLUENCERS IN YOUR BUYING DECISION? ( ) FAMILY NEIGHBOURS ( ) COLLEGUES ( ) CHILDREN ( ) OTHERS ( ) FRIENDS ( )

HOW DO YOU LOOK AT YOUR SMARTPHONE ( ) A CONVEYENCE INSTRUMENT ( ) A NEED FOR A LIFE IN DELHI ( ) IT IS ALWAYS GOOD TO HAVE MY OWN SMARTPHONE ( ) I LOVE TALKING ( ) A SYMBOL OF AFFLUENCE ( ) AN IMPORTANT ADDITION TO MY LIFESTYLE

IN CASE OF YOUR BUYING A SMARTPHONE, WHO ALL DO YOU THINK WILL BE INVOLVED IN THE DECISION ( ) SPOUSE ( ) CHILDREN ( ) FRIENDS ( ) COLLEGUES ( ) OTHERS

HOW IMPORTANT DO YOU FEEL IS BRAND AS BUYING CRITERIA? ( ) IT IS THE MOST IMPORTANT CRITERION ( ) IT IS IMPORTANT ( ) IT IS ONE OF THE CRITERIONS I WOULD LOOK AT ( ) NOT VERY IMPORTANT, BUT HIGHER THE BETTER ( ) IT DOES NOT BOTHER ME

HOW MUCH SIGNIFICANCE DO YOU ATTACH TO THE BRAND OF THE SMARTPHONE? ( ) NOT THE LEAST ( ) I AM AWARE OF THE BRANDS BUT THAT DOESNT SOLE AFFECT MY CHOICE ( ) BRAND MAKES A GLOBE OF DIFFERENCE

PLEASE RATE THE FOLLOWING PARAMETERS IN THE ORDER OF IMPORTANCE (1 IS THE HIGHEST ORDER, 10 IS THE LOWEST) ( ) PHYSICAL DESIGN ( ) OPERATIONS ( ) FEATURES ( ) AFTER- SALES SATISFACTION ( ) HAND SET DURABILITY ( ) PRICE ( ) BRAND IMAGE ( ) SIZE

GIVEN A PRICE RANGE OF RS 10000 to RS 15000 WHICH BRAND WILL YOU PREFER? ( ) Nokia ( ) Sony Erricson ( ) Samsung ( ) Motorola ( ) LG ( ) Blackberry ( ) Asus ( ) others________

PLEASE MARK THE FOLLOWING PARAMETERS ACCORDING TO WHETHER YOU AGREE OR DISAGREE AS TO WHETHER SAMSUNG SMARTPHONE DELIVERS THAT PARTICULAR VALUE 1: VERY STRONGLY DISAGREE 2: STRONGLY DISAGREE 3: DISAGREE 4: NEUTRAL 5: AGREE 6: STRONGLY AGREE 7: VERY STRONGLY AGREE

GOOD PERFORMANCE HIGH PRODUCT

QUALITY FEW PROBLEMS FACED LOW COST OF OWNERSHIP HIGH INNOVATIVE PRODUCT HIGH SALES

SATISFACTION HIGH SALES SATISFACTION GOOD IMAGE BRAND AFTER

HIGH

OVERALL

SATISFACTION