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No.

501 December 5, 2003

Back Door to Prohibition


The New War on Social Drinking
by Radley Balko

Executive Summary

December 2003 marks the 70th anniversary still others by censoring alcohol advertisements.
of the Twenty-First Amendment, which repealed State and federal government officials have also
alcohol prohibition in the United States. The 13 sought to curb alcohol abuse from the demand
years between the passage of the Eighteenth and side, but such efforts ultimately prove misguid-
Twenty-First Amendments saw the alcohol trade ed. The 2000 federal law that encouraged local
go underground, bringing with it all the ancillary officials to lower the legal threshold for drunken
crime that comes with a black market. Alcohol driving, for example, will have little effect on
abuse in the United States went up, not down, public safety. Instead, it shifts law enforcement
and civil liberties and tax dollars were sacrificed resources away from catching heavily intoxicated
to what amounted to a grand, failed experiment drunk drivers, who pose a risk, to harassing
in state-enforced morality. responsible social drinkers, who don’t.
One would think that, given the failure of Taken together, the well-organized efforts of
Prohibition, Americans wouldn’t need to worry activists, law enforcement, and policymakers por-
about its return. That may not be the case. A well- tend an approaching “back-door prohibition”—an
funded movement of neoprohibitionists is afoot, effort to curb what some of them call the “envi-
with advocates in media, academia, and govern- ronment of alcoholism”—instead of holding indi-
ment. The movement sponsors a variety of vidual drinkers responsible for their actions.
research organizations, which publish dozens of Policymakers should be wary of attempts to
studies each year alleging the corruptive effects restrict choice when it comes to alcohol. Such
of alcohol. Those studies are taken at face value policies place the external costs attributable to a
by well-intentioned policymakers at the local, small number of alcohol abusers on the large per-
state, and federal level. New laws are enacted that centage of people who consume alcohol responsi-
curb Americans’ access to alcohol. bly. Those efforts didn’t work when enacted as a
Some of those laws aim to make alcohol less wide-scale, federal prohibition, and they are also
available through taxation schemes, others ineffective and counterproductive when imple-
through strict licensing or zoning requirements, mented incrementally.
_____________________________________________________________________________________________________
Radley Balko is the editor of Cato.org and a columnist for FoxNews.com.
Prohibitionist Introduction Temperance advocates also appealed to
literature warned corporate America. Henry Ford signed on to
From January 17, 1920, to December 5, the cause after drys convinced him that the
that alcohol could 1933, America experimented with the prohibi- saloons were sapping his workers’ productiv-
trigger every tion of alcohol. When the Eighteenth ity.8 The prohibitionists preached the evils of
Amendment was ratified on January 16, 1920, alcohol from the pulpit, taught them in the
conceivable it was the culmination of a well-funded, well- schoolhouse, and filibustered from the state-
human malady, organized, multifaceted anti-alcohol effort house. When they needed a final push, some
from dysentery to that was more than 100 years in the making. turned to ethnic demagoguery. The onset of
Though the various organized temperance World War I provided ample opportunity for
spontaneous movements date back to well before the Civil the drys to exploit stereotypes of hard-drink-
combustion. War, the initial political success of prohibition ing Germans and Italians to garner support
can largely be credited to the grassroots efforts for a constitutional amendment.9
of two organizations, the Women’s Christian Prohibition itself, of course, was a cata-
Temperance Union and the Anti-Saloon strophic failure. It took about three years for
League.1 Those two organizations and their a black market bootlegging industry to find
supporters initially took their case for a dry its footing, but by the mid-1920s Americans
society to state and local governments, were drinking as much alcohol as they were
attempting to persuade cities, counties, and immediately before the ratification of the
states to use more discretion in the licensing Eighteenth Amendment.10 More people were
of saloons.2 Some of those advocates called for drinking and drinking more at each sitting,
higher taxes on beer, wine, and liquor (others and they were drinking dangerous liquor
didn’t, because they viewed excise taxes as state manufactured by amateurs who did not
endorsement of alcohol).3 Others sought to always know what they were doing.
ban alcohol near churches, schools, and public Corruption ran rampant, from the most
buildings. That incremental approach to tem- provincial city and county law enforcement
perance won converts city by city, county by officials all the way up to the U.S. House of
county. Federal prohibition might never have Representatives, which housed its own stock
happened without it. By 1900 a dry founda- of bootlegged liquor,11 and to the Department
tion had been laid—nearly one in three of Justice, where President Warren Harding’s
Americans lived in a jurisdiction that prohibit- attorney general, Harry Daugherty, became
ed alcohol.4 By 1913 that number jumped by the administration’s corrupt point man for
half; nine states were entirely dry, and an addi- bootleggers.12 Many politicians blatantly sup-
tional 31 granted cities and counties the ported prohibitionist policies while regularly
option of going dry on their own.5 imbibing themselves. The prohibition move-
Those provincial legislative successes ment was well aware of the duplicity but was
came only after concerted efforts to win willing to grant its most public supporters
hearts and minds to the dry cause. Here, too, immunity in exchange for needed political
the prohibitionists employed a multifront patronage.13
effort. They regularly invoked alcohol’s dev- Though temperance advocates often cited
astating effects on children—one of the the plight of women and children in the cam-
WCTU’s earliest victories was to compel pub- paign for the Eighteenth Amendment, its
lic schools to teach the purportedly dire enactment had the effect of introducing an
health consequences of regular alcohol con- entire generation of American women to alco-
sumption.6 They used dubious science to hol. More women drank during the 1920s
support their cause—prohibitionist literature than ever before, and both men and women
warned that alcohol could trigger every con- began drinking at a younger age.14 By the mid-
ceivable human malady, from dysentery to 1920s deaths, illnesses, and hospitalizations
spontaneous combustion.7 due to drinking soared, as more potent, less

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scrupulously brewed liquor flooded the black who threaten highway safety but at putting
market.15 Some observers credited Prohibition the fear of a drunken driving arrest into social
with the popularity of the cocktail, which drinkers, most of whom can responsibly mix a
evolved as drinkers were forced to dilute harsh drink or two over dinner with the drive home.
underground libations to make them palat- The aim of the neoprohibitionist movement
able.16 seems to fall short of constitutionally man-
The great journalist and humorist H. L. dated sobriety. Rather, the neoprohibitionists
Mencken wrote in 1925: “Five years of seem more interested in inconveniencing
Prohibition have had, at least, this one benign social drinkers, embarrassing them, and
effect: they have completely disposed of all the threatening them with draconian drinking
favorite arguments of the Prohibitionists. and driving laws to the point where consum-
None of the great boons and usufructs that ing alcohol away from home just isn’t worth
were to follow the passage of the Eighteenth the hassle.
Amendment has come to pass. There is not In a RAND study that’s something of a
less drunkenness in the Republic, but more. milestone for the modern temperance move-
There is not less crime, but more. There is not ment, Deborah Cohen and others concluded
less insanity, but more. The cost of govern- that the “magnitude of alcohol-related health
ment is not smaller, but vastly greater. Respect problems in a population is directly related to
Though a
for law has not increased, but diminished.”17 per capita consumption.”18 Cohen and her return to formal
Given that bitter 13-year experience, one coauthors recommended “controlling access prohibition
would think that America had learned its les- to alcohol, penalties for violations of liquor
son: that the grand jazz-age experiment in laws, stricter licensing requirements and ran- seems farfetched,
social engineering had failed so miserably dom sobriety checkpoints.”19 Those policy a slightly
and completely that policymakers would prescriptions succinctly summarize the goals
never be inclined to attempt it again. of the neoprohibitionists: control the environ-
modified,
Unfortunately, that’s not the case. There’s a ment of alcohol and alcoholism and shift the “back-door”
new anti-alcohol fervor afoot. It began with a focus away from alcohol abusers themselves. prohibition is
laudable 20-year nationwide campaign If enough restrictions are placed on access to
against drunken driving that has since gone alcohol, the thinking goes, society at large will certainly feasible
awry. State legislatures, municipalities, and free itself from the external costs of drunken- and probably
some segments of the federal government ness. Indeed, Cohen told the Dallas Morning already within
have rediscovered a strong distaste for alco- News, “It’s easier to control the providers than
hol. Like its early 20th-century forebears, it is the consumers.”20 reach.
today’s anti-alcohol movement, or neoprohi- The success of the new temperance move-
bitionism, is well funded, nonpartisan, and ment is all the more remarkable considering
well versed in public relations. the panoply of medical studies released over
It’s also been fairly successful. Though a the past several years touting the health bene-
return to formal prohibition seems farfetched, fits of moderate alcohol consumption.21 In a
a slightly modified, “back-door” prohibition is December 2002 article in the New York Times,
certainly feasible and probably already within reporter Abigail Zuger summarized dozens of
reach. The new temperance movement has studies on alcohol and human health, includ-
pushed for—and won—a wide range of anti- ing large population studies of 80,000
alcohol initiatives across the country, includ- American women, thousands of Danish men,
ing higher taxes on alcohol; zoning laws that and more than 100,000 adults in California.
restrict taverns and bars or limit their concen- Zuger writes: “A drink or two a day of wine,
tration in certain areas; bans and severe restric- beer, or liquor is, experts say, often the single
tions on alcohol advertising; and aggressive best nonprescription way to prevent heart
drinking and driving laws that are aimed not attacks—better than a low-fat diet or weight
at rounding up seriously inebriated drivers loss, better even than vigorous exercise.

3
Moderate drinking can help prevent strokes, tant instruments for preventing underage
amputated limbs and dementia.”22 According drinking and its harmful consequences.”34
to Dr. Curtis Ellison, a professor of medicine The report further recommends a special fed-
and public health at the Boston University eral task force on underage drinking that will
School of Medicine, “The science supporting identify trends and loyalties toward favored
the protective role of alcohol is indisputable; brands and varieties of alcohol among under-
no one questions it anymore. . . . There have age drinkers, brands that will then presumably
been hundreds of studies, all consistent.”23 be subject to further federal penalties, includ-
Other studies have shown that moderate ing additional taxation.35
alcohol consumption reduces the risk of Type For years activist and advocacy groups
2 diabetes24 and stiffening of the arteries25 and such as the Center on Addiction and
that wine reduces the risk of prostate cancer,26 Substance Abuse, Mothers Against Drunk
pulmonary events,27 second heart attacks,28 Driving, the Center for Alcohol Marketing to
skin cancer,29 and even the common cold.30 In Youth, and the Center for Science and the
1994 the Journal of the American Medical Public Interest have called for increasing
Association estimated that as many as 80,000 taxes on liquor at the local, state, and federal
American deaths could be prevented each year level. In a down economy, when state legisla-
by moderate alcohol consumption.31 tures and local governments are looking for
Yet even with all of this heartening new new revenue streams to close budget gaps,
research, a handful of organizations are still higher taxes on liquor are apparently per-
pushing the ideas (also contrary to available ceived to be politically painless.
evidence) that too many Americans are drink-
ing too much, that the alcohol industry is tar- • In Indiana the state legislature is consid-
geting binge drinkers and underage con- ering raising alcohol taxes by 50 per-
sumers, and that all of this has heavy costs for cent.36
the U.S. economy. As we mark 70 years since • The mayor of Pittsburgh, Pennsylvania,
the repeal of Prohibition in America, perhaps has proposed a 10 percent city tax on
it is time to survey how policymakers are using alcohol, a move supported by the state’s
taxation, censorship, zoning restrictions, and governor, Ed Rendell, who pushed a
As we mark 70 other police powers to curb freedom and similar proposal while he was mayor of
years since “engineer” America’s alcohol behavior. Philadelphia. Rendell also proposed
the repeal of tripling the state tax on beer.37
• In Nevada the legislature has considered
Prohibition, Taxation doubling alcohol taxes. State Assembly
policymakers are Minority Leader Lynn Hendrick said of
In September 2003 a panel of the National the proposal: “This will be easy. Nobody
using taxation, Academy of Sciences’ Institute on Medicine has a problem with sin taxes.” Gov.
censorship, released a report titled Reducing Underage Kenny Guinn signed a bill increasing
zoning Drinking: A Collective Responsibility.32 Congress alcohol taxes 75 percent.38
commissioned the report at a cost of • In 2002 Alaska, Tennessee, and Puerto
restrictions, and $500,000.33 Rico all increased their excise taxes on
other police The report concludes that underage drink- beer, wine, or alcohol.39
powers to curb ing is a devastating problem, costing the U.S. • In 2003 Arkansas, Idaho, Nebraska,
economy some $51 billion per year. It urges Nevada, Washington, and Utah increased
freedom and policymakers to increase taxes on alcohol their excise taxes on liquor as well.40
“engineer” products, including tripling the taxes on beer, • Additional alcohol tax legislation is cur-
because “beer is the most popular form of rently pending in Alabama, Arkansas,
America’s alcohol alcoholic beverage by a large margin. . . . [S]tate Connecticut, Georgia, Idaho, Indiana,
behavior. and federal excise taxes are potentially impor- Kansas, Massachusetts, Michigan, Mis-

