Hello, I am a postgraduate student in European Business at the University of the West of England.

I am carrying out a survey into British and French women attitudes towards cosmetics products for my dissertation.You are invited to participate in this survey. It will take approximately 10 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

SKIN CARE

How often do you use moisturisers or facial creams, including night creams? More than once a day Once a day Less than once a day Never

Which of these factors do you particularly look for in moisturisers or facial creams, including night creams? Tick no more than 5 factors. Latest innovation

Special offer or promotion Special benefits (e.g. Vitamins, sun protection, natural ingredients Pleasant smell Own label (e.g. Tesco, Boots) Well-known brand Attractive packaging Brand Ive seen advertised Hypo-allergenic Not tested on animals Cheapest price Brand I always buy Fragrance free Exclusive/luxury brand Specific to my skin type Anti-ageing Any moisturiser will do Other

How often do you use body creams or lotions? More than once a day Once a day Less than once a day Never

What do you look for in a body cream or lotion? Tick no more than 5 factors. Latest innovation

Special offer or promotion Special benefits (e.g. Vitamins, sun protection, natural ingredients) Pleasant smell Own label (e.g. Tesco, Boots) Well-known brand Attractive packaging Brand Ive seen advertised Hypo-allergenic Not tested on animals Cheapest price Brand I always buy Fragrance free Exclusive/luxury brand Specific to my skin type Absorb quickly/not sticky Any cream/lotion will do Do not use moisturiser Other

Where do you tend to buy your skincare products? Hyper/super markets Boots Drugstores/chemists Direct sales Specialists stores (e.g. The Body Shop) Department stores Other outlets (e.g. clothes shops)

Internet Beauty salons Other

HAIR CARE

How often do you use shampoo? Once a day or more 2 or 3 times a week Less than once a week Never

How often do you use conditioner? Once a day or more 2 or 3 times a week Less than once a week Never

Describe the way you tend to buy shampoos and/or conditioners? Tick no more than 5 factors. Buy products with specific hair benefits Sometimes buy products on special offer Tend to buy matching shampoo and/or conditioner Tend to stick to well-known brands Buy products tailored to my hair type (e.g. dry, greasy, coloured) Happy to buy own-label products

Tend to buy products recommended by friend/relatives Tend to stock up on shampoos and/or conditioners Like to try out new products Like to change my shampoo and/or conditioner regularly Sometimes buy products that I got as a free sample Always buy same brand(s) Buy whatever the cheapest Like a nice smell Buy products recommended in magazines Buy products not tested on animals Like attractive packaging Never buy shampoo or conditioner Other

Where do you tend to buy your shampoo and/or conditioner? Hyper/super markets Boots Drugstores/chemists Direct sales Specialists stores (e.g. The Body Shop) Department stores Other outlets (e.g. clothes shops) Internet Beauty/hair salons Other

MAKE-UP

When buying make-up, such as foundation, eye make-up or lipstick, if any, which of these aspects tend to influence what you buy? Tick no more than 5 factors. Technologically advanced/latest formula Special offer or promotion Contains extra benefits (e.g. UV filters, lift effect) Well-known brand name Attractive packaging Brand Ive seen advertised Hypo-allergenic Not tested on animals Cheapest price Brand(s) Ive used before Fragrance free New product I havent tried before Prefer to buy exclusive/luxury brand Specific type (e.g. Powder, liquid, crme) Advice from in-store consultant Free sample Recommended by friend/relative In-store display Original features (e.g. colours, packaging, consistency) Do not buy make-up Other

Which of the following best describe your attitude towards make-up? I wear little make-up I only wear make-up on special occasions I never wear make-up I wouldnt be seen dead without make-up I stick to the brand(s) of make-up Ive always used Colour is the most important factor Putting on make-up takes too much time Removing make-up takes too much time I feel more confidant when wearing make-up Other

Where do you tend to buy your make-up? Hyper/super markets Boots Drugstores/chemists Direct sales Specialists stores (e.g. The Body Shop) Department stores Other outlets (e.g. clothes shops) Internet Beauty salons Other

Do you agree with the following statements? Strongl y Agree Cheapest products are as good as expensive I spend too much money on cosmetics I find the range of products and brands available confusing The only guaranty of qualitee is a recognisable brand I always the same brands out of habit I love trying new products Agree Neutral Disagre e Strongl y Disagre e

If you try new products, how important would you consider the following criteria? Unimp ortant Technological innovation Special offer or promotion New product or range from a wellknown brand name Attractive packaging Brand Ive seen advertised on TV Brand Ive seen advertised on magazine Brand featured/recommended in magazine Advice from in-store consultant In store display Recommendation from friend/relative Fairly unimpo rtant Neutral Fairly import ant Importa nt

Brand used by a celebrity I like New product or range from a brand I use

Which products/brands did you buy in the last 3 months? Give no more than 8 names.*

ABOUT YOURSELF This section asks for some details on yourself which will help me classify your answers.

How old are you? 15-24 25-34 35-44 45-54 55-64 65+

Working status: Full-time ( 30+ hours per week) Part-time (8-30 hours per week) Housewife (full time at home) Student Temporary unemployed Permanently unemployed

Retired

If you work, please indicate your profession:

Marital status: Single Married/living with partner Divorced/separated Widow

Do you have any children? Yes No

What is the total annual income of your household? Less than 10.000 11-15.000 16-20.000 21-25.000 26-30.000 More than 31.000

Thank you for your help