Brief 1 : Live Branding & Identity Brief For this live brief, I will be working with a third year

surface pattern student, Lucy Palmer, from the college to create an identity for herself as a designer, and to promote the work she will do to visitors who will see her work at the 2013 LCA degree show. Background Lucys Bio: I am a creative surface pattern designer. My love is producing high quality and well-crafted designs that have popular appeal. I am constantly taking inspiration from the world around me. My current method of working is to start with hand-rendered imagery, producing detailed line drawings and then transferring these into CAD for a strong visual outcome. I have a versatile approach and particularly enjoy illustrating carefully considered, whimsical characters and props with an emphasis on childrens design. Considerations - I am trying to get across: professionalism, creativity, something that is a little different to other designers. - The target audience would be to be to appeal to young children, but also to their parents. - The tone of voice should show a whimsical design, and almost humorous, but well thought about and detailed illustrations/patterns. The purposes of Lucys work is to make people smile and to make people happy, and her current work is targeted at children. - The purpose of the website would be a documentation of current work and projects that Lucy is working on, to engage clients and to also seek some freelance employment possibilities. - The agreed printing budget is 200 plus 50 contingency. Mandatory Requirements - A contract should be drawn up between myself and my collaborator so that we are both aware of the terms of our work - All nal decisions should also be approved by our course tutors - The work must be completed on time and delivered to the highest standard to ensure a successful reception at the degree show Deliverables - Logo and brand identity - Business cards (possible 2 varieties: one luxe for you to give out, a simpler version to be left on your show display) - Website, and social media: Blogger, Twitter, Facebook, LinkedIn, Tumblr, Etsy, Pinterest - Business stationery: Letter heads, envelopes, compliment slips - Promo material: Look book, postcards, mini cards, CV, promo pack - Packaging for sellable products incl. boxes, bags, swing tags - Press: magazine / blog features - Putting the branding in to action! Print&pattern etc. Deadline All design work will need to be completed early enough so that proof copies can be made and signed in time that the nal products will be ready for the degree show, which will be in June 2013. Rationale A live investigation of branding and identity with a focus on both design for web and for printed promotional materials. Statement of Intent I am going to create a brand identity for a surface pattern designer because I want more live experience of branding work to use for my portfolio, and because I need experience of dealing with clients and professional printers to prepare me for future work.

Brief 2 : Additional : Geek Table Collective We, the Geek Table (a group of 8 of us: Me; Kirsty A; Kirsty H; Sarah; Baljeet; Lisa; Beth & Sophie) have set up a graphic design collective. This is an opportunity to showcase ourselves as a group to gain more publicity. This is a live brief and something we will genuinely keep up with after college. We will be setting ourselves fortnightly mini briefs, with a theme / word as a starting point. We will then all interpret this in our way, showing our variations in our styles of design. Background / Considerations We are doing this brief to help gain publicity for ourselves. We want to make connections with industry professionals as well as linking to past alumni, expanding our network of designers. We also want to learn new skills along the way, such as dealing with events and networking, as well as working on existing skills, such as design skills we may improve through the briefs we set. Mandatory Requirements - Each member of the collective will be assigned a role, and they must be responsible for working on a certain area. - After each brief we will share feedback on our work in a crit. - We will evaluate our progress throughout. Deliverables - Logo - Branding - Illustrations of us - Social media - Blog - Website - Content and copy - Business stationery - Promo publications - Collective portfolio - Our own event & advertising - Attending networking events together Deadline Each mini brief will be set with a fortnightly deadline, starting 18th Feb. The work produced should be completed for distribution at the end of year show. Rationale A live, collaborative investigation of branding and identity design with a focus on self-promotion. Statement of Intent I am going to work with others to produce branding and identity and a range of other products for collective group we have created because this will be a great opportunity for us all to promote ourselves as designers. We will also be working on fortnightly mini briefs.

Brief 3 : Additional: D&AD Batiste Competition Brief Make Batiste a must-have product for every beauty toolkit, appealing to new customers and engaging with existing ones. Build the Batiste brand by creating four new graphic identities and fragrances. They should t in with the current range but have stand out shelf appeal. Demonstrate this across a number of practical applications, including packaging, website and point of sale. Batiste are fashion-led, utilising trends to ensure that they have signicant shelf appeal and strong brand loyalty. How can the graphic identity work harder to sell the varieties of Batiste in an instant, whilst also clearly demonstrating the full potential of the product? Background Batiste are experts in in-between wash hair care. Dry shampoo was created back in the 70s as a replacement for talcum powder for refreshing hairstyles. Today, theyre the number one dry shampoo brand in the UK. Growing internationally, Batiste want to ensure everyone has great looking, and feeling, hair in an instant. Considerations - Consider every element of the identity: colour palette, font, fragrance, graphic devices, placement of text and a distinctive style of art direction. - Look at brand language. This includes short statements or descriptions that are intrinsic to the identity of the product and collection. Do the current messages best educate and inform consumers at point of purchase? How could they work harder? Mandatory Requirements - The designs must appeal to the target audience: Outgoing, active, on the go and fashionable women aged 16-44: women who are short on time, but care about their appearance. - The designs need to work within the parameters of the existing structural packaging. The design needs to work across the full range of bottle sizes. Deliverables Produce four graphic identities, including packaging, website, and point of sale designs. Rationale A competition brief lead investigation of packaging and promotion with a focus on designing for a female audience. Statement of Intent I am going to create a range of four graphic identities to be used on Batiste bottles, as well as considering the products distribution and promotion, because I want to explore packaging design.