4
souri, Minnesota, Nebraska, Nevada, lic relations campaigns. Their conclusions are States such as
New York, North Carolina, Oregon, too often accepted uncritically by media out- Florida and
South Carolina, Utah, Vermont, and lets, opinion leaders, and policymakers
West Virginia. Additional proposals were around the country. In a December 2002 edi- Alaska, which
introduced in 12 states but either failed torial recommending the 50 percent hike in have the highest
or died before coming to a vote.41 Indiana’s alcohol taxes, for example, the
Indianapolis Star wrote: “The biggest dividend
excise taxes on
Generally, those tax bills are sold on the would go to children. Research shows the beer, have shown
idea that an increase in alcohol taxes will greatest impact from raising alcohol taxes is a no signs of a
decrease consumption, particularly among reduction in alcohol consumed by minors.”48
underage drinkers, and thus cut down on the In truth, underage drinking has been corresponding
external costs associated with alcohol abuse, falling since the early 1980s.49 According to decrease in
just as the NAS study suggested. Newspaper the National Institute on Alcohol Abuse and underage
editorials and legislators then cite the alarm- Addiction, the percentages of high school
ing studies about underage and binge drink- students reporting they have had a drink in drinking.
ing when advocating the tax hikes. their lifetimes, in the previous year, in the
There are several reasons why the stated previous 30 days, and daily have all fallen sig-
policy rationale for increased taxation should nificantly since 1980.50 The percentage
be viewed with skepticism. First, the assertion reporting they have consumed five or more
that underage and binge drinking are “on the drinks at one sitting in the previous two
rise” is questionable. The premise usually rests weeks has also fallen steadily.51 The trend has
on a series of reports published in the last sev- been similar among eighth graders and
eral years by Columbia University’s Center on sophomores (though less significant among
Addiction and Substance Abuse. One of the the latter) ever since NIAA began surveying
reports, titled “Teen Tipplers,” claimed that the latter two groups in 1991.52
underage drinking was responsible for one- Intuition alone suggests that underage
quarter of all alcohol consumption in the drinkers aren’t likely to be dissuaded by hikes
United States.42 The study was later proven in the prices of beer or wine. As the NAS study
faulty, as it was taken from a federal survey of notes, young people today prefer beer, but
substance abuse habits that oversampled only because it is inexpensive. Increasing the
teenagers. The actual number is closer to 11 price of beer will only steer young people
percent.43 toward the next least expensive option.
Another report from CASA claimed that Furthermore, the idea that teens and young
half of alcohol sales are to youth and adults adults are cost conscious is dubious at best,
who drink excessively.44 That study was later given the ample evidence of their preference
criticized by the National Centers for Disease for brand names, trends, and peer acceptance.
Control and Prevention, which said CASA had States such as Florida and Alaska, which have
misinterpreted the results of a CDC survey of the highest excise taxes on beer, have shown
high school drinking rates.45 Still another no signs of a corresponding decrease in under-
CASA study, this one in 1994, declared that age drinking.53 One of the NAS study’s own
college binge drinking had reached “epidemic panelists, Dr. Philip J. Cook of Duke
proportions” and that binge drinking among University, wrote as recently as 1999 that “the
college women had tripled in 10 years.46 Forbes scholarly consensus on the public-health ben-
Media Critic criticized this study, too, finding efits of alcohol excise taxes appears to have
that its conclusions were based on conjectures broken down in recent years.”54
offered by health educators at universities, not Indeed, a 1999 study by T. S. Dee in the
on actual survey data.47 Journal of Public Economics found that beer
Studies such as those published by CASA taxes have no statistically significant effect on
are generally accompanied by aggressive pub- college and teen drinking.55 Dee’s methods

5
differed from those used in earlier research. addicts and alcoholics who contribute most
Dee focused on in-state variations in beer to external costs are those least likely to quit
taxes as opposed to cross-state variations, on the habit as a result of the imposition of an
the theory that differences between the states excise tax.
might be more attributable to cultural atti- Instead, the people most likely to change
tudes toward alcohol than to the imposition their habits because of higher taxes are mod-
of excise taxes. His results supported his theo- erate and social drinkers, a point the NAS
ry. Beer tax rates within individual states had study concedes: “ [T]he most ‘cost-effective
no significant effect on underage drinking. strategy to reduce underage drinking’ includes
State and city governments have long policies that produce their main effects not on
levied hefty taxes on tobacco products under underage drinking, but rather on the overall
a similar theory—that decreasing the avail- level of drinking in the population.”59
ability of cigarettes will likewise decrease Excise taxes are being “sold” as a solution
demand. There’s some evidence that that’s to a problem (surges in binge and underage
the case, at least when cigarettes are taxed at drinking) that may not exist. Moreover, the
very high rates, such as the $3 per pack tax in taxes are a remedy that probably won’t work,
New York City. But, in order to have a signif- and they carry with them the added burdens
The campaign icant impact, the tax hikes need to be steep, of penalizing lower-income workers and cre-
against alcohol which then spawns black markets and the ating black markets. Unfortunately, budget
seeks to expand ancillary crime that comes with illegal mar- woes in state and city government keep alco-
kets. In New York City the bootleg cigarette hol taxes on the table.
censorship market has thrived for decades, diverting mil-
precedents that lions of dollars from lawful businesspeople
have already been and into the pockets of criminals.56 Censorship
There are other negatives to excise taxes as
established for well. Alcohol taxes are regressive, falling dis- The campaign against alcohol seeks to
tobacco products. proportionately on the poor, who spend a expand censorship precedents that have
greater percentage of their income on alco- already been established for tobacco products.
hol. According to David Rehr, president of A September 2003 Christian Science Monitor edi-
the National Beer Wholesalers Association, torial says: “Congress banned cigarette adver-
half of all beer in the United States is sold to tising from television and radio altogether,
people who make less than $45,000 per beginning in 1971. Doing the same with alco-
year.57 The Congressional Budget Office hol would be a good start.”60 The editorial ran
reports that tobacco excise taxes have actual- in response to a Federal Trade Commission
ly become more regressive over time, as mid- report that an uncomfortable amount of alco-
dle- and upper-income earners tend to quit hol advertising is reaching underage audi-
smoking at a greater rate than do low-income ences.61 In response, the alcohol industry
earners once tax hikes go into effect.58 agreed to limit its advertising to media for
Excise taxes also unfairly force all drinkers which the underage audience is typically 30
to pay for the societal costs attributable to a percent or less of the total audience.62
small number of drinkers who abuse alcohol. The Christian Science Monitor isn’t alone.
The taxes are often passed under the justifi-
cation that they’ll offset the negative exter- • In a strategy conference hosted by the
nalities caused by excessive alcohol consump- Educational Development Center in
tion—health care costs, the costs of policing Boston this year, a bevy of anti-alcohol
drunken drivers and treating their victims, advocacy organizations recommended
the costs of domestic abuse and physical vio- banning all radio, television, and print
lence caused by excessive drinking, and so alcohol advertising.63
forth. But common sense suggests that the • The CASA “Teen Tipplers” study men-

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tioned earlier was released just as the authors seek to accomplish the same end
NBC television network was considering indirectly by enforcing limits on billboard
allowing liquor companies to run com- advertising of alcohol and banning alco-
mercials during some of its program- hol ads “from the horizons of schools,
ming. Rep. Frank Wolf (R-VA) and 12 churches, and public housing centers.”68
other members of Congress sent a letter
to NBC promising regulatory retaliation In 1999 the Bureau of Alcohol, Tobacco
if the network went through with its and Firearms approved a proposal from
plans. “We would hate to see your net- winemakers to include “directional” health
work become the object of a public back- statements on wine labels, which advised
lash against network hard-liquor adver- consumers to contact their personal physi-
tising or the reason that Congress steps cians or consult government agencies to
in to protect the public interest and pub- learn more about recent research indicating
lic airwaves by setting up a federal regu- the health benefits of moderate alcohol con-
latory system for network advertising,” sumption. Two statements were allowed only
the letter said.64 after a litany of negative warnings about alco-
• After a study by the Center for Alcohol hol use and were hardly ringing endorse-
Marketing to Youth criticized the alcohol ments. One said, “Alcoholic beverages have
industry for targeting its advertising at been used to enhance the enjoyment of meals
underage drinkers (including advertising by many societies throughout human histo-
on television programs that air during ry,” and the other said, “Current evidence
the school day and, in some cases, as late suggests that moderate drinking is associat-
as 11 p.m. or midnight),65 Sens. Mike ed with a lower risk for coronary heart dis-
DeWine (R-OH) and Christopher Dodd ease in some individuals.”69 Allowing the new
(D-CT) issued a joint press release labels made sense because at the time, despite
announcing their “intention to monitor recent research touting the health benefits of
underage drinking trends and the extent wine, polls showed that most Americans were
to which alcohol industry advertising is still unaware of them.70
reaching underage youth.” “We intend to But in 2003, after heavy lobbying from
hold advertisers accountable,” Dodd said. anti-alcohol groups, the BATF successor
“Our families and our children in agency in charge of alcohol, the Federal Tax
Connecticut and Ohio and all across the and Trade Bureau, effectively negated BATF’s
nation deserve better.”66 1999 ruling, decreeing that directional health
• In their 1996 book Body Count, former statements could not be included on wine
drug czar William J. Bennett, former labels without additional disclaimers about
White House aide John J. DiIulio Jr., and the negative effects of alcohol consumption.
current drug czar John P. Walters have a The Center for Science in the Public Interest
section titled “Restricting Alcohol, hailed the ruling, writing in a press release,
Cutting Crime.” In their proposal to limit “Although a blanket ban on all health claims
the negative externalities of alcohol and health-related statements would have Bennett, DiIulio,
abuse, the authors advocate making been preferable, we believe the regulations
“strong efforts to limit alcoholic beverage effectively shut the door to industry efforts and Walters
advertising.” They write, “The alcohol to promote the healthfulness of drinking.”71 advocate making
industry seems perfectly well aware of the A 2003 poll by the Institute of Social
relationship among alcohol, disorder and Research at the University of Michigan found
“strong efforts to
crime—and in some infamous cases, has that 80 percent of respondents thought the limit alcoholic
been quick to exploit it for commercial health drawbacks of alcohol consumption beverage
gain.”67 Instead of calling for an outright far outweighed the benefits, and 44 percent
ban on billboards advertisements the thought the government was doing too little advertising.”

