COURSE PLAN: STRATEGIC MANAGEMENT Objectives To understand the concepts, techniques and process of Strategic Management To develop an integrated

ed perspective of Organizations and understand the interrelationship among functions To understand the application of the concepts through case analysis To imbibe the spirit of strategic thinking References Thomas Wheelen, David Hunger and Krish Rangarajan, Concepts in Strategic Management and Business Policy, Pearson (TEXT) Fred R David, Strategic Management, Concepts and cases 9th edition, Pearson Gregory G Dess & Alen Miller, Strategic Management, McGraw Hill Hitt and Hockessin, Duane Ireland, Management of Strategy, concepts &cases, Thomson M.E Porter, Competitive strategy, Free Press M.E Porter, Competitive strategy Of Nations, Free Press Bowman cliff, Strategic Management, Prentice Hall Periodicals Harvard Business Review Global Business review Global CEO Economic and Political Weekly ICFAI Journals of Business Strategy, Corporate Governance and Mergers &Acquisitions Business India, Business Today, Indian Management Methodology The focus is on learning the concepts and their applications. The participants are expected to read the suggested reading materials and participate actively in the discussions For the case- analysis, the class will be divided into teams. Each team will discuss the case and the team representative will make the presentation in the class. Project: The participants are required to make a study of the Strategic Management of the Organization, where they are doing their Summer Project. The Strategic audit worksheet given under chapter 14 of the Text may be used for the purpose. The report is to be submitted before 4 pm on 9th June 2008 Internal Assessment Attendance & class participation Assignment & presentations Project Mid semester Test 10 marks 5 marks 5 marks 10 marks

End of semester Test SESSION PLAN

10 marks

Session 1 Discussion topics Introduction. Over view of Strategic Management, strategic Intent, vision, mission, goals, objectives, Case: 1 Southwest airlines; Case 2 Hindustan motors Session 2 Discussion topics Strategic Management model, process, corporate governance and social responsibility Readings Text: Chapters 1&2 Handout pages 1-35, Strategy Analysis Handout Corporate Social responsibility Articles: M.E Porter, What is strategy? Harvard Business Review Nov Dec 1996 Gary Hamel & C.K Prahlad Strategic intent Harvard Business Review, May -June 1989 Christopher Bartlett & Sumantra Ghosal, Changing Role of Top Management-Beyond strategy to purpose, Harvard Business Review, Nov- Dec 1994 Case1 Infosys Case 2 McDonalds Case 3 Tescos CSR initiatives Sessions 3 Discussion topics Environmental scanning: External environment analysis, industry analysis, strategic groups, forecasting scenarios, identifying opportunities and threats (risks) Readings Text; Chapter 3 Handout pages 36 to 65, Strategy Analysis Articles M.E Porter Structural Analysis of Industries, Harvard Business Review, 376-054, 1975 Case 1 Wang Laboratories. Case 2 BSNL. Case3 De Beers diamond company Session4 Discussion topics Internal analysis: value chain analysis, resource analysis, functional analysis, recognizing intellectual assets of the organization, identifying strengths and weaknesses (concerns) Readings Text: Chapter 4 Hand out pages 68-112 Strategy Analysis Articles C.K Prahlad &Gary Hamel, The core competence of a corporation, Harvard Business Review, May- June 1990 Heinz Weihrich, The TOWS Matrix, A tool for situation analysis, Long range planning, Vol.15, pp54-66, Pergamon Press

Case 1 Cadbury India, Case 2 ITC Sessions 5 Discussion topics Strategy Formulation: Business Level Strategies- M.E Porters Generic competitive strategies, combination strategies, Strategic implication of industry life cycle, cooperative strategies, Generation of alternative strategies using TOWS Matrix Readings Text: Chapter 5 Handout pages 146-177, Strategy Formulation Case HLL . Session 6 Discussion topics Strategy Formulation: Corporate strategies- Growth, Stability, Retrenchment. Portfolio analysis-BCG Matrix, GE Nine cell Matrix`, corporate parenting and synergy. International entry options, Functional strategies, Strategic choice Readings Text -Chapter 6 Handout pages 182-214, Strategy Formulation Article: Gary Hamel & C.K Prahlad, Strategy as stretch, Harvard Business Review, March-April 1993 Case1 Nissan: Case 2 Coffee Day: Case 3 Daimler Benz Sessions 7 Discussion topics Strategy implementation: Programs, Budget, Procedures, Synergy. Organization structure design, Business Process Reengineering, team based job designs Leadership, Culture, Change management Readings Text : Chapter 9 Handout pages 288-391, Strategy implementation Articles: Micheal C Mankins & Richard Steele, Turning great strategy into great performance, Harvard Business Review, July Aug 2005 Ronald Heifetz, The work of leadership, Harvard Business Review, Dec 2001 Julie Siciliano, Governance & strategy Implementation, Expanding the Boards involment Harvard Business Review,Nov Dec 2002. Christopher Barret & Sumatara Ghoshal, Changing role of Top Management, beyond systems to people. Harvard Business Review, May- June 1995 David a Garvin& Micheal A Roberto, Change through persuasion, Harvard Business Review, Feb 2005 Robert Kegan &Lisa Laskowslahey, Real reason people wont change, Harvard Business Review, Nov 2001 Case 1 Chryslers cross functional product teams Case 2 Infosys Case3 Hughes aircraft

Session 8 Discussion topics Strategy evaluation and control: Performance measures, Balance Score Card, Types of control-behavioral control, output control, input control, Governance control mechanisms Function control, Enterprise Resource Planning. Evaluation through strategic audit Readings Chapter 10, Text Articles: Robert S Kapalan & David P Norton Balance Score Card, Measures that drive performance, Harvard Business Review, Jan -Feb 1992 Robert S Kapalan& David P Norton, Putting Balance Score Card to work, Harvard Business Review, Sept-Oct 1993 Case: McDonald Session 9 Discussion topics Strategies for entrepreneurial ventures and small business, Strategy for non profit organizations Readings Chapters 12and 13 Text Article: Kasturi Rangan, Lofty Missions, Down- to- Earth Plans-- Non profit Organizations, Harvard Business Review March 2004 Case; Inspiring Entrepreneurship, ICFAI Journal of Business Strategy, Sept 2006 Session 10 Case analysis: Coco-Cola Session 11 Case analysis:1) How to create a market out of the poor-HLL 2)Beta Pharm Acquisition Session12 Case analysis: Turn around of Pharmacia Upjohn