Brand manual

N A N O F O R L I F E

UVODN SLOVO

INTRODUCTORY WORD

Dear friends,
On Friday October 13th, 2000, I founded a company to impersonate my visions of how to carry out business. The name of the company is hence derived from my name: EL (Ladislav) MARe COmpany. Elmarco has grown within four years into a medium enterprise with a turnover exceeding 0,5 bil. CZK (18 mil. EUR) and has since become well known worldwide as an innovative and progressive company in the field of nanofiber technologies. I believe that a brand is a very valuable asset and therefore this document has been produced with the aim to unify the face and soul of Elmarco. It will serve not only graphic studios but also employees and partners who will participate in the brand building. Elmarco has grown in virtue of values, which have been defined by its own employees and hence express real culture of the company. The values are: 1) enthusiasm, 2) partnership, 3) flexibility, 4) courage, 5) pride. I see as very important for the further development of the company to build on those values in order to grow into a global company. I would like to introduce you to what the brand Elmarco is, what we do, how we communicate and ultimately where we are going. Take care and enjoy!

Ladislav Mare

I N T R O D U C T O RY W O R D

ABOUT US

. . . . . . . . .
CONTENTS

COMPANY INTRODUCTION BRAND HISTORY MISSION STATEMENT VISION STRATEGY MOTTO BRAND VALUES TRADE MARKS CLAIM

4 7 9 10 11 12 13 19 20

VIZULN IDENTITA

. . . . .

LOGO COLORS EXAMPLES OF USE TYPEFACES PICTURES

23 24 25 26 27

CONTACTS

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CONTENTS

ABOUT US

. . . . . . . . .

COMPANY INTRODUCTION BRAND HISTORY MISSION STATEMENT VISION STRATEGY MOTTO BRAND VALUES TRADE MARKS CLAIM

4 7 9 10 11 12 13 19 20

ABOUT US

C O M PA N Y I N T R O D U C T I O N

Elmarco is a dynamic company which bases its success on the research and development of new technologies and the development of human potential. Together with strategic partners it operates in a broad spectrum of applications and serves customers worldwide.

ABOUT US

C O M PA N Y I N T R O D U C T I O N

Industry focus:
medicine environment

filtration

barriers and protective garments

cosmetics and hygiene

nanocomposites

energy and IT

ABOUT US

C O M PA N Y I N T R O D U C T I O N

Elmarco business

Division NANO

. development of nanofiber . research and development

of industrial nanofiberspinning materials and products

. development and production of

laboratory equipment for the Division SEMI

machines

. R&D services in the field of

nanofibers

R&D of nanofiber materials

. customized production
of technological equipment from plastics for the semi conductor industry
I C O M PA N Y 6

ABOUT US

INTRODUCTION

BRAND HISTORY

Octobe 2000

Ladislav Mare founds Elmarco Ltd. the business of which is a customized production of industrial equipment from plastics for the semiconductor industry with the orientation on foreign markets. Elmarco buys its own production premises and establishes cooperation with the Austrian company SEZ AG which supplies it products to the world major microchip producers such as IBM, AMD or Infineon

September 2001

2002

Elmarco becomes the strategic supplier of Chemical Distribution Systems (CDS) to SEZ.

2003

Elmarco acquires quality assurance certification ISO 9001:2000.

June 2004

Elmarco starts the cooperation with the Technical University of Liberec in order to develop TM industrial technology for the production of nanofiber materials (Nanospider ) and completes the construction of the new production hall.

November 2004

Elmarco presents the first prototype of the nanofiber - spinning machine with the operational width of 1,6 m.

ABOUT US

B R A N D H I S T O RY

January 2005

Elmarco modifies Nanospider

TM

technology for solvent based polymers.

April 2005

Elmarco introduces Nanospider TM technology at the world exhibition of nonwovens - Index in Geneve and consequently at other major exhibitions of technical textiles and nanotechnologies in Europe, the USA and Japan.

Aprli 2006

Elmarco delivers the first laboratory equipment NS Lab 200 and opens newly furnished laboratory premises which enable further growth of R&D capacities.

May 2006

Elmarco founds the overseas affiliated branch Elmarco Japan Co., Ltd. located in Kobe, Japan.

October 2006

Elmarco sells the first industrial nanofiber spinning line NanospiderTM for filtration applications and establishes the Joint Venture for the production of medical materials with the Irish company Alltracel

ABOUT US

B R A N D H I S T O RY

MISSION STATEMENT

Our mission is to develop and i n t rod u c e n e w n a n o f i b e r p rod u c t s a n d t e c h n o l o g i e s i n c oo p e ra t i o n with our partners and hence c o n t ri b u t e t o t h e q u a l i t y o f l i f e a n d e n v i ro n m e n t .

ABOUT US

M I S S I O N S TAT E M E N T

VISION

Elmarco is a stable global company which takes a significant share in the trend-making of nanofiber products and technologies.