7
Keeping the to regulate alcohol.72 Another poll by the • The city of San Diego passed a similar ordi-
public ignorant American Beverage Institute taken in 1998 nance, removing over half of the city’s bill-
found 55 percent of respondents agreeing board space from use by beer and alcohol
of alcohol’s that the spirits industry is a “harm” or “great industry firms.
health benefits harm” to society. Half thought the same of • Baltimore has banned the advertisement
the beer industry.73 of alcohol or tobacco in any “publicly visi-
obviously makes By preventing the alcohol industry from ble location.”77
it easier to enact communicating the health benefits of its • Chicago, adopted an ordinance based on
policies that products, anti-alcohol groups and govern- Baltimore’s model.78
ment agencies ensure that public debate about • Los Angeles, Washington, DC, Seattle, and
restrict the alcohol and public health will be dominated Albuquerque are considering, but haven’t
public’s access to by anti-alcohol groups and government agen- yet adopted, the Baltimore model.79
alcohol. cies. Keeping the public ignorant of alcohol’s
health benefits obviously makes it easier to Just how those bans will hold up to First
enact policies that restrict the public’s access Amendment scrutiny isn’t yet clear. The
to alcohol. The point here is a very modest Baltimore ban was upheld by a federal appel-
one: “Self-serving” statements from the liquor late court in 1994.80 In Anheuser-Busch v.
industry are not automatically false. And state- Schmoke, the Fourth Circuit Court of Appeals
ments from “public health” activists are not held that restrictions on commercial speech
automatically true. were allowable under the First Amendment so
There’s evidence that the strategy of sup- long as the restrictions were narrowly drawn
pressing positive information does affect the to address a substantial government interest,
political climate. A December 2002 survey by as outlined in the landmark commercial
the Alcohol Epidemiology Program at the speech case Central Hudson Gas and Electric v.
University of Minnesota, for example, found Public Service Commission.81 The court held that
that 70 percent of respondents favor outright the city of Baltimore’s interest in minimizing
bans on “youth-oriented” alcohol packaging, the external effects of alcohol was substantial
67 percent favor banning liquor commercials and that the restrictions banning certain sub-
on television, 62 percent favor banning “alco- stances from billboard ads were narrow
hol marketing with athletes,” and 61 percent enough to satisfy the First Amendment. The
favor banning all billboard advertisements of U.S. Supreme Court declined to hear an
alcohol.74 The billboard ban idea in particular appeal from Anheuser-Busch.82
has found resonance in cities across the coun- However, in the 1996 case 44 Liquormart,
try and has been the subject of several court Inc. v. Rhode Island,83 the Supreme Court over-
battles. On its website, the Alcohol Epide- turned a Rhode Island law banning offsite
miology Program recommends that propo- advertising of alcohol prices. Rhode Island
nents of billboard bans cite poll statistics to officials maintained that the ads would drive
get around objections from detractors.75 down the price of alcohol and that there was a
Not surprisingly, several cities have con- compelling state interest in preventing
verted those recommendations and survey increased consumption. Hence, the state con-
results into policy. ceded that the chief aim of the ad moratorium
was not to address any “externality” related to
• In 1998 the city of Oakland, California, alcohol abuse. Rather, the chief aim was to
adopted an ordinance prohibiting alco- diminish the lawful consumption of alcohol.
hol advertising within three blocks of The Supreme Court held that a state must
any recreation center, church, or day care meet a heavy burden in prohibiting commer-
facility. The ordinance left only 70 of the cial speech relating to a legal activity and that
city’s 1,450 billboards available for alco- the state’s interest in limiting alcohol con-
hol advertising.76 sumption wasn’t sufficient to justify an out-

8
right ban. In a concurring opinion, Justice drunk driving—or, more accurately now,
Clarence Thomas went even further. Thomas drinking and driving. Since the early 1980s,
wrote that Rhode Island’s “asserted interest organizations such as Mothers Against
is to keep legal users of a product or service Drunk Driving have waged aggressive, high-
ignorant in order to manipulate their choices profile, ubiquitous campaigns to raise public
in the marketplace,” and that in such cases awareness of a formidable threat to public
“such an ‘interest’ is per se illegitimate and safety that far too few people take seriously.
can no more justify regulation of ‘commer- The campaign was enormously successful.
cial’ speech than it can justify regulation of Alcohol-related traffic deaths have dropped
‘noncommercial’ speech.84 by 40 percent since 1982,87 even as non-alco-
Most recently, in April 2003 the U.S. Court hol-related traffic fatalities have increased by
of Appeals for the Sixth Circuit struck down a 39 percent.88 The total number of victims of
Cleveland city ordinance that banned alcohol drunk drivers has stabilized since the mid-
billboard advertisements in residential areas 1990s.89 The percentage of drivers who had
and limited them to a few designated districts blood alcohol levels above the legal limit
within the city.85 However the courts come dropped from 27 percent in 1991 to 21 per-
down on the constitutionality of bans on alco- cent in 2001.90 Among underage drivers—
hol advertising, civil libertarians ought to be often cited by temperance advocates as a rea-
Sandy Golden,
disturbed by the latest efforts to curb a legal son to restrict access to alcohol—there was a a spokesperson
industry’s efforts to promote its product. The similar decrease. The number of drivers for the Campaign
most prominent advocates of billboard bans involved in fatal accidents who were intoxi-
and restrictions on alcohol advertising on TV cated dropped by 24 percent between 1991 for Alcohol-Free
and radio and at sporting events have made no and 2001.91 Kids, has said,
secret of their intent to follow the example set In short, attitudes have changed. Today’s
by similar bans on tobacco products. Sandy drunk driver is a pariah. It is no longer socially
“We’re 10 to 15
Golden, a spokesperson for the Campaign for acceptable to stagger out from a pub and slip years behind the
Alcohol-Free Kids, has said, “We’re 10 to 15 behind the wheel. Chuck Hurley, a spokesman tobacco people,
years behind the tobacco people, and we want for the National Safety Council—which advo-
to close the gap.”86 cates tougher drinking and driving laws—has and we want to
Rhode Island’s defense of its ban on alco- said: “We’ve already deterred virtually all of the close the gap.”
hol advertising could not have been more social drinkers. We’re now down to the hard
clear. The aim of measures enacted to limit the core of people who drink and drive in spite of
scope and reach of alcohol advertising is, sim- public scorn.”92 Former MADD president
ply, to depress the consumption of alcohol. In Katherine Prescott agreed, telling the New York
a free society, politicians should not concern Times that the problem “has been reduced to a
themselves with the diets of their constituents. hard core of alcoholics who do not respond to
At most, the surgeon general might issue a public appeal.”93 Unfortunately, those conclu-
report to prove that orange juice improves sions seem to run counter to the policies being
health but that, say, chewing gum is detrimen- pushed by Hurley and Prescott’s organizations,
tal to health. Ultimately, however, Americans as well as the other key players in the temper-
ought to make up their own minds about ance movement. And, increasingly, those poli-
what they eat and drink, without the social cies are finding warm receptions in state legis-
engineering schemes of politicians. latures.
In 2002 and 2003 alone, more than 100
new pieces of legislation further restricting
Police Powers already stringent drinking and driving para-
meters were introduced in 31 different
Perhaps the boldest front on which the states.94 Some of those laws were reasonable,
neoprohibition effort has been moving is of course—increasing fines for repeat offend-

9
ers, for example. But others attempted to strip reports, and dismissed NHTSA’s statistical
drunk driving suspects of legitimate criminal modeling mechanism. Disallowing for the
protections. One law introduced in Virginia myriad scenarios in which it couldn’t be con-
attempted to do away with the practice of clusively proven that a drunk driver’s negli-
making a blood sample available to the defen- gence was to blame, the Los Angeles Times
dant for independent testing after a first sam- found that about 5,000 of those 17,448 traf-
ple used by law enforcement revealed an ille- fic deaths in 2001 involved a sober person
gal level of intoxication.95 Laws like these find killed by a drunk driver. The investigation
support from the public because temperance detailed one accident in Aliceville, Alabama,
advocates and their supporters in govern- where a state trooper merely suspected that a
ment have been enormously successful in driver had been drinking. Though no alcohol
propagating the idea that drunk driving still test was ever performed, and the family of the
poses an increasing threat to public safety, victim later contended in a lawsuit that the
despite the figures cited above. accident was the result of a rollover defect,
One example of how those advocating the fatality was still attributed to alcohol by
tougher drinking and driving laws have NHTSA.100
manipulated data is the touting of a figure Perhaps most revealing of the campaign
they call “alcohol-related fatalities.” The against social drinking is the way the lan-
National Traffic Highway Safety Admin- guage of public officials and anti-alcohol
istration uses this number each year in its advocates has changed. “Drunks” have been
Fatality Analysis Reporting System.96 The replaced by “drinkers,” “drunk driving” by
problem with the term “alcohol-related,” “drinking and driving.” It’s a subtle change,
however, is that it’s based on statistical mod- but a significant one. Attempting to demo-
eling and creates an impression among the nize the mix of driving with any amount of
public that’s at odds with what it actually alcohol consumption is a clear departure
represents. Most hear “alcohol-related fatali- from a campaign focused on highway safety.
ties” and assume “fatalities caused by drunk It is an effort to more generally change the
drivers.” In truth, “alcohol-related” fatalities drinking behavior of Americans. No drinking
include any accident in which alcohol was and driving means no beer or two at the ball-
“Alcohol-related” even remotely involved. game before coming home, no after-dinner
fatalities include “Alcohol-related” fatalities include acci- Irish coffee, no glass of wine with a dinner
accidents in dents in which a drunk driver was killed by out. Consider:
the negligence of a sober driver, a drunk pas-
which a drunk senger was killed in a car driven by or hit by a • A series of taxpayer-funded radio ads in
driver was killed sober driver, a drunk pedestrian was killed by Washington, DC, told motorists, “If
a sober driver, and even all of the previous you’re still drinking and driving, the new
by the negligence scenarios when the actors weren’t even legal- [lower blood-alcohol threshold] law is
of a sober driver, ly drunk but had merely consumed any aimed right at you. Never drink and
a drunk passen- amount of alcohol at all.97 The number can drive.”101
even include accidents in which there’s no • A joint campaign undertaken by MADD
ger was killed in a evidence of alcohol but under circumstances and the U.S. Department of Transpor-
car driven by or in which alcohol is commonly involved, such tation was titled “You Drink & Drive. You
hit by a sober as a lone driver crashing his car in the early Lose.” U.S. Transportation Secretary
hours of the morning.98 Norm Mineta said during the campaign:
driver, or a drunk In 2001 NTHSA claimed 17,448 people “If you drink and drive, you lose. If we
pedestrian was were killed in alcohol-related traffic acci- catch you drinking and driving, we will
dents.99 A Los Angeles Times investigation con- arrest you and prosecute you.”102
killed by a sober ducted in December 2002 looked at that • At that same campaign kickoff, William
driver. number, looked at a sampling of accident B. Berger, former president of the

10
International Association of Chiefs of put up a fight. Iowa State Senate Majority Ohio State
Police, declared, “We will not allow a man Leader Steward Iverson called the federal .08 Senate President
or woman to leave [a sobriety checkpoint] law “blackmail.” “Why is .08 the magic num-
knowing they consumed alcohol.” Note ber? By lowering it to .08, we are going to catch Richard Fenan
Berger’s choice of words—not that “they more of what I call the social drinkers. I had told the Los
are drunk,” merely that “they consumed two friends killed by drunk drivers, but we
alcohol.”103 have to be realistic.”109 Ohio State Senate
Angeles Times:
• DOT also released to local law enforce- President Richard Fenan told the Los Angeles “The people who
ment officials a kit of information on Times: “The people who have had a few beers have had a few
how to initiate the details of the cam- or a glass of wine are not the problem. We call
paign. “The campaign’s message is a sim- it prohibition drip by drip. It is prohibitionists beers or a glass of
ple one,” the kit says, “don’t drive after who want this. Their goal is zero tolerance.”110 wine are not the
drinking alcohol. . . .”104 The most obvious objection to .08 per se is problem.”
• The American Beverage Institute con- that it does little to improve highway safety. It
ducted a survey of driver manuals at vari- will of course increase the number of “drunk”
ous state departments of motor vehicles. driving arrests because it increases the pool of
California, for example, scolds that “one “drunks” by redefining what it means to be
drink can make you an unsafe driver.” drunk, but there’s no significant evidence to
Kentucky and Massachusetts say that suggest that removing drivers who register
“one drink will affect your driving.” between .08 and .10 will save lives. In fact, the
Nevada warns, “There is no safe way to available evidence suggests otherwise:
drive after drinking.” Oregon cautions,
“ANY level of alcohol in your blood • California was one of the first states to
impairs to some degree your ability to implement .08 per se, and a study con-
drive.”105 ducted a year later by the state’s
• The state of Virginia just approved Department of Motor Vehicles found
$500,000 for a radio advertising cam- that the law’s “effect was primarily limit-
paign to air 22,000 total ads on 52 sta- ed to individuals who generally restrict
tions incorrectly telling listeners that their alcohol consumption before driv-
“it’s illegal to drink and drive.”106 ing anyway.”111
• California’s alcohol-related fatality rates
How Low Will It Go? Lowering the Blood did drop the first year .08 per se was
Alcohol Concentration Level to .08 implemented, but at a rate (6.1 percent)
The most prominent law that exemplifies that was lower than the national average
the shift from “drunk driving” to “drinking (6.3 percent).112
and driving” was signed by President Clinton • Only 2 of the 10 states with the lowest
in 2000.107 That federal law (frequently referred traffic fatality rates in 2000 had at that
to as .08 per se) encouraged states to lower the time adopted .08 per se.113
legal blood alcohol concentration (BAC), mea-
sured in percentages, from .10 to .08. That Traffic fatality statistics offer further evi-
means that, as of October 2003, drivers with a dence of the futility of .08 per se:
BAC of .08 or higher were automatically
assumed to be intoxicated. Any state that does • Two-thirds of the drivers in alcohol-
not make the policy change will lose federal related fatal accidents have a BAC of .14
highway funds. or higher. The average BAC in fatal acci-
Since that law went into effect, all but six dents involving alcohol is .17.114
states—Minnesota, Colorado, New Jersey, • In the last 15 years, more drivers regis-
Delaware, Nevada, and West Virginia—have tering BAC levels of .01 to .03 caused
complied with the .08 mandate.108 A few states fatal accidents than did drivers with

