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Master of Business Administration- MBA Semester 4 MK0017 e-Marketing - 4 Credits (Book ID: B 1330) Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. Discuss the types of Cyber Crimes in a tabular form.
10 marks (350-400 words)

Q2.

Write a short notes on: A. B. Targeting strategies in e-marketing. Different types of positioning strategies in e-marketing

5 +5 = 10 marks (200-250 each) words

Q3.

How do marketers predict the customers perception and expectations in e- 5 +5 = 10 marks Marketing?
(200-250 each) words

Q4.

Explain digital marketing with is features, merits and demerits

10 marks (350-400 words)

Q5.

Define web search engine and briefly explain the meaning of SEO and how 10 marks SEO works.
(350-400 words)

Q6.

Write a short note on: A. Features of e-marketing B. Benefits of e-Marketing

5 +5 = 10 marks (200-250 each) words

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