ABOUT US

VISION

10

STRATEGY
Elmarco builds on values: 1) enthusiasm, 2) partnership, 3) flexibility, 4) courage, 5) pride. We accentuate development and marketing and through strategic alliances we develop fields of nanofiber applications in the world markets. We focus on the development of our employees and the needs of our customers whom we supply environmentally friendly technologies and products with high added value.

ABOUT US

S T R AT E G Y

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MOTTO

Elmarco - the partner of global market leaders

ABOUT US

M OT T O

12

B R A N D VA L U E S

. ENTHUSIASM . PARTNERSHIP . FLEXIBILITY . COURAGE . PRIDE

ABOUT US

B R A N D VA L U E S

13

ENTHUSIASM

We realize our visions

ENTHUSIASM ...

with passion.

ABOUT US

B R A N D VA L U E S

14

PARTNERSHIP

... PARTNERSHIP

Our relationships are based on respect and mutual trust.

ABOUT US

B R A N D VA L U E S

15

FLEXIBILITY

We perceive changes as opportunities for our further development.

... FLEXIBILITY

ABOUT US

B R A N D VA L U E S

16

COURAGE

We are exploring new ways and pushing the limits of possibilities.

. . . C OU R AG E

Hledme nov cesty a posouvme hranice mo nost.

ABOUT US

B R A N D VA L U E S

17

PRIDE

We value

. . . PRIDE

who we are.

ABOUT US

B R A N D VA L U E S

18

TRADE MARKS

Besides the corporate brand Elmarco also owns other trade marks which represent the assets of Elmarco in the field of nanotechnology.

. Nanospider

- represents the overall field of nanotechnologies in which Elmarco operates: nanofiber spinning technologies, industrial machines, nanofiber materials and products.
TM

. Nano for life

- represents the claim of Elmarco which expresses the focus on the new field of nanotechnologies.
TM

ABOUT US

TRADE MARKS

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CLAIM

NANO FOR LIFE

ABOUT US

CLAIM

20

OUR VISUAL IDENTITY

. . . . .

LOGO COLORS EXAMPLES OF USE TYPEFACES PICTURES

23 24 25 26 27

O U R V I S U A L I D E N T I TY

21

LOGO

The Elmarco logo is composed of the styled letter "e" in the orange circle and the blue title "Elmarco". The main implementation of the logo will be in the horizontal composition and its placement must be always clear and visible. The logo can be also used in its negative version.

O U R V I S U A L I D E N T I TY

LOGO

22

LOGO

- graphic definition of the logographer

- lay out of ratio and placement

0,25 X

0,25 X

4X

0,5X

- logographer and claim

2Y

N A N O

F O R

L I F E

O U R V I S U A L I D E N T I TY

LOGO

23

LOGO - colors

Color register (CMYK)

Direct color

Pantone Orange 021 C Pantone 287 C

Note: Direct blue color Pantone 287 C consists C-0 M - 100 Y - 100 K-0 C-0 M - 20 Y - 100 K-0 C - 100 M - 65 Y-0 K-0 Keep the composition of blue color according to the CMYK in Brand manual. of different color composition in the CMYK system than in Brand manual provided.

The title Elmarco is blue. The orange color of the circular sign is formed by a spectrum of colors from red at the edges to yellow in the center of the circle. The transition is created with a radial transition. When printed in direct colors the transition is exchanged for a clear orange.

O U R V I S U A L I D E N T I TY

LOGO

24

LOGO - examples of use

O U R V I S U A L I D E N T I TY

LOGO

25

TYPEFACES
The brand font is Helvetica CE Its distinct, simple and confident appearance well supports the logo and corresponds to the company's graphical presentation. The complementary font is Eurostile CE Extended, which will be used where the previous font cannot be used.

Title font:

Font for standard written communication (complementary font):

Eurostile CE Extended Two abcdefghijklmnopqrstuvwxz abcdefghijklmnopqrstuvwxz 1234567890()@:/!,?Eurostile CE Extended Two abcdefghijklmnopqrstuvwxz abcdefghijklmnopqrstuvwxz 1234567890()@:/!,?-

Helvetica CE (Bold) ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 1234567890()@:/!,?Helvetica CE ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 1234567890()@:/!,?Helvetica CE (Light) ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 1234567890()@:/!,?O U R V I S U A L I D E N T I TY

LOGO

26

PICTURES

Pictures we use have the following attributes: high-tech purity simplicity positive charge -

OUR VISUAL IDENTITY

PHOTO GALLERY

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KONTAKTY

ELMARCO s.r.o. V Horkach 76 460 07 LIBEREC 9 esk republika www.elmarco.com info@elmarco.com sales@elmarco.com Tel.: (+420) 489 209 010 Fax: (+420) 485 151 997 - 98

ELMARCO JAPAN Co., Ltd Kobe Fashion Mart Bldg., 8F 9 Naka 6 chome, Koyocho Higashinada KOBE, HYOGO 658-0032 JAPAN www.elmarco.com

CONTACTS

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