11
BACs from .08 to .10.115 a new series of charts issued by MADD and
• A National Highway Traffic Safety NHTSA after the federal .08 law passed
Administration study of the first five changed the scale a bit. The new charts say a
states to adopt .08 per se measured the 180-pound person needs five drinks to hit
impact of the law in 30 different high- .08. But the new charts stretch the allotted
way safety categories. States with .08 time for those five drinks from one hour to
cumulatively got “safer” in 9 of the 30 three.123 Nevertheless, when trying to con-
categories but were unchanged or “less vince a state legislator to lower BAC limits,
safe” in the remaining 21.116 it’s more persuasive to say a that 180-pound
• Looking abroad, Sweden has a BAC person needs five drinks to hit .08 than two
threshold of .02, yet the average BAC in or three because it allays concerns about
alcohol-related fatal accidents there is criminalizing moderate social drinking.
still .15.117 The preponderance of the evidence, then,
suggests that lowering the legal BAC thresh-
To this day NHTSA claims that a nation- old from .10 to .08 does little to address the
wide .08 per se rule would save 500 lives per primary alcohol-related threat to highway
year, a number still cited by MADD118 and safety—the hard drinkers who cause most of
Lowering the other anti-alcohol groups across the country. the accidents. It’s akin to lowering the speed
legal BAC The Clinton administration cited that num- limit from 65 to 50 in order to catch people
threshold from ber when promoting the federal .08 law.119 who regularly drive 100 mph. The new “crim-
Numerous state government agencies also inals” really aren’t the problem, and targeting
.10 to .08 does cited that number in passing .08 laws before them diverts valuable law enforcement
little to address the 2003 deadline. But the 500 number is resources from catching the people who are.
based on a study by longtime anti-alcohol In Minnesota lawmakers decided that the
the primary activist Ralph Hingson, a former vice presi- amount of money it would cost the state to
alcohol-related dent of MADD.120 In 1999 the U.S. General prosecute drivers who weren’t a threat to
threat to highway Accounting Office looked at Hingson’s public safety would exceed the amount of
report and his “500 lives saved” conclusion federal funding the state would forego by not
safety—the hard and declared it “unfounded.”121 adopting .08. State legislator Tom Rukavina
drinkers who The GAO has looked at several studies told the Los Angeles Times that .08 per se
cause most of the NHTSA has done on the effectiveness of .08 would result in about 6,000 new criminal
per se and concluded that “the evidence does arrests at a cost of about $60 million to the
accidents. not conclusively establish that .08 BAC laws by state.124 That was more than Minnesota
themselves result in reductions in the number would give up from the federal government if
and severity of crashes involving alcohol . . . it kept its .10 standard. Nevada legislators
NHTSA’s position—that the evidence was con- voted down .08 for similar reasons.125
clusive—was overstated.”122 Yet NHTSA’s posi- Yet $40 million of NHTSA’s $225 million
tion on .08 per se continues to be the official in highway traffic safety grants is specifically
position of the federal government, and its earmarked for “Alcohol-Impaired Driving
studies are still touted by state legislators, Countermeasures Incentive Grants designed
activists, and editorial boards that support .08, to encourage states to pass strong anti-drunk-
despite the GAO’s critical assessments. driving legislation.”126 An additional $41 mil-
The National Motorists Association lion of its operations and research budget is
reports another statistical fudge employed by designated for “impaired driving deter-
MADD and NHTSA to promote .08 per se. rence.”127 That is in addition to whatever por-
Previously, BAC charts issued by both organi- tions of other budgetary items find their way
zations showed .08 as the reasonable BAC a to drunk driving deterrence programs. The
normal person could expect to hit after two Los Angeles Times estimates that the agency
or three drinks in an hour. NMA reports that spends as much as $300 million—more than

12
half its budget—on fighting drinking and dri- and anti-alcohol activists and some laws
ving.128 Critics look at those numbers and already enacted suggest movement in that
question why NHTSA devotes so much of its direction:
budget to a problem that’s been on the
decline for a quarter century, while sober-dri- • MADD Canada recently unveiled its
ver highway fatalities far outnumber alcohol- campaign to initiate a .05 national stan-
related fatalities and have increased by nearly dard. The organization conducted a poll
40 percent in the last 20 years. showing that 66 percent of Canadians
The .08 per se laws grow more absurd support the idea.132
when one compares the amount of impair- • Minnesota DWI Task Force chairman
ment that may be attributable to a .08 BAC Steve Simon said in 1997 that “ultimate-
with that caused by other activities motorists ly, it [the BAC threshold] should be .02
routinely engage in while driving: percent.”133
• The state of Michigan has set a BAC
• In 1997 the New England Journal of limit of .02 percent for any state officials
Medicine published a study concluding on duty.134
that drivers using cellular phones experi- • In North Royalton, Ohio, police can cite
enced the same amount of impairment motorists with a “physical control viola-
as those with a BAC of .10.129 tion” for the mere smell of alcohol in a
• A study by Britain’s Transport Research vehicle.135
Laboratory found that drivers using • Legislators in Arkansas and New Mexico
handheld phones had reaction times 30 have proposed .07 and .06 limits, respec-
percent slower than drivers impaired by a tively; and Delaware State Rep. William
.08 BAC.130 And an American Automobile Oberle, when submitting his bill to
Association study conducted in 2001 move the state to .08, expressed his
found that cellular phone use was less of desire for “zero tolerance, like they have
a distraction to drivers than, among other in Europe.” An advocacy group also
things, having children in the back seat, points out that at least six other states
eating while driving, or fumbling with a have considered legislation moving the
CD or radio tuner.131 BAC threshold below .08.136
• An editorial in Utah’s Deseret News called
Forty-five of the 50 states (plus the for the state—which was the first to An editorial in
District of Columbia and Puerto Rico) have enact .08—to lower its BAC threshold to
enacted laws requiring the suspension of dri- .02, not because it would make high- the Deseret News
vers’ licenses and even jail time for motorists ways safer, but because it would effect a called for the
who are no more impaired than most of us “cultural shift” in attitudes about alco-
are on our commute to and from work, sim- hol.137
state to lower its
ply because the impairment happens to be • Former Illinois state senator Robert BAC threshold to
induced by drinking instead of something Molaro says, “I think 40 years from now, .02, not because it
less socially stigmatized. our grandchildren and our great-grand-
And there’s little reason to think the effort children are going to say, ‘You mean we would make
will stop at .08. Different people absorb alco- used to let people have a beer or two and highways safer,
hol into the bloodstream at different rates, go drive a car?’”138 but because it
but by most estimates a 120-pound woman • California Sen. Barbara Boxer has said, “I
can easily get to .08 by drinking two glasses of see this country going to zero tolerance, would effect a
wine in two hours. If .08 doesn’t represent period.”139 “cultural shift” in
significant driver impairment, it’s troubling
to think that the threshold could fall even The Department of Transportation is
attitudes about
lower. But statements from public officials already working to build the case for zero tol- alcohol.

13
In Florida police erance. In a recent DOT report, “Driver admitting to having two glasses of wine with
officers are Characteristics and Impairment at Various dinner. He blew .03.146 Such arrests rarely
BACs,” the agency concludes that “a majority achieve convictions after full-blown trials, but
permitted to of the driving public is impaired in some even a simple arrest can seriously damage the
arrest motorists important measures at BACs as low as .02 reputations of public figures or ruin the
percent.”140 “Finally,” the report reads, “this careers of professionals such as teachers and
they suspect are laboratory study indicates that some impor- school principals.
driving under the tant driving skills are impaired when there
influence of has been use of even small amounts of alco- Sobriety Roadblocks and the
hol.”141 MADD London has used the report Constitution
alcohol, even if to call for a .05 BAC limit in England.142 The most vital component of NHTSA and
the motorists Many jurisdictions have in fact already MADD’s 2002 joint “You Drink & Drive. You
pass a breath enacted modified zero tolerance. For exam- Lose” campaign is the establishment of
ple, merely registering a BAC below .08 does- “sobriety checkpoints”—a euphemism for
test. n’t always get a motorist off the hook. In sev- roadblocks where police officers stop
eral cities and counties across the country, motorists without probable cause and
police officers have the discretion to arrest administer breath tests.147 Taken together
drivers for “driving under the influence” if with .08 per se and the fact that some juris-
the driver merely admits to having consumed dictions leave “driving under the influence”
alcohol or any amount of alcohol is regis- (as opposed to “driving while intoxicated”)
tered in a breath test. When that is combined completely to the discretion of law enforce-
with random sobriety checkpoints on road- ment officials at the roadblocks, random
ways (a topic that will be discussed in more sobriety roadblocks are perhaps the most
detail below), a motorist could have a beer or potent and far-reaching victory of the neo-
two, be well under .08, drive safely and prohibitionist movement. According to the
responsibly, and still be subject to arrest for MADD website, 39 states plus the District of
“driving under the influence” and all of the Columbia now employ sobriety roadblocks
embarrassment, public disgrace, and damage in the ongoing campaign against drinking
to reputation that come with a criminal and driving.148
charge of mixing alcohol with driving. By their very nature, sobriety roadblocks
In Florida police officers are permitted to are designed to catch motorists who aren’t
arrest motorists they suspect are driving under driving erratically enough to otherwise be
the influence of alcohol, even if the motorists caught by law enforcement. And, as the stud-
pass a breath test. In fact, even if a urine test ies mentioned above indicate, the odds are
later proves negative, the State Attorney’s that if motorists are driving with BAC levels
Office could still press charges, based solely on below .10, they aren’t impaired enough to be
the observations of police officers administer- a significant threat to public safety, either.
ing roadside sobriety tests.143 NHTSA instructs local police depart-
Until 1994 in Washington, DC, blowing ments to publicize the fact the checkpoints
.05 or lower was prima facie evidence that a will be in place, a curious undertaking if the
motorist wasn’t driving under the influence of aim is to actually catch repeated hard-drink-
alcohol. That law has since changed.144 Today, ing drivers, as opposed to merely discourag-
any positive reading on a breath test is enough ing moderate drinkers from getting behind
for a police officer to consider arrest—in effect the wheel.149 Indeed, the staunchest propo-
making the nation’s capital a zero tolerance nents of sobriety roadblocks admit that their
jurisdiction.145 In an op-ed, restaurant indus- intended and primary effect is to deter the
try spokesman John Doyle writes about Willis social drinker, not to actually catch drunk
Van Devanter, a 66-year-old man arrested at a drivers. In its instructions to local communi-
sobriety checkpoint in Washington, DC, after ties, the DOT writes, “Because only a small

14
percentage of the driving population is rights of anyone with a driver’s license. In his
affected, most people will only know about dissent, Justice John Paul Stevens pointed
sobriety checkpoints through word-of- out that the net effect on highway safety of
mouth or media reports.”150 sobriety checkpoints is “infinitesimal and
The problem, once again, is that road- possibly negative.”155 Stevens also questioned
blocks may indeed deter social drinkers, but the supposedly “slight” intrusion on
social drinkers aren’t the primary threat to motorists indicated by Rehnquist, noting
public safety. What’s worse, they occupy that “a Michigan officer who questions a
police officers and law enforcement re- motorist at a sobriety checkpoint has virtual-
sources that would be better spent pursuing ly unlimited discretion to detain the driver
the real threats to public safety—people who on the basis of the slightest suspicion.”156
drive with BACs of .15 or higher and who are Justice Stevens was most penetrating,
unlikely to be deterred by public relations however, when criticizing the majority’s dis-
campaigns announcing the initiation of interest in acknowledging “the citizen’s inter-
roadblocks. est in freedom from random, announced
Some people might wonder how it is that investigatory seizures.”157 Noting that the
police can stop a car without probable cause, real aim of checkpoints is to deter drinking
force a breath test, and arrest a driver for by people who will never be stopped at them,
Justice Stevens
operating a car under the influence. The Stevens described the roadblocks as “elabo- described the
answer: The U.S. Supreme Court has ruled rate, and disquieting, publicity stunts. The roadblocks as
that motorists don’t have Fourth Amend- possibility that anybody, no matter how
ment rights when it comes to sobriety road- innocent, may be stopped for police inspec- “elaborate, and
blocks.151 In Michigan Department of State Police tion is nothing if not attention getting.”158 disquieting,
v. Sitz, the Supreme Court overturned a After the Supreme Court’s ruling in Sitz,
Michigan Court of Appeals ruling that road- the Michigan State Supreme Court took up
publicity stunts.”
blocks violate the Fourth Amendment rights the case and promptly found the same sobri-
of motorists.152 Writing for the majority, ety roadblocks to be in violation of the state
Chief Justice William Rehnquist reasoned constitution.159 Three other state supreme
that the magnitude of the drunken driving courts have also found such roadblocks to be
problem outweighed the “slight” intrusion inconsistent with their state constitutions.160
on motorists “briefly” stopped at sobriety Nevertheless, the Sitz precedent sanc-
roadblocks.153 tioned roadblocks for any state interested in
Part of the case Rehnquist made in deter- enacting them if the state supreme court
mining the severity of the drunken driving would allow them. Interestingly, since Sitz,
problem, however, was again predicated on the Supreme Court ruled in 2000 that similar
“alcohol-related” traffic fatalities; Rehnquist roadblocks set up to check for illicit drugs are
cited a claim that drunk drivers were respon- in violation of the Fourth Amendment.161
sible for more than 25,000 roadway deaths Interesting, but not altogether surprising.
annually.154 As noted earlier, those numbers For 20 years the courts have been carving out
grossly overestimate the actual number of exemptions from constitutional safeguards
sober individuals killed by the negligence of when it comes to drinking and driving. As
drunk drivers, meaning that in applying his noted, drunk driving suspects have virtually
balancing test Rehnquist seriously overstated no Fourth Amendment rights. Here are some
the severity of the threat drunk driving poses other rulings to note:
to public safety.
This is a clear example of how NHTSA’s • In 1983 the Supreme Court ruled that,
fudging of numbers has had real-world poli- when it comes to DUI suspects, the Fifth
cy implications. In the Sitz case, it played a Amendment right against self-incrimi-
part in abrogating the Fourth Amendment nation needs to be relaxed.162

