Sustainability

and the

city

Garry White CEO European Cities Marketing

NOW 2020 : 2040 :

52 % humanity lives in cities! 75% Humanity lives in cities! 90 % Humanity lives in Cities!

Global City 600 is changing

600 ci$es will generate 60% global GDP. The 600 city index will be very dierent in 15 years big shi@ east and south. By 2025, 136 new Ci$es will enter, all of them from the developing world and mostly China. Main growth will come from 600 middle-weight ci$es ( under 10 million) not mega-ci$es.

FUNKY BUSINESS

The new world that is developing is very much a city-oriented world. I bet the typical person living in New York or Los Angeles has a lot more in common with the typical person living in London or Stockholm than with someone living in the middle of Iowa. People in ci$es across the world share similar values and life styles they're biographical buddies. this is the end of the naFon state.. Europe is not a collec$on of 26 countries it is a collecFon of 200 ciFes working in collaboraFon

Prof Jonas Riddarstrle / Prof Kjell Nordstrm

A Global Challenge for Ci$es

There are over 1,000 loca$ons in Europe all promo$ng exactly the same thing, looking idenFcal and represen$ng themselves in similar ways through pictures of people playing golf, people in call centres, airplanes taking o. These places have become commodiFes, indisFnguishable from one another and oering li\le or no added value Survey of 1000 City Leaders

BE UNIQUE
BE AUTHENTIC

WHOS RIGHT ?

VENICE 1 : 300 !

CiFes have the power to change the world. CiFes are the global centres of communicaFon, commerce and culture. What our ciFes do individually and in unison can set the agenda for a sustainable future C40 Ci$es Climate leadership Group

Contact www.europeanciFesmarkeFng.com gwhite6@me.com