Brief 4 : Nicole Florence Bradley Fashion Print Designer Branding

For this live brief, I will be working with a third year surface pattern student, Nicole Bradley, from the college to create an identity for herself as a designer, and to promote the work she will do to visitors who will see her work at the 2013 LCA degree show.

Background Nicoles Bio: I am a Printed Textiles and Surface Pattern designer. I hand draw all of my work and then digitally manipulate them using Adobe Photoshop to create unique designs which reect my style. I use multi-media in a lot of my work such as; embroidery, machine stitch and different print processes. Considerations - The target audience for Nicoles designs are young women, but there are also designs for men - The promotional material should be suitable for potential employers and fashion buyers as the patterns are created to be applied to fashion products - The products need to look professional, luxurious and sophisticated - The purpose of the packaging is to show how Nicoles designs can work in a professional context, as well as to promote her Mandatory Requirements - The designs must be relevant to Nicoles work - The packaging should not overpower the product inside Deliverables - Logo and brand identity - Business cards - Social media design: Blogger, Twitter, Facebook, Tumblr - Packaging: Boxes, bags, labels, swing tags - Look book (printed & pdf) Deadline All design work will need to be completed early enough so that proof copies can be made and signed in time that the nal products will be ready for the degree show, which will be in June 2013. Rationale A live investigation of branding and identity with a focus on graphic design for fashion. Statement of Intent I am going to create a brand identity for a fashion print surface pattern designer because of my interests in graphic design for fashion, and because I need experience of dealing with clients and professional printers to prepare me for future work.

Brief 5 : Yearbook Pitch (Collaboration) To design work for the BA (Hons) Surface Pattern 2013 Yearbook, alongside Graphic Designers Kirsty Alderson; Kirsty Hardingham and Sophie Wilson. This is a collaborative brief, a competition brief and a live brief. I would be working on improving my publishing & editorial skills. - The yearbook must communicate the diverse, creative and professional quality of the work produced - Your proposals should consider the print and digital delivery of the publication and further opportunities for the branding and delivery of course related information Background The yearbook is an annual publication designed to showcase the graduating 3rd year. The book is distributed to Industry Contacts, potential applicants and visitors to the end of year show. We also use the yearbook as a marketing tool to raise the prole of the course with feeder colleges and the creative industries. In the light of this the Yearbook is a high concept, highly visual and professional publication that needs to communicate the practical and conceptual standards of the Surface Pattern programme. Considerations What do they want to say about the course, their time on it and the people they have met? (And staff) What makes this course/year unique and how do you communicate this through the selection, organisation and communication of content? What is the underlying visual concept and why is it appropriate, innovative and current? The message is what? Who will want to know and how will they nd out? You have been given a standard square format and the budget is approximately 2 500 (tbc) What production processes, stock decisions and colour options will best support the communication of your concept. What additional formats could you use (both print & digital). What other deliverables can you propose? Mandatory Requirements The Course, Institutions Name and year of graduation must be clearly presented on the cover and spine of the publication Each 3rd year is allocated an equal amount of space containing samples of work, a personal statement and photograph. The yearbook should be produced to a standard square format of 210mm x 210mm. Additional mandatory content will be discussed. The yearbook must be designed for digital format, as a PDF. Deliverables Pitch - Initial proposal boards outlining the concept and design direction for the proposed publication. This should include sample layouts for a range of content, Cover design and proposed branding. Proposed production decisions, stock decisions and print processes. Design - PDF only yearbook, as discussed with Duncan from Printed Textiles - Pushing the brief further ideas, such as postcard, name plaques, website, packaging Rationale A collaborative investigation of publishing and editorial design with a focus on promoting the LCA Surface Pattern course, and the work produced on it. Statement of Intent I am going to work with three others to produce the Surface Pattern Yearbook because this would be a fantastic opportunity of dealing with a real client, allowing us to pursue our interests in publishing and editorial design.