15
• In 1989, although the Sixth Amendment available to suspects, it’s easy to see how these
to the Constitution guarantees a jury trial laws, taken together, can affect the decision
for “all criminal prosecutions,” the Court about having a drink on an evening out. The
ruled that there is no constitutional right campaign against drunk driving is no longer
to a jury trial in DUI cases, as long as the a campaign against drunk driving. It has mor-
defendant isn’t subject to more than six phed into a campaign against drinking.
months in jail.163
• In 2002 the Supreme Court of Wisconsin
ruled that police officers can forcibly take Misplaced Zeal: “You Can’t
blood samples from people who are sus- Be Drunk in a Bar”
pected of driving under the influence.
The court concluded that such warrant- In December 2002 police in Fairfax
less blood draws from protesting, non- County, Virginia, initiated a series of “stings”
consenting adults were justified because in bars and taverns in the jurisdictions of
“the dissipation of alcohol in the blood Reston and Herndon.169 Eighteen tavern
stream constituted an emergency.”164 In patrons were singled out, while still inside the
1998 a 33-year-old man by the name of tavern, and ordered to submit to alcohol
Terry Jones died as a result of a struggle breath tests. Half of them were then arrested
with police officers who were trying to for “public intoxication.” None of the patrons
forcibly draw a blood sample.165 had made an attempt to get behind the wheel of a
car. None had been a nuisance for bartenders
As a result of those rulings, states have or caused any type of disturbance. Several of
seized on the exemptions carved out for them the people arrested were actually accompa-
by the courts at the urging of anti-alcohol nied by “designated drivers.” Police were also
groups. Forty-one states now have “adminis- considering fining the bars where the intoxi-
trative license revocation,” meaning DUI sus- cated patrons were arrested.
pects can have their licenses rescinded before Police Chief J. Thomas Manger told the
any trial has taken place.166 Thirty-seven Washington Post: “Public intoxication is against
states have turned the Fifth Amendment safe- the law. You can’t be drunk in a bar.” When
guard against compelled self-incrimination asked where someone could be drunk, he
inside out and impose harsher criminal penal- replied: “At home. Or at someone else’s home,
ties on those who refuse to take breath tests and stay there till you’re not drunk.”170
than on those who take them and fail.167 Despite the public outcry, Chief Manger got a
Seventeen states have passed laws making it vote of public support from NHTSA. Spokes-
In 2002 the tougher for DUI defendants to plea bargain man Chuck Hurley told the Post: “Nothing in
than it is for other defendants.168 the Constitution says you’re entitled to be
Supreme Court of What we have are legal trends that are intoxicated at these levels. These are some-
Wisconsin ruled simultaneously pushing to apply drunk dri- what unusual tactics. But given the facts, I
that police ving laws to lower and lower levels of intoxi- support law enforcement.”171
cation, fewer constitutional safeguards for In Waukesha County, Wisconsin, Prose-
officers can drunk driving suspects, and stricter sentenc- cutor Paul Bucher authorized deputies to
forcibly take ing. A DUI or DWI conviction in most states enter private residences without warrants, “by
can mean fines of as much as $10,000, a six- force if necessary,” if they suspected minors
blood samples month driver’s license suspension, and even might be drinking inside.172 Such “innovative”
from people who jail time for a first offense. When one consid- approaches to the underage drinking problem
are suspected of ers that a few drinks can lead to the arrest of a won Bucher a place in the “Prosecutors as
driver, the harsh penalties that follow a con- Partners” honor roll on the MADD website.173
driving under the viction, the looming presence of .08 per se, In September 2002, shortly after the
influence. roadblocks, and the reduced protections Princeton Review named Indiana University

16
the top “party school” in the country, stu- how to train servers to undermine alco- In Body Count,
dents there claimed that Bloomington police hol sales. Servers are encouraged, for authors Bennett,
officers began arresting students for walking example, to decrease serving sizes of wine,
home from bars while intoxicated.174 to serve a customer only one drink per DiIulio, and
Students claimed to have been arrested while hour, and to make up for lost revenue in Walters recom-
walking through the parking lots of apart- alcohol sales by selling more food.178
ment complexes where they lived or while
mend new zoning
waiting curbside for sober rides home. The Another tactic used to restrict access to laws to “increase
situation worsened to the point that the alcohol is to enact strict zoning and licensing the distance
Indiana University Student Association sent laws to limit the concentration, and availabil-
an official letter of complaint to the ity, of alcohol in certain communities. between liquor
Bloomington Police Department. When Vallejo, California, requires at least 1,000 feet stores, reduce the
asked by the Indiana Daily Student if he’d between liquor outlets. In addition, the city total number of
rather of-age, drunk students drive them- has enacted a host of new laws that make it
selves home instead of walking, Lt. Jerry extremely difficult for new establishments bars and/or
Minger said: “Alcohol abuse is the problem, that sell alcohol to open. The city’s Alcohol liquor stores in
not the issue of whether or not you are going Beverage Control requires servers to pay a fee
to drive. Students should not be drinking to to be educated about the new laws.179
the city, and ban
this excess.”175 In Body Count, authors Bennett, DiIulio, the sale of malt
One of the key policy recommendations and Walters write: “The time has come to liquor to go.”
found throughout neoprohibitionist litera- experiment with policies aimed at cutting
ture calls for more stringent and more tight- crime and cutting alcohol availability and
ly enforced “public nuisance” laws, which consumption. The place to begin the experi-
would condone actions such as the public ment is in those poor, minority, high-crime
intoxication “stings” in Fairfax County and neighborhoods where the density of liquor
Bloomington. But public nuisance is only outlets far exceeds citywide averages.”180
one of a host of policy objectives aimed at In addition to banning alcohol billboards
restricting access to alcohol that don’t involve from “the horizons of schools, churches and
taxes, censorship, or the draconian drinking public housing centers,” the authors also rec-
and driving laws discussed previously. For ommend new zoning laws to “increase the
example: distance between liquor stores, reduce the
total number of bars and/or liquor stores in
• At least 44 states have enacted some sort the city, and ban the sale of malt liquor to
of “dram shop” law, which holds bars, go.”181 They also recommend restricting the
taverns, and restaurants civilly liable for hours liquor can sold or served.182
damages inflicted by intoxicated cus- There’s evidence that such recommenda-
tomers, even after leaving. Another 31 tions are having real-world effects:
states have “social host” laws, which
apply the same liability to occupants of • Currently, sections of Tacoma, Washing-
private residences. Those laws seek to ton, have banned the sale of malt liquor
control the environment in which alco- and fortified wine. Community activists
hol is consumed instead of focusing on in the Northeast quadrant of Washing-
the conduct of irresponsible drinkers.176 ton, DC, are calling for similar mea-
• Twenty-two states have put some sort of sures.183
restrictions on “happy hour” drink spe- • Newark, New Jersey, recently increased
cials.177 the cost of an annual liquor license from
• Orange County, California, pays for a $600 to $5,000 in order to fund a new
series of training seminars for bar and beverage control program.184
restaurant managers that teaches them • In Chicago, a city that should know a

17
thing or two about the unintended con- bottles;
sequences of prohibition, 400 of the • prohibiting the sale of “alcopops” and
city’s 2,705 precincts have now gone dry. similar alcohol products that are sweet,
At least one precinct in the city has packaged in bright colors, and might
attempted to go dry in every city election appeal to youth;
since 1970.185 • restricting alcohol service on airplanes
• In West Virginia all people under the age and in airports; and
of 18 are required to be accompanied by • imposing fees on establishments that
a parent or guardian while inside any sell alcohol to cover the costs of enforc-
establishment that serves wine or liquor. ing these policies.187
That includes restaurants and concert
and sporting venues—even if no one in Many of those policies have already been
the party intends to drink.186 enacted at the state or local level. Others are
under consideration. In 2002 U.S. Sen.
Other laws and policies suggested by the neo- Dianne Feinstein (D-CA) floated the idea of
prohibition movement include limiting alcohol service on airplanes after
fight attendant unions complained of
Policymakers • limiting drink discounts and specials; increased occurrences of “air rage.”188 Given
should not • requiring the alcohol industry to fund the success anti-alcohol advocates have had
unleash the police anti-alcohol advertisements and com- thus far, it’s a safe bet that each of those rec-
mercials; ommendations is likely to get a trial run at
force to arrest • prohibiting any alcohol sales within a some level in the next few years.
people who hold specified area around schools, churches, In a free society, temperance advocates can
and community centers; raise money, run advertisements, and gener-
contrary views • restricting concurrent sales of alcohol ally seek to persuade people that liquor con-
and who choose and gasoline; sumption is a waste of money or even a char-
to drink liquor • restricting total alcohol outlets on the acter defect. Policymakers, however, should
basis of a population ratio; not unleash the police force to arrest people
responsibly. • requiring food to be sold with alcohol; who hold contrary views and who choose to
• limiting the square footage a retail out- drink liquor responsibly.
let can devote to alcohol products;
• restricting home delivery sales of alcohol;
• requiring minimum lighting levels in The Neoprohibition
bars and restaurants so staff can assess Movement
the level of intoxication of customers;
• requiring the employment of trained Just as the 20th-century prohibition
security guards at establishments serv- movement didn’t suddenly appear out of
ing alcohol; thin air, modern temperance advocates are
• restricting alcohol advertising to the inte- well-organized and well-funded and mount
rior of establishments that sell alcohol; sophisticated public relations campaigns
• prohibiting the use of cartoon charac- with specific, clearly articulated objectives.
ters or “child-oriented images” to sell At the heart of the modern movement is
alcohol; the New Jersey–based Robert Wood Johnson
• limiting the percentage of store window Foundation, a philanthropic research organi-
space used for alcohol advertising; zation with about $8 billion in assets (as of
• eliminating or restricting “single-can” 2001).189 Restaurant industry advocates and
sales, as well as the sale of chilled malt others have long accused the foundation of a
liquor and fortified wine; neoprohibitionist agenda, though the foun-
• prohibiting the sale of screw-top wine dation denies the charge.190

18
Robert Wood Johnson spokespeople have binge drinking studies were all pub-
promoted the view that policymakers have been lished by CASA, an organization that
too lax about “alcohol-related” problems. From received $33 million from Robert Wood
1997 to 2002, the foundation gave $265 million Johnson between 1991 and 2001.197
in grants for anti-alcohol initiatives, including • The public opinion survey conducted by
grants to CASA, CAMY, CSPI, and other ven- the Alcohol Epidemiology Program at
tures such as Join Together Online, and the the University of Minnesota was funded
Pacific Institute for Research and Evaluation.191 by Robert Wood Johnson.198
In the early 1980s the foundation set aside • The server training program initiated by
$73.6 million for a program called Fighting Orange County, California, was spon-
Back, which aimed for “measurable reduction sored by Robert Wood Johnson.199
in the overall use of or demand for alcohol” in • The Center for Science in the Public
14 metropolitan areas.192 Among Fighting Interest got $1.21 million from the
Back’s objectives: prohibiting public consump- foundation between 1996 and 2002.200
tion of alcohol, closing liquor outlets in risk • MADD got $3.39 million from 1996 to
areas, banning liquor sales on Sunday, banning 2001.201
the sale of fortified wines and malt liquor in
designated neighborhoods, and increasing Often, those organizations hitchhike on
alcohol taxes.193 the attention the others generate with a
Though largely a failure in the cities where study, paper, or press release. The Center for
it was initially attempted, Fighting Back has Science in the Public Interest, for example,
since focused on Vallejo, California, as its flag- sent out a press release shortly after the
ship program.194 There, Fighting Back has per- CASA binge drinking studies, citing them as
suaded the local Alcohol Beverage Control further reason to increase alcohol taxes.202
authorities to enact a host of Fighting Back The Robert Wood Johnson Foundation
initiatives. In fact, the training (and fee) man- even has a formal advocate in the media. San
dated by Vallejo’s ABC is administrated by Diego Union Tribune columnist Jim Gogek is an
Fighting Back. One prospective store owner official Robert Wood Johnson Foundation fel-
was harassed so mercilessly by ABC and low.203 His columns address alcohol policy
Fighting Back that he agreed to shift his focus and regularly cite studies funded by the foun-
from alcohol sales to groceries and changed dation, and he has published op-eds in,
the name of his store from Val’s Liquor Store among other places, the New York Times.204 One prospective
to Val’s Heritage Market.195 Of course, there’s nothing wrong with a pri-
Many of the anti-alcohol studies, pro- vate organization advocating public policy it
store owner was
grams, and initiatives mentioned above were believes is beneficial to public health. But the harassed so
partially or fully funded by the Robert Wood Robert Wood Johnson Foundation bills itself, not mercilessly that
Johnson Foundation or were published or as an advocacy organization, but as a public
undertaken by organizations partially or fully health foundation. Its publications are received he agreed to shift
funded by it. Robert Wood Johnson is not the by media outlets and legislators not as papers his focus from
only organization interested in more strin- designed to further an agenda but as neutral, sci- alcohol sales to
gent public policies, but its activities are the ence-based studies. But there’s reason to be skep-
most hyped and have proven most influential tical about the supposedly scientifically based groceries and
in persuading policymakers. Here are a few publications that are underwritten by the foun- changed the
examples: dation. In 2000 the Robert Wood Johnson
Foundation cosponsored a conference of anti-
name of his store
• The RAND study written by Deborah alcohol advocates in Washington, DC, “Alcohol from Val’s Liquor
Cohen was funded with about $260,000 and Crime: Research and Practice for Prevention.” Store to Val’s
from the foundation.196 Among the bullet-pointed “Key Learnings” to
• The “Teen Tipplers,” “Revenues,” and emerge from the conference was this: “Research Heritage Market.

19
The state of and data from community partnerships and pro- unnerving. But MADD is an advocacy orga-
Florida recently grams to reduce underage drinking should sup- nization, and it is becoming more apparent
port the goals of the partnership/program fun- that not everyone agrees with the policies it
considered a piece ders.”205 A remarkable statement, requiring that advocates. The idea that NHTSA and the
of legislation that “research and data” collected from underage DOT are so closely aligned with a group that
drinking programs should draw conclusions has a temperance agenda that they’re willing
would have consistent with the anti-alcohol movement— to distribute its literature during police oper-
increased traffic apparently even before the data are collected or ations ought to raise concerns with policy-
violation fines by the research done! makers and citizens. Imagine the outcry, for
More troubling, however, is the overlap example, if the Department of Labor were to
$50. One dollar of between the Robert Wood Johnson Foun- hand out AFL-CIO literature at an official
every fine would dation and the federal agencies charged with department event.
have gone to carrying out the enforcement of federal alco- Yet the MADD-NHTSA relationship
hol policy. The conference in Washington was endures. As noted previously, the organiza-
MADD. cosponsored by the U.S. Department of tions shared in the launch of the “You Drink,
Justice and the U.S. Department of Health You Drive, You Lose” campaign. NHTSA
and Human Services.206 According to restau- administrator Jeffrey W. Runge stood along-
rant advocates at the Center for Consumer side MADD officials at the press kickoff.210
Freedom, 8 of the 12 panelists for the Institute MADD’s ties to government don’t end
of Medicine, which released the National there:
Academy of Sciences report on underage
drinking, have direct ties to the foundation or • Part of MADD’s eight-point plan to
to organizations it funds.207 Robert Wood wage war on drinking and driving calls
Johnson also provides supplemental funding for a $1 billion fund for sobriety check-
to the U.S. Department of Education’s Higher points. That fund, of course, would be
Education Center for Alcohol and Other Drug administered by NHTSA, presumably
Prevention and to the Justice Department’s with MADD’s counsel.211
Office of Juvenile Justice and Delinquency • Former NHTSA chief of research and
Prevention, both of which have embraced poli- evaluation James Fell now serves on
cies that restrict consumer access to alcohol.208 MADD’s national board of directors.212
Even more troubling than Robert Wood • In 1997 NHTSA granted nearly a half
Johnson’s ties to government are those of million dollars to MADD and other tem-
MADD. MADD’s considerable lobbying perance groups for the purpose of
power became apparent when the organiza- “impacting state legislative delibera-
tion successfully moved Congress and tion”—that is, lobbying states for .08. Rep.
President Clinton to enact .08 per se. Perhaps Billy Tauzin (R-LA) put language in
less known, however, are MADD’s consider- NHTSA’s reauthorization bill preventing
able ties to the federal agencies overseeing the the agency from engaging in third-party
public policy areas MADD seeks to influence. lobbying.213
In October 2003 Roll Call reported that there • In 1981 NHTSA gave MADD a federal
would be a sobriety roadblock at a Capitol grant for “chapter development.” Within
Hill intersection in Washington, DC, from a year, MADD expanded from 11 chap-
10:30 p.m. to 3:30 a.m. “In addition to screen- ters to more than 70.214
ing drivers, police officers will distribute • The state of Florida recently considered
information from the National Highway a piece of legislation that would have
Traffic Safety Administration and Mothers increased traffic violation fines by $50.
Against Drunk Driving,” the article said.209 One dollar of every fine would have gone
Many people might not find the cozy rela- to MADD.215
tionship between MADD and NHTSA • MADD has persuaded several jurisdic-

20
tions to require DWI offenders to attend alcohol formally prohibited at the federal
“Victim Impact Panels,” run by MADD, level, it isn’t difficult to imagine the day when
at which offenders listen to victims of alcohol is prohibited in all but a few public
drunken driving. Offenders pay costs, places and private residences. Lawmakers are
and MADD has made as much as $2 increasingly lending an ear to the chorus of
million annually from those panels, temperance advocates calling for alcohol to be
despite growing evidence that they fail more highly priced, less available, less adver-
to reduce recidivism.216 tised, more regulated, and its consumers more
closely scrutinized by police.
MADD is clearly wandering away from its The United States has a regrettable histo-
original, admirable goal of preventing traffic ry of suspending civil liberties and the rule of
fatalities caused by drunken drivers. Instead of law when it comes to controlled substances,
declaring victory over drunken driving and be it loopholes in the Bill of Rights carved
downsizing its operation, MADD has sought out in drunk driving laws outlined earlier in
new battles to justify its staffing and budget. this paper, affirmative defense protections
The main effort nowadays is to expand the def- denied to tobacco companies in civil cases,219
inition of “drunk” and to shift the focus of its or the plethora of civil liberties violations
battles from irresponsible drinkers to the resulting from the country’s war on marijua-
Even MADD’s
“environment of alcoholism.” Charles Peña, na, steroids, and other drugs.220 We’ve seen founder has
former executive director of MADD’s North- entire states bar the use of tobacco in public, expressed her
ern Virginia chapter, not only parted ways with citing public health concerns. Ten years ago
MADD but after his departure wrote a paper it would have been inconceivable to think regret about the
that details the organization’s conversion from that a nicotine-fueled city like New York direction the
public safety crusader to neoprohibitionist might one day go smoke free.221
activities.217 Even MADD’s founder has ex- It’s not entirely unreasonable, then, to
group is taking:
pressed her regret about the direction the think that we may one day again hear calls “I didn’t start
group is taking. Candy Lightner has said of the for alcohol prohibition. In two roadblock MADD to deal
organization she started: “[MADD has] cases, the Supreme Court has already deter-
become far more neo-prohibitionist than I had mined that preventing drunken driving is a with alcohol. I
ever wanted or envisioned. . . . I didn’t start more compelling state interest than illicit started MADD to
MADD to deal with alcohol. I started MADD drugs—the Court relaxed the Fourth deal with the
to deal with the issue of drunk driving.”218 Amendment for the former but enforced it
on the latter. City officials and anti-alcohol issue of drunk
activists are using the same public health driving.”
Conclusion arguments they used against tobacco adver-
tising in pushing for bans on alcohol adver-
The word “neoprohibitionist” is strong. It tising. Underage drinking is used as a peg for
conjures up images of 1920s’ gangsters, Eliot new legislation as often as underage smoking
Ness, speakeasies, and the jazz age. It’s diffi- was. And whereas secondhand smoke pre-
cult to imagine that the United States could sents unique reasons for prohibiting tobacco
again make the colossal mistake of attempt- use in public that can’t be extended to alco-
ing to legislate alcohol out of American life. hol, alcohol carries the unique drunk driving
It’s difficult to imagine such an effort ever problem, which could be said to pose a more
garnering public support. For those reasons, immediate and severe threat to public health
some people wave off the neoprohibition than secondhand smoke. Many of the argu-
label as overheated rhetoric. ments already used to justify the prohibition
But restricting Americans’ access to alcohol of certain drugs and to prohibit public smok-
needn’t come in the form of a constitutional ing in some areas, then, could just as easily be
amendment. Although we may never again see applied to alcohol.

21
It is vitally important to recall that the dis- 19. Ibid., pp. 187–88.
astrous era of Prohibition that ended 70 20. Quoted in Tony Hartzel and Roy Appleton,
years ago began with incremental steps. “Dallas Leads U.S. in Alcohol Road Deaths,”
Policymakers and citizens ignore that history Dallas Morning News, January 14, 2002, p. 11A.
at our peril.
21. Important exceptions exist. For example, a
pregnant woman can harm the fetus with even
light alcohol consumption. See Linda Carroll,
Notes “Fetal Brains Suffer Badly from Effects of
Alcohol,” New York Times, November 4, 2003.
1. Richard F. Hamm, Shaping the Eighteenth Amend-
ment: Temperance Reform, Legal Culture, and the Polity, 22. Abigail Zuger, “The Case for Drinking (All
1880–1920 (Chapel Hill: University of North Together Now: In Moderation!),” New York Times,
Carolina Press, 1995), pp. 227, 234. December 31, 2002, p. F1.
2. See Edward Behr, Prohibition: The 13 Years That 23. Quoted in ibid.
Changed America (London: BBC Books, 1997), p. 52.
24. “Light Drinking Cuts Diabetes Risk,” Associated
3. Hamm, p. 92. Press, June 9, 2003.
4. Jane Lang McGrew, The Report of the National 25. Reuven Zimlichman, M.D., “Effects of Modest
Commission on Marihuana and Drug Abuse. Marihuana: Wine/Beer Drinking on Arterial Elasticity in
A Signal of Misunderstanding, commissioned by Healthy European Population—The Seven
President Richard M. Nixon, March 1972, part 3, European Sites Study (SESS),” paper presented at
chap. 1, “History of Alcohol Prohibition,” www.drug the Annual Scientific Meeting of the American
library.org/schaffer/Library/studies/nc/nc2a.htm. Society of Hypertension, New York, May 2003.
5. Ibid. 26. I. Romero et al., “Polyphenols in Red Wine
Inhibit the Proliferation and Induce Apoptosis of
6. Behr, p. 46. LNCaP Cells,” BJU International 89 (2002): 950–54.
7. Ibid., pp. 30–31. 27. Holger J Schünemann et al., “Beverage Specific
Alcohol Intake in a Population-Based Study:
8. Ibid., p. 151. Evidence for a Positive Association between
Pulmonary Function and Wine Intake,” BMC
9. Ibid., p. 60 Pulmonary Medicine, May 8, 2002.
10. Mark Thornton, “Alcohol Prohibition Was a 28. Michael de Lorgeril et al., “Wine Drinking and
Failure,” Cato Institute Policy Analysis no. 157, Risks of Cardiovascular Complications after
July 17, 1991. Recent Acute Myocardial Infarction,” Circulation,
September 2002.
11. Behr, p. 166.
29. Richard M. Niles, “The Use of Retinoids in
12. Ibid., p. 109. the Prevention and Treatment of Skin Cancer,”
Expert Opinion, Pharmacother 3 (2002): 1–5.
13. Ibid.
30. Bahi Takkouche et al., “Intake of Wine, Beer,
14. McGrew. Spirits and the Risk of Common Cold,” American
Journal of Epidemiology 155, no. 9 (2002): 853–58.
15. Ibid.
31. Thomas A. Pearson and P. Terry, “What to
16. Behr, p. 94.
Advise Patients about Drinking Alcohol,” Journal of
17. H. L. Mencken, American Mercury, editorial, the American Medical Association 272 (1994): 967–68.
December 1924, p. 420.
32. Richard J. Bonnie and Mary Ellen O’Connell, eds.,
18. Deborah Cohen, K. Mason, and R. Scribner, Reducing Underage Drinking: A Collective Responsibility,
“The Population Consumption Model, Alcohol National Research Council, Board on Children, Youth,
Control Practices and Alcohol-Related Traffic and Families, Committee on Developing a Strategy to
Fatalities,” Preventive Medicine 34, no. 2 (February Reduce and Prevent Underage Drinking (Washington:
2002): 187–97. National Academy Press, 2003).

22
33. David K. Rehr, “Underage Drinking,” Washing- rial, Indianapolis Star, December 2, 2002, p. 10A.
ton Times, September 26, 2003, http://washington
times.com/op-ed/20030925-080359-8947r.htm. 49. National Institute on Alcohol and Alcoholism,
“Trends in the Prevalence of Alcohol Use among
34. Bonnie and O’Connell, p. 246. High School Seniors: Monitoring the Future
Study, 1975–2001,” updated February 2002,
35. Pearson and Terry, executive summary. www.niaaa.nih.gov/databases/dkpat10.htm.

36. Kevin Corcoran, “Groups Seek 50 Percent 50. Ibid.


Alcohol Tax Hike,” Indianapolis Star, January 19,
2003, p. 1A. 51. Ibid.

37. Timothy McNulty, “Rendell Urges Tripling of 52. Ibid.


Excise Tax on Beer,” Pittsburgh Post-Gazette, March
26, 2003, p. A-5. 53. Rehr.

38. Sean Whaley and Jane Ann Morri, “Guinn 54. Quoted in Steven Milloy, “Prohibitionists Write
Signs Record Tax Increase,” Las Vegas Review- Federal Alcohol Report,” FoxNews.com, September
Journal, July 23, 2003, p. 1A. 26, 2003, www.foxnews.com/story/0,2933,98339,
00.html.
39. Center for Science in the Public Interest,
Alcohol Policy Project, “States That Increased 55. T. S. Dee, “State Alcohol Policies, Teen Drink
Taxes: 2002–2003 Map,” www.cspinet.org/booze/ ing and Traffic Accidents,” Journal of Public
taxguide/TaxMap.htm (accessed September 15, Economics 72, no. 2 (1999): 289–315.
2003).
56. Patrick Fleenor, “Cigarette Taxes, Black Markets,
40. Ibid. and Crime: Lessons from New York’s 50-Year Losing
Battle,” Cato Institute Policy Analysis no. 468,
41. Center for Science in the Public Interest, Alcohol February 6, 2003.
Policy Project, “State Tax Information: Proposed
Increases in State and Local Taxes and Fees,” 57. Rehr.
www.cspinet.org/booze/taxguide/TaxStateUpdate.
htm (accessed September 15, 2003). 58. “Index Tobacco and Alcohol Rates for
Inflation,” in Congressional Budget Office, 2001
42. Columbia University, Center on Addiction and Budget Options, February 2001, www.cbo.gov/bo20
Substance Abuse, “Teen Tipplers: America’s 01/bo2001_showhit1.cfm?index=REV-49.
Underage Drinking Epidemic,” February 26, 2002.
59. Bonnie and O’Connell, p. 101.
43. Tamar Lewin, “Teenage Drinking a Problem,
But Not in the Way Study Found,” New York 60. “Booze and Advertising,” editorial, Christian
Times, February 27, 2002, p. A19. Science Monitor, September 12, 2003, www.csmon
itor.com/2003/0912/p10s01-comv.html.
44. Susan Foster, “Alcohol Consumption and
Expenditures for Underage Drinking and Adult 61. U.S. Federal Trade Commission, “Alcohol
Excessive Drinking,” Journal of the American Medical Marketing and Advertising: A Report to Congress,”
Association 289 (2003): 989–95. September 2003, www.ftc.gov/opa/2003/09/alco
hol.htm.
45. Donald G. McNeil Jr., “Liquor Industry and
Scientists at Odds over Alcohol Study,” New York 62. “Alcohol Industry Changes Ad Guidelines and
Times, February 26, 2003, p. A16. Receives Positive Report on Self-Regulation from
FTC,” ADLAW Online, September 22, 2003, www.
46. Columbia University, Center on Addiction and adlawbyrequest.com/regulators/alcohol092203.s
Substance Abuse, “Rethinking Rites of Passage: html.
Substance Abuse on America’s Campuses,” June 1,
1994. 63. 13th Alcohol Policy Conference, Preventing
Alcohol Problems among Youth: Policy Approaches,
47. Doug Bandow, “Junk Science, Redux,” Copley sponsored by the Educational Development Center,
News Service, March 13, 2002, www.townhall. “Advisor Notes,” www2.edc.org/alcoholpolicy13/ad
com/columnists/dougbandow/printdb2002 vnotes-040401.htm.
0313.shtml.
64. Quoted in Wayne Friedman and Hillary Chura,
48. “The One Tax That Should Be Raised,” edito- “NBC Stiffens Liquor Stance,” Advertising Age,

23
March 4, 2002. Chicago,” Center for Science in the Public Interest,
Alcohol Policies Project, www.cspinet.org/booze/
65. Center for Alcohol Marketing to Youth, chicago.htm (accessed September 12, 2003).
“Television: Alcohol’s Vast Adland,” December 18,
2002, http://camy.org/research/files/television12 80. Anheuser-Busch, Inc. v. Schmoke, 63 F.3d 1305,
02.pdf. 1314 (4th Cir. 1995).

66. Office of Sen. Christopher Dodd, “DeWine, 81. Central Hudson Gas and Electric v. Public Service
Dodd to Monitor Marketing of Alcohol to Youth,” Commission, 447 U.S. 557 (1980).
press release, April 2, 2003, http://dodd.senate.
gov/press/Releases/03/0402.htm. 82. Anheuser-Busch, Inc. v. Schmoke, 520 U.S. 1204
(1997).
67. William J. Bennett, John J. DiIulio Jr., and John
P. Walters, Body Count: Moral Poverty . . . and How to 83. 44 Liquormart, Inc. v. Rhode Island, 517 U.S. 484
Win America’s War against Crime and Drugs (New (1996).
York: Simon & Schuster, 1996), p. 75.
84. Ibid. at 518 (Thomas, J., concurring).
68. Ibid., p. 76 (emphasis added).
85. Eller Media Co. v. City of Cleveland, 161 F. Supp.
69. Quoted in Jacob Sullum, “Bottle Battle,” 2d 796 (N.D. Ohio 2001).
Creators Syndicate, February 10, 1999, http://rea
son.com/sullum/021099.shtml. 86. Quoted in Jason Brooks, “Toasting Tobacco,”
Reason Online, November 1998, http://reason.com/
70. Ben Lieberman, “The Power of Positive 9811/ci.jb.toasting.shtml.
Drinking,” CEI Update, November 1, 1996, www.cei.
org/gencon/005,01321.cfm. 87. U.S. Department of Transportation, National
Highway Traffic Safety Administration, “Traffic
71. Center for Science in the Public Interest, Safety Facts 2000,” DOT HS 809 337.
Alcohol Policies Project, “TTB’s New Guidelines
Doom Health Claims for Labels and Advertising,” 88. Ibid.
press release, March 3, 2003, www.cspinet.org/
booze/TTBHealthLabel.htm. 89. Matthew L. Wald, “Deaths Mounting Again
in War on Drunk Driving,” New York Times,
72. University of Michigan, Institute for Social October 23, 2002, p. G22.
Research, Survey Research Center, “Monitoring
the Future,” http://monitoringthefuture.org. 90. U.S. Department of Transportation, National
Highway Traffic Safety Administration, “Traffic
73. Opinion Research Corporation and DYG, Safety Facts 2001,” DOT HS 809 483.
Inc., surveys for the American Beverage Institute,
1995 (updated 1998). 91. Ibid.

74. “Youth Access to Alcohol Survey: Summary 92. Quoted in “Deaths Tied to Drunken Drivers
Report,” prepared for Robert Wood Johnson Rise,” Associated Press, September 24, 2001.
Foundation by University of Minnesota, Alcohol
Epidemiology Program, December 2002. 93. Quoted in Matthew L. Wald, “A Fading
Drumbeat against Drunken Driving,” New York
75. “Alcohol Advertising Restrictions,” University Times, December 15, 1996.
of Minnesota, Alcohol Epidemiology Program,
www.epi.umn.edu/alcohol/policy/adrstrct.html. 94. U.S. Department of Transportation, National
Highway Traffic Safety Administration,
76. Ibid. Legislative Tracking Database, www.nhtsa.dot.
gov/ncsl/Index.cfm.
77. “Facts for Action: Alcohol Billboards,” Scenic
America Online, www.scenic.org/fact11.htm (ac- 95. Ibid.
cessed September 13, 2003).
96. U.S. Department of Transportation, National
78. Jon Marshall, “Windy City’s Battle of the Highway Traffic Safety Administration, “Fatality
Billboards,” Christian Science Monitor, March 20, 1998, Analysis Reporting System,” www-nrd.nhtsa.dot.
http://search.csmonitor.com/durable/1998/03/20/ gov/departments/nrd-30/ncsa/fars.html.
us/us.1.html.
97. Ralph Vartabedian, “A Spirited Debate over DUI
79. “Action Alert: Alcohol Billboards Banned in Laws,” Los Angeles Times, December 30, 2002, p. A1.

24
98. Ibid. 112. “The .08 Debate: What’s the Harm?”
American Beverage Institute, 1999.
99. U.S. Department of Transportation, National
Highway Traffic Safety Administration, “Traffic 113. U.S. Department of Transportation, National
Safety Facts 2002,” DOT HS 809 607. Highway Traffic Safety Administration, “Alcohol
Traffic Safety Facts: Fatalities by the Highest BAC
100. Vartabedian. in the Crash by State,” FARS data, 1996.

101. NHTSA also provided grants to the Virginia 114. U.S. Department of Transportation,
Department of Motor Vehicles and the Maryland National Highway Traffic Safety Administration,
Highway Safety Office. Those departments, in “1996 Drivers of Vehicles in Transport with
turn, provided grants to the Washington Known Alcohol-Test Results,” FARS data, online
Regional Alcohol Program, which sponsored the database and CD-ROM, 1996.
ads, www.wrap.org/checkpoint_press.html.
115. Ibid.
102. U.S. Department of Transportation, “U.S.
Transportation Secretary Mineta Unveils $11 116. Delmas Johnson and James Fell, “The
Million Campaign to Reduce Drinking and Impact of Lowering the Illegal BAC Limit to .08 in
Driving,” press release, June 19, 2003, www. Five States in the U.S.,” National Highway Traffic
madd.org/news/0,1056,6807,00.html. See also Safety Administration, October 1995.
National Highway Traffic Safety Administration,
“Historic Impaired Driving Crackdown Is 117. Hans Laurel, “Effects of Lower BAC Limits in
Launched; NHTSA Releases State-by-State Report,” Sweden,” Swedish National Road Administration,
press release, December 18, 2002, www.madd.org/ paper presented at the Annual Transportation
news/0,1056,5665,00.html. Research Board Conference, Session 390, Sheraton
Washington Hotel, Wednesday, January 14, 1998,
103. Ibid. reported in American Beverage Institute, “The .08
Debate: What’s the Harm?”
104. U.S. Department of Transportation, “You
Drink & Drive. You Lose: A Guide for Building a 118. “.08 BAC: The Facts,” MADD website,
Comprehensive Impaired Driving Program,” www.madd.org/stats/0,1056,4588,00.html.
DOT HS 808 896, 2002.
119. “Statement by the President,” Office of the
105. “States Sound Strangely Similar,” American Press Secretary, the White House, September 19,
Beverage Institute Online, April 12, 2002, 2000, www.dot.gov/affairs/nhtsa4000.htm.
www.abionline.org/news_article.cfm?ID=3.
120. “Ralph Hingson,” ActivistCash.com, www.con-
106. “Just Imagine,” American Beverage Institute sumerfreedom.com/activistcash/bio_detail.cfm?
Online, October 23, 2003, www.abionline.org/news BIO_ID=1383.
_article.cfm?ID=87.
121. “Highway Safety: Effectiveness of State .08
107. Making Appropriations for the Department Blood Alcohol Laws,” General Accounting Office
of Transportation and Related Agencies for the Report to Congressional Committees, GAO/RC
Fiscal Year Ending September 30, 2001, and for ED-99-179, June 1999, p. 17.
Related Purposes, Pub. L. No. 106-346 (2002).
122. Ibid., p. 25.
108. Mothers Against Drunk Driving (MADD),
Statistics and Resources, “Alcohol Related Laws: 123. “MADD Continues to Deceive,” National
Full Reports by Law,” http://www3.madd.org/ Motorists Association News 3, no. 1, www.motorists.
laws/fulllaw.cfm (accessed September 27, 2003). org/issues/dwi/more_deception.html.