Brief 6 : Fashion Store Re-Brand To create a proposed re-brand for a vintage clothes store, Cow Vintage. The branding should be applied to a number of deliverables to help promote the store. This will be a skills driven brief covering a variety of areas, with a focus on improving branding and identity as well as packaging skills. Outcomes will be both printed and digital. Background Cow is an affordable vintage clothing and accessories retailer, selling handpicked items that are sourced from around the world. We are currently situated in four Cities - Shefeld, Manchester, Birmingham, and Nottingham, with each store offering an individual take on vintage accessories and apparel. We want your look to be as unique as we are, which is why COW is proud to offer an eclectic shopping experience for everyone. Considerations - What are Cow doing already to attract their customers? What do the target audience want? Primary research is required. - Where would the advertisements be placed so they reach the target audience? Mandatory Requirements - The products need to be suitable for the target audience. - The identity needs to reect the theme of the brand. Deliverables - business cards, letterheads and envelopes - website (with example pages) - newsletter mock up (in context) - clothes labels - in store signage - gift bag and patterned gift wrap - gift boxes - advert in magazine mock up - gift voucher card and envelope - event advert and invite - postcards for each store - stickers - wall vinyls Rationale A skills driven investigation of branding and identity with a focus on how this can be applied to a variety of products. Statement of Intent I am going to create a brand identity and apply this to packaging and promotional material for a fashion store because I feel this is an opportunity to improve a variety of skills relevant to my design practice.

Brief 7 : LCA Pitches This brief contains pitches for various live Leeds College of Art competitions. 7A. Prospectus Concept Pitch A collaboration with Lisa Whitaker and Jamie Flear, featuring ideas for concept and design of the upcoming prospectus. 7b. Graduate Fashion Branding Pitch As we had produced designs for this branding, but did not win the pitch, myself, Bethany Yates and Baljeet Kaur Samra, turned this into a brief, for a ctional fashion event, following the same brief, but changing the title to Leeds Graduate Fashion Week. Rationale A live investigation of working towards a pitch with a focus on collaborative team work. Statement of Intent I am going to create work for various pitches available to do with Leeds College of Art because I want to take every opportunity available to gain live experience of work for a mass audience. - Please see the attached briefs -

Brief 8 : Design Context The appropriate relationship between content, design and communication is integral to a successful design practice and should be informed by an in depth knowledge and understanding of specic areas of interest. This brief encourages you to investigate develop and resolve a body of work that is appropriate to your own individual areas of creative, professional, ethical, practical and theoretical interest. PART 1 Undertake a period of sustained and in depth research into specic graphic design disciplines, professional practices, social/ethical/commercial considerations and industrial production methods relevant to your own individual design practice and creative concerns. You will need to use your FMP blog to document your on going investigation, organisation, critical analysis and evaluation of research activities and source material. Research activities should include visits to studios, interviews, questionnaires as well as material from a breadth of secondary sources. PART 2 Based on your research into part 1 of this brief, produce a graphic product for print or digital delivery that effectively communicates the context of your design practice. This should take the form of a book, interactive dvd, or website depending on your chosen content & media.Your aim should be to design and produce the book that you wish you could buy, the website you wish you could visit or the dvd that you could play that would explain to everyone (yourself included) who YOU are as a designer. What and who has inuenced you? what do you want to say? How do you want to say it? What are you passionate about? What inspires you? As well as Why? Background / Considerations Your ability to identify analyse and respond to current design issues trends and opportunities will lie at the heart of your rationale as a designer. In order to exploit your potential and achieve your ambitions it is essential that the right people get to see your work. This brief requires a comprehensive approach to the gathering, organising and presenting of a sustained body of research. You will need to identify relevant subject matter that will allow you to engage in in-depth research from a range of primary & secondary sources books, websites, interviews, questionnaires etc. Your resolution to the brief should demonstrate a high level of creative and technical competency appropriate to professional distribution. You should also be able to demonstrate a selective, critical and informed approach to your source material. Mandatory Requirements Your Response should contain: - An introduction to your chosen content. - A clearly stated rationale. - Evidence of your ability to select, organise and effectively present content that helps to contextualise the work that you are producing in response to part 2 of the Module brief. - All references should be acknowledged in line with the Institutions policy on plagiarism. - You will need to produce a pdf copy of your resolution for course archiving purposes. Deliverables - A printed book, interactive dvd or functioning website appropriate to the content of your research, creative ambitions and professional practice - A Research le (in the form of your FMP Blog) of organised primary and secondary source material (including evidence of relevant design development). Where content cannot for any reason be posted to your blog you should submit evidence in an organised and clearly labeled le,disc or appropriate digital format. Studio Deadline Research to be completed before easter