109. Quoted in Vartabedian. 124. Vartabedian.

110. Quoted in ibid. 125. Ibid.

111. California Department of Motor Vehicles, 126. National Highway Traffic Safety Administra-
Division of Program and Policy Administration, tion, “Budget in Brief: FY 2003,” 2003, www.nhtsa.
Research and Development Section, “The dot.gov/nhtsa/whatis/bb/2003/.
General Deterrent Impact of California’s .08 per-
cent Blood Alcohol Concentration Limit and 127. Ibid.
Administrative per se License Suspension Laws,”
September 1995. 128. Vartabedian.

25
129. Donald A. Redelmeier and Robert J. Tibshriani, Institute, July 29, 2003.
“Association between Cellular-Telephone Calls and
Motor Vehicle Collisions,” New England Journal of 145. Ibid.
Medicine 336, no. 7 (February 1997).
146. Ibid.
130. P. C Burns et al., “How Dangerous Is Driving
with a Mobile Phone? Benchmarking the 147. “President of MADD Says, ‘You Drink &
Impairment to Alcohol,” Transport Research Drive. You Lose’ Campaign Hits the Mark: Drunk
Laboratory Report, 2002, p. 547. Drivers,” MADD, press release, June 19, 2003, www.
madd.org/news/0,1056,6810,00.html.
131. Jane C. Stutts et al., “The Role of Driver
Distraction in Traffic Crashes,” American Automobile 148. MADD, “Alcohol Related Laws.”
Association Foundation for Traffic Safety, May 2001.
149. U.S. Department of Transportation, “You
132. “A .05 BAC Review—‘Overdue! It’s Time,’” Drink & Drive. You Lose.”
MADD Canada, press release, January 24, 2003,
www.madd.ca/news/pr/p030124.htm. 150. U.S. Department of Transportation,
“Saturation Patrols & Sobriety Checkpoints Guide,”
133. Quoted in Jim Hauser, “MADDness in the October 2002, p. 12, www.nhtsa.dot.gov/people/
Methodology,” GOPUSA.com, November 25, injury/alcohol/saturation_patrols/satpats2002.pdf.
2002, www.gopusa.com/mississippi/commen
tary/maddness_methodologyp.shtml. 151. See Nadine Strossen, “Michigan Department of
State Police v. Sitz: A Roadblock to Meaningful
134. “Law to Target Drug Using Workers,” Enforcement of Constitutional Rights,” Hastings
Associated Press, September 29, 1998. Law Journal 42 (1991): 285.

135. “Ohio Now Has DWS: Driving While Stinky,” 152. Michigan Dept. of State Police v. Sitz, 496 U.S.
American Beverage Institute Online, July 30, 2003, 444 (1990).
www.abionline.org/news_article.cfm?ID= 79.
153. Ibid. at 455.
136. “The Latest from the States,” American
Beverage Institute Online, February 10, 2003, 154. Ibid. at 451.
www.abionline.org/news_article.cfm?ID=44.
155. Ibid. at 460 (Stevens, J., dissenting).
137. “Get Tough on DUI in Utah,” editorial,
Deseret News, October 23, 2001, p. A12. 156. Ibid. at 464–65.

138. Center for Consumer Freedom, “Quotes from 157. Ibid. at 462.
the Anti-Alcohol Movement,” October 1, 2000,
www.consumerfreedom.com/article_detail.cfm?A 158. Ibid. at 475.
RTICLE_ID=3.
159. Sitz v. Michigan Dept. of State Police, 506 N.W.
139. Quoted in ibid. 2d 209 (1993).

140. U.S. Department of Transportation, National 160. State v. Henderson, 756 P.2d 1057 (Idaho 1988);
Highway Traffic Safety Administration, “Driver Ascher v. Commr. of Public Safety, 519 N.W. 2d. 183
Impairment at Various BACs,” DOT HS 809 075, (Minn. 1994); and Pimental v. Dept. of Transportation,
August 2000. 561 A. 2d. 1348 (R.I. 1989).

141. Ibid. 161. Indianapolis v. Edmond, 531 U.S. 32 (2000).

142. Erika Chamberlain and Robert Solomon, 162. South Dakota v. Neville, 459 U.S. 553 (1983).
“The Case for a .05 percent Criminal Code BAC
Limit,” MADD London, November 2001, www. 163. Blanton v. City of North Las Vegas, 489 U.S. 538
maddlondon.com/point5limit.PDF. (1989). But see Timothy Lynch, “Rethinking the
Petty Offense Doctrine,” Kansas Journal of Law and
143. Brendan Smith, “Woman Sues after Arrest Public Policy 4 (1994): 1.
Despite Passing DUI test,” Daytona Beach News-
Journal, August 1997. 164. See Wisconsin v. Krajewski, 648 N.W.2d 385
(2002).
144. John Doyle, “Checkpoints Will Intimidate
Many Modern Drinkers,” American Beverage 165. See J. M. Kalil, “Police Officer Violated

26
Policy,” Las Vegas Review-Journal, July 4, 2003. 186. “Rated R for Alcoholic Content,” American
Beverage Institute Online, May 10, 2002, www.abion
166. MADD, “Alcohol Related Laws.” line.org/news_article.cfm?ID=17.

167. Ibid. 187. Mindus, pp. 9–13.

168. Ibid. 188. Thurston Hatcher, “Senator Wants Two-


Drink Limit on Planes,” CNN.com, July 27, 2001,
169. Carol Morello, “Bar Raids Irritate Owners, www.cnn.com/2001/TRAVEL/NEWS/07/25/infli
Drinkers,” Washington Post, January 8, 2003, p. B1. ght.drinking/.
170. Quoted in ibid. 189. Robert Wood Johnson Foundation, “Grant
Resources Database,” www.rwjf.org/search/search.
171. Quoted in ibid. jsp?searchchoice=3.
172. Mike Johnson and Linda Spice, “Bucher Takes 190. Mindus. David J. Morse, vice president for
Hard Line on Teen Parties,” Milwaukee Journal communications for the Robert Wood Johnson
Sentinel, October 7, 1999, p. 1. Foundation, has written: “We have no interest in
returning to the prohibition days of the
173. Pam Rogers, “Prosecutors as Partners,” Eighteenth Amendment. Our work is focused on
MADDvocate, Summer, 2001, www.madd.org/ reducing underage drinking and the many health
news/0,1056,3688,00.html. and social problems cause by the illegal use and
abuse of alcohol by youth.” David J. Morse, “What
174. Corinne Reynolds, “BPD Still Waiting for Have They Been Drinking?” letter to the editor,
Letter; Students Want Answers,” Indiana Daily Washington Times, October 10, 2003, p. A20.
Student, September 9, 2002.
191. Mindus, pp. 1, 21–22.
175. Quoted in ibid.
192. Ibid., p. 12.
176. MADD, “Alcohol Related Laws.”
193. Ibid.
177. Ibid.
194. Ibid., p. 14.
178. Dan Mindus, “Beyond the Neo-Prohibition
Campaign: The Robert Wood Johnson Foun- 195. Ibid.
dation,” Center for Consumer Freedom, April 10,
2003, p. 8, www.consumerfreedom.com/report_ 196. “States and Cities Can Take Immediate Steps
rwjf.cfm. to Lower Alcohol-Related Traffic Deaths,” Robert
Wood Johnson Foundation, press release, January
179. Ibid., p. 14. 14, 2002, www.rwjf.org/news/releaseDetail.jsp?id-
1010187104849&contentGroup=rwjfrelease.
180. Bennett, DiIulio, and Walters, p. 76.
197. Mindus, p. 22.
181. Ibid., pp. 74–75.
198. “Youth Access to Alcohol Survey.”
182. Ibid., p. 75.
199. Mindus, p. 8.
183. “Liquor Board Allows Tacoma to Ban Sales
of Fortified Beer, Wine,” Associated Press, 200. Ibid., pp. 14–15.
December 14, 2001. See also Craig Timberg,
“Neighbors Fight Single-Beer Sales; H Street 201. Ibid., p. 22.
Merchants Decry Effort as an Attack on
Northeast Businesses, Poor,” Washington Post, 202. “CSPI on JAMA Article on Underage &
August 31, 2003, p. C1. Excessive Drinking,” Center for Science in the
Public Interest, press release, February 25, 2003,
184. “Neighborhood Watch,” American Beverage www.cspinet.org/new/200302251.html.
Institute Online, November 26, 2002, www.abion
line.org/news_article.cfm?ID=32. 203. “Jim Gogek,” SignOnSanDiego.com, www.
signonsandiego.com/news/op-ed/gogek.html.
185. “Prohibition on the Ballot,” American Beverage
Institute Online, November 15, 2002, www.abion 204. Jim Gogek, “Taxing the Binge,” New York
line.org/news_article.cfm?id=26. Times, March 13, 2003, p. A27.

27
205. “Key Learnings and Recommendations,” Century, Pub. L. No. 105-178, Title VII, Subtitle A,
Conference on Alcohol Policy XII, Alcohol and Section 7104 (a), June 9, 1998.
Crime: Research and Practice for Crime Prevention,
sponsored by National Crime Prevention Council, 214. Charles V. Peña, in “The Anti–Drunk Driving
June 11–14, 2000, Washington. Campaign: A Covert War against Drinking,” un-
published white paper, www.motorists.org/issues
206. Ibid. /dwi/pena.html.

207. Center for Consumer Freedom, “Anti-Alcohol 215. Florida Senate Bill 1456 and Florida House
Foundation Is a Duck,” September 9, 2003, www. Bill 189, www.flsenate.gov/session/index.cfm?
consumerfreedom.com/headline_detail.cfm?HEA BI_Mode=ViewBillInfo&Mode=Bills&SubMenu=
DLINE_ID=2111. 1&Year=2003&billnum=1456.

208. Mindus, p. 2. 216. MADD, Tax Form #990, 2001, www.madd.


org/docs/form990_2001.pdf.
209. Jennifer Yachnin, “Police Setting Up DUI
Checkpoint Saturday,” Roll Call, October 10, 217. Peña.
2003.
218. Quoted in Sam Bresnahan, “MADD Struggles
210. “President of MADD Says, ‘You Drink & to Remain Relevant,” Washington Times, August 6,
Drive. You Lose’ Campaign Hits the Mark: Drunk 2002, p. B1.
Drivers.”
219. See Robert Levy, “Tobacco and the Rule of
211. “It’s Time to Get MADD All Over Again: Law,” in The Cato Handbook for Congress, the 106th
Resuscitating the Nation’s Efforts to Prevent Congress (Washington: Cato Institute, January
Impaired Driving, A Report from the MADD 2000), chap. 22.
Impaired Driving Summit,” MADD, June 2002, p.
19, www.madd.org/docs/policy_summit_book 220. See Timothy Lynch, ed., After Prohibition: An
let.pdf. Adult Approach to Drug Policies in the 21st Century
(Washington: Cato Institute, 2000), pp. 41–60.
212. “Bio Info: James Fell,” ActivistCash.com, www.
consumerfreedom.com/activistcash/bio_detail.cf 221. See “City and County Officials Discuss Curbs
m?BIO_ID=1959. on Smoking,” New York Times, August 29, 2002.
Note also Marc Kaufman, “Surgeon General Favors
213. Transportation Equity Act of the 21st Tobacco Ban,” Washington Post, June 4, 2003, p. A